Download or read book The Food Industry Wars written by Ronald D. Michman and published by Praeger. This book was released on 1998-06-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How food marketers make use of key variables—such as innovation; target market; market segmentation; image; and physical, environmental, and human resources—determines how successfully they sell their products. Michman and Mazze concentrate on the food industry as they examine what contributes to a successful marketing campaign. The authors discover that not all variables have to be used concurrently; some may be more important than others depending on environmental conditions, and the effective use of one variable may cancel the ineffectiveness of another. By focusing on the key variables to use in a volatile economic environment, by emphasizing lessons learned from both marketing successes and failures, and by demonstrating how to adapt key variables to changing conditions, Michman and Mazze help executives ensure the success of their marketing efforts. Mazze and Michman examine 10 institutional formats in the American food marketing and distribution structure—supermarkets, fast-food, ice cream, soup, breakfast cereal, baby food, ethnic food, snack food, candy and soft-drinks. The supermarket industry is analyzed first with an overview of food marketing and distribution. Specific industries are then analyzed using the five key variables (innovation, image, target market, physical environment, and human resources) with a historical framework to help managers learn from past marketing mistakes. The authors emphasize that avoidance of past mistakes is essential for sound marketing strategy, a fact illustrated by the examples of companies afflicted by injuries who have disregarded this advice.
Download or read book Food Wars written by Tim Lang and published by Earthscan. This book was released on 2004 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an analysis of the impact of globalization on diet and health which shows how the global food economy contributes to ill health and greater inequality. It argues for an alternative approach providing wholesome food and a healthy environment.
Download or read book Food Wars written by Tim Lang and published by Earthscan. This book was released on 2004 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an analysis of the impact of globalization on diet and health which shows how the global food economy contributes to ill health and greater inequality. It argues for an alternative approach providing wholesome food and a healthy environment.
Download or read book Food Wars written by Tim Lang and published by Routledge. This book was released on 2015-10-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the years since publication of the first edition of Food Wars much has happened in the world of food policy. This new edition brings these developments fully up to date within the original analytical framework of competing paradigms or worldviews shaping the direction and decision-making within food politics and policy. The key theme of the importance of integrating human and environmental health has become even more pressing. In the first edition the authors set out and brought together the different strands of emerging agendas and competing narratives. The second edition retains the same core structure and includes updated examples, case studies and the new issues which show how these conflicting tendