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Book The Guru Business

    Book Details:
  • Author : Mukunda Dasa
  • Publisher :
  • Release : 2020-09-24
  • ISBN :
  • Pages : 434 pages

Download or read book The Guru Business written by Mukunda Dasa and published by . This book was released on 2020-09-24 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sulocana Prabhu was murdered May 22nd, 1986, 1:00 a.m., Los Angeles, two days after compiling his book "THE GURU BUSINESS", which describes how the Leaders of the Hare Krishna movement deviated from the pure path as taught and exemplified by its founder, His Divine Grace A. C. Bhaktivedanta Swami Prabhupada. Sulocana was one of the first devotees to realize the complete hoax of the GBC policy to rubber-stamp eleven unqualified personalities as the exclusive 'diksa-guru' successors to Srila Prabhupada in 1977. Let us be quite clear that this policy was an unqualified lie as to the intentions of Srila Prabhupada post-samadhi 1977. As the eleven self-declared gurus "paramhamsa-parivakacaryas" established their zonal power centers by initiating anyone in sight and throwing out of ISKCON even the most slightly dissenting godbrothers, Sulocana researched Srila Prabhupada's statements and fearlessly wrote a book exposing this fraud in the name of disciplic succession. From his research he also realized the trouble Kirtanananda had been causing Srila Prabhupada right from the time of his sannyasa. This was pertinent, as Sulocana had lost his wife when Kirtanananda had maniplulated her away, initiated her, and married her away to one of his money collectors at New Vrndavana. Sulocana also came to know of the sexual and otherwise corruption that was rife amongst practically all the "exclusive eleven". Moreover, Kirtanananda in New Vrndavana was living a hypocritical life as an active predatory homosexual pedophile, simultaneously taking worship as a paramahamsa. "The Guru Business" was the first realistic and comprehensive view of the topic false gurus, based on quotes given by Srila Prabhupada. PURPOSE OF THIS BOOK (by Sulocana dasa) 1) It must be revealed to the world exactly who Srila Prabhupada is and how he has nothing whatsoever to do with the corruption going on amongst ISKCON's leaders today. 2) There is a crying need to increase and even rekindle love for Prabhupada from his own disciples. To a large extent, they have left Prabhupada's mission out of frustration and discouragement. 3) An effort should be made to clean up ISKCON and remove the influence of personally motivated leaders. In other words, we should fully awaken the devotees to the politics and duplicity going on behind the facade. 4) There is now a new imperative to inspire married couples to be bold and go out to open temples. This was Srila Prabhupada's desire from the beginning. "Anyone who has read The Guru Business will have at once felt the powerful and illuminating clarity in the words of Sulocana prabhu. The way in which he has strung together Prabhupada's words, like pearls on the thread of his own amazing realizations, came from his total surrender to the instruction of Srila Prabhupada. Sulocana prabhu was prepared to die rather than not execute Prabhupada's mission properly. Because of this faith not only did the Lord manifest Prabhupada's previously hidden letters to Sulocana but he revealed their purport in his heart." Mukunda dasa from Killing For Keith, Chapter Seven. "Sulocana prabhu, you totally abandoned all personal considerations and sacrificed your life to expose the demoniac activities of these rogues and nondevotees and their apa-siddhantic philosophy. Such a perfect disciple as yourself, who fought so bravely to take serious charge of Prabhupada's mission and execute it correctly, has surely seen the Supreme Personality of Godhead and become liberated back to Godhead, or at least you have become an exalted soul on a heavenly planet. "Mukunda dasa - Foreword to The Guru Business - March 2020

