Download or read book McDonalds written by and published by . This book was released on 2013 with total page 12 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The History of McDonald s written by Heike Mieth and published by GRIN Verlag. This book was released on 2007-11 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 1999 in the subject American Studies - Culture and Applied Geography, grade: 1,3, Friedrich-Alexander University Erlangen-Nuremberg, 26 entries in the bibliography, language: English, abstract: Going for a walk through a deserted alley in the city at night, watching the stars shining above, it might not seldom happen that you notice a yellow glow from behind a corner. When having curiously turned around it, perceiving a creepy loud rumbling, you spot that the glow comes from a big shining "M" floating in the air. The symbol becomes bigger and bigger the nearer you walk towards it, your pulse rises and having finally reached the "M" you open the door of the McDonald's restaurant and enter to have a burger to stop the rumbling of your stomach. Meanwhile, there is a McDonald's in every big city at nearly every corner. But where does McDonald's originally come from? This thesis gives a summary of the history of McDonald's - one of the most widespread companies in the world.
Download or read book Franchise The Golden Arches in Black America written by Marcia Chatelain and published by Liveright Publishing. This book was released on 2020-01-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: WINNER • 2021 PULITZER PRIZE IN HISTORY Winner • 2022 James Beard Foundation Book Award [Writing] The “stunning” (David W. Blight) untold history of how fast food became one of the greatest generators of black wealth in America. Just as The Color of Law provided a vital understanding of redlining and racial segregation, Marcia Chatelain’s Franchise investigates the complex interrelationship between black communities and America’s largest, most popular fast food chain. Taking us from the first McDonald’s drive-in in San Bernardino to the franchise on Florissant Avenue in Ferguson, Missouri, in the summer of 2014, Chatelain shows how fast food is a source of both power—economic and political—and despair for African Americans. As she contends, fast food is, more than ever before, a key battlefield in the fight for racial justice.
Download or read book Grinding It Out written by Ray Kroc and published by Macmillan. This book was released on 2016-08-02 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1977 by Contemporary Books.
Download or read book Ray Joan written by Lisa Napoli and published by Penguin. This book was released on 2016-11-15 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: The movie The Founder, starring Michael Keaton, focused the spotlight on Ray Kroc, the man who amassed a fortune as the chairman of McDonald’s. But what about his wife Joan, the woman who became famous for giving away his fortune? Lisa Napoli tells the fascinating story behind the historic couple. Ray & Joan is a quintessentially American tale of corporate intrigue and private passion: a struggling Mad Men–era salesman with a vision for a fast-food franchise that would become one of the world’s most enduring brands, and a beautiful woman willing to risk her marriage and her reputation to promote controversial causes that touched her deeply. Ray Kroc was peddling franchises around the country for a fledgling hamburger stand in the 1950s—McDonald’s, it was called—when he entered a St. Paul supper club and encountered a beautiful young piano player who would change his life forever. The attraction between Ray and Joan was instantaneous and instantly problematic. Yet even the fact that both were married to other people couldn’t derail their roller coaster of a romance. To the outside world, Ray and Joan were happy, enormously rich, and giving. But privately, Joan was growing troubled over Ray’s temper and dark secret, something she was reluctant to publicly reveal. Those close to them compared their relationship to that of Elizabeth Taylor and Richard Burton. And yet, this volatility paved the way for Joan’s transformation into one of the greatest philanthropists of our time. A force in the peace movement, she produced activist films, books, and music and ultimately gave away billions of dollars, including landmark gifts to the Salvation Army and NPR. Together, the two stories form a compelling portrait of the twentieth century: a story of big business, big love, and big giving.
Download or read book The Story of McDonald s written by Sara Gilbert and published by The Creative Company. This book was released on 2008-07 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Details the history of the company from its beginnings in Illinois to becoming a major, international corporation.
Download or read book McDonald s written by Cath Senker and published by Lerner Publications. This book was released on 2016-01-01 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the incredible story behind the world's largest fast food brand. Find out how McDonald's grew from a single restaurant into a globe-dominating chain. This book reveals: ● The bright business minds behind McDonald's remarkable rise. ● How the company's famous products—from the Big Mac to the Happy Meal—came to be. ● Which marketing and public relations strategies turned McDonald's into a powerful brand. From marketing relationships to the company's attempts to counter its critics, this book provides a fascinating look at McDonald's and at the fast food industry as a whole.
Download or read book Big Mac written by Maxwell Boas and published by Signet Book. This book was released on 1977 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chronicles the rise and expansion of the nation's number-one fast-food chain and the Horatio Alger life of founder Ray Albert Kroc
Download or read book Don t Eat This Book written by Morgan Spurlock and published by Penguin. This book was released on 2006-05-02 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Don’t eat this groundbreaking, hilarious book—but if you care about your country’s health, your children’s, and your own, you better read it. For thirty days, Morgan Spurlock ate nothing but McDonald’s as part of an investigation into the effects of fast food on American health. The resulting documentary earned him an Academy Award nomination and broke box-office records worldwide. But there’s more to the story, and in Don’t Eat This Book, Spurlock examines everything from school lunch programs and the marketing of fast food to the decline of physical education. He looks at why fast food is so tasty, cheap, and ultimately seductive—and interviews experts from surgeons general and kids to marketing gurus and lawmakers, who share their research and opinions on what we can do to offset a health crisis of supersized proportions.
