Download or read book The Hook written by Richard Krevolin and published by Red Wheel/Weiser. This book was released on 2015-11-23 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporations can no longer just worship the bottom line. Consumers and customers want to be associated with brands that align with their values. For business success today, your company needs to tell a compelling story that creates engagement, word-of-mouth, and brand loyalty. The Hook gives you a proven methodology to create a compelling narrative, then shows you how to share your story with the world and get consumers and customers to listen to and remember your message. More specifically, The Hook will teach you how story-selling can be used as an incredibly powerful instrument to: Create an emotional connection between your organization and its target market, or between a product and consumers. Generate interest, enthusiasm, and support for a person, company, or product. Demonstrate the benefits and potential of any product, service, company, or individual. Create a culture of inclusion for any company or product. Enhance staff commitment to mission and objectives. Improve the power, tone, and texture of speeches, proposals, presentations, and printed materials.
Download or read book The Hook written by Donald E. Westlake and published by Mysterious Press. This book was released on 2001-04-11 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Critically acclaimed for his recent bestseller, "The Ax, " Westlake returns with a tale of twisted psychological suspense involving two cunning authors--and one deadly proposition.
Download or read book On the Hook written by Francisco X. Stork and published by Scholastic Inc.. This book was released on 2021-05-18 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "You know I'm coming. You're dead already." Hector has always minded his own business, working hard to make his way to a better life someday. He's the chess team champion, helps the family with his job at the grocery, and teaches his little sister to shoot hoops overhand. Until Joey singles him out. Joey, whose older brother, Chavo, is head of the Discipulos gang, tells Hector that he's going to kill him: maybe not today, or tomorrow, but someday. And Hector, frozen with fear, does nothing. From that day forward, Hector's death is hanging over his head every time he leaves the house. He tries to fade into the shadows -- to drop off Joey's radar -- to become no one. But when a fight between Chavo and Hector's brother Fili escalates, Hector is left with no choice but to take a stand. The violent confrontation will take Hector places he never expected, including a reform school where he has to live side-by-side with his enemy, Joey. It's up to Hector to choose whether he's going to lose himself to revenge or get back to the hard work of living.
Download or read book The Meat Hook Meat Book written by Tom Mylan and published by Artisan Books. This book was released on 2014-05-20 with total page 313 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying large, unbutchered pieces of meat from a local farm or butcher shop means knowing where and how your food was raised, and getting meat that is more reasonably priced. It means getting what you want, not just what a grocery store puts out for sale—and tailoring your cuts to what you want to cook, not the other way around. For the average cook ready to take on the challenge, The Meat Hook Meat Book is the perfect guide: equal parts cookbook and butchering handbook, it will open readers up to a whole new world—start by cutting up a chicken, and soon you’ll be breaking down an entire pig, creating your own custom burger blends, and throwing a legendary barbecue (hint: it will include The Man Steak—the be-all and end-all of grilling one-upmanship—and a cooler full of ice-cold cheap beer). This first cookbook from meat maven Tom Mylan, co-owner of The Meat Hook, in Williamsburg, Brooklyn, is filled with more than 60 recipes and hundreds of photographs and clever illustrations to make the average cook a butchering enthusiast. With stories that capture the Meat Hook experience, even those who haven’t shopped there will become fans.