Book Profits Aren t Everything  They re the Only Thing

Download or read book Profits Aren t Everything They re the Only Thing written by George Cloutier and published by Harper Collins. This book was released on 2009-09-15 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: When small- and medium-sized business owners first hear George Cloutier's rules, they often think he's a madman. His controversial rules for doing business—rules that aren't taught at Harvard Business School—include: The best family business has one member. Weekends are for working, not playing golf or coaching. Never pay your vendors on time. Wear your control freak badge with pride. Quit denial: if your business is failing during a recession, it's your fault. As the founder and CEO of American Management Services, Cloutier has emerged as "the leading advocate for small business" (Reuters), having spent over thirty years guiding business owners through the tough choices that line the road to profitability. He and his company have worked with more than six thousand companies, averting certain ruin for some and generating seemingly impossible growth and profitability for others. Cloutier graduated from Harvard College and Harvard Business School, but the lessons in this book aren't from there. Unlike his classmates, most of whom headed straight to Wall Street, Cloutier has been on the docks at 2 a.m. counting heads of lettuce for food distributors to make sure nothing would disappear without a waybill. He's spent long, overnight hours in truck stops, making sure sticky fingers stayed out of the tills. Cloutier and his colleagues at American Management Services become personal pitt bulls to the CEOs who hire them, doing whatever it takes to bring their clients' businesses back into long-term profitability. Profits Aren't Everything, They're the Only Thing is the long- overdue wake-up call for 23 million small- and midsize business owners across America. This book serves up the hard-boiled, unadulterated truth to aspiring and established entrepreneurs, without apologies. His no-nonsense advice may be hard to hear at times, but it works.

Book Be Your Own Guru

Download or read book Be Your Own Guru written by Olivia Stefanino and published by John Wiley & Sons. This book was released on 2007-02-06 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensive research has proven that both personal and businesssuccess have more to do with emotional and spiritual intelligencethan hard graft, perseverance or even good old common sense. The bad news is that no-one can 'give you' either emotional orspiritual intelligence. But the good news is that - because thoseintelligences are already lying dormant deep within you - you canlearn how to harness these powers for yourself. Effectively you'llbecome your own guru - and once you've discovered how to tap intoyour hidden resources, you'll find yourself rapidly shortening thelearning curve to both happiness and profits! Written in an engaging style by former journalist OliviaStefanino, Be Your Own Guru is intriguing, inspiring and above all,accessible. Personal anecdotes and real-life case studies will beincorporated into an overall 'program' which will enable readers tobe their own guru in less than two months!

Book The Ultimate Business Guru Guide

Download or read book The Ultimate Business Guru Guide written by Stuart Crainer and published by John Wiley & Sons. This book was released on 2003-05-16 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: A seemingly endless parade of consultants, academics and journalists continue to pontificate about management, leadership and the dream of the perfect organization. But only a tiny fraction have really changed the way business works. These are the gurus. In this new edition of worldwide bestseller, The Ultimate Business Guru Book, the authors have assembled the greatest business gurus in a unique, one-stop guide. The book keeps business leaders ahead of double-speaking colleagues and consultants by bringing them rapidly up to speed with the very best that the world's business thinkers currently have to offer.

Book Guru

    Book Details:
  • Author : Narendra Raval
  • Publisher : Bloomsbury Publishing
  • Release : 2018-08-18
  • ISBN : 938714688X
  • Pages : 326 pages

Download or read book Guru written by Narendra Raval and published by Bloomsbury Publishing. This book was released on 2018-08-18 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: The journey of a boy that began from a little-known village of Mathak in Gujarat, India, culminated in the creation of East Africa's biggest business groups to straddle the industrial world of steel, cement, infrastructure and aviation. This is the inspiring story of Narendra Raval, endearingly known as 'Guru', who began from the most humble beginnings to reach the zenith of his career through tireless hard work, an inherent business acumen and sheer tenacity. His autobiography, in collaboration with his dear friend and colleague, Kailash Mota, traces four decades in the life of Guru Bhai Narendra Raval. It is hard to believe that the astute businessman, who successfully built a US$ 650 million industrial empire, began his work life as a young, teenage priest in Nairobi, Kenya. Today, Guru Bhai runs his business empire with more than 4,500 employees spread across East Africa. He was also featured among the top 50 richest men in the Forbes Africa 2015 list. A fascinating, awe-inspiring autobiography, A Long Walk to Success is a legacy of wisdom and guidance for young entrepreneurs inspiring to walk in Guru Bhai's footsteps.

