Download or read book The General Advertising Department of the American Newspaper written by Royal Henderson Ray and published by . This book was released on 1935 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Men who Advertise written by Rowell, George Presbury & Co and published by . This book was released on 1870 with total page 882 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Newspaper as an Advertising Medium written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1940 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1939 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Newspaper as an Advertising Medium written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1940 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Newspaper Era of National Advertising written by and published by . This book was released on 1921* with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book High Adventure in Advertising written by William A. Thomson and published by . This book was released on 1952 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book National Advertising Expenditures by Classifications in Newspapers Magazines Chain Radio Farm Journals written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1941 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Advertising Goes to War written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1942 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1942 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book U S Newspaper Industry in Transition written by Suzanne M. Kirchoff and published by DIANE Publishing. This book was released on 2010 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contents: (1) Introduction; (2) Industry History; (3) Industry Conditions: Industry Cost Cutting: Key to Survival?; Declining Advertising Revenues, Recession, and the Internet; Other Factors; Alternative News Sources; (4) Rise of the Web; (5) Interdependence: Searching for New Business Models; Non-profits; (6) Public Policy Issues; (7) Congressional Action: Industry Proposals; Supporting the General Practice of Journalism. Charts and tables.

Download or read book Marketing the Blue and Gray written by Lawrence A. Kreiser, Jr. and published by LSU Press. This book was released on 2019-06-12 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lawrence A. Kreiser, Jr.’s Marketing the Blue and Gray analyzes newspaper advertising during the American Civil War. Newspapers circulated widely between 1861 and 1865, and merchants took full advantage of this readership. They marketed everything from war bonds to biographies of military and political leaders; from patent medicines that promised to cure almost any battlefield wound to “secession cloaks” and “Fort Sumter” cockades. Union and Confederate advertisers pitched shopping as its own form of patriotism, one of the more enduring legacies of the nation’s largest and bloodiest war. However, unlike important-sounding headlines and editorials, advertisements have received only passing notice from historians. As the first full-length analysis of Union and Confederate newspaper advertising, Kreiser’s study sheds light on this often overlooked aspect of Civil War media. Kreiser argues that the marketing strategies of the time show how commercialization and patriotism became increasingly intertwined as Union and Confederate war aims evolved. Yankees and Rebels believed that buying decisions were an important expression of their civic pride, from “Union forever” groceries to “States Rights” sewing machines. He suggests that the notices helped to expand American democracy by allowing their diverse readership to participate in almost every aspect of the Civil War. As potential customers, free blacks and white women perused announcements for war-themed biographies, images, and other material wares that helped to define the meaning of the fighting. Advertisements also helped readers to become more savvy consumers and, ultimately, citizens, by offering them choices. White men and, in the Union after 1863, black men might volunteer for military service after reading a recruitment notice; or they might instead respond to the kind of notice for “draft insurance” that flooded newspapers after the Union and Confederate governments resorted to conscription to help fill the ranks. Marketing the Blue and Gray demonstrates how, through their sometimes-messy choices, advertising pages offered readers the opportunity to participate—or not—in the war effort.

Download or read book The Newspaper Era of Advertising written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1921* with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book High Adventures in Advertising written by William A. Thomson and published by . This book was released on 2013-08 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: History Of The Bureau Of Advertising, American Newspaper Publishers Association.

Download or read book Printers Ink the Magazine of Advertising Management and Sales written by and published by . This book was released on 1908 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Editor Publisher written by and published by . This book was released on 1913 with total page 704 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Expenditures of National Advertisers in Newspapers Magazines Farm Journals and Chain Radio in 1941 written by American Newspaper Publishers Association. Bureau of Advertising and published by . This book was released on 1942 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: