Download or read book On Guerrilla Warfare written by Mao Tse-tung and published by Courier Corporation. This book was released on 2012-03-06 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first documented, systematic study of a truly revolutionary subject, this 1937 text remains the definitive guide to guerrilla warfare. It concisely explains unorthodox strategies that transform disadvantages into benefits.
Download or read book Guerrilla Warfare written by Che Guevara and published by Rowman & Littlefield Publishers. This book was released on 2002-01-01 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Che Guevara, the larger-than-life hero of the 1959 revolutionary victory that overturned the Cuban dictatorship, believed that revolution would also topple the imperialist governments in Latin America. Che's call to action, his proclamation of "invincibility"-the ultimate victory of revolutionary forces-continues to influence the course of Latin American history and international relations. His amazing life story has lifted him to almost legendary status. This edition of Che's classic work Guerrilla Warfare contains the text of his book, as well as two later essays titled "Guerrilla Warfare: A Method" and "Message to the Tricontinental." A detailed introduction by Brian Loveman and Thomas M. Davies, Jr., examines Guevara's text, his life and political impact, the situation in Latin America, and the United States' response to Che and to events in Latin America. Loveman and Davies also provide in-depth case studies that apply Che's theories on revolution to political situations in seven Latin American countries from the 1960s to the present. Also included are political chronologies of each country discussed in the case studies and a postscript tying the analyses together. This book will help students gain a better understanding of Che's theoretical contribution to revolutionary literature and the inspiration that his life and Guerrilla Warfare have provided to revolutionaries since the 1960s. This volume is an invaluable addition to courses in Latin American studies and political science.
Download or read book Guerrilla Marketing and Joint Ventures written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2014-08-15 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unlock the ultimate secret to entrepreneurial success with this field-tested guide to guerrilla marketing and joint ventures! With his Guerrilla Marketing series, Jay Conrad Levinson has helped countless entrepreneurs level the playing field and compete with the big guys through low- and no-cost marketing strategies. Now he and coauthor Sohail Khan reveal how to master the most powerful weapon in the guerrilla marketing arsenal: strategic partnership. Guerrilla Marketing and Joint Ventures explains step-by-step how entrepreneurs can use smarter marketing and joint ventures to generate maximum profits from minimum investments. Real-life case studies—including Khan’s own experience of going from zero to four million customers in thirty days—will also show you how joint ventures can help an individual entrepreneur make millions in a very short space of time.
Download or read book Guerrilla Marketing for Consultants written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2011-01-06 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trusted advice on successful consulting from the authors of the bestselling Guerrilla Marketing series Consulting is entering the era of the guerrilla client-buyers with a glut of information at their fingertips and doubts about the value consultants add. Guerrilla Marketing for Consultants is the first book to reveal how guerrilla marketing can transform today's challenges into golden opportunities for winning profitable work from the new breed of consulting clients. Packed with information, this step-by-step guide details the 12 marketing secrets every consultant should know, the anatomy of a marketing plan, Web sites, sources of free publicity, direct-mail marketing, winning proposals, and more. Jay Conrad Levinson (San Rafael, CA) is the Chairman of the Board of Guerrilla Marketing International and the author or coauthor of more than 30 books, including the bestselling Guerrilla Marketing series. Michael W. McLaughlin (Mill Valley, CA) has been a partner with Deloitte Consulting since 1994.
Download or read book Guerrilla Marketing for Social Media 100 Weapons to Grow Your Online Influence Attract Customers and Drive Profits written by Jay Conrad Levinson and published by Entrepreneur Press. This book was released on 2010-08-31 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides more than one hundred practical ideas, action plans, and implementation steps to help businesses identify unconventional social media opportunities to increase online presence, attract customers, and improve profits.
Download or read book Renegade Marketing written by Drew Neisser and published by Cmo Huddles. This book was released on 2021-10-05 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing has become ridiculously complicated, but yours doesn't have to be. With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as startups and mid-size companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS). These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to: Walk through a highly refined discovery process that culminates in finding your brand's purpose Define your company's purpose in eight words or fewer Build team support for new marketing initiatives while establishing your unique brand story, voice, and design Assemble effective marketing plans that engage employees, inspire customers, and attract new business Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
Download or read book Mastering Guerrilla Marketing written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: "No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" from the man whose take-no-prisoners approach has revolutionized small-business marketing strategies. Culled from years of experience, it is the reference for small-business owners, managers, and home-based business folk alike.
