Download or read book The Greenwash Effect written by Guy Pearse and published by Simon and Schuster. This book was released on 2014-08-05 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going green is the new black for big business. But how real is the climate-friendly revolution that’s being advertised? Toyota would like us to think that Mother Nature drives a Prius, Ford wants us to “Join the Green Revolution,” and McDonald’s has painted its golden arches green. Facebook has even “friended” Greenpeace. All across the globe big corporations are spending big bucks trying to convince us that their policies, actions, and products are earth friendly. But are big brands and the celebrities endorsing them really as green as they claim? In The Greenwash Effect, Guy Pearse looks behind the corporate façade in the tradition of Fast Food Nation and No Logo—and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny: not the World Wildlife Fund or Earth Hour, not Apple or Google, not Oprah or Leonardo DiCaprio. The Greenwash Effect is an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all.
Download or read book Greenwash written by Guy Pearse and published by Black Inc.. This book was released on 2012-09-26 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going green is the new black for big business. But how real is the climate-friendly revolution that's being advertised? Toyota reckons Mother Nature drives a Prius, Ford wants us to 'Join the Green Revolution', and McDonald's has painted its famous golden arches green. Facebook has even 'friended' Greenpeace. But are big brands and the celebrities endorsing them really as green as they claim? In Greenwash, in the tradition of Fast Food Nation and No Logo, Guy Pearse looks behind the corporate façade - and what he finds will startle you. Nothing is sacred and no one is safe from scrutiny in this exposé of carbon scams: not the Prius or the Nissan LEAF, not the World Wildlife Fund or Earth Hour, not Oprah or Leonardo DiCaprio. For consumers trying to shop the planet green, Greenwash is a wake-up call. It's also an entertaining and practical book that helps consumers to pick the truly green businesses from the greenwashers and to demand a higher environmental standard from all. 'Guy Pearse travels the sewers of misinformation to show us exactly how, from banks to airlines, there's a growth industry in green horseshit. But, after hosing himself off, Pearse also presents us with a far more thoughtful analysis than I've read in other exposés of greenwashing.' --Raj Patel, author of Stuffed and Starved and the New York Times bestseller The Value of Nothing 'Before I read Greenwash I thought I could no longer be shocked by the skulduggery of the marketers. How wrong I was. Read Greenwash to be reminded why advertising is called the dark art and how marketing has become the most destructive force on the planet.' --Clive Hamilton, author of Affluenza and Requiem for a Species '[Greenwash] contains some brilliant exposés of capital scamming the unwary consumer, giving them a green hoodwink while continuing opposite practices elsewhere.' --Adelaide Review 'Guy Pearse's welcome book reveals the difficulty of judging the benefits and real environmental costs of the way we live.' --David Suzuki 'If you want to know how to pick the true greenies from the fakers, this book is for you.' --Green Lifestyle
Download or read book After Greenwashing written by Frances Bowen and published by Cambridge University Press. This book was released on 2014-05-29 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the underlying symbolic dimensions of corporate environmentalism, helping readers to separate useful environmental information from empty corporate spin.
Download or read book Commercial Communication in the Digital Age written by Gabriele Siegert and published by Walter de Gruyter GmbH & Co KG. This book was released on 2017-04-10 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.
Download or read book Encyclopedia of Corporate Social Responsibility written by Samuel O. Idowu and published by Springer. This book was released on 2013-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The role of Corporate Social Responsibility in the business world has developed from a fig leaf marketing front into an important aspect of corporate behavior over the past several years. Sustainable strategies are valued, desired and deployed more and more by relevant players in many industries all over the world. Both research and corporate practice therefore see CSR as a guiding principle for business success. The “Encyclopedia of Corporate Social Responsibility” has been conceived to assist researchers and practitioners to align business and societal objectives. All actors in the field will find reliable and up to date definitions and explanations of the key terms of CSR in this authoritative and comprehensive reference work. Leading experts from the global CSR community have contributed to make the “Encyclopedia of Corporate Social Responsibility” the definitive resource for this field of research and practice.
