Download or read book The Great American Blow Up written by Ivan L. Preston and published by Univ of Wisconsin Press. This book was released on 1996-08-01 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: How does advertising really work? This thoroughly revised edition of Ivan Preston’s popular classic, The Great American Blow-Up, provides new examples of puffery and deceit in advertising. Preston examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. In a new concluding chapter, Preston describes and assesses developments in the field of advertising from the mid–1970s to the present.
Download or read book The Tangled Web They Weave written by Ivan L. Preston and published by Univ of Wisconsin Press. This book was released on 1994 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ivan L. Preston, recognized as a preeminent scholar of the legal dimensions of American advertising, has written The Tangled Web They Weave for the ordinary consumer as well as for advertisers and trade regulators. His frank aim is to demonstrate how advertising can better serve its audience. Advertising, Preston points out, is full of falsity that is quite legal. Indeed, clever presentation of lies can make advertising entertaining to consumers, and Preston provides lively examples and anecdotes of such cases. The problem with falsity in advertising, he argues, is not so much with the bald lie as it is with deception. It is in this thicket of implied claims that he shows us the dangers and indicates the need for regulatory adjustment. Preston takes us down the slippery slope, from the high ground of honest product claims to the unscrupulous bottom-of-the-barrel claims that are wholly false. Along the way he documents the subtle misrepresentations, half and lesser truths, and exploitations of our gullibility that abound in contemporary advertising. The cases he describes are sometimes comic and sometimes shocking and infuriating. Preston's agenda is not merely to cry Foul! He sees advertising as performing not only a legitimate but an important public service. It is in all our interests, therefore, to perfect and not just pillory. As he concludes, "It is the time to see a way to serve society by creating a standard of personal and corporate credibility under which all advertisers, regulators, and consumers should want to live."
Download or read book Seveneves written by Neal Stephenson and published by Harper Collins. This book was released on 2015-05-19 with total page 419 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the #1 New York Times bestselling author of Anathem, Reamde, and Cryptonomicon comes an exciting and thought-provoking science fiction epic—a grand story of annihilation and survival spanning five thousand years. What would happen if the world were ending? A catastrophic event renders the earth a ticking time bomb. In a feverish race against the inevitable, nations around the globe band together to devise an ambitious plan to ensure the survival of humanity far beyond our atmosphere, in outer space. But the complexities and unpredictability of human nature coupled with unforeseen challenges and dangers threaten the intrepid pioneers, until only a handful of survivors remain . . . Five thousand years later, their progeny—seven distinct races now three billion strong—embark on yet another audacious journey into the unknown . . . to an alien world utterly transformed by cataclysm and time: Earth. A writer of dazzling genius and imaginative vision, Neal Stephenson combines science, philosophy, technology, psychology, and literature in a magnificent work of speculative fiction that offers a portrait of a future that is both extraordinary and eerily recognizable. As he did in Anathem, Cryptonomicon, the Baroque Cycle, and Reamde, Stephenson explores some of our biggest ideas and perplexing challenges in a breathtaking saga that is daring, engrossing, and altogether brilliant.
Download or read book How to Blow Up a Pipeline written by Andreas Malm and published by Verso Books. This book was released on 2021-01-05 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Property will cost us the earth The science on climate change has been clear for a very long time now. Yet despite decades of appeals, mass street protests, petition campaigns, and peaceful demonstrations, we are still facing a booming fossil fuel industry, rising seas, rising emission levels, and a rising temperature. With the stakes so high, why haven't we moved beyond peaceful protest? In this lyrical manifesto, noted climate scholar (and saboteur of SUV tires and coal mines) Andreas Malm makes an impassioned call for the climate movement to escalate its tactics in the face of ecological collapse. We need, he argues, to force fossil fuel extraction to stop--with our actions, with our bodies, and by defusing and destroying its tools. We need, in short, to start blowing up some oil pipelines. Offering a counter-history of how mass popular change has occurred, from the democratic revolutions overthrowing dictators to the movement against apartheid and for women's suffrage, Malm argues that the strategic acceptance of property destruction and violence has been the only route for revolutionary change. In a braided narrative that moves from the forests of Germany and the streets of London to the deserts of Iraq, Malm offers us an incisive discussion of the politics and ethics of pacifism and violence, democracy and social change, strategy and tactics, and a movement compelled by both the heart and the mind. Here is how we fight in a world on fire.
Download or read book Blow Up written by Julio Cortázar and published by Pantheon. This book was released on 2014-08-05 with total page 285 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young girl spends her summer vacation in a country house where a tiger roams . . . A man reading a mystery finds out too late that he is the murderer’s intended victim . . . Originally published in hardcover as End of the Game and Other Stories, the fifteen stories collected here—including “Blow-Up,” which was the basis for Michelangelo Antonioni’s film of the same name—shows Julio Cortázar's nimble capacity to explore the shadowy realm where the everyday meets the mysterious, perhaps even the terrible.
