Download or read book The Unofficial Guide to Starting a Small Business written by Marcia Layton Turner and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside scoop . . .for when you want more than the official line Want to be your own boss but aren't quite sure how to make it happen? This savvy guide will show you the way. Now revised and updated to cover the latest regulations, techniques, and trends, it walks you step by step through the entire start-up process, from coming up with a business plan and lining up financing to setting up shop, marketing to your customer base, and dealing with accounting, taxes, insurance, and licenses. Packed with real-world tips and tricks that you won't find anywhere else, it delivers all the know-how you need to declare independence from the 9-to-5 world, launch your business--and watch the profits grow! * Vital Information on real-world entrepreneurship that other sources don't reveal. * Insider Secrets on how to secure financing and choose a winning location. * Money-Saving Techniques, including low-cost ways to market your business. * Time-Saving Tips for creating a business plan and handling legal and accounting basics. * The Latest Trends, including how to launch a profitable home- or Web-based business. * Handy Checklists and Charts to help you plan your start-up and succeed in the marketplace.

Download or read book HBR Guide to Buying a Small Business written by Richard S. Ruback and published by Harvard Business Review Press. This book was released on 2017-01-17 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: An all-in-one guide to helping you buy and own your own business. Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards—as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the HBR Guide to Buying a Small Business, Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you Raise capital for your acquisition Find and evaluate the right prospects Avoid the pitfalls that could derail your search Understand why a "dull" business might be the best investment Negotiate a potential deal with the seller Avoid deals that fall through at the last minute Arm yourself with the advice you need to succeed on the job, with the most trusted brand in business. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.

Download or read book Small Business Survival Book written by Barbara Weltman and published by John Wiley & Sons. This book was released on 2006-05-19 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Owning a small business can be a fulfilling and financially rewarding experience, but to be successful, you must know what to do before starting a business; what to do while the business is up and running; and, most importantly, what to do when the business runs into trouble. With a combined fifty years of small business experience between them, authors Barbara Weltman and Jerry Silberman know what it takes to make it in this competitive environment, and in Small Business Survival Book, they show you how. In a clear and concise voice, Weltman and Silberman reveal twelve surefire ways to help your small business survive and thrive in today's market. With this book as your guide, you'll discover how to: * Delegate effectively * Monitor cash flow * Extend credit and stay on top of collections * Build and maintain credit and restructure your debt * Meet your tax obligations * Grow your business with successful marketing strategies * Use legal protections * Plan for catastrophe and disaster recovery Whether you're considering starting a new business or looking to improve your current venture, Small Business Survival Book has what you need to succeed.

Download or read book Small Business Marketing For Dummies written by Barbara Findlay Schenck and published by John Wiley & Sons. This book was released on 2011-03-04 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having your own business isn’t the same as having customers, and one is useless without the other. Whether your business is a resale store or a high-tech consulting firm, a law office or a home cleaning service, in today’s competitive environment, strategic marketing is essential. Small Business Marketing For Dummies, Second Edition is updated from the original version that won rave reviews and inspired thousands of small businesses on their way to becoming big businesses. Updates include more information on online marketing, a whole new section on getting and keeping customers, new cost-effective, fast-acting ideas for instant impact, and more. The book covers: Marketing basics that prepare you to rev up your business and jumpstart your marketing program Information to help you define your business position and brand Advice on bringing in professionals A quick-reference guide to mass media and a glossary of advertising jargon How-tos for creating print and broadcast ads that work Ideas for getting the word out without advertising, including information on direct mail, brochures, publicity, promotions, and more Ten steps to follow to build your own easy-to-assemble marketing plan With pages of ideas for low-cost, high-impact marketing from author Barbara Findlay Schenck, a marketing consultant with more than 20 years experience with clients ranging from small businesses to Fortune 500 companies, Small Business Marketing For Dummies, Second Edition helps you reach and keep new customers. Whether you’re running a home office, a small firm, a family business, a nonprofit organization, or a retail operation, you’ll discover how to: Custom design your own marketing program Create effective marketing messages Produce marketing communications that work No matter what field you’re in, Small Business Marketing For Dummies, 2nd Edition will help you make your dreams come true. If you buy it, read it, and implement some of the marketing strategies discussed, customers will come.

Download or read book The Complete Idiot s Guide to Best Practices for Small Business written by Brandon Toropov and published by Penguin. This book was released on 2011-10-04 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Illustrates how to make money and keep it with time-honored strategies • Insightful real-life anecdotes to illustrate key concepts

Download or read book The Facebook Guide to Small Business Marketing written by Ramon Ray and published by John Wiley & Sons. This book was released on 2013-02-05 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The guide for marketing a small business on Facebook The number one social networking site offers the opportunity to reach more than 350 million registered users with your advertising message. Owners of small and local businesses will benefit from these tips and best practices provided by Facebook insiders. Learn new ways to attract customers, create a business profile, and take advantage of Facebook’s many marketing features. With more than 350 million registered users, Facebook opens a worldwide forum for small businesses that were once dependent on local traffic alone This guide to small business marketing on Facebook, is packed with information from Facebook’s staff Guides you through creating a profile for your business, taking advantage of Facebook’s unique marketing features, following best practices, and getting the best return on your investment Packed with insider tips and creative marketing ideas If you have a small or local business, you can’t go wrong with the marketing advice in The Facebook Guide to Small Business Marketing.

