Download or read book The Health Advocate s Advanced Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-10-03 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: You've mastered the beginning marketing strategies and concepts from "The Health Advocate's Basic Marketing Handbook" and now you're ready to take the next steps... This advanced marketing book will help you assess which aspects of your current marketing are working - and which are not. You'll learn to develop a market niche, command respect as the expert you are, then use that authority to increase revenue for your practice and yourself. You will uncover new target audiences; people who will hire you or influence others to do so. You'll learn how to strengthen your brand, and make it work harder. Then you'll expand upon the many excellent opportunities for marketing yourself and your practice online. The strategies and tactics presented in "The Health Advocate's Advanced Marketing Handbook" are intended to support serious health or patient advocates who wish to maximize their marketing outreach efficiently and effectively. This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. Learn more about this book and the others in the series at: www.HealthAdvocateResources.com

Download or read book The Health Advocate s Basic Marketing Handbook written by Trisha Torrey and published by . This book was released on 2014-02 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: "(This description is for the 2014 updated version of The Health Advocate's Marketing Handbook.)" As a private health or patient advocate or navigator, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to manage private advocacy and health-related practices including: patient advocates, patient navigators, case managers, care managers, midwives, doulas, therapists, guardians, conservators, life planners, family mediators, disability advisors, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and others. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources. Learn more about this book and others in its series at: www.HealthAdvocateResources.com

Download or read book The Health Advocate s Marketing Handbook written by Trisha Torrey and published by . This book was released on 2010-11 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a private health or patient advocate, you may think about marketing and shudder. You understand its importance, but marketing seems like an incomprehensible time and money eater that just takes you away from your advocacy work. Marketing doesn't have to be that difficult to understand or plan. Nor does it need to be expensive to implement. In fact, once you understand the basics, and see how they apply to your business, you'll find yourself thinking of new ideas on a regular basis. You might even like marketing! This book is a must-have for those who choose to be private, professional health advocates, patient advocates, patient navigators, case managers, midwives, doulas, therapists, acupuncturists, health coaches, yoga instructors, massage therapists, elder care professionals, nursing home advisors, medical bill reviewers, health insurance advisors, medical legal advisors and other health-related advocates. It provides advice and guidance to help you optimize your outreach with advertising, your website, public relations, newsletters, print materials and more. You'll learn how to maximize your marketing budget with no-and low-cost promotional tactics. You'll be able to brand yourself and your business, and develop and effective marketing plan. Once you own the book, you'll also be able to take advantage of several free downloads: a workbook that accompanies the Handbook, plus templates for both a marketing plan and a press release, and dozens of links to useful online resources.

Download or read book The Handbook of Persuasion and Social Marketing written by David W. Stewart and published by Bloomsbury Publishing USA. This book was released on 2014-12-17 with total page 1028 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely set traces the evolution of social marketing from its deep roots in psychology, religion, and politics to its current role as an influencer of societal and behavioral change. Few realize that the methods behind the social marketing discipline are not new but are based on traditional sales techniques reengineered to advocate social responsibility. Since emerging, the movement has prompted a rapid change in how we communicate and what we say. Funding from government agencies, foundations, and organizations like the National Cancer Institute and the American Heart Association have prompted campaigns that promote healthy behaviors and deter unhealthy actions. In this three-volume set, a panel of experts take an unprecedented look at this marketing phenomena as a means of influencing behaviors that benefit individuals and society overall. This comprehensive collection examines the role of persuasion in a marketing context. The book's central theme is woven throughout each of the three volumes: volume one focuses on the conceptual and philosophical foundations of the trend; the second part addresses its theoretical and strategic dimensions; and the final section discusses applications to specific societal issues like personal, public, and environmental caretaking; disease prevention; good nutrition; and safe sex. Chapters address campaign planning, regulatory and compliance issues, and the measurement of outcomes.