Download or read book Satchmo Blows Up the World written by Penny VON ESCHEN and published by Harvard University Press. This book was released on 2009-06-30 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: At the height of the ideological antagonism of the Cold War, the U.S. State Department unleashed an unexpected tool in its battle against Communism: jazz. From 1956 through the late 1970s, America dispatched its finest jazz musicians to the far corners of the earth, from Iraq to India, from the Congo to the Soviet Union, in order to win the hearts and minds of the Third World and to counter perceptions of American racism. Penny Von Eschen escorts us across the globe, backstage and onstage, as Dizzy Gillespie, Louis Armstrong, Duke Ellington, and other jazz luminaries spread their music and their ideas further than the State Department anticipated. Both in concert and after hours, through political statements and romantic liaisons, these musicians broke through the government's official narrative and gave their audiences an unprecedented vision of the black American experience. In the process, new collaborations developed between Americans and the formerly colonized peoples of Africa, Asia, and the Middle East--collaborations that fostered greater racial pride and solidarity. Though intended as a color-blind promotion of democracy, this unique Cold War strategy unintentionally demonstrated the essential role of African Americans in U.S. national culture. Through the tales of these tours, Von Eschen captures the fascinating interplay between the efforts of the State Department and the progressive agendas of the artists themselves, as all struggled to redefine a more inclusive and integrated American nation on the world stage.
Download or read book Blowup written by Sean Topham and published by Prestel Publishing. This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A technological and philosophical history of inflatable art, architecture and design in all aspects of life, from children's toys to military craft.
Download or read book Agricultural Economics Research written by and published by . This book was released on 1981 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Watchdogs and Whistleblowers written by Stephen Brobeck and published by Bloomsbury Publishing USA. This book was released on 2015-07-20 with total page 684 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the most comprehensive and up-to-date source of information about ways in which consumer activism has reshaped the economic and political well-being of citizens in the United States and around the world. This all-encompassing collection of information about consumer activism and the consumer movement will provide students, public officials, business groups, and other activists with a one-stop source of facts and insights. The contributors explore hundreds of major consumer protections that have significantly enhanced the quality of life and safety for all Americans, showing how these protections were won through the skillful and determined work of leading activists and activist organizations. Many of the stories told here are related by the activists themselves, often for the first time. More than 140 entries offer a comprehensive treatment of the consumer activism of specific organizations, their leaders, and strategies. The book also includes more than 40 entries about consumer movements in Europe, Asia, Africa, and Latin America. A timeline of key events and a listing of the most important books on the subject of consumer activism help provide context for the individual entries as do two introductory essays. Cross references in each entry establish linkages among topics.
Download or read book Ebook Advertising and Promotion written by Belch and published by McGraw Hill. This book was released on 2014-09-16 with total page 881 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ebook: Advertising and Promotion
Download or read book Media Management written by Jan Wicks, LeBlanc and published by Routledge. This book was released on 2014-04-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Media Management: A Casebook Approach provides a detailed look at each of the major areas of responsibility that fall to the managers of media organizations, such as leadership, motivation, planning, marketing, and strategic management. Retaining its core content and case study approach, this third edition draws upon the latest organizational and management research to guide students in the development of their managerial skills. It provides media-based cases that give students the opportunity to develop their critical thinking and problem-solving skills. Updates in this edition include: *research and examples to reflect the current state of the industry; *material on convergence, new media, and international aspects, as well as their influences on leadership and planning; *information and research on new media, the Internet, and their future implications for media managers; *technology and online resource sections; and *examples and information on data used by advertisers and media organizations. This textbook also offers new material on the structure of the Internet, new media, and converged and international media organizations. It is intended for advanced undergraduates and graduate students in media management courses.
Download or read book Property Power and Public Choice written by Alfred Allan Schmid and published by A. Allan Schmid. This book was released on 1987 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tainted Truth written by Cynthia Crossen and published by Simon and Schuster. This book was released on 1996-01-25 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: One of Business Week's top books, this work examines how the distortion of information by the media, politicians, academics, and business curtails the public's access to the truth. Crossen shows how the desire for profits, for influence, or for increased funding has created an information industry that has only a glancing relationship with objective truth.
Download or read book Just Words written by Joel Bakan and published by University of Toronto Press. This book was released on 1997-01-01 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: Joel Bakan argues that the Canadian Charter of Rights (1982) has failed to promote social justice because it is administered by a conservative judiciary and because social and economic conditions constantly interfere with its principles.
Download or read book The Real Thing written by Mady Schutzman and published by Wesleyan University Press. This book was released on 1999 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A provocative investigation of the links between contemporary advertising images and 19th-century medical discourse.
Download or read book Advertising Research The Internet Consumer Behavior and Strategy written by George Zinkan and published by Marketing Classics Press. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consuming Visions written by Daniel Scroop and published by Cambridge Scholars Publishing. This book was released on 2009-03-26 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The United States is the quintessential consumer society. This collection of essays brings together a new set of American and European voices from across the disciplinary spectrum of the humanities and social sciences to explore in innovative and challenging ways the “consuming visions” that have informed American political, social, and cultural life in the twentieth century. Ranging in subject matter from the anti-chain store movement that swept across small-town America in the 1920s and 1930s to the “bling” aesthetic in contemporary African American film, these essays explore how questions of consumption have been imagined, understood, and contested. While the collection coheres around the contributors’ common concern with how consumption has been—and is—political, its distinctiveness lies in the broad sweep of its disciplinary range. Furthermore, Consuming Visions illuminates a wide range of methodological and theoretical approaches to the politics of consumption, with contributions from legal, social and political historians, and scholars from media and communications studies. Providing fresh perspectives on one the most dynamic sub-fields in American Studies, Consuming Visions will appeal to students and academics with an interest in consumerism and consumption in the twentieth-century United States.