Book How to Run Your Business by The Book

Download or read book How to Run Your Business by The Book written by Dave Anderson and published by John Wiley & Sons. This book was released on 2009-07-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to use Bible-based leadership principles to improve business performance In How to Run Your Business by THE BOOK, famed leadership guru Dave Anderson reveals biblical lessons to help transform the people, culture, and results of your business. Not only will you master timeless business principles based on the world's bestselling book, you'll build a foundation for your business that leads to long-term success. This is a refreshing return to commonsense business basics, based on leadership lessons peppered throughout the Good Book. In these turbulent times, quality leadership is the key to surviving and thriving in the business world. You'll learn what the Bible has to say about hiring and training people, managing money, creating a leadership vision, balancing work and life, and achieving your most ambitious business goals. Includes practical, proven business guidance gleaned from the Bible Features smart business guidance like the Ten Commandments for elevating your people skills Shows you four vital steps for creating a tough-love culture of accountability Dave Anderson is also the author of Up Your Business!, If You Don't Make Waves, You'll Drown and How to Deal with Difficult Customers Best of all, you don't need to be familiar with the Bible to profit from these wise and timeless principles. All you need is a heart open to biblical wisdom and a willingness to lead with courage.

Book The Science of Self Realization

Download or read book The Science of Self Realization written by A. C. Bhaktivedanta Swami Prabhupāda and published by Stranger Journalism. This book was released on 1977 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Guru Guide to Entrepreneurship

Download or read book The Guru Guide to Entrepreneurship written by Joseph H. Boyett and published by John Wiley & Sons. This book was released on 2002-03-14 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: What qualities does it take to be a successful entrepreneur? Are some business ideas better than others, and how can I pick the one that's right for me? How do I obtain financing to start a business? How do I write a successful business plan? What is the secret to finding and keeping customers? How do I find, hire, motivate, and retain great employees? For answers to these and other critical questions on the minds of every entrepreneur and aspiring business owner today, there is no better source than those who have been there and done it. Few entrepreneurs have achieved the level of business success realized by the gurus covered here. Now you can find out what they have to say about the most practical aspects of starting and succeeding in the business of your dreams. The Guru Guide(TM) to Entrepreneurship is an indispensable source of inspiration and ideas for anyone who runs, or dreams of running, a business of their own. Some of the Gurus you'll meet: Paul Allen, cofounder, Microsoft Corporation J. Walter Anderson, cofounder, White Castle Mary Kay Ash, founder, Mary Kay Cosmetics Jeff Bezos, founder, Amazon.com Richard Branson, founder, the Virgin Group Charles Brewer, founder, Mindspring.com Warren Buffett, owner, Berkshire Hathaway Ben Cohen, cofounder, Ben & Jerry's Ice Cream Michael Dell, founder, Dell Computers Debbi Fields, founder, Mrs. Fields Cookies, Inc. Bill Gates, cofounder, Microsoft Corporation Earl Graves, founder, Black Enterprise Steve Jobs, cofounder, Apple Computer, Inc. Herb Kelleher, founder, Southwest Airlines Phil Knight, cofounder, Nike Corporation Ray Kroc, founder, McDonald's Corporation Edwin Land, founder, Polaroid Corporation Charles Lazarus, founder, Toys "R" Us Bill Lear, founder, Lear Jet Corporation Tom Monaghan, founder, Domino's Pizza Akio Morita, cofounder, Sony Corporation Fred Smith, founder, Federal Express Thomas Stemberg, cofounder, Staples, Inc. Dave Thomas, founder, Wendy's International, Inc. Jay Van Andel, cofounder, Amway Corporation Sam Walton, founder, Wal-Mart Stores, Inc.

