Download or read book The Future of the Interactive Television Services Marketplace written by United States. Congress. House. Committee on Commerce. Subcommittee on Telecommunications, Trade, and Consumer Protection and published by . This book was released on 2001 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book 106 2 Hearings the Future of the Interactive Television Services Marketplace What Should Consumers Expect Serial No 106 166 September 27 and written by and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Future of the Interactive Television Services Marketplace written by United States. Congress. House. Committee on Commerce. Subcommittee on Telecommunications, Trade, and Consumer Protection and published by . This book was released on 2001 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book THE FUTURE OF THE INTERACTIVE TELEVISION SERVICES MARKETPLACE HEARINGS SERIAL NO 106 166 COMMITTEE ON COMMERCE HOUSE OF REPRESEN written by and published by . This book was released on 2001* with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Future of the Interactive Television Services Marketplace written by United States. Congress. House. Committee on Commerce. Subcommittee on Telecommunications, Trade, and Consumer Protection and published by . This book was released on 2001 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Future of the Interactive Television Services Market Place written by W. J. Tauzin and published by . This book was released on 2000-02-01 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: Witnesses: Steven Case, Chairman and CEO, America Online, Inc.; John W. Froman, Executive V.P., Circuit City Stores; Lowell J. Gray, General Manager, Shore.Net; Margaret Heffernan, President and CEO, iCast; Gerald M. Levin, Chairman and CEO, Time Warner, Inc.; and Louis M. Meisinger, Executive V.P. and General Counsel, The Walt Disney Company.

Download or read book Digital Interactive TV and Metadata written by Arthur Lugmayr and published by Springer Science & Business Media. This book was released on 2013-03-09 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recent years have brought many changes to the world of mass media. The In ternet and mobile communications technology have provided consumers with interactive digital services. Television is catching up with this trend through the digitalization process. Digital television is a hybrid platform combining elements from classical analog television and the Internet, providing modern multimedia services on a familiar platform. In short, digital TV is a gateway to the world of interactive digital media. Digital TV brings consumers into the television service arena and offers them new degrees of freedom. However, as the service and multimedia content types diversify and the services and their content increase, television is facing many of the same challenges of complexity and information overflow faced by other digital media. Metadata can handle the diverse services and content of digital TV effi. ciently and in a consumer-friendly way. Metadata means that the data are accompanied by other data which describe them. As data about data, meta data can provide an insight into syntactically and semantically complex data by distilling their essence to a set of simple descriptors. Metadata also helps to structure and manage information in diverse settings. The use of metadata in broadcast multimedia should not be restricted to being merely a tool for coping with the challenges of a complex networked multimedia environment. Instead, metadata ofTers new opportunities for the development of innovative services.

Download or read book Interactive TV Technology and Markets written by Hari Om Srivastava and published by Artech House. This book was released on 2002 with total page 430 pages. Available in PDF, EPUB and Kindle. Book excerpt: &Quot;This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--BOOK JACKET.

Download or read book TV Dot com written by Phillip Swann and published by . This book was released on 2000 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: A decade before, this book predicted that by the year 2010, interactive TV would be a fixture in every American household. The author also predicted that interactive movies would soon allow the audience to change the outcome of films.

Download or read book The Arrival of iDTV Interactive Digital Television written by Lars Kirchhoff and published by diplom.de. This book was released on 2001-10-17 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: With the recent emergence of Interactive Television (iTV) in Europe, the TV set will rival the PC as an interface for interactive services in the European home. The purpose of this report is to look at the current situation and future prospects of Internet provision via TV in order to then identify possible changes within the traditional Internet world. Based on these findings, the study will give recommendations to Internet businesses regarding the appropriate choice of strategies to be pursued. In a first step, however, this report will introduce Interactive Television (iTV) and sum up its current and predicted market situation in Europe. This report consists of five chapters. Chapter 1 provides an introduction to Interactive Television and the Internet and states why the Net on TV stands the chance to influence the PC-based Internet world. In Chapter 2a detailed picture of Interactive Television and its features is created. Further, the European TV landscape is analyzed, looking at the current situation and future prospects of Interactive Television. After an assessment of the implications of TV-based Internet access, possible changes in the traditional Internet world are indicated. Chapter 3 outlines the methods used for the information gathering process of the primary and secondary research. Chapter 4 complements and evaluates the information stated in Chapter 2 with insights obtained from three industry specialists. Finally, Chapter 5 summarizes the key findings of this report and gives recommendations to Internet ventures regarding the appropriate choice of strategy in order to exploit the opportunities arising from iDTV. Inhaltsverzeichnis:Table of Contents: DECLARATION OF ORIGINALITYI EXECUTIVE SUMMARYII ACKNOWLEDGEMENTSIV TABLE OF CONTENTSV TABLE OF FIGURESVIII TABLE OF TABLESIX CHAPTER 1: INTRODUCTION1 1.1Intro1 1.2Introducing The Protagonists2 1.2.1What Is Interactive Television?2 1.2.2Internet - Some Facts And Figures3 1.2.2.1Medium Internet4 1.2.2.2Penetration And Growth5 1.2.2.3Access Devices6 1.2.2.4Commerce7 1.3iTV Might Have An Impact On The Internet World9 1.4Objectives And Scope Of The Study10 1.4.1Principal Aims10 1.4.2General Limitations10 1.4.3Geographical Scope10 1.4.4Technological Scope12 CHAPTER 2: SECONDARY RESEARCH13 2.1Introduction13 2.2Characteristics And Features Of iTV13 2.2.1Broadcasting And Interactivity13 2.2.1.1Television Transmission [...]