Download or read book Guerrilla Analytics written by Enda Ridge and published by Morgan Kaufmann. This book was released on 2014-09-25 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing data science is difficult. Projects are typically very dynamic with requirements that change as data understanding grows. The data itself arrives piecemeal, is added to, replaced, contains undiscovered flaws and comes from a variety of sources. Teams also have mixed skill sets and tooling is often limited. Despite these disruptions, a data science team must get off the ground fast and begin demonstrating value with traceable, tested work products. This is when you need Guerrilla Analytics. In this book, you will learn about: The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting. Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny. Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research. Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions. Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects The Guerrilla Analytics Principles: simple rules of thumb for maintaining data provenance across the entire analytics life cycle from data extraction, through analysis to reporting Reproducible, traceable analytics: how to design and implement work products that are reproducible, testable and stand up to external scrutiny Practice tips and war stories: 90 practice tips and 16 war stories based on real-world project challenges encountered in consulting, pre-sales and research Preparing for battle: how to set up your team's analytics environment in terms of tooling, skill sets, workflows and conventions Data gymnastics: over a dozen analytics patterns that your team will encounter again and again in projects
Download or read book Notes on Guerrilla War written by Col. Virgil Ney and published by Pickle Partners Publishing. This book was released on 2017-01-12 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book on Guerrilla War, by an American Officer, a student of and an operator in the field of Unconventional Warfare, is most opportune and timely. For the first time, in many instances Principles are identified and explained by historical examples. Colonel Ney holds to the belief that AMERICANS have a tradition of successful GUERRILLA WAR operations from the earliest days of the Nation’s history. Rogers, Marion, Boone, Mosby, Morgan, Quantrill, Ferguson, Andrews, Mackenzie, Funston, Pershing, McCoy, Fertig, Volckmann, Blackburn, Parker, Praeger, Calyer, McGee, Cushing, Anderson, Calvert, Ramsey, Straughn, Thorp, McLish, Childress, Lapham, Barnett: these and others have led or countered GUERILLAS. MARX did not invent GUERRILLA WAR, it was a military phenomenon centuries before his birth; but it has been seized and converted into a comfortable vehicle of Cold-War combat by International Communism. To defeat it, we must know what it is and how it works; to wage it we must understand its PRINCIPLES. That is why this book was written!
Download or read book Guerrilla Theory written by Matthew Applegate and published by Northwestern University Press. This book was released on 2019-10-15 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guerrilla Theory examines the political, ontological, and technological underpinnings of the guerrilla in the digital humanities (DH). The figure of the guerrilla appears in digital humanities’ recent history as an agent of tactical reformation. It refers to a broad swath of disciplinary desires: digital humanities’ claim to collaborative and inclusive pedagogy, minimal and encrypted computing, and a host of minoritarian political interventions in its praxis, including queer politics, critical race studies, and feminist theory. In this penetrating study, Matthew Applegate uses the guerrilla to connect popular iterations of digital humanities’ practice to its political rhetoric and infrastructure. By doing so, he reorients DH’s conceptual lexicon around practices of collective becoming, mediated by claims to conflict, antagonism, and democratic will. Applegate traces Michael Hardt and Antonio Negri’s radical democratic ingresses into network theory, the guerrilla’s role in its discourse, and concerns for the digital humanities’ own invocation of the figure. The book also connects post- and decolonial, feminist, and Marxist iterations of DH praxis to the aesthetic histories of movements such as Latin American Third Cinema and the documentary cinema of the Black Panther Party. Concluding with a meditation on contemporary political modalities inherent in DH’s disciplinary expansion, Guerrilla Theory challenges the current political scope of the digital humanities and thus its future institutional impact.
