Download or read book The Golf Industry Online written by National Golf Foundation and published by . This book was released on 1998 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated 1998 Edition -- All New Articles. Many segments of the golf industry are moving rapidly into cyberspace. This collection of 99 articles covers electronic bulletin boards, the Internet, the World Wide Web, & other online networks. There is a list of golf related sites on the Web. How associations are using the Web is also reported. Some of the topics covered are: trademark interest in cyberspace, marketing on the net, the Turfgrass Information File, the Electronic "Clearinghouse", marketing on the net, GolfLink & lightning protection, interactive kiosks, golf contests on the Internet, connecting to the Internet, & recruiting online. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
Download or read book Golf Business and Management written by Tim Breitbarth and published by Routledge. This book was released on 2017-07-20 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Golf is big business around the world. With high profile series such as the PGA, LPGA and European tours to the re-introduction of golf to the Olympics at Rio 2016, golf occupies a prominent place in the global sport community. This is the first book to introduce the fundamentals of golf business and management from a truly international perspective, covering key topics such as media, club management, sponsorship and retail, at elite and non-elite levels. With sections exploring the development of golf on every continent, including North America, South America, Europe, the Middle East, Africa and Asia, this book presents the latest thinking on current issues in golf, ranging from sustainability and innovation to global governance. Each chapter incorporates helpful features for students including learning objectives, discussion questions, guides to further reading, recommended websites and insights from industry voices. This book is essential reading for students of any golf-related degree course or professional accreditation programme, and will also be of interest to those studying or working in sport business, sport management and sport tourism. Underpinned by up-to-date literature, golf researchers will also find the book a useful starting point.
Download or read book The Business of Golf written by James J. Keegan and published by . This book was released on 2010-01-01 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Stock Tour Swing written by Tyler Ferrell and published by . This book was released on 2017-09-30 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Very few golfers naturally find the elite golf swing--but it does exist. Golf science has helped reveal the Stock Tour Swing--the swing that exhibits the movement patterns common to all elite golfers. This book presents a problem-solving method to evolve your swing into the Stock Tour Swing, using a key framework that asks: What should the club do? How can the body do that? What are the best ways to train that? This program will teach you to understand the elite swing. It will teach you to understand your own swing. By the end of this program, you will be able to self-coach--to participate in your own improvement and manage your game. You will have a true understanding of what makes your swing work, why you struggle with certain areas, and what you can do to train for long-term improvement.
Download or read book The Golf Industry in the U S written by National Golf Foundation and published by . This book was released on 1998 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated 1998 Edition -- All New Articles. The 59 articles in this collection present a comprehensive view of the golf industry in the U.S., specifically sales & marketing trends. Included are survey reports, state of the industry reports, annual reports, & business forecasts, reporting on sales data about player equipment, shoes, gloves, women consumers, apparel, turf equipment, & shopping. Information about golf-related stocks & investment trends is included, as are market shares & methods of marketing. Other articles include new customer tracking, consumer spending by age group, sales analysis, the fitness & sporting goods markets, & TV shopping. This is a NGF InfoPac publication. InfoPacs are bound collections of full-text articles, compiled & copied from various golf industry magazines, newsletters, & journals.
Download or read book Selling Online written by Jim Carroll and published by Dearborn Trade Publishing. This book was released on 2001 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two Internet experts take readers step by step through the process of setting up an online store, marketing goods and services, and building a loyal customer base.
Download or read book Zen Golf written by Joseph Parent and published by Doubleday. This book was released on 2002-06-18 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: A highly original and groundbreaking book from a noted PGA coach and Buddhist instructor • “The lessons in Zen Golf make the mental game seem so simple. Dr. Parent has given me very effective methods for working with thoughts and emotions, and for taking the negatives out of the picture.” —Vijay Singh, Masters and PGA Champion By combining classic insights and stories from Zen tradition, Zen Golf helps eliminate the mental distractions that routinely cause poor shots and loss of concentration, allowing golfers to feel in “the zone” that professionals have learned to master. The best players know that golf is a game of confidence, and most important, concentration–the ability to focus and block out distraction. The goal of achieving clear thought is also at the heart of Buddhist teachings. PGA coach and Buddhist instructor Dr. Joseph Parent draws on this natural connection and teaches golfers how to clear their minds, achieve ultimate focus, and play in the moment for each shot. Zen Golf presents a simple system for building “mental game mastery.” Dr Parent’s unique PAR Approach (focusing on Preparation, Action, and Response to Results) guides golfers with specific techniques for each aspect of their games. In chapters such as “How to Get From the Practice Tee to the First Tee”, “You Produce What You Fear”, and “How to Enjoy a Bad Round of Golf”, the author shares a personal teaching regimen that has helped improve the games of professionals and amateurs alike. Clear, concise, and enlightening, Zen Golf shows golfers how to prepare for, execute, and equally important, respond the results of any golf shot. A different approach to golf instruction, this book shapes ancient philosophies into new teachings.