Download or read book Greenwash written by Jed Greer and published by . This book was released on 1998 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Green Culture written by Kevin Wehr and published by SAGE. This book was released on 2011-06-28 with total page 585 pages. Available in PDF, EPUB and Kindle. Book excerpt: Colorful bracelets, funky brooches, and beautiful handmade beads: young crafters learn to make all these and much more with this fantastic step-by-step guide. In 12 exciting projects with simple steps and detailed instructions, budding fashionistas create their own stylish accessories to give as gifts or add a touch of personal flair to any ensemble. Following the successful "Art Smart" series, "Craft Smart" presents a fresh, fun approach to four creative skills: knitting, jewelry-making, papercrafting, and crafting with recycled objects. Each book contains 12 original projects to make, using a range of readily available materials. There are projects for boys and girls, carefully chosen to appeal to readers of all abilities. A special "techniques and materials" section encourages young crafters to try out their own ideas while learning valuable practical skills.
Download or read book International Business and Sustainable Development written by Alain Verbeke and published by Emerald Group Publishing Limited. This book was released on 2014-01-27 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainable development is one of the key challenges of our time. It has social, ecological and economic dimensions, which makes it also a multi-faceted and complex problem. International Business scholars have stressed that the Multinational Enterprise should be considered the most important vehicle through which sustainable development occurs in
Download or read book Sustainability Principles and Practice written by Margaret Robertson and published by Routledge. This book was released on 2021-02-09 with total page 654 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sustainability Principles and Practice gives an accessible and comprehensive overview of the interdisciplinary field of sustainability. The focus is on furnishing solutions and equipping students with both conceptual understanding and technical skills. Each chapter explores one aspect of the field, first introducing concepts and presenting issues, then supplying tools for working toward solutions. Elements of sustainability are examined piece by piece, and coverage ranges over ecosystems, social equity, environmental justice, food, energy, product life cycles, cities, and more. Techniques for management and measurement as well as case studies from around the world are provided. The 3rd edition includes greater coverage of resilience and systems thinking, an update on the Anthropocene as a formal geological epoch, the latest research from the IPCC, and a greater focus on diversity and social equity, together with new details such as sustainable consumption, textiles recycling, microplastics, and net-zero concepts. The coverage in this edition has been expanded to include issues, solutions, and new case studies from around the world, including Europe, Asia, and the Global South. Chapters include further reading and discussion questions. The book is supported by a companion website with online links, annotated bibliography, glossary, white papers, and additional case studies, together with projects, research problems, and group activities, all of which focus on real-world problem-solving of sustainability issues. This textbook is designed to be used by undergraduate college and university students in sustainability degree programs and other programs in which sustainability is taught.
Download or read book Green Illusions written by Ozzie Zehner and published by U of Nebraska Press. This book was released on 2012 with total page 462 pages. Available in PDF, EPUB and Kindle. Book excerpt: We don’t have an energy crisis. We have a consumption crisis. And this book, which takes aim at cherished assumptions regarding energy, offers refreshingly straight talk about what’s wrong with the way we think and talk about the problem. Though we generally believe we can solve environmental problems with more energy—more solar cells, wind turbines, and biofuels—alternative technologies come with their own side effects and limitations. How, for instance, do solar cells cause harm? Why can’t engineers solve wind power’s biggest obstacle? Why won’t contraception solve the problem of overpopulation lying at the heart of our concerns about energy, and what will? This practical, environmentally informed, and lucid book persuasively argues for a change of perspective. If consumption is the problem, as Ozzie Zehner suggests, then we need to shift our focus from suspect alternative energies to improving social and political fundamentals: walkable communities, improved consumption, enlightened governance, and, most notably, women’s rights. The dozens of first steps he offers are surprisingly straightforward. For instance, he introduces a simple sticker that promises a greater impact than all of the nation’s solar cells. He uncovers why carbon taxes won’t solve our energy challenges (and presents two taxes that could). Finally, he explores how future environmentalists will focus on similarly fresh alternatives that are affordable, clean, and can actually improve our well-being. Watch a book trailer.
Download or read book CSR for Purpose Shared Value and Deep Transformation written by Virginia Munro and published by Emerald Group Publishing. This book was released on 2020-09-14 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR for Purpose, Shared Value and Deep Transformation focuses on a new type of CSR, which includes entrepreneurial innovation, sustainable goals and shared and integrated value in a systems-oriented approach for deep transformation. All topics are backed by case studies, academic literature and future research opportunities.