Book The Guru Investor

Download or read book The Guru Investor written by John P. Reese and published by John Wiley & Sons. This book was released on 2009-02-04 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today's investor is faced with a myriad of investment options and strategies. Whether you are seeking someone to manage your money or are a self-directed investor deciding to tackle the market on your own, the options can be overwhelming. In an easy-to-read and simple format, this book will dissect the strategies of some of Wall Street's most successful investment gurus and teach readers how to weed through the all of the choices to find a strategy that works for them. The model portfolio system that author John Reese developed turns each strategy into an actionable system, addressing many of the common mistakes that doom individual investors to market underperformance. This book will focus on the principles behind the author's multi-guru approach, showing how investors can combine the proven strategies of these legendary "gurus" into a disciplined investing system that has significantly outperformed the market. Gurus covered in the book are: Benjamin Graham; John Neff; David Dreman; Warren Buffett; Peter Lynch; Ken Fisher; Martin Zweig; James O'Shaughnessy; Joel Greenblatt; and Joseph Piotroski.

Book The Guru Guide

Download or read book The Guru Guide written by Joseph H. Boyett and published by Wiley. This book was released on 2000-04-13 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A great way for busy business professionals to acquaint themselves with today's most important management trends The Guru Guide is for businesspeople who need to keep abreast of the latest trends in management, but who simply don't have the time to read every book that hits the business bestseller list. Written by authors who are themselves internationally respected business authors and consultants, it provides you with concise yet penetrating discussions of the best of today's thinking on management and leadership. A quick, easy way to improve your business literacy, The Guru Guide: * Distills and demystifies essential terms, concepts, and theories of today's top consultants and management thinkers * Profiles more than 75 top names in management, including Warren Bennis, Stephen Covey, Peter Drucker, Michael Hammer, Peter Senge, and Margaret Wheatley * Explores the categories of leadership, managing change, the learning organization, teamwork, strategy, managing and motivating people, and more * Cross-links important ideas to provide a clearer picture of which issues the gurus agree on and which ones they don't * Provides insightful commentaries along with real-world case studies * Arms you with quick-reference charts, bulleted lists, chapter-end summaries, and other creative, quick-learning tools "It's tough to keep up with the latest management thinking. This book can help . . . and stimulate you to go to original sources of greatest value to you." -B. Joseph White, Dean, University of Michigan Business School You are a business professional. And like a physician, attorney, or any other type of professional, you have an important responsibility to your company, your clients, and yourself to stay on top of the latest trends in your field. But if you are like most managers today, you're too busy putting out fires and contributing to the bottom line to find the time for more than an occasional BusinessWeek or Fortune article. The fact is, even if you could spare an hour or two each day, you still wouldn't have the time to digest all of the "essential" business books and periodicals. Just to give you an idea of the scope of the problem, Amazon.com currently lists 700 "bestsellers" under the topics of management and leadership alone! Pretty daunting, but before you throw in the towel, consider this alternative-The Guru Guide. The Guru Guide is a concise digest of the key ideas from 79 of the world's most influential management experts. It provides instant access to the best thinking on leadership, managing change, teamwork, managing and motivating people, business strategy, and other management topics of crucial importance to today's business professional. In researching The Guru Guide, Joseph and Jimmie Boyett -widely read and respected management theorists in their own right-perused more than 200 books and 3,000 articles by Stephen Covey, Peter Senge, Tom Peters, Peter Drucker, Margaret Wheatley, Michael Hammer, Warren Bennis, Robert K. Greenleaf, and dozens of other top names in management. Out of that mountain of business wisdom, they distilled the essence of each thinker's core ideas. They cross-link the ideas in order to give you a clear picture of how thinking about critical management topics has evolved, and they provide valuable insights into the major conflicts and points of agreement among influential schools of thought. Their critical commentaries and case studies illustrate how each guru's ideas have been received and executed in the real world. And they packaged it all in a creative, easy-to-read format with quick-reference charts, bulleted lists, and chapter-end summaries of key concepts that make learning quicker and easier than ever for even the most time-starved manager. A great way to fine-tune your business literacy, The Guru Guide is must reading for all business professionals.

