Download or read book The Freelance Introvert Work the way you want without changing who you are written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-07-04 with total page 181 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you an introvert? If you're happy in your own company most of the time, have just a few really close friends and prefer to work alone, the answer is probably yes. Introverts find external stimulation overwhelming, so they look for ways to retreat from it. A situation that’s easy or fun for one person can be way too much for an introvert. That's fine as long as they have a choice. But that can change when they go to work. Modern working styles like open-plan offices, brainstorming and teamwork can be really hard on introverts. The hands-on work is OK, but the emotional labour of working with others can be draining. Freelancing offers introverts a way out – a chance to work alone, control their workload and create their own workspace. It can be ideal. However, it also takes work. Going freelance means running a one-person business. It means setting direction, organizing your schedule and setting priorities. It means hustling for work and setting prices. And it means building a network that will offer vital support. Doing all that is hard enough for anyone - but particularly for introverts. To make a success of freelancing, you'll need to learn some new skills, push yourself to meet some challenges and build up your confidence. The Freelance Introvert will show you how to make that happen. It will teach you all about creating and managing your freelance business, from setting aims and getting set up to time management, working with clients and marketing. Written by Tom Albrighton - author, veteran freelancer, ProCopywriters co-founder and a confirmed introvert - The Freelance Introvert is the book you need for the life you want. What you’ll learn - Getting started - How to tell if you're an introvert - Why work is tough on introverts, and how freelancing can help - Why introversion is a strength, not a weakness Choosing your future - Deciding what you want - Identifying all your skills and qualities - Building your freelance work - Identifying your clients - Setting an earnings target Getting set up - Getting the right workspace and equipment - Taking care of your physical and mental health - Building a network of collaborators and suppliers - Setting boundaries – physical, temporal and psychological Managing your time - The three time horizons you need to watch - How to steer clear of 'time suckers' - How to balance exploration and exploitation Working with clients - What makes a good client? - Why saying 'no' is so important - and how to do it - How to spot rogue clients - What to do when clients move on Marketing yourself - The best ways to find new clients - Building a marketing mix that works for you - Creating your website, testimonials and personal pitch - How to survive a networking event Setting and agreeing prices - How to shoot for the top of the 'deal zone' - How to set and frame your prices - How to stop self-sabotaging when quoting for work Building your confidence - How to build confidence - When to go beyond your comfort zone - Understanding your explanatory style - How to overcome impostor syndrome - Choosing self-supporting beliefs - Letting go of self-limiting beliefs You can build a thriving freelance career and enjoy the lifestyle you want without changing who you are. The Freelance Introvert will show you how.

Download or read book The Freelancer s Business Brain written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2024-02-06 with total page 193 pages. Available in PDF, EPUB and Kindle. Book excerpt: So you’ve gone freelance. And you’re making a living. But have you made yourself a life? Freelancing can be a wonderful way to work. But if you want to build a thriving freelance enterprise, just being good at what you do is not enough. You also need a business brain that will drive your freelancing forward and safeguard your success. The Freelancer’s Business Brain will give you all the commercial, strategic and management skills you need to build and grow your freelance business. You’ll learn how to: * Define your service and understand the unique value you bring * Craft a strategy to guide every decision you make * Identify your ideal clients and how you can reach them * Set prices that will bring you the rewards you deserve * Negotiate deals without losing your cool or compromising on price * Market yourself and build a personal brand * Get a firm grip on your finances and keep the money flowing in * Understand your clients and work with them in a positive, productive way * Manage projects and make best use of your time * Collaborate with others and explore new ways to work * Take care of yourself, gain confidence and maintain a positive state of mind. If you want a freelance life of happiness, security and wealth, start reading The Freelancer’s Business Brain today. With a foreword by Sophie Cross, editor of Freelancer Magazine.

