Download or read book The History and Development of Advertising written by Frank Presbrey and published by Greenwood. This book was released on 1968 with total page 774 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Download or read book The History and Development of Advertising written by Frank Spencer Presbrey and published by . This book was released on 1968 with total page 642 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Madison Avenue and the Color Line written by Jason Chambers and published by University of Pennsylvania Press. This book was released on 2011-08-24 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, most works on the history of African Americans in advertising have focused on the depiction of blacks in advertisements. As the first comprehensive examination of African American participation in the industry, Madison Avenue and the Color Line breaks new ground by examining the history of black advertising employees and agency owners. For much of the twentieth century, even as advertisers chased African American consumer dollars, the doors to most advertising agencies were firmly closed to African American professionals. Over time, black participation in the industry resulted from the combined efforts of black media, civil rights groups, black consumers, government organizations, and black advertising and marketing professionals working outside white agencies. Blacks positioned themselves for jobs within the advertising industry, especially as experts on the black consumer market, and then used their status to alter stereotypical perceptions of black consumers. By doing so, they became part of the broader effort to build an African American professional and entrepreneurial class and to challenge the negative portrayals of blacks in American culture. Using an extensive review of advertising trade journals, government documents, and organizational papers, as well as personal interviews and the advertisements themselves, Jason Chambers weaves individual biographies together with broader events in U.S. history to tell how blacks struggled to bring equality to the advertising industry.
Download or read book Captains Of Consciousness Advertising And The Social Roots Of The Consumer Culture written by Stuart Ewen and published by Basic Books. This book was released on 2008-08-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Captains of Consciousness offers a historical look at the origins of the advertising industry and consumer society at the turn of the twentieth century. For this new edition Stuart Ewen, one of our foremost interpreters of popular culture, has written a new preface that considers the continuing influence of advertising and commercialism in contemporary life. Not limiting his critique strictly to consumers and the advertising culture that serves them, he provides a fascinating history of the ways in which business has refined its search for new consumers by ingratiating itself into Americans' everyday lives. A timely and still-fascinating critique of life in a consumer culture.
Download or read book Development Of Modern Advertising written by Morgen Witzel and published by Thoemmes. This book was released on 2002-05-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising in one form or another has been around for millennia, and examples of advertising images and slogans can be found even in the classical world. From the 18th century onwards, advances in printing technology made mass advertising a reality. The late 19th and early 20th centuries brought a reappraisal; with increasingly large sums of money being spent on advertising to larger and larger markets, thoughtful minds began considering issues such as advertising effectiveness and cost. Both the nascent discipline of marketing and advocates of scientific management began to consider advertising, its value and its meaning. In doing so, they pioneered many of the techniques of advertising that are still used today. This eight-volume set focuses on the developments during the period 1870-1920. It includes works on the theory and practice of advertising by pioneers in the field such as Paul Cherington, Herbert Casson, Arch W. Shaw and Walter Dill Scott, as well as lesser-known but important figures including Harry Tipper, Thomas Russell and Frank Parsons. Volumes 7 and 8 contain a collection of essays and journal articles on the question whether advertising was a corrupting force, both economically and morally, with contributions by Samuel Courtauld, Lewis Haney, Richardson Evans and G.D.H. Cole. Sampson's classic "History of Advertising" is included as a measure of where and how the field had developed prior to the modern period. As with earlier sets in this series, the works reproduced here show how an increasing understanding of consumer needs and responses informed advertising practices and led to the adoption of new methods and new media.
Download or read book The Advertising Handbook written by Sean Brierley and published by Routledge. This book was released on 2005-08-04 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Advertising Handbook is a critical introduction to the practices and perspectives of the advertising industry. Sean Brierley explores the structures of the profession and examines the roles of all those involved in advertising including businesses, agencies, consultancies and media owners. The Advertising Handbook traces the development of advertising and examines the changes that have take taken place from its formative years through to today's period of rapid change: the impact of new media, the rise of the ad agency, industry mergers, the Internet and digital technologies, and the influence of the regulatory environment. The Advertising Handbook offers a theoretical understanding of the industry and it challenges many assumptions about advertising's power and authority. Thoroughly revised and updated, it examines why companies and organisations advertise, how they research markets, where and when they advertise, the principles and techniques of persuasion and how companies measure performance. The Advertising Handbook includes: Illustrations from a range of high-profile campaigns including Budweiser, Barnardo's, Benetton and Club 18-30 New and detailed 'workshop' exercises accompanying each chapter Case studies and profiles of ad agencies and key media players A revised and up-to-date glossary of key terms A guide to useful web and online resources
Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now
Download or read book The History and Development of Advertising written by Jacob Allen Gardy and published by . This book was released on 1920 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The SAGE Handbook of Advertising written by Gerard J Tellis and published by SAGE. This book was released on 2007-10-24 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′In this era of ′snackable′ content which satisfies only in the moment, it′s great to have a comprehensive Advertising Handbook which one can consult repeatedly. The references are comprehensive and the Handbook opens up many key areas for practitioners′ - Hamish Pringle, Director General, IPA ′Finally, a Handbook of Advertising that brings the field up-to-date. I am impressed with its comprehensive coverage of topics and the distinguished specialists who have shared their key findings with us′ - Philip Kotler, Kellogg School of Management ′When trying to make sense of the mystifying world of advertising, academics and practitioners often seem to inhabit separate universes. Not in this Handbook. For once, the best brains from each side genuinely collude – with constructive results. Wise agencies will read it before their clients do′ - Sir Martin Sorrell, CEO, WPP ′This mighty tome brings together a vast range of views of advertising based on deep experience and scholarship. For practitioners and academics alike, it will be a voyage of discovery and enlightenment′ - Lord (Maurice) Saatchi, Chairman, M&C Saatchi ′This magnificent volume captures all we need to know about how advertising works and its context′ - Baroness (Peta) Buscombe, Director General, Advertising Association, London Advertising is a field that has attracted a great deal of academic attention, but to date there has been no summarising of the state of the art of research. This far reaching and scholarly Handbook is edited by two highly respected and trusted thinkers in the field and includes contributions from leading academics based in both the UK and the USA. Tim Ambler and Gerald J Tellis archive their aim of setting advertising and the theory that underpins it in its historical and societal context, show-casing the most significant advertising research questions of our time and pointing readers in the direction of future avenues for fruitful investigation. The SAGE Handbook of Advertising would be a welcome addition to any marketing academics bookshelf.