Download or read book Gary Player s Black Book written by Gary Player and published by Simon and Schuster. This book was released on 2017-04-04 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gary Player's Black Book contains fifty questions and detailed responses from eighteen-time major winner Gary Player. The book, divided into three parts, focuses on specific scenarios and problems that arise in golf, life, and business. In the first section on golf, topics include putting, scoring, etiquette, the mental side of the game, and fitness and nutrition. In the section on life, Player, the father of six and grandfather to twenty-two, addresses issues such as parenting, who to turn to when in need of advice, and more. Finally, in the section on business, he details how to deal with competition, among other topics. Player responds to questions such as: • Golf: How do I play a bunker shot from a plugged lie? • Life: I feel like I’ve lost the passion for what I do. How do I get that back? • Business: When people criticize my work I take it very personally. How do you handle criticism? The 2012 recipient of the PGA Tour Lifetime Achievement Award, Player draws from both on and off the course experiences dealing with competitors, businesspeople, and family. In doing so, he offers a unique glimpse into handling adversity with regard to these relationships. The advice that he offers is invaluable to fans of all ages.
Download or read book The Winning Playbook for Golf Courses Shortcuts to Long Term Financial Success written by James J Keegan and published by Jj Keegan. This book was released on 2020-06-20 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Textbook on the Business of Golf During the next 12 months, more than 50 million golfers will decide where to play more than one billion rounds of golf at over 34,000 golf courses in 209 countries. Golfers all have one thing in common: they are seeking value-based entertainment. What does it take to attract and retain golfers? The formula for success is value = experience - price. When the experience equals or exceeds the price, loyalty is created, and the golf course prospers. The ultimate financial success of a golf course rests principally with the owner and management team. Owning and operating the facility is pure and simply a business, albeit a small one at that. However, ground-breaking research, based on hard economic data, extensive field experience, and numerous client case studies, reveals that "The Winning Playbook for Golf Courses" comprises seven elements that predict and can ensure the financial success of a golf course, if executed properly: 1) The interrelationship of the MOSAIC profile, age, ethnicity, income, demand vs. supply, slope rating, and the prime-time green fee, within 10 miles of the golf course. 2) The number of playable days. 3) Continual appropriate investment in the course infrastructure, equipment and labor. 4) Efficient operational management of the customer experience, ensuring the assembly line of golf on the touchpoints matches the defined vision for the facility: platinum, gold, silver, steel, bronze or steel. 5) Understanding the golfers' habits, preferences and loyalty. 6) Financial benchmarking the facility's performance against its peers. 7) The efficient integration of technology to create actionable information. This book sheds light on virtually every aspect of strategic, tactical and operational practices of a golf course. Key determinants expose why some golf courses are successful and others flounder. The JJ Keegan+ WIN(TM) formula taught in this book is an easy-to-follow method that has consistently increased the financial return of golf courses while, at the same time, enhancing the customer experience. In an industry that is looking to grow, who can afford to ignore the findings of this book and the formula for success it presents?
Download or read book Technology Trends in the Golf Industry written by and published by . This book was released on 1997 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book In the Rough written by David Hueber and published by Texas Christian University Press. This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: There has never been a book about the inner workings of the golf business or its leading players from an insider's point of view. In the Rough reads like a novel, but it could also be required reading in a business school. This book takes the reader on a ride through the author's unusual professional career and what he discovered in the most revealing settings and scenes of the golf industry at its awkward and colorful best. Most of the events and incidents appearing here are firsthand accounts portraying a host of famous and colorful characters in both golf and the business world. The central characters in this book are Ben Hogan, one of the five best players of all time and a highly successful golf-equipment executive; Deane Beman, a star amateur and successful professional golfer who became the commissioner and invented the modern-day PGA Tour; and Minoru Isutani, a wealthy Japanese entrepreneur who is probably best known for having lost $350 million on the purchase and sale of Pebble Beach. Some of the other costars include Jack Nicklaus, Karsten Solheim (Ping Golf Company), Greg Norman, and Ely Callaway--all names you have seen etched on a wood, an iron, or a putter, among other places.