Download or read book The Patient Advocate s Handbook written by James Thomas Williams and published by . This book was released on 2010-01-01 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: I wrote The Patient Advocate's Handbook, a content-rich, easy-to-use, quick reference patient advocacy book to offer you, the patient advocate, concise explanations, options and suggestions, which will help you learn about and cope with many of the unfamiliar, but common healthcare issues most patient advocates and their families face at the hospital and at home. This patient advocate book discusses common situations created by illness and recovery to offer relevant information when you need it, so your increased familiarity with healthcare issues as an informed patient advocate will lead to better results for your loved one. Keep this handbook with you to optimize the hospital stay and to have a more effective experience as an advocate and caregiver for your loved one's healthcare at the hospital and at home. James Thomas Williams

Download or read book Model Rules of Professional Conduct written by American Bar Association. House of Delegates and published by American Bar Association. This book was released on 2007 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Model Rules of Professional Conduct provides an up-to-date resource for information on legal ethics. Federal, state and local courts in all jurisdictions look to the Rules for guidance in solving lawyer malpractice cases, disciplinary actions, disqualification issues, sanctions questions and much more. In this volume, black-letter Rules of Professional Conduct are followed by numbered Comments that explain each Rule's purpose and provide suggestions for its practical application. The Rules will help you identify proper conduct in a variety of given situations, review those instances where discretionary action is possible, and define the nature of the relationship between you and your clients, colleagues and the courts.

Download or read book Patient Advocacy for Health Care Quality Strategies for Achieving Patient Centered Care written by Jo Anne L. Earp and published by Jones & Bartlett Learning. This book was released on 2008-05-02 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a contribution to the emerging healthcare quality movement, Patient Advocacy for Healthcare Quality: Strategies for Achieving Patient-Centered Care is distinct from any others of its kind in its focus on the consumer’s perspective and in its emphasis on how advocacy can influence change at multiple social levels. This introductory volume synthesizes patient advocacy from a multi-level approach and is an ideal text for graduate and professional students in schools of public health, nursing and social work.

Download or read book The SAGE Handbook of Drug Alcohol Studies written by Torsten Kolind and published by SAGE. This book was released on 2016-10-20 with total page 743 pages. Available in PDF, EPUB and Kindle. Book excerpt: With contributions from leading international academics across the social sciences, this accessible handbook takes a critical look at the key theories, disciplinary approaches, contemporary issues and debates in the field. · Part I Central Social Science Theories Drug and Alcohol Studies · Part II Pillars in Social Science Drug and Alcohol Studies · Part III Controversies and New Approaches in Social Science Drug and Alcohol Studies This Handbook is an excellent reference text for the growing number of academics, students, scientists and practitioners in the drug and alcohol studies community.

Download or read book Improving Healthcare Through Advocacy written by Bruce S. Jansson and published by John Wiley & Sons. This book was released on 2011-01-25 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for Improving Healthcare Through Advocacy A Guide for the Health and Helping Professions "Bruce Jansson's thoughtful and innovative book will appeal to students in social work, nursing, and public health as well as those working in the health field of practice. The case examples are extraordinary, and Jansson provides the ideas, context, and theoretical base for readers to acquire the skills of advocacy in healthcare. This is by far the best advocacy book I have seen." —Gary Rosenberg, PhD Director, Division of Social Work and Behavioral Science Mount Sinai School of Medicine "Improving Healthcare Through Advocacy is a terrific description of opportunities for advocacy intervention and provides the skill sets necessary for effective advocacy. A needed book." —Laura Weil, LCSW Director, Health Advocacy Program Sarah Lawrence College "Improving Healthcare Through Advocacy is an invaluable resource for practitioners working in the healthcare field as well as for students. It very thoroughly covers healthcare advocacy issues, contains real-world case examples, and provides a clear, step-by-step framework for practicing advocacy." —Kimberly Campbell, ACSW, LCSW Lecturer, Department of Social Work Ball State University An important resource for all who strive for the best in healthcare treatment for their patients, themselves, and the nation Bestselling author and award-winning researcher Bruce S. Jansson uses an intervention framework to illustrate how everyone in the healthcare system can advocate effectively, not just for better healthcare delivery to individual clients but for the necessary policy change that will deliver long- term solutions to our nation's healthcare crisis as well. Improving Healthcare Through Advocacy provides professionals with: Tools to move from traditional services to case advocacy and policy advocacy tasks Over 100 case studies from the perspective of patients, healthcare providers, and others who relate the experiences they have encountered in the healthcare system and share the wisdom they have learned Practical tips on how to provide effective advocacy and bring about positive and long-term change in this complex environment