Download or read book The Small Business Book written by Leith Oliver and published by Allen & Unwin. This book was released on 2012-01-01 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Small Business Book is the bestselling, hands-on guide to running your own business in New Zealand. This new edition is up-to-date, easy to understand and simple to use. If you are tempted to strike out on your own, this is the book that will help you decide if you've got the right stuff. If you want to go into business now, this is the book that will help you to get started. If you are already in business, this is the book that explains a number of strategies for refining your operation and maximising your profits. The small business sector is, collectively, the biggest business in New Zealand. New ventures are being launched in greater numbers than ever before, and the prospects for success offer hope and a sense of fulfilment to New Zealanders who want to be self-employed. The Small Business Book has been written to help you get into business, successfully stay in business and make a good living from being in business.

Download or read book HR for Small Business written by Charles H Fleischer and published by Sphinx Publishing. This book was released on 2009-01-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Protect yourself and your small business! The book explains in simple, clear language what business owners and managers need to know about their relationship with their employees in order to comply with the law and protect themselves and their business from being sued. The new edition of this book includes everything from recruiting and hiring to discipline and termination and everything in between. Updated legal information has been added on the new minimum wage law that employers must be aware of, the right to privacy for employees, especially in terms of their email, Internet usage, and phone calls, and what employers need to do to comply with disability laws and FMLA. The appendices in this book include required postings in the workplace, legal holidays, online resources for employers and human resource professionals, a sample employee handbook outline, an employer tax calendar, and a complete glossary of terms.

Download or read book Never Lose a Customer Again written by Joey Coleman and published by Penguin. This book was released on 2018-04-03 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning speaker and business consultant Joey Coleman teaches audiences and companies all over the world how to turn a one-time purchaser into a lifelong customer. Coleman's theory of building customer loyalty isn't about focusing on marketing or closing the sale: It's about the First 100 Days® after the sale and the interactions the customer experiences. While new customers experience joy, euphoria, and excitement, these feelings quickly shift to fear, doubt, and uncertainty as buyer's remorse sets in. Across all industries, somewhere between 20%-70% of newly acquired customers will stop doing business with a company with the first 100 days of being a new customer because they feel neglected in the early stages of customer onboarding. In Never Lose a Customer Again, Coleman offers a philosophy and methodology for dramatically increasing customer retention and as a result, the bottom line. He identifies eight distinct emotional phases customers go through in the 100 days following a purchase. From an impulse buy at Starbucks to the thoughtful purchase of a first house, all customers have the potential to experience the eight phases of the customer journey. If you can understand and anticipate the customers' emotions, you can apply a myriad of tools and techniques -- in-person, email, phone, mail, video, and presents -- to cement a long and valuable relationship. Coleman's system is presented through research and case studies showing how best-in-class companies create remarkable customer experiences at each step in the customer lifecycle. In the "Acclimate" stage, customers need you to hold their hand and over-explain how to use your product or service. They're often too embarrassed to admit they're confused. Take a cue from Canadian software company PolicyMedical and their challenge of getting non-technical users to undergo a complex installation and implementation process. They turned a series of project spreadsheets and installation manuals into a beautiful puzzle customers could assemble after completing each milestone. In the "Adopt" stage, customers should be welcomed to the highest tier of tribal membership with both public and private recognitions. For instance, Sephora's VIB Rogue member welcome gift provides a metallic membership card (private recognition) and a members-only shade of lipstick (for public display). In the final stage, "Advocate," loyal customers and raving fans are primed to provide powerful referrals. That's how elite entrepreneurial event MastermindTalks continues to sell-out their conference year after year - with zero dollars spent on marketing. By surprising their loyal fans with amazing referral bonuses (an all-expenses paid safari?!) they guarantee their community will keep providing perfect referrals. Drawing on nearly two decades of consulting and keynoting, Coleman provides strategies and systems to increase customer loyalty. Applicable to companies in any industry and of any size (whether measured in employee count, revenue, or total number of customers), implementing his methods regularly leads to an increase in profits of 25-100%. Working with well-known clients like Hyatt Hotels, Zappos, and NASA, as well as mom-and-pop shops and solo entrepreneurs around the world, Coleman's customer retention system has produced incredible results in dozens of industries. His approach to creating remarkable customer experiences requires minimal financial investment and will be fun for owners, employees, and teams to implement. This book is required reading for business owners, CEOs, and managers - as well as sales and marketing teams, account managers, and customer service representatives looking for easy to implement action steps that result in lasting change, increased profits, and lifelong customer retention.