Download or read book Accounting Accountability and Society written by Mara Del Baldo and published by Springer Nature. This book was released on 2020-03-31 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses the growing interest among policymakers, practitioners and academics in the evolution and the future implications of social, environmental and sustainability accounting. To do so, it examines the conceptual and practical application of accountability at multiple levels and contexts, and presents a range of case studies focusing on salient issues, perspectives and the potential of multidimensional accounting and reporting regimes. Intended for a diverse audience, the book allows readers to gain a better understanding of the topics, encourages dialogue and debate, and stimulates innovation in scholarship, policy and practice.
Download or read book Cannibals with Forks written by John Elkington and published by Capstone Publishing. This book was released on 1999 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on first-hand experience with companies such as Volvo, BP, Proctor and Gamble, ICI and Fuji Xerox, Elkington defines the triple bottom line of 21st century business as profit, environmental sustainability and social responsibility.
Download or read book The Business of Less written by Roland Geyer and published by Routledge. This book was released on 2021-09-06 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business of Less rewrites the book on business and the environment. For the last thirty years, corporate sustainability was synonymous with the pursuit of ‘eco-efficiency’ and ‘win-win’ opportunities. The notion of ‘eco-efficiency’ gives us the illusion that we can achieve environmental sustainability without having to question the pursuit of never-ending economic growth. The ‘win-win’ paradigm is meant to assure us that companies can be protectors of the environment whilst also being profit maximizers. It is abundantly clear that the state of the natural environment has further degraded instead of improved. This book introduces a new paradigm designed to finally reconcile business and the environment. It is called ‘net green’, which means that in these times of ecological overshoot businesses need to reduce total environmental impact and not just improve the eco-efficiency of their products. The book also introduces and explains the four pollution prevention principles ‘again’, ‘different’, ‘less’, and ‘labor, not materials’. Together, ‘net green’ and the four pollution prevention principles provide a road map, for businesses and for every household, to a world in which human prosperity and a healthy environment are no longer at odds. The Business of Less is full of anecdotes and examples. This brings its material to life and makes the book not only very accessible, but also hugely applicable for everyone who is worried about the fate of our planet and is looking for answers.
Download or read book Green Lies written by Pascual Berrone, Ph.d. and published by Createspace Independent Publishing Platform. This book was released on 2016-03-10 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: The concept of corporate sustainability has gained increasing traction over the past five decades and "green marketing" is now considered a crucial element of every marketing department's agenda. But what happens when it comes to light-as in the Volkswagen diesel-emissions scandal of 2015-that a company has been waving a green flag in order to hide a black heart? And how can companies avoid greenwashing practices that might damage their legitimacy, reputation, and market value? Riddled with case studies, expert quotes, and infographics, Green Lies encapsulates the history of sustainability, outlines the risks of greenwashing, and most importantly proposes ways that-with the right corporate commitment-green can mean gold.
Download or read book The Oxford Handbook of Business and the Natural Environment written by Pratima Bansal and published by Oxford University Press. This book was released on 2012 with total page 717 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook discusses the main issues, research, and theory on business and the natural environment, and how they impact on different business functions and disciplines
Download or read book Corporate Environmentalism and Public Policy written by Thomas P. Lyon and published by Cambridge University Press. This book was released on 2004-12-13 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first book to provide a hard-headed economic view of the voluntary approaches to environmental issues, especially toxic chemicals, waste disposal and global warming, that have become prominent in recent years. Corporate environmental initiatives are seen as a tool for influencing the behaviour of environmental activists, legislators, and regulators, though they may have ancillary benefits such as attracting 'green' consumers or reducing costs. Equally, government voluntary programs are seen as a way to achieve modest environmental results when political resistance to mandatory policies is high. Rigorous analysis is illustrated with numerous case studies drawn from the US, Europe, and Japan, while technical details are relegated to appendices, and each chapter highlights implications for corporate strategy and public policy. Although rooted in economic theory, this book will appeal to business strategists and policy practitioners, as well as scholars and researchers.