Download or read book Guerrilla Marketing Goes Green written by Jay Conrad Levinson and published by John Wiley & Sons. This book was released on 2010-01-08 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: These Two Masters of Marketing Want to Pass Their Most Powerful Success Strategies on to You! Learn to: Slash marketing costs and boost profits by making your business as green and ethical as possible Easily turn your customers, suppliers, and even competitors into your unofficial sales force Understand how to turn business acquaintances into powerful joint-venture partners Cut your advertising budget and build revenues using social media, traditional media, and the power of your own brain—even get paid to do your marketing Harness the Magic Triangle and the Abundance Principle to skyrocket to success Find all this and much more within the covers of Guerrilla Marketing Goes Green—your road map to thrive and prosper as a green, ethical business in tough times and good times. "A playbook for companies that want to succeed in a world where integrity and transparency trump slick slogans. This is a gem that should be required reading—not just for so-called green marketers, but for any marketer who wants to succeed in today's economy, and tomorrow's." — Joel Makower, Executive Editor, GreenBiz.com, and author, Strategies for the Green Economy "Very wise words from very wise men. Shel and Jay are seasoned marketing pros who not only talk the talk, but walk the walk . . . Follow the advice of Guerrilla Marketing Goes Green. Your current customers, your new customers, and your bank account will be richer for it." —Bob Burg, author, Endless Referrals, and coauthor, The Go-Giver
Download or read book Guerrilla Marketing Job Escape Plan written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2011-08-01 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Escape your dead-end job with this take-no-prisoners guide to starting your own business featuring proven advice for every step of the journey. Yes, you can do this. You can quit your job, start a business, and never have to work for anybody else ever again. You can do this regardless of your age, your family situation, your education, where you live, and how much time and money you have. Guerrilla Marketing Job Escape Plan shows you how. This practical, no-nonsense guide will get you ready for the ten battles you must fight to make the leap, including: overcoming fear, finding the right idea for you, getting family to support you, picking the right strategy, starting your business with minimal financial or personal risk, getting the first profitable customer, building momentum, and leaving your job without burning any bridges. In addition to step-by-step guidance, over 150 entrepreneurs share their wisdom and insights. Plus, the book includes an exclusive password for you to take the Job Escape Challenge, including additional FREE resources to start a successful business and quit your job forever.
Download or read book Guerrilla Marketing to Heal the World written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2016-03-15 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Levinson and Horowitz show the dramatic potential for profit in not just being a green company, but in addressing the huge social problems that have stumped humankind for millennia. Instead of waiting centuries for government to get it done, business can grab the reins and accomplish more through the profit motive than through any amount of guilt-tripping. Green practices can save and make money, and deep social change can skyrocket those revenues---when marketed correctly.
Download or read book Guerrilla Facebook Marketing written by Jay Conrad Levinson and published by Morgan James Publishing. This book was released on 2012-10-01 with total page 143 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ride on the natural partnership between Guerrilla Marketing and Facebook. The synergy between Facebook and Guerrilla Marketing is hard to dismiss or ignore. Guerrillas want the same thing everybody wants, but they don’t have the same means, nor do they believe in excessive marketing budgets. The success of Guerrilla Marketing is apparent: its principles have been taught in leading universities and have been adopted to run countless successful marketing campaigns for businesses since its introduction in 1970s. Facebook, like any other business, is driven to make profits. But their profits are not made from getting people to sign up for Facebook accounts. With some 750 million users and counting, Facebook is irrefutably the leading social media tool of our time. How can one ride on this natural partnership to achieve success? “Guerrilla Facebook Marketing” is packed with practical tips and insights on building Guerrilla marketing strategies in Facebook that can work for any business. Get insights on Facebook’s culture and Guerrilla Marketers’ beliefs, and what these insights mean to your overall marketing strategy. Learn how to use Facebook data to shape your marketing campaign. Understand the unique Rules of Engagement necessary to pull off successful Guerrilla marketing campaigns in Facebook. Boost your knowledge of Facebook features by familiarizing yourself with 25 Facebook-specific Guerrilla weapons. Learn how to generate marketing campaigns by combining Guerrilla weapons in infinite ways. Follow step-by-step instructions on how to create and execute clear, actionable marketing plans and calendars for all kinds of marketing campaigns. Link marketing efforts back to profits by measuring ROI results in tangible ways for your business.
Download or read book The Guerrilla and how to Fight Him written by and published by . This book was released on 1962 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Warfare written by Al Ries and published by McGraw Hill Professional. This book was released on 1997-11-22 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek "Revolutionary! Surprising!"Business Week "Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today
Download or read book Guerrilla Marketing for the New Millennium written by Jay Conrad Levinson and published by Morgan James Pub. This book was released on 2005 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Internet is the ultimate guerrilla battlefield, according to the bestselling author of "Guerrilla Marketing." His newest book provides the definitive place to get started, where readers will find an easy-to-follow, step-by-step plan for launching a "guerrilla attack."