Download or read book Interactive Television written by Jens F. Jensen and published by . This book was released on 1999 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Television is one of the most successful technological consumer products ever produced. It has spread to virtually every household in Western society and for many TV has become their most important source of information and entertainment. TV, however, is not a static medium - neither as a technology nor as a service. Game consoles, VCR's, cable and satellite systems have already begun to change the image of what TV is and what it can be. In the years ahead, television faces even more radical changes and developments. Terms liker interactivity digitization, convergence, networked multimedia, the information super highway, integrated full service networks, content-on-demand, two-way cables, direct broadcast satellites, datacasting etc. point out some of the aspects involved in this process of change. Briefly, what is at stake is the delivery of interactive, digital, multimedia service to the home. The anthology describes and discusses various aspects of this transition. In this context, the phrase television of the future covers the entire spectrum of new multimedia content and services - from traditional TV sets to multimedia personal computers; from network computers to game consoles; and from terrestrial broadcasting, cable systems, to satellite TV.

Download or read book Report on the Activity of the Committee on Commerce for the One Hundred Sixth Congress written by United States. Congress. House. Committee on Commerce and published by . This book was released on 2001 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Interactive TV in the UK written by Barbara Katz and published by diplom.de. This book was released on 2001-07-30 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Interactive Television (iTV) has been around for several decades. Most people have probably heard the term before. Having started in the USA with some trials it is now conquering the UK. The first interactive services on Digital TV (DTV) have been broadcasted 18 months ago and are continuously growing in number. The four platform providers Sky, NTL, ONdigital and Telewest are trying to make their interactive services as appealing as possible and are, of course, offering new advertising opportunities for advertisers on that new medium. The aims of this project are to analyse those new advertising opportunities and compare them to advertising on traditional TV and the Internet and find out whether advertising on iTV combines their strengths and overcomes some of their weaknesses. In order to achieve this, the literature review focuses on the identification of the strengths and weaknesses of advertising on traditional TV and the Internet and also provides a good overview over the iTV market in the UK and the current developments. The UK is leading the way in the development of iTV and is even supposed to be 12 to 18 months ahead of the USA. The market is highly competitive and fragmented with the four different platform providers offering three different forms of receiving DTV, of which satellite is leading in the numbers of subscribers. The predictions of the DTV uptake are very positive and the spendings for advertising on iTV are supposed to be tremendous within the next couple of years. The results of the interviews carried out with iTV experts from the platform providers, media and advertising agencies show that advertising on iTV indeed combines the strengths and overvomes some weaknesses and has the potential to be more successful than its two closest relatives. Due to the fact that it is still in its infancy and companies are just starting to test this new medium and no success stories have been published so far, advertising on iTV in its current form is not yet the killer application it was supposed to be and the uptake of T-commerce is quite questionnabel as well. It also becomes clear though that iTV does have a great potential and when the technology is creatively used to make ads more involving and engaging it will be big. Inhaltsverzeichnis:Table of Contents: 1.INTRODUCTION6 2.SETTING THE SCENE - LITERATURE REVIEW8 2.1TRADITIONAL TV ADVERTISING8 2.1.1Strengths of traditional TV [...]

Download or read book Interactive TV Technology and Markets written by H. O. Srivastava and published by Artech House. This book was released on 2002 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This forward-looking book focuses on interactive television (ITV), and illustrates how it is changing the face of TV broadcasting. The book provides professionals with important technical, strategic, and creative expertise to help in the development of ITV systems and with the assessment of their future business potential. Interactive TV Technology and Markets explains how bandwidth limitations associated with analog TV signals are eliminated as cable, satellite, and terrestrial TV network operators switch to digital bandwidth."--Jacket.

Download or read book The Interactive Multimedia Marketplace written by B. Mark Nordman and published by . This book was released on 2005-10 with total page 48 pages. Available in PDF, EPUB and Kindle. Book excerpt: A review of the events which took place in 1992-1993-1994 in the interactive multimedia marketplace

Download or read book A Future Scenario of Interactive Television Information and Technology That Belongs to the Rich written by Dirk Schmelz and published by GRIN Verlag. This book was released on 2010-10 with total page 53 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 1994 in the subject Communications - Movies and Television, grade: B+, University of Amsterdam, language: English, abstract: In the following l want to discuss the effects the interactive television technology might have on the ′Information society′ and which tasks have to be fulfilled to become a member of it. l want to focus on the question, what are the advantages to be a ′member′ of such a society and what advantages these technologies offer? My task is not to find a definite answer to these questions. They must be seen as speculative ones. All the new communication technologies like interactive television, are just at the beginning of its ′booming′ development and there is no empirical research done on it yet. However, want to take the interactive television technology as an example to discuss, what opportunities this new technology offers. Therefore, my work is primarily a theoretical approach to an issue that will become even more important if the new System will knock on the door of private households in Europe. l also want to discuss some ideas of Bertolt Brecht, who already in the 1920′s made suggestions for interactive broadcasting, which were primarily concerned about the radio system. But nevertheless his ideas are still applicable on any other communication system. His ideas of interactivity are more relevant than ever.1 The industry took on this argument for their own purposes. They Claim, that interactive television is absolutely necessary, because the Computer generation is raised with interactivity. Video games are one the best examples for interactivity. As well as the latest information l collected from newspapers, l will also use magazines and other media.

Download or read book Multimedia and Interactive Digital TV written by Margherita Pagani and published by IGI Global. This book was released on 2003-01-01 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management."