Download or read book Handbook of Rural Health written by Sana Loue and published by Springer Science & Business Media. This book was released on 2013-11-11 with total page 367 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book integrates the expertise of profession tion available on the various health concerns and als from a broad array of disciplines-anthro subpopulations and by the numerous method pology, health services research, epidemiology, ological complexities in compiling the neces medicine, dentistry, health promotion, and so sary data. Recognition of the nuances within and cial work-in an examination of rural health across rural populations, as recommended here, care and rural health research. This investiga will allow us to provide care more efficiently tion includes an inquiry into issues that are uni and effectively and to prevent disease or ame versal across rural populations, such as public liorate its effects. Reliance on some of the newer health issues and issues of equity in health care. technologies and approaches discussed here, Several chapters explore the health care issues such as distance learning and broad-based, com that confront specified subpopulations includ munity-wide health initiatives, will facilitate ing, for instance, migrant workers and Native disease treatment and prevention in relatively Americans, while others provide a more focused isolated areas. Ultimately, all of us must work approach to diseases that may disproportionately to ensure the availability of adequate health care have an impact on residents of rural areas, such to even the most isolated communities, for "as as specific chronic and infectious diseases.

Download or read book Theory at a Glance written by Karen Glanz and published by . This book was released on 1997 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Start and Grow Your Own Practice Handbook Fourth Edition written by Trisha Torrey and published by . This book was released on 2023-02-10 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to start and grow a private practice as a health or patient advocate or care manager.

Download or read book The CPHIMS Review Guide 4th Edition written by Healthcare Information & Management Systems Society (HIMSS) and published by CRC Press. This book was released on 2021-12-22 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you’re taking the CPHIMS exam or simply want the most current and comprehensive overview in healthcare information and management systems today, this completely revised and updated fourth edition has it all. But for those preparing for the CPHIMS exam, this book is also an ideal study partner. The content reflects the outline of exam topics covering healthcare and technology environments; clinical informatics; analysis, design, selection, implementation, support, maintenance, testing, evaluation, privacy and security; and management and leadership. Candidates can challenge themselves with the sample multiple-choice questions given at the end of the book. The benefits of CPHIMS certification are broad and far-reaching. Certification is a process that is embraced in many industries, including healthcare information and technology. CPHIMS is recognized as the ‘gold standard’ in healthcare IT because it is developed by HIMSS, has a global focus and is valued by clinicians and non-clinicians, management and staff positions and technical and nontechnical individuals. Certification, specifically CPHIMS certification, provides a means by which employers can evaluate potential new hires, analyze job performance, evaluate employees, market IT services and motivate employees to enhance their skills and knowledge. Certification also provides employers with the evidence that the certificate holders have demonstrated an established level of job-related knowledge, skills and abilities and are competent practitioners of healthcare IT.

Download or read book The Oxford Handbook of Global Health Politics written by Colin McInnes and published by Oxford University Press, USA. This book was released on 2020 with total page 749 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protecting and promoting health is inherently a political endeavor that requires a sophisticated understanding of the distribution and use of power. Yet while the global nature of health is widely recognized, its political nature is less well understood. In recent decades, the interdisciplinary field of global health politics has emerged to demonstrate the interconnections of health and core political topics, including foreign and security policy, trade, economics, and development. Today a growing body of scholarship examines how the global health landscape has both shaped and been shaped by political actors and structures. The Oxford Handbook of Global Health Politics provides an authoritative overview and assessment of research on this important and complicated subject. The volume is motivated by two arguments. First, health is not simply a technical subject, requiring evidence-based solutions to real-world problems, but an arena of political contestation where norms, values, and interests also compete and collide. Second, globalization has fundamentally changed the nature of health politics in terms of the ideas, interests, and institutions involved. The volume comprises more than 30 chapters by leading experts in global health and politics. Each chaper provides an overview of the state of the art on a given theoretical perspective, major actor, or global health issue. The Handbook offers both an excellent introduction to scholars new to the field and also an invaluable teaching and research resource for experts seeking to understand global health politics and its future directions.

