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Download or read book The Fortune Double 500 Directory of the Largest Industrial Corporations and the 50 Largest Banks Life insurance Retailing Transportation and Utility Companies written by and published by . This book was released on 1971 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book The Essentials of Marketing Research written by Lawrence S. Silver and published by Routledge. This book was released on 2013 with total page 366 pages. Available in PDF, EPUB and Kindle. Book excerpt: Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. This book guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the full range of topics, including: Secondary research and data mining ; Internet marketing research ; Qualitative and exploratory research ; Statistical analysis and Marketing research ethics. With learning objectives at the beginning of each chapter, a host of cases and a comprehensive companion website, this book offers a range of tools to help students develop and test their research and analytical skills.