Download or read book The Hook Up written by Kristen Callihan and published by Harlequin. This book was released on 2024-07-02 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: The #SpicyTok favorite GAME ON series by New York Times bestselling author Kristen Callihan brings the heat. Are you ready for it? The rules: no kissing on the mouth, no staying the night, no telling anyone and above all…no falling in love. Anna Jones just wants to finish college and figure out her life. Falling for star quarterback Drew Baylor is most definitely not on her to-do list. Confident and charming, he lives in the limelight and is way too gorgeous for his own good. If only she could ignore his heated stares and stop thinking about doing hot and dirty things with him. Easy, right? Football has been good to Drew—two National Championships and the Heisman. But what he really craves is sexy yet prickly Anna Jones. Her cutting humor and blatant disregard for his fame turn him on like nothing else. But there’s one problem: she’s shut him down. Completely. That is…until a chance encounter leads to the hottest sex of their lives. Anna wants it to remain a hook up, but Drew sees the possibility of something great. Now it’s up to him to persuade her. It’s a good thing Drew knows all about winning. As the saying goes, All’s fair in love and football… Game on. The GAME ON series by Kristen Callihan: Book 1: The Hook Up Book 2: The Friend Zone Book 3: The Game Plan Book 4: The Hot Shot Book 5: Only on Gameday - Coming 2026!
Download or read book Hooked written by Nir Eyal and published by Penguin. This book was released on 2014-11-04 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.
Download or read book InvestiGators Off the Hook written by John Patrick Green and published by First Second. This book was released on 2021-02-23 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: InvestiGators Mango and Brash don their fanciest V.E.S.T.s for InvestiGators: Off the Hook, a zany new adventure from John Patrick Green that will have readers HOOKED! Join more three million fans as we follow these sewer-loving secret agents in their fight for the GATOR good! The InvestiGators are the best crime-fighting duo in the world. But not even their hi-tech training programs can prepare them for the return of their greatest nemesis, Crackerdile, in a shocking new form! Even worse, he’s creating a team of super villains! Faced with the choice between saving themselves or catching the crooks, can Mango and Brash make sure the gator good prevails?
Download or read book The Book of Hook written by Amy Cook and published by . This book was released on 2020-11-03 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: There was once a boy who wouldn't grow old. A boy who came to the windows of children yearning for adventure, all too eager to grant it to them. A boy who could breathe magic into a mind otherwise doomed for stodgy, grownup responsibilities and boredom.Or that's how the story goes. Reality often bears a darker shade of truth. One thing is for sure; the book she grew up reading got it all wrong. Neverland isn't all it was written to be.A warning would have been nice. . .* Contains adult situations, this book intended for 18+
Download or read book Under the Skin written by Linda Villarosa and published by Anchor. This book was released on 2022-06-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: PULITZER PRIZE FINALIST • "A stunning exposé of why Black people in our society 'live sicker and die quicker'—an eye-opening game changer."—Oprah Daily From an award-winning writer at the New York Times Magazine and a contributor to the 1619 Project comes a landmark book that tells the full story of racial health disparities in America, revealing the toll racism takes on individuals and the health of our nation. In 2018, Linda Villarosa's New York Times Magazine article on maternal and infant mortality among black mothers and babies in America caused an awakening. Hundreds of studies had previously established a link between racial discrimination and the health of Black Americans, with little progress toward solutions. But Villarosa's article exposing that a Black woman with a college education is as likely to die or nearly die in childbirth as a white woman with an eighth grade education made racial disparities in health care impossible to ignore. Now, in Under the Skin, Linda Villarosa lays bare the forces in the American health-care system and in American society that cause Black people to “live sicker and die quicker” compared to their white counterparts. Today's medical texts and instruments still carry fallacious slavery-era assumptions that Black bodies are fundamentally different from white bodies. Study after study of medical settings show worse treatment and outcomes for Black patients. Black people live in dirtier, more polluted communities due to environmental racism and neglect from all levels of government. And, most powerfully, Villarosa describes the new understanding that coping with the daily scourge of racism ages Black people prematurely. Anchored by unforgettable human stories and offering incontrovertible proof, Under the Skin is dramatic, tragic, and necessary reading.