Download or read book The Introvert Entrepreneur written by Beth Buelow and published by TarcherPerigee. This book was released on 2015-11-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to help introverts harness their natural gifts and entrepreneurial spirit Think you have to be loud and brash to be successful in business? Think again. The strengths and traits of the typical introvert lend themselves well to entrepreneurship, as well as “intrapreneurship” and a range of business roles. In The Introvert Entrepreneur, professional coach Beth Buelow shows readers how to harness their natural gifts (including curiosity, independence, and a love of research) and counteract their challenges (such as an aversion to networking and self-promotion). She addresses a wide range of topics --from managing fears and expectations and developing a growth mindset to networking, marketing, leadership skills, and community-building--informed by interviews with introverts who have created successful businesses without compromising their core personality. Filled with fresh insights and actionable advice, this essential guide will support anyone who’s striving to make a difference in a loud and chaotic world.

Download or read book One for Joy An introvert s guide to the secret world of solitude written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2023-01-10 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you love spending time alone, One for Joy is for you. Solitude is more than the absence of other people. It’s an experience just like any other, and it can be as joyful, valuable and inspiring as any other aspect of our lives. It’s time we rediscovered the lost art of being alone. One for Joy is a treasure trove of ideas, stories and reflections that looks at every side of solitude: - Why solitude is so important for introverts, and why our need to be alone is sometimes hard for others to understand - How we experience solitude, and how solitude and company relate to each other - The many ways to be alone, from brief daydreams to solo journeys, everywhere from wide-open spaces to cosy nooks - The benefits of solitude, from resting and recharging to focused work, self-care and deep reflection - Ideas and reflections on solitude from Byron and Charlotte Brontë to Bo Burnham and Kate Bush, and fictional characters from Pippi Longstocking to Darth Vader - How digital technology and social media have changed our experience of solitude. Wide-ranging and insightful, with a light and readable style, One for Joy is a fun and fascinating read for anyone who’s happy on their own.

Download or read book Copywriting Made Simple written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2020-06-06 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: Copywriting is writing with purpose. It’s about using words to reach people and change what they think, feel and do. This easy-to-read guide will teach you all the essentials of copywriting, from understanding products, readers and benefits to closing the sale. It’s packed with real-life examples that will show you exactly how the ideas and techniques will work in the real world. And with dozens of useful illustrations and diagrams, Copywriting Made Simple shows you the ideas that other books just talk about. Plus there's a whole chapter of handy tips on writing ads, websites, broadcast media, direct mail, social media and print. Copywriting Made Simple is the perfect introduction to copywriting today. No wonder it hit the #1 spot in Marketing & Sales at Amazon UK, Canada and Australia, and is featured on the BA Advertising course at the University for the Creative Arts. What you’ll learn… Understand the product and its benefits • Pinpoint how the product helps people. • Turn features into benefits and seek out USPs. • Identify tangible and intangible benefits. Get to know your reader • Uncover your reader’s inner fears and desires. • Use empathy to get inside the reader’s feelings. • Decide how your copy will change how they think, feel or act. • Capture your aims in the brief. Engage the reader in your message • Talk to the reader and make your copy more like a conversation. • Use the same words that the reader uses. • Bring the product to life with rich, sensory language. • Make your copy active, positive and specific. Craft compelling copy • Learn eight proven formulas for enticing headlines. • Choose a rock-solid structure. • Create powerful calls to action. Use 20 proven strategies for creative copy • Show the product in a new light. • Use humour, wordplay, metaphors and contrasts. • Turn weakness into strength. Make persuasion and psychology work for you • Learn the six proven principles of persuasion. • Overcome the reader’s objections. • Exploit cognitive biases to nudge the reader into action. What industry experts say… 'Where was this book when I started copywriting? A must for every newbie copywriter (and a few old copy dogs too).' Kate Toon, Co-host of the Hot Copy Podcast 'Impressively thorough without ever losing its rhythm. Deserves to be mentioned in the same breath as the copywriting classics.' Ryan Wallman, author of Delusions of Brandeur ‘Tom’s put a lifetime of learning into this book.’ Dave Trott, Creative legend, agency founder and author of Creative Mischief, One and One Make Three and Predatory Thinking ‘From insights gleaned from NLP and psychology to real-world examples of great, effective copy - this is educational, entertaining and energetic. Prepare to dig deep, enjoy and see your results skyrocket!’ Katherine Wildman, Host, The Writing Desk ‘Tom has written the best all-round introduction to copywriting available today.’ Leif Kendall, Director of ProCopywriters, copywriter and author of Brilliant Freelancer ‘I didn’t think you could teach copywriting. Turns out, @tomcopy can. What a terrific book.’ Doug Kessler, Creative Director & Co-founder of Velocity