Download or read book Plunkett s Sports Industry Almanac 2007 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2006-06-28 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: A market research guide to the business side of sports, teams, marketing and equipment. It acts as a tool for strategic planning, employment searches or financial research. It includes profiles of sports industry firms, such as addresses, phone numbers, and executive names. It also contains trends, statistical tables, and an industry glossary.
Download or read book Plunkett s Retail Industry Almanac Retail Industry Market Research Statistics Trends Leading Companies written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2007-12 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section covering nearly 500 firms gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.
Download or read book Plunkett s Retail Industry Almanac 2006 written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2005-12 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and giant discounters are popping up on major corners. Malls are lagging while "power centers" are surging ahead. Savvy firms are combining bricks, clicks and catalogs into multi-channel retail powerhouses. Which are the hottest retailers? What lies ahead? Our market research section shows you the trends and a thorough analysis of retail technologies, chain stores, shopping centers, mergers, finances and future growth within the industry. Included are major statistical tables showing everything from monthly U.S. retail sales, by sector, to mall sales per square foot, to the 10 largest malls in the US. Meanwhile, the corporate profiles section gives you complete profiles of the leading, fastest growing retail chains across the nation. From Wal-Mart and Costco to Barnes & Noble and Amazon, we profile the major companies that marketing executives, investors and job seekers most want to know about. These profiles include corporate name, address, phone, fax, web site, growth plans, competitive advantage, financial histories and up to 27 executive contacts by title. Purchasers of the printed book or PDF version may receive a free CD-ROM database of the corporate profiles, enabling export of vital corporate data for mail merge and other uses.
Download or read book Sport and Adventure Tourism written by Simon Hudson and published by Routledge. This book was released on 2012-11-12 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets to success in sport-related tourism and adventure travel!This essential handbook of sport-related travel provides an in-depth look at an international industry growing by leaps and bounds. Sport and Adventure Tourism serves as a unique reference resource for sports and tourism professionals, educators and students, presenting an invaluable overview of a niche market that’s rapidly outgrowing its niche. Covering every aspect of sport tourism from historical, economic, and sport-specific starting points, the book features thoughtful and incisive commentary from the foremost experts in the field.Presented in a concise, easy-to-read format, Sport and Adventure Tourism provides an unrivaled orientation to all facets of sport-related tourism and leisure management. Sports travel (both participatory and spectatorial) and adventure tourism are examined in terms of size and growth of the market, marketing and management strategies, and future prospects. The book includes international, up-to-date case studies, links to relevant Websites and an extensive roster of references.Sport and Adventure Tourism examines all aspects of sport-related tourism, including: planning, developing, and marketing an event skiing and snowboarding boating, sailing, and fishing the “phenomenon” of golf tourism mountain-based adventure tourism the growing spa industry virtual sports tourism-an alternative to travel This one-of-a-kind primer presents an informative study of sports, leisure, and adventure travel, covering everything from golf tourism to heli-skiing to sports event and spa tourism. A handbook for professionals, a textbook for academics, and a highly readable introduction for anyone interested in sport-related travel, Sport and Adventure Tourism is an essential guide for anyone who takes a not-so-leisurely approach to leisure time.
Download or read book Can Journalism Be Saved written by Rachel Davis Mersey and published by Bloomsbury Publishing USA. This book was released on 2010-08-06 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges the once-dominant social responsibility model and argues that a new, "individual-first" paradigm is what will allow journalism to survive in today's crowded media marketplace. By some measures, it would seem that print journalism is dying. Journalism recently suffered one of its worst circulation declines in years: a drop of more than ten percent in the a six month period ending September 30, 2009. The Rocky Mountain News in Denver, CO, closed its doors in 2009—after it dominated the AP awards in 2008, and was lauded for an investigative expose on unfair treatment of former nuclear workers. Even the New York Times and the Washington Post are experiencing financial trouble. But print advertising revenue still trumps online advertising revenue ten-fold. Is there hope yet for traditional journalism? This book reviews the complicated challenge facing journalism, tracing its 19th-century community-oriented origins and documenting the vast expansion of the news business via blogs and other Internet-enabled outlets, user-generated content, and news-like alternatives. The author argues that a radical shift in mindset—striving to meet each individual's demands for what he wants to know—will be necessary to save journalism.
Download or read book Plunkett s Airline Hotel and Travel Industry Almanac 2007 written by Plunkett Research, Ltd and published by Plunkett Research, Ltd.. This book was released on 2006-09 with total page 479 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contains a market research guide to the travel and tourism industry, including airlines, hotels, tour operators; travel agencies; E-commerce firms, cruise lines and car rentals. This book is useful for competitive intelligence, strategic planning, employment searches, or financial research.