Download or read book Making with Meaning written by Jessica Carey and published by Abrams. This book was released on 2020-10-06 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thoughtful, purposeful approach to prioritize time for making, adding more meaning and intention to your life. From cooking and cleaning to children’s events to business meetings to just about everything else, it’s hard to ï¬?nd quiet moments to just be. Jessica Carey has found that her best times for be-ingare when she is making. Hers is an inspiring approach to a beloved pastime, putting to use the meditative and therapeutic beneï¬?ts of working with your hands. Featuring more than 20 different crochet patterns to inspire you as you make time for making, the book offers instructions to those who want to begin their crochet journey and teaches how to crochet through detailed explanation and visual guidance. Projects vary in skill level but are all designed for readers to be able to free their minds, leaving space for stitch-repetition to kick in. Accompanied by essays focused on gratitude, creativity, and living with intention, among other topics, the book invites you to take time to reflect on these themes and their presence in your life. Jessica offers support and encouragement so that you can strengthen more than just your crochet skills as you explore this adventure.
Download or read book Hook Point written by Brendan Kane and published by Waterside Productions. This book was released on 2020-09-29 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hook Point: How to Stand Out in a 3-Second World, by out of the box thinker Brendan Kane, breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand--both online and off--so you can thrive in the new micro-attention world in which we live. A lot of people know who they are, what they do, and a few even know why they do it--but even when brands or individuals have clarity in these areas, they often struggle to grab a potential audience's attention for long enough to get them to learn about their attributes. Others have amazing products or services that fail to achieve great success because they don't know how to talk about what they do effectively. This is because digital and social media have reshaped our world into one of micro-attention. There are over sixty billion messages shared on digital platforms each day, and the average person is exposed to between four thousand to ten thousand ads a day. This bombardment of stimuli has changed the way we communicate and market content both online and off. In fact, research shows that you have less than three seconds to capture a person's attention. With such a short window of time, we need to hook audiences quickly, efficiently, and consistently if we want to successfully fuel brand awareness and growth. Luckily, Brendan Kane, an out of the box thinker and strategist who's built platforms for celebrities like Taylor Swift and Rhianna, and worked with Fortune 500 companies like Paramount, Viacom, and MTV has mastered the art of standing out. In Hook Point: How to Stand Out in a 3-Second World he reveals the power of hook points--a communication tool that helps marketers package their messages in a succinct, attention-grabbing way that leads to better opportunities both online and off. Whether you're promoting a brand, product, or service this book is the essential guide for making it in our three-second world.
Download or read book Hook Shot written by Kennedy Ryan and published by Scribechick Media, LLC. This book was released on with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: A deeply emotional standalone romance set in the worlds of professional basketball and high fashion. Divorced. Single dad. Traded to a losing squad. Cheated on, betrayed, exposed. My perfect life blew up in my face and I'm still picking up the pieces. The last thing I need is her. A wildflower. A storm. A woman I can't resist. Lotus DuPree is a kick to my gut and a wrench in my plans from the moment our eyes meet. I promised myself I wouldn't trust a woman again, but I've never wanted anyone the way I want Lo. She's not the plan I made, but she's the risk I have to take. A warrior. A baller. The one they call Gladiator. Kenan Ross charged into my life smelling all good, looking even better and snatching my breath from the moment we met. The last thing I need is him. I'm working on me. Facing my pain and conquering my demons. I've seen what trusting a man gets you. I. Don't. Have. Time. For. This. But he just keeps coming for me. Keeps knocking down my defenses and stealing my excuses one by one. He never gives up, and now...I'm not sure I want him to.