Download or read book The Freelance Manifesto written by Joey Korenman and published by . This book was released on 2017-05-31 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designing beautiful boards and making smooth animation come naturally to us Motion Designers. It's what we're good at. However, designing the career we want, with the freedom, flexibility, and pay we crave, that's more difficult. All of the above is within your grasp if you're willing to take the plunge into freelancing. School of Motion founder Joey Korenman worked in every kind of Motion Design role before discovering that freelancing offered him not only more autonomy but also higher pay, less stress, and more creativity. Since then, he's taught hundreds of School of Motion students his playbook for becoming a six-figure freelancer. Now he shares his experience and advice on breaking out of the nine-to-five mold in this comprehensive and tactical handbook. The Freelance Manifesto offers a field guide for Motion Design professionals looking to make the leap to freelance in two clear and concise parts. The first examines the goals, benefits, myths, and realities of the freelance lifestyle, while the second provides future freelancers with a five-step guide to launching and maintaining a solo business, including making contact, selling yourself, closing the deal, being indispensable, and becoming a lucrative enterprise. If you're feeling stifled by long hours, low-paying gigs, and an unfulfilling career, make the choice to redesign yourself as a freelancer-and, with the help of this book and some hard work, reclaim your time, independence, and inspiration for yourself.

Download or read book How to Write Clearly written by Tom Albrighton and published by ABC Business Communications Ltd. This book was released on 2021-08-28 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whatever you're writing, you have to make it clear. You could be writing a website, a brochure or a client presentation. You could be preparing a job application, an email or a classified ad. Or you might be writing an article or a book. Whatever it is, the clearer you make it, the better your results will be. How to Write Clearly will help. It's an authoritative yet easy-to-read guide that will make your non-fiction writing more colourful, expressive and precise. Writing is more than just words on a page. It's a process of communication. That's why How to Write Clearly draws on cutting-edge ideas from psychology, education and linguistics to look deep inside the reader's mind and explore the 'why' as well as the 'how' of writing technique. It's ideal for marketers, businesspeople, journalists, educators and anyone who needs to communicate with the written word. You'll learn: • How to understand your reader and tune into what they need • How to use plain language to make your writing accessible, readable and relatable • Ten treacherous traps you must avoid • Proven techniques for explaining new ideas • How to captivate your reader with storytelling, humour, intrigue, perspective and more • What really changes readers' minds • How to craft clear sentences and paragraphs • Using empathy and pacing to put the reader at their ease • How to choose the right structure, length and title • Pages of pro tips for drafting, editing and using feedback. Fully illustrated and referenced, with a wealth of examples throughout, How to Write Clearly is the definitive guide to non-fiction writing today.

Download or read book The Introvert s Guide to Success in the Workplace written by Dr. Mike Bechtle and published by Baker Books. This book was released on 2023-10-10 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thriving at work doesn't require changing who you are - Do brainstorming meetings leave you drained and wishing you'd said more? - Have you been ignored while your extroverted coworkers get praised? - Do you feel like you have to pretend to be someone you're not in order to get ahead? As an introvert, you may feel like the things you're best at--deep thinking, keen observation, focused listening, and strategic planning--are not highly valued in your workplace. But just because your greatest strengths are internal doesn't mean your workplace doesn't need them. In fact, your invisible skills are essential to any business's success! And the key to your personal success is not trying to be someone else but being 100% yourself. Backed by research, case studies, and personal observation, communication expert Dr. Mike Bechtle shows you how to capitalize on your unique strengths so that you can reach your full potential with confidence and authenticity. His simple, actionable advice can change your work life--starting today.