Download or read book The Routledge Handbook on the History of Development written by Corinna R. Unger and published by Routledge. This book was released on 2022-06-23 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bold and ambitious handbook is the first systematic overview of the history of development ideas, themes, and actors in the twentieth century. Taking stock of the field, the book reflects on blind spots, points out avenues for future research, and brings together a greater plurality of regions, actors, and approaches than other publications on the subject. The book offers a critical reassessment of how historical experiences have shaped contemporary understandings of development, demonstrating that the seemingly self-evident concept of development has been contingent on a combination of material conditions, power structures, and policy choices at different times and in different places. Using a world history approach, the handbook highlights similarities in development challenges across time and space, and it pays attention to the meanings of ideological, cultural, and economic divides in shaping different understandings and practices of development. Taking a thematic approach, the book shows how different actors – governments, non-governmental organizations, individuals, corporations, and international organizations – have responded to concerns regarding the conditions in their own or other societies, such as the provision of education, health, or food; approaches to infrastructure development and industrialization; the adjustment of social conditions; population policies and migration; and the maintenance of stability and security. Bringing together a range of voices from across the globe, this book will be perfect for advanced students and researchers of international development history.
Download or read book The Definitive Guide to Google AdWords written by Bart Weller and published by Apress. This book was released on 2012-07-13 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is one simple way to exponentially increase the amount of traffic coming to your website and the number of people aware of your product or service: through the use of Google AdWords and related marketing technologies. The Definitive Guide to Google AdWords will walk you through every step needed to maximize your marketing and advertising power. Everything related to the platforms are covered in detail—account setup, campaign creation, reporting, optimization, analytics, ad creation, mobile advertising, and much more. Learn to take full advantage of all of the marketing options available through AdWords, including: Geo-targeting, distribution, and placement of ads Advanced account management and budget strategies Keywords, metrics, and ROI management Tools such as Keywords Editor, Website Optimizer, and Conversion Optimizer Mobile marketing implementations and strategies Working with the various APIs available for developers With The Definitive Guide to Google AdWords, you will learn how AdWords works and how you can harness its power to increase your visibility and dramatically impact your potential for increased revenue.
Download or read book Subprime Attention Crisis written by Tim Hwang and published by FSG Originals. This book was released on 2020-10-13 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: From FSGO x Logic: a revealing examination of digital advertising and the internet's precarious foundation In Subprime Attention Crisis, Tim Hwang investigates the way big tech financializes attention. In the process, he shows us how digital advertising—the beating heart of the internet—is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself—much like subprime mortgages—is wildly misrepresented. And if online advertising goes belly-up, the internet—and its free services—will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life today.
Download or read book Advertising A Very Short Introduction written by Winston Fletcher and published by OUP Oxford. This book was released on 2010-06-24 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry. The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted. Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
Download or read book A History of Advertising from the Earliest Times written by Henry Sampson and published by . This book was released on 1874 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Adland written by Mark Tungate and published by Kogan Page Publishers. This book was released on 2007 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adland is a ground-breaking examination of modern advertising, from its early origins, to the evolution of the current advertising landscape. Bestselling author and journalist Mark Tungate examines key developments in advertising, from copy adverts, radio and television, to the opportunities afforded by the explosion of digital media - podcasting, text messaging and interactive campaigns. Adland focuses on key players in the industry and features exclusive interviews with leading names in advertising today, including Jean-Marie Dru, Sir Alan Parker, John Hegarty and Sir Martin Sorrell, as well as industry luminaries from the 20th Century such as Phil Dusenberry and George Lois. Exploring the roots of the advertising industry in New York and London, and going on to cover the emerging markets of Eastern Europe, Asia and Latin America, Adland offers a comprehensive examination of a global industry and suggests ways in which it is likely to develop in the future.
Download or read book Advertising as Communication written by Gillian Dyer and published by Routledge. This book was released on 2008-03-07 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is a form of communication that constantly impinges on our daily lives, yet we are often unaware of its more subtle form of persuasion, or of the extent to which it manipulates our (consumer) culture. This book sets out to examine advertising as a form of communication in contemporary society and also places it in its wider cultural and economic context.