Download or read book Christian Writers Market Guide 2008 written by Sally Stuart and published by WaterBrook. This book was released on 2009-02-25 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Resource Guide to Getting Published A unique guide to publishing for Christian readers, the Christian Writers’ Market Guide 2008 offers the most proven and comprehensive collection of ideas, resources, and contact information to the industry. For more than twenty years, the Christian Writers’ Market Guide has delivered indispensable help to Christian writers, from a CD-ROM of the full text of the book so you can easily search for topics, publishers, and other specific names; to up-to-date listings of more than 1,200 markets for books, articles, stories, poetry, and greeting cards, including forty-three new book publishers, fifty-one new periodicals, and fifteen new literary agencies. Perfect for writers in every phase, this is the resource you need to get noticed–and published. “An indispensable tool. The reference you have to buy.” Writers’ Journal “Essential for anyone seeking to be published in the Christian community.” The Midwest Book Review “Stands out from the rest with its wealth of information and helpful hints.” Book Reviews for Church Librarians Completely updated and revised the Guide features more than… 1,200 markets for the written word * 675 periodicals * 405 book publishers * 240 poetry markets * 114 card and specialty markets * 37 e-book publishers * 120 literary agents * 332 photography markets * 98 foreign markets * 98 newspapers * 53 print-on-demand publishers * writers’ conferences and groups * pay rates and submission guidelines * more resources and tools for all types of writing and related topics.

Download or read book Guide to U S Health and Health Care Policy written by Thomas R. Oliver and published by CQ Press. This book was released on 2014-09-03 with total page 505 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to U.S. Health and Health Care Policy provides the analytical connections showing students how issues and actions are translated into public policies and institutions for resolving or managing health care issues and crises, such as the recent attempt to reform the national health care system. The Guide highlights the decision-making cycle that requires the cooperation of government, business, and an informed citizenry in order to achieve a comprehensive approach to advancing the nation’s health care policies. Through 30 topical, operational, and relational essays, the book addresses the development of the U.S. health care system and policies, the federal agencies and public and private organizations that frame and administer those policies, and the challenges of balancing the nation’s health care needs with the rising costs of medical research, cost-effective treatment, and adequate health insurance. Key Features: The 30 topical essays investigate the fundamental political, social, economic, and procedural initiatives that drive health and health care policy decisions affecting Americans at the local, regional, and national levels Essential themes traced throughout the chapters include providing access to health care, national and international intervention, nutrition and health, human and financial resource allocation, freedom of religion versus public policy, discrimination and health care policy, universal health care coverage, private health care versus publicly funded health care, and the immediate and long-term costs associated with disease prevention, treatment, and health maintenance A Glossary of Key Health Care Policy Terms and Events, a selected Master Bibliography, and a thorough Index are included. This must-have reference for political science and public policy students who seek to understand the issues affecting health care policy in the U.S. is suitable for academic, public, high school, government, and professional libraries.

Download or read book Be the Change written by Keely Rees and published by Oxford University Press. This book was released on 2022-10-25 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Have you ever witnessed or experienced something and thought, "This isn't right! Someone needs to do something about it!"? This is exactly how advocacy begins. Even if you've never considered yourself an advocate, advocacy is for everyone. If you have ever signed a petition to show your support for a cause, or spoken out about something you felt people should better understand- that's advocacy! Advocacy can take many forms-from voting in an election, to raising awareness, to organizing a campaign for change-or leading an entire movement. It happens at multiple levels, from local to global. It's democracy in action"--