Book Invest Like a Guru

Download or read book Invest Like a Guru written by Charlie Tian and published by John Wiley & Sons. This book was released on 2017-03-31 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopt the investment strategy that built Warren Buffett's fortune Invest Like a Guru provides an invaluable resource for high-quality-focused value investing, with expert insight and practical tools for implementation. Written by the man behind GuruFocus.com, this book expands on the site's value strategies and research tools to provide a primer for those exploring pathways to higher returns at lower risk. The book begins with an insightful explanation of high-quality-focused value investing concepts, then quickly moves into practical, detailed guidance on analysis, valuation, key factors, and risks to avoid. Case studies demonstrate real-world application of various analysis methods, and the discussion walks you through important calculations using real examples. Author Charlie Tian draws upon his own experiences and lessons learned to provide true insight on high-quality-focused value investing as a strategy, providing both reference and expert advice in this singularly useful guide. Warren Buffett once said, "I would rather buy good companies at fair prices than buy fair companies at good prices." That's how he built his fortune, and his method is what we now call high-quality-focused value investing. This book shows you how to determine what constitutes "good companies" and "fair prices," with practical tools for real-world application. Learn the principles and concepts of high-quality-focused value investing Understand the analysis process and valuation of prospective investments Avoid the value traps that can trigger permanent losses Study clear examples of key ratios and calculations We can't all become the next Warren Buffett, but we can boost returns while reducing risk using the right investment strategy. High-quality-focused value investing provides a path to profit, and Invest Like a Guru is the one-of-a-kind guidebook for getting on track.

Book Masters of Management

    Book Details:
  • Author : Adrian Wooldridge
  • Publisher : Harper Collins
  • Release : 2011-11-29
  • ISBN : 0062096729
  • Pages : 372 pages

Download or read book Masters of Management written by Adrian Wooldridge and published by Harper Collins. This book was released on 2011-11-29 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1996, having completed a two-year research study, longtime Economist journalists and editors John Micklethwait and Adrian Wooldridge published The Witch Doctors, an explosive critique of management theory and its legions of evangelists and followers. The book became a bestseller, widely praised by reviewers and devoured by readers confused by the buzzwords and concepts the management “industry” creates. At the time, ideas about “reengineering,” “the search for excellence,” “quality,” and “chaos” both energized and haunted the world of business, just as “the long tail,” “black swans,” “the tipping point,” “the war for talent,” and “corporate responsibility” do today. For decades, since the rise of MBA programs on campuses across the country, the field of management has operated in a dubious space. Many of its framers clamor for respect within the academy while making millions of dollars pedaling ideas, some brilliant and some nonsensical, in speeches, consulting arrangements, and books. Although The Witch Doctors was a damning critique (“a scalpel job,” according to the Wall Street Journal), it also argued that much of management theory is valuable—making companies more effi-cient and productive, improving organizational life for workers, and providing sound ways for companies to innovate while defending more entrenched plans. Building upon all that made the original such a phenomenal success, this fully revised and updated edition, Masters of Management, takes into account the rise of the Internet, the growing power of emerging markets, the Great Recession of 2008, and the more recent developments in management theory. The result is an indispensable volume for any manager.

Book The Guru Guide to the Knowledge Economy

Download or read book The Guru Guide to the Knowledge Economy written by Joseph H. Boyett and published by Wiley. This book was released on 2001-07-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: An easy-to-follow guide to understanding some of business's most important ideas and best practices Most business readers don't have time to read every book they'd like for inspiration and guidance. This follow-up to the sleeper success, The Guru Guide(TM), makes it possible to sample the best ideas of leading business thinkers. The Guru Guide(TM) to the New Economy is a clear, concise, and informative guide to the business topics that relate to the new business environment, including electronic commerce, customer relationship management, knowledge management, globalization, and business ethics. Gurus to be profiled include Stan Davis and Chris Meyer, authors of Blur: The Speed of Change in the Connected Economy; Rosabeth Moss Kanter, author of World Class: Thriving Locally in the Global Economy; and Don Pepper, coauthor of The One-to-One Future and Enterprise One-to-One. Joseph H. Boyett and Jimmie T. Boyett (Alpharetta, GA) are cofounders of Boyett & Associates, a consulting and research firm that specializes in helping companies implement state-of-the-art management and organizational practices. Joseph and Jimmie Boyett are the coauthors of Beyond Workplace 2000 and The Guru Guide(TM) (0-471-38054-7) (Wiley).