Download or read book The Small Business Guide to Government Contracts written by Steven J. Koprince and published by HarperChristian + ORM. This book was released on 2012-06-14 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Government law attorney Steven J. Koprince teaches you to concentrate on the crucial but complex Federal Acquisition Regulation (FAR) and other rules required for keeping contracts alive and avoiding penalties. Each year, the federal government awards billions of dollars in small-business contracts. The Small-Business Guide to Government Contracts puts a wealth of specialized legal counsel at readers’ fingertips, answering the most important compliance questions like: Is a small business really small? Who is eligible for HUBZone, 8(a), SDVO, or WOSB programs? What salaries and benefits must be offered? What ethical requirements must be followed? When does affiliation become a liability? Small-business contracts are both the lifeblood of hundreds of thousands of companies and a quagmire of red tape. No one can afford to be lax with the rules or too harried to heed them. The Small-Business Guide to Government Contracts empowers contractors to avoid missteps, meet their compliance obligations--and keep the pipeline flowing.

Download or read book Small Business For Dummies written by Eric Tyson and published by John Wiley & Sons. This book was released on 2011-03-03 with total page 476 pages. Available in PDF, EPUB and Kindle. Book excerpt: Want to start the small business of your dreams? Want to breathe new life into the one you already have? Small Business For Dummies, 3rd Edition provides authoritative guidance on every aspect of starting and growing your business, from financing and budgeting to marketing, management and beyond. This completely practical, no-nonsense guide gives you expert advice on everything from generating ideas and locating start-up money to hiring the right people, balancing the books, and planning for growth. You’ll get plenty of help in ramping up your management skills, developing a marketing strategy, keeping your customers loyal, and much more. You’ll also find out to use the latest technology to improve your business’s performance at every level. Discover how to: Make sure that small-business ownership is for you Find your niche and time your start-up Turn your ideas into plans Determine your start-up costs Obtain financing with the best possible terms Decide whether or not to incorporate Make sense of financial statements Navigate legal and tax issues Buy an existing business Set up a home-based business Publicize your business and market your wares Keep your customers coming back for more Track cash flow, costs and profits Keep your business in business and growing You have the energy, drive, passion, and smarts to make your small business a huge success. Small Business For Dummies, 3rd Edition, provides the rest.

Download or read book The Pocket Small Business Owner s Guide to Starting Your Business on a Shoestring written by Carol Tice and published by Allworth. This book was released on 2013-07-09 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most businesses that close their doors have one thing in common: They ran out of money. Don’t let this happen to you. This indispensable book, part of Allworth’s popular Pocket Small Business Owner’s Guide series, will help you to save money on every aspect of your business, from advertising to overhead. With invaluable cost-cutting tips for all types of businesses, from e-commerce and home-based operations to services and retail, this guide will help you create a blueprint that will allow your business to survive and thrive. You’ll save on: Advertising Marketing Purchasing Transportation and shipping Labor Financing Facilities Operations Taxes And more! In today’s economy, small business owners must seize every opportunity to keep costs down, and every penny saved goes to your bottom line. Follow this street-smart advice to lay the foundation for a business that will be profitable for years to come.

Download or read book A Lapsed Anarchist s Approach to Building a Great Business written by Ari Weinzweig and published by Zingerman's Press. This book was released on 2010-10-15 with total page 361 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first in a series of books by Zingerman's co-founding partner Ari Weinzweig examines the basic building blocks of the culture and structure we know now as Zingerman's. These approaches are applicable whether you're running a law office, a library, a restaurant, a record label, a software firm, or an organic farm. They are the behind-the-scenes "secret" stuff that goes into making a very special, sustainable business of any kind. Inc. Magazine calls it one of the Best Books for Business Owners.

Download or read book The Wall Street Journal Complete Small Business Guidebook written by Colleen DeBaise and published by Three Rivers Press (CA). This book was released on 2009 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: The country's most-trusted source for financial information offers business and lifestyle strategies that can help turn small-business dreams into sustainable successes.

Download or read book The 1 Page Marketing Plan written by Allan Dib and published by Page Two. This book was released on 2021-01-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Download or read book SYSTEMology written by David Jenyns and published by Systemology. This book was released on 2020-11-18 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you've tried to systemise in the past or not, SYSTEMology provides a revolutionary approach to small business systems.

Download or read book The Penguin Small Business Guide written by Nicholas Humphrey and published by Penguin Group Australia. This book was released on 2007-06-04 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you already own a small or medium business, or you are thinking of buying or starting one, The Penguin Small Business Guide is your first step to success. This new edition will keep you up-to-date with the changing face of Australian small business. In this practical, easy-to-understand guide, Nicholas Humphrey gives advice on:preparing a business planeffective marketing and public relations strategieshow to comply with the new workplace relations legislationunderstanding your key legal and regulatory obligationsmaking the most of the Internet and e-commercepreparing financial statements and forecastsraising moneyminimising risk exposure and tax obligationsThis book also includes fascinating case studies of successful business owners – from Dick Smith and Gerry Harvey in Australia to Richard Branson and Bill Gates internationally. With its detailed examples, valuable checklists and contact details, this essential guide unlocks the secrets of small business.