Download or read book Good Drinks written by Julia Bainbridge and published by Ten Speed Press. This book was released on 2020-10-06 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: A serious and stylish look at sophisticated nonalcoholic beverages by a former Bon Appétit editor and James Beard Award nominee. “Julia Bainbridge resets our expectations for what a ‘drink’ can mean from now on.”—Jim Meehan, author of Meehan’s Bartender Manual and The PDT Cocktail Book NAMED ONE OF THE BEST COOKBOOKS OF THE YEAR BY Bon Appétit • Los Angeles Times • Wired • Esquire • Garden & Gun Blackberry-infused cold brew with almond milk and coconut cream. Smoky tea paired with tart cherry juice. A bittersweet, herbal take on the Pimm’s Cup. Writer Julia Bainbridge spent a summer driving across the U.S. going to bars, restaurants, and everything in between in pursuit of the question: Can you make an outstanding nonalcoholic drink? The answer came back emphatically: “Yes.” With an extensive pantry section, tips for sourcing ingredients, and recipes curated from stellar bartenders around the country—including Verjus Spritz, Chicha Morada Agua Fresca, Salted Rosemary Paloma, and Tarragon Cider—Good Drinks shows that decadent brunch cocktails, afternoon refreshers, and evening digestifs can be enjoyed by anyone and everyone.

Download or read book Introverted Mom written by Jamie C. Martin and published by Zondervan. This book was released on 2019-05-07 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your personality is a gift, not a liability. This book helps you uncover and embrace the hope, laughter, and joy of using your unique gifts to parent your children. Life as a mom is LOUD, but you long for quiet. When the volume of family life clashes with your personality, frustration, guilt, and overwhelm naturally result. In Introverted Mom, author Jamie C. Martin lifts these burdens from your shoulders, reminding you that your steady strength is exactly what your family needs in this chaotic world. Jamie shares vulnerable stories from her own life as well as thoughts from other introverted mothers, letting you know you're not alone. Her practical suggestions and creative inspiration are enhanced with quotes and insights from four beloved writers--Louisa May Alcott, Jane Austen, L. M. Montgomery, and Laura Ingalls Wilder. Together, Jamie and this band of fellow introverts share their wisdom on . . . Believing that you're enough Self-acceptance that leads to freedom Navigating heartache and disappointment Stretching out of your comfort zone Connecting with God as an introvert Cultivating calm wherever you are Defining for yourself what really matters Whether you've just realized you're an introvert, or if you've known it all along, this book is for you. It's time to honor who you are and savor life as an introverted mom. *Note: Written from a Christian perspective

Download or read book The Art of Career Change for Introverts written by Rebecca Healey and published by . This book was released on 2020-08-08 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you feel trapped in a job you hate? Have you repeatedly switched jobs, only to find yourself in a new place, but with the same old problems? Does the life you dream of always seem to be just out of reach? Our career choices are driven by a multitude of factors. But what if we've been consistently programmed to make the wrong choices? What if those choices eventually start to impact on our health, relationships, motivation, productivity and even on the quality of our sleep? An estimated 36 - 50 percent of us are thought to have introverted personality characteristics. For this significant proportion of the population, the pressure to conform to an extroverted world can be all-encompassing. From early years, to the schoolroom, to the world of work, introverts' inner preferences are overridden in favour of outward acceptance within teams or groups. But on the inside, this imbalance between inner preferences and outward actions can end up taking those with introverted characteristics down a path of energy draining life traps. So, how do we change course for the better? Rebecca Healey left a decade-long career as a city-based management accountant in her early thirties. She went on to train in medicine, qualifying as a doctor in 2016. A self-proclaimed introvert, Rebecca was inspired to write by the recurring challenges experienced across two distinctly different industries, and the strategies she adopted to eventually overcome them. Using her own experience, she has created 10 landmark steps to set you up for career change success. Following these steps will equip you with the tools you need to carve out your dream career, without sacrificing your health or identity in the process. In The Art of Career Change for Introverts, you will learn how to: Implement tips to improve your situation straight away Discover, utilise, and maximise your hidden strengths Use stressors to your advantage Understand and overcome the psychological barriers holding you back Create a blueprint for the career you want and step by step plan on how to get there Break down your current role, find your niche, and rebuild the life you always wanted Packed with pearls of wisdom and inspiration, this book will ignite the changes you need to flourish in a way you had never thought possible. Whether you're searching for your dream career, your next role, or preparing for a promotion, The Art of Career Change for Introverts will empower you with the ideal launch pad for success!