Download or read book Hamburger written by Andrew F. Smith and published by . This book was released on 2008-10-15 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Andrew F. Smith traces the history of the hamburger history, from its humble beginnings as a nineteenth-century American street food, to its present status as one of the world's favourite dishes.
Download or read book None of Us is As Good As All of Us written by Patricia Sowell Harris and published by John Wiley & Sons. This book was released on 2009-09-28 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inside account of how McDonald's turns diversity into success Everyone knows McDonald's, one of the most recognizable brand names in the world. But few know the extent to which McDonald's continued and ongoing success is due to the company's internal philosophy of inclusion and diversity. One of the biggest employers in the world, McDonald's staff is one of the world's most racially, culturally, and religiously diverse. In None of Us Is As Good As All of Us, McDonald's Global Chief Diversity Officer, Patricia Sowell Harris, offers the first inside look at the company's philosophy of inclusion and diversity through interviews with more than 60 key employees and leaders. These accounts, of franchisees, suppliers, and employees, reveal how McDonald's embraces all races, creeds, and cultures to create unity and business achievement. • Written by Patricia Sowell Harris, McDonald's global chief diversity officer • Serves as a template for any business that wants to embrace wider diversity and use it to prosper • With a Foreword by Jim Skinner, McDonald's CEO since 2004 • A first look at the inner workings of McDonald's impressive diversity and inclusion philosophy For any business leader who wants to embrace diversity and encourage team unity, None of Us Is As Good As All of Us offers inspiration and guidance.
Download or read book McDonald s written by Sara Green and published by Pilot Books. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Engaging images accompany information about the McDonald's Corporation. The combination of high-interest subject matter and narrative text is intended for students in grades 3 through 7"--
Download or read book The Battle To Do Good written by Bob Langert and published by Emerald Group Publishing. This book was released on 2019-01-19 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Battle to Do Good, former McDonald’s Executive Bob Langert takes readers on a behind-the-scenes tour of the restaurant giant’s decades-long battle to do good, tackling tricky societal issues all while feeding 70 million people a day while attending to the bottom line.
Download or read book Ray Kroc Biography written by Thomas Stewart and published by Independently Published. This book was released on 2020-07-14 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1940s, an ice cream machine salesman from Chicago saw his sales decline across America. However, one restaurant in California was ordering more machines. He flew over to meet the customers and it changed his life. He helped the McDonald brothers to expand their business and later purchased it. Today, it is the largest fast-food restaurant chain by revenue. That man was Ray Kroc. The success story of McDonald's has not since been replicated. They are considered pioneers in how they market themselves and the efficiency with which they run the business. Yet, before reaching the zenith of this career, Ray Kroc faced colossal personal challenges. By the time he got the McDonald brother to allow him to franchise the chain, he was on the verge of bankruptcy and depressed. Instead of giving up, he fought back and created a company that everyone loves. Come face-to-face with the genius who revived the restaurant industry and paved the way for others to emulate. Here's a preview of what you'll discover in this book: Ray Kroc's early childhood, family life, and education A career in business and success as a paper cup salesman Change in business fortunes and traveling to California Meeting the McDonald brothers and having a revelation Pitching the franchise idea to the brothers and going national Purchasing the business and going global Constant innovation and staying ahead of the pack The legacy that he left behind ..... And much more! Ray Kroc created a fast-food empire that everyone from a child to a 90-year-old can relate to. It is one of the most popular family restaurants that keeps on growing. This insightful book will let you in on the secrets on how Ray Kroc developed McDonald's to now operate 37,855 restaurants, making it the envy of competitors, and a darling for everyone else. So, scroll up and click the "Buy now with 1-click" button to know more!
Download or read book Food Power written by Bryan L. McDonald and published by Oxford University Press. This book was released on 2017 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Power brings together the history of food, agriculture, and foreign policy to explore the use of food to promote American national security and national interests during the first three decades of the Cold War.
Download or read book The 100 Most Significant Events in American Business written by Quentin R. Skrabec Jr. and published by Bloomsbury Publishing USA. This book was released on 2012-05-04 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference book details the top 100 groundbreaking events in the history of American business, featuring case studies of successful companies who challenged traditional operating paradigms, historical perspectives on labor laws, management practices, and economic climates, and an examination of the impact of these influences on today's business practices. Throughout history, important commercial developments in the United States have made it possible for American companies to leverage tough economic conditions to survive—even thrive in a volatile marketplace. This reference book examines the top 100 groundbreaking events in the history of American business and illustrates their influence on the labor laws, business practices, and management methodologies of corporate America today. The 100 Most Significant Events in American Business: An Encyclopedia depicts the chronological order of events contributing to the evolution of American business, with an emphasis on the commercial innovations of each period. The book explores the origins of successful brands, including Apple, Wal-Mart, and Heinz; demonstrates the successful collaboration between public and private sectors illustrated by the Erie Canal, Hoover Dam, and the interstate highway system; and depicts the commercial impact of major economic events from the Panic of 1857 to the Great Recession of 2010.
Download or read book The Sign of the Burger written by Joe L. Kincheloe and published by Temple University Press. This book was released on 2002 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Sign of the Burger examines how McDonald's captures our imagination, both as a shorthand for explaining the power of American culture, and as a symbol of the strength of consumerism.