Book Killing for Krishna

    Book Details:
  • Author : Henry Doktorski
  • Publisher :
  • Release : 2018-01-08
  • ISBN : 9781544607276
  • Pages : 664 pages

Download or read book Killing for Krishna written by Henry Doktorski and published by . This book was released on 2018-01-08 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 1986 murder of Hare Krishna devotee Steven Bryant (Sulochan dasa) was arguably the darkest moment in the fifty-two year history of the International Society for Krishna Consciousness-a new branch of the Chaitanya-Bengali-Vaishnava religion founded in New York City in 1966 by an Indian spiritual teacher and guru, His Divine Grace A. C. Bhaktivedanta Swami Prabhupada (1896-1977). A mere nine years after the disappearance of this beloved spiritual father, one of their own was hunted down and assassinated. This brutal killing was achieved through a cooperative effort by "spiritual" leaders, senior managers and hit men enforcers from West Virginia, Ohio, and Southern California ISKCON temples. The murdered whistle-blower had discovered many secrets and threatened to reveal to the world the immoral acts and criminal dealings of a set of self-appointed, illegitimate successors to Swami Prabhupada: a corrupt oligarchy of new ISKCON "gurus." He had also, perhaps foolishly, advocated using violence against the gurus to evict them from their posts. ISKCON leaders took his threats seriously, and they hunted down and assassinated the passionate reformer. How did the peaceful, shaven-headed, saffron-clad Hare Krishna devotees regress from their blissful activities of chanting, dancing, and selling incense in the streets to this? The author, himself a former ISKCON devotee, probes deeply into the disturbing direction of a new religious movement. In this book, he exposes the danger of philosophical errors and deranged devotion that practically ensured that bloody tragedy would eventually occur. The author has engaged in years of painstaking research by poring over tens of thousands of pages of trial transcripts, newspaper and magazine articles, ISKCON publications, and confidential ISKCON documents, while also interviewing dozens of eyewitnesses. His effort culminates in a thoroughly-engaging and extremely well-documented thesis exposing the hidden inside story of the conspiracy to murder Steven Bryant, including its genesis, development, blunders involved in it, execution, cover up, as well as a stunning aftermath after the deed was done.

Book The Marketing Gurus

Download or read book The Marketing Gurus written by Chris Murray and published by Penguin. This book was released on 2006 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Soundview is bringing together summaries of seventeen essential marketing classics in a single volume that includes one all-new, previously unpublished summary." "The Marketing Gurus distills thousands of pages of powerful insights into less than three hundred, making it an ideal resource for busy professionals, business students, and anyone curious about how marketing has evolved."--BOOK JACKET.

Book Creative Intelligence

    Book Details:
  • Author : Bruce Nussbaum
  • Publisher : Harper Collins
  • Release : 2013-03-05
  • ISBN : 0062088432
  • Pages : 282 pages

Download or read book Creative Intelligence written by Bruce Nussbaum and published by Harper Collins. This book was released on 2013-03-05 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering insights from the spheres of anthropology, psychology, education, design, and business, Creative Intelligence by Bruce Nussbaum, a leading thinker, commentator, and curator on the subjects of design, creativity, and innovation, is first book to identify and explore creative intelligence as a new form of cultural literacy and as a powerful method for problem-solving, driving innovation, and sparking start-up capitalism. Nussbaum investigates the ways in which individuals, corporations, and nations are boosting their creative intelligence — CQ—and how that translates into their abilities to make new products and solve new problems. Ultimately, Creative Intelligence shows how to frame problems in new ways and devise solutions that are original and highly social. Smart and eye opening, Creative Intelligence: Harnessing the Power to Create, Connect, and Inspire illustrates how to connect our creative output with a new type of economic system, Indie Capitalism, where creativity is the source of value, where entrepreneurs drive growth, and where social networks are the building blocks of the economy.

Book Good to Great

Download or read book Good to Great written by Jim Collins and published by Harper Collins. This book was released on 2001-10-16 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good? Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't. The Findings The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include: Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness. The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence. A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology. The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap. “Some of the key concepts discerned in the study,” comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.” Perhaps, but who can afford to ignore these findings?