Download or read book Quiet Influence written by Jennifer B. Kahnweiler and published by Berrett-Koehler Publishers. This book was released on 2013-04-15 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introverts may feel powerless in a world where extroverts seem to rule, but there’s more than one way to have some sway. Jennifer Kahnweiler proves introverts can be highly effective influencers when, instead of trying to act like extroverts, they use their natural strengths to make a difference. Kahnweiler identifies six unique strengths of introverts and includes a Quiet Influence Quotient (QIQ) quiz to measure how well you’re using these six strengths now. Then, through questions, tools, exercises, and powerful real-world examples, you will increase your mastery of these strengths.

Download or read book The Freelance Way written by Robert Vlach and published by Harper Collins. This book was released on 2022-03-02 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most comprehensive book for freelancers ever written - Packed with proven freelance know-how, including advice from world-class experts like David Allen (Getting Things Done), Adam Grant (Give and Take), Austin Kleon (Show Your Work), and David H. Hansson (Remote: Office Not Required). The Freelance Way is THE business book for independent professionals. It presents the best available and fully up-to-date freelance know-how, compiled from hundreds of quality sources, including surveys, the latest market data, advice from world-class experts, as well as real-life experiences and stories from hundreds of professionals in different fields and countries, which makes the book highly relevant to freelancers worldwide. The contents of this volume cover all the basics and best practices for beginning freelancers, as well as advanced career strategies and tools for freelance veterans. There are practical tips for greater productivity, successful teamwork, smart pricing, powerful business negotiations, bulletproof personal finance, effective marketing, and much more.

Download or read book Quiet Impact written by Sylvia Loehken and published by John Murray. This book was released on 2014-06-27 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most literature on business, communication and success is focused on extroverts, who feel comfortable networking, talking and being the centre of attention. But at least 30% of the population are introverts, and they are now finding their voice. Quiet Impact - How to Be a Successful Introvert is already an international phenomenon. Using the latest psychological research, and Dr Loehken's own extensive experience coaching introverts in the workplace, it is packed with practical advice which is easy to implement. Dr Loehken identifies 10 strengths specific strengths that introverts often have (such as independence, perseverance and writing), and also identifies ten specific hurdles they often have to overcome (such as hyperstimulation, intellectualism and fear of conflict).

Download or read book Survival Skills for Freelancers written by Sarah Townsend and published by . This book was released on 2020-05-22 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Survival Skills for Freelancers will help you achieve freelance success, and get more enjoyment from self-employment. Through a combination of personal anecdotes, practical advice and tales from the freelance community, it busts the myths about solo working and takes an honest look at the reality of freelance life. Discover how to survive and thrive as a freelancer - without neglecting your mental health and wellbeing. THE CASE FOR FREELANCE LIFE The freelance dream is often portrayed as: Earning good money doing the thing you love+working where you like+working how you like+working when you like Why does no one tell us just how relentless the business end of freelance life can be?! There are 2 million freelancers in the UK alone. Yet 20% of self-employed businesses don't make it through the first year, and 60% don't survive beyond five years. Those are scary stats! Yes, working alone can be damn hard. But going into self-employment with your eyes wide open gives you the best chance of success. Survival Skills for Freelancers shares an honest and realistic view of self-employment, to help you rock the socks off freelance life. ABOUT THE AUTHOR Sarah Townsend has spent the past 20 years as a freelance marketing copywriter. She built a successful freelance career with very little guidance - but you don't have to. In Survival Skills for Freelancers she shares the secrets and surprises she's learnt from self-employment: both the things that worked AND the things that didn't. She guides you through the highs and lows all freelancers face - from isolation, uncertainty and self-doubt to knowing what to charge, when to ask for help, and when to say no. These tried and tested strategies are based on her own experience, backed up by research, resources and quotes from the freelance community. WHAT PEOPLE ARE SAYING "I've been freelancing for over 15 years and I wish I'd read this book on day one. Every page is packed with practical advice and hard-won wisdom. Get it!" Tom Albrighton Author, Copywriting Made Simple "A brilliantly relatable and comprehensive guide that holds your hand with compassion and humour through the rocky yet undeniably exciting world of self-employment." Louise Goss Founder of The Homeworker "Genuinely useful advice, delivered in an honest, charming and witty style, with a focus on mental health and wellbeing. An essential read whether you're a new or established freelancer." Steve Morgan Author, Anti-Sell "An honest and human perspective of 20 years of freelance experience. This book is like having your own personal business mentor." Anna Gunning Copywriter and speaker "Before you take the leap into self-employment, spend your first few pounds on this book. It'll make every subsequent pound and hour better spent." Matthew Knight Founder, Leapers WHAT'S INCLUDED Survival Skills for Freelancers covers issues such as: the fundamentals of freelancing three strategies to deal with isolation knowing your worth - and what to charge trusting your instinct, and learning to say no achieving balance and avoiding burnout the importance of investing in your business the qualities that help you survive and thrive as a freelancer