Download or read book The Invisible Hook written by Peter Leeson and published by Princeton University Press. This book was released on 2009-03-31 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pack your cutlass and blunderbuss--it's time to go a-pirating! The Invisible Hook takes readers inside the wily world of late seventeenth- and early eighteenth-century pirates. With swashbuckling irreverence and devilish wit, Peter Leeson uncovers the hidden economics behind pirates' notorious, entertaining, and sometimes downright shocking behavior. Why did pirates fly flags of Skull & Bones? Why did they create a "pirate code"? Were pirates really ferocious madmen? And what made them so successful? The Invisible Hook uses economics to examine these and other infamous aspects of piracy. Leeson argues that the pirate customs we know and love resulted from pirates responding rationally to prevailing economic conditions in the pursuit of profits. The Invisible Hook looks at legendary pirate captains like Blackbeard, Black Bart Roberts, and Calico Jack Rackam, and shows how pirates' search for plunder led them to pioneer remarkable and forward-thinking practices. Pirates understood the advantages of constitutional democracy--a model they adopted more than fifty years before the United States did so. Pirates also initiated an early system of workers' compensation, regulated drinking and smoking, and in some cases practiced racial tolerance and equality. Leeson contends that pirates exemplified the virtues of vice--their self-seeking interests generated socially desirable effects and their greedy criminality secured social order. Pirates proved that anarchy could be organized. Revealing the democratic and economic forces propelling history's most colorful criminals, The Invisible Hook establishes pirates' trailblazing relevance to the contemporary world.
Download or read book The World Ends in April written by Stacy McAnulty and published by Yearling. This book was released on 2021-03-02 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is middle school drama scarier than an asteroid heading for Earth? Find out in this smart and funny novel by the author of The Miscalculations of Lightning Girl. Every day in middle school can feel like the end of the world. Eleanor Dross knows a thing or two about the end of the world, thanks to a survivalist grandfather who stockpiles freeze-dried food and supplies--just in case. So when she reads about a Harvard scientist's prediction that an asteroid will strike Earth in April, Eleanor knows her family will be prepared. Her classmates? They're on their own! Eleanor has just one friend she wants to keep safe: Mack. They've been best friends since kindergarten, even though he's more of a smiley emoji and she's more of an eye-roll emoji. They'll survive the end of the world together . . . if Mack doesn't go away to a special school for the blind. But it's hard to keep quiet about a life-destroying asteroid--especially at a crowded lunch table--and soon Eleanor is the president of the (secret) End of the World Club. It turns out that prepping for TEOTWAWKI (the End of the World as We Know It) is actually kind of fun. But you can't really prepare for everything life drops on you. And one way or another, Eleanor's world is about to change.
Download or read book Red Hook written by Gabriel Cohen and published by Macmillan. This book was released on 2001-10-12 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt: A stunning debut that combines the mystery and action of a first-rate police thriller with a deep and sympathetic picture of one man's futile effort to escape his past. A Minotaur First Edition Selection.
Download or read book The Butcher s Hook written by Janet Ellis and published by House of Anansi. This book was released on 2016-03-05 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Anne Jaccob is coming of age in late eighteenth-century London, the daughter of a wealthy merchant. When she is taken advantage of by her tutor — a great friend of her father’s — and is set up to marry a squeamish snob named Simeon Onions, she begins to realize just how powerless she is in Victorian society. Anne is watchful, cunning, and bored. Her saviour appears in the form of Fub, the butcher’s boy. Their romance is both a great spur and an excitement. Anne knows she is doomed to a loveless marriage to Onions and she is determined to escape with Fub and be his mistress. But will Fub ultimately be her salvation or damnation? And how far will she go to get what she wants? Dark and sweeping, The Butcher’s Hook is a richly textured debut featuring one of the most memorable characters in fiction.
Download or read book Hook written by Randall Horton and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Literary Nonfiction. African & African American Studies. Latino/Latina Studies. Winner of the Great Lakes Colleges Association "Discover" Award for Creative Nonfiction. HOOK: A MEMOIR is a gripping story of transformation. Without excuse or indulgence, author and educator Randall Horton explores his downward spiral from unassuming Howard University undergraduate to homeless drug addict, international cocaine smuggler, and incarcerated felon--before showing us the redemptive role that writing and literature played in helping him reclaim his life. The multilayered narrative bridges past and present through both the vivid portrayal of Horton's singular experiences and his correspondence in letters with the anonymous Lxxxx, a Latina woman awaiting trial. HOOK explores race and social construction in America, the forgotten lives within the prison industrial complex, and the resilience of the human spirit.