Download or read book The Freelance Bible written by Alison Grade and published by Penguin UK. This book was released on 2020-03-05 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Finally! The book that millions of people have been crying out for. An empowering guide of how to use your work to achieve independence, inspiration and - crucially - balance' Bruce Daisley, author of The Joy of Work and VP,Twitter You want to go freelance. You want to make your career work for you, on your terms and determined by your own definition of success. You want autonomy, flexibility and variety. But where do you start? In The Freelance Bible, award-winning entrepreneur and freelancer, Alison Grade, guides you through absolutely everything that you need to know to start your successful self-employed life. Starting from day one, she will help you develop your personal brand, pick up the financial essentials, grow your client base, manage your work-life balance, negotiate deals and value your time as you become more established. This is your complete guide to turning your talent into a fulfilling and sustainable career. 'Alison strikes an excellent and inspirational balance; sharing tips and advice that help you work out how to be secure in insecurity and ace the journey to becoming a freelancer' Alex Mahon CEO, Channel 4

Download or read book Introverts at Work written by Kristen Kalp and published by Createspace Independent Publishing Platform. This book was released on 2017-01-10 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're an introvert. You don't do loud, jazz-hands-y marketing activities, and you avoid networking like the plague. I know all about the ways your brain messes with your sense of self and your confidence because you're an introvert. The inner voices get all crazy and tell you all the stuff you "should" be doing to grow your business, only it feels terrible. Most of the extroverted business-building suggestions feel approximately as fun as poking your eyes out with spoons while getting run over by a dump truck. So you don't do them. Your decreasing confidence leads to declining interest in your business, which leads to decreasing profits. It becomes a vicious cycle that costs you thousands of dollars per year. More despair, fewer dollars, less interest in your business. Aaaaand repeat. We can stop that cycle with some simple changes that don't even involve leaving the house. As an introvert, your website has to do a TON of heavy lifting for your business. It has to get peeps to figure out what you do, fall in love with you, and then hand over their hard-earned money without once interacting with you personally. That's where Introverts at Work comes in. Together, we'll quickly and strategically revamp the words on your website to express more of who you are in business. We'll sell your stuff without hiding from the word 'sales' or falling into drone/corporate/professional mode. But first, you'll have to do some digging. You'll have to face your own fears of being judged for being too ______ or not _______ enough. You'll have to teach people how to treat you - meaning that you'll no longer answer e-mails at all hours of the day and night, that you'll refuse to fulfill that last minute order without a rush charge, and that you won't _______________ for any amount of money, where ______ is defined by you as the last thing on earth you want to do, ever. You'll have to say "no" way more often than you are right now. You'll have to share the truth about who you are with your website's visitors. The deep truth, not just the 'I like lipstick and making stuff' truth. You'll have to actively and willingly push money away from people who aren't a good fit, who don't share your values, or whom you just plain can't stand. You'll have to be a little bit vulnerable and a whole f***ing lot of brave. When you're done - when you've articulated your distinctive business flavor and then actively expressed it all over your website and your marketing materials - you'll be more powerful. Your business will be more directly aligned with who you are in the world. (It will probably be WAY more profitable, too.) You'll want to cuddle and/or spoon with your business at night, instead of dreading the work you put into it. In fact, you probably won't be able to keep your hands off of it.;) If you know that you need help expressing exactly who you are through your business - and that both thrills and scares the sh*t out of you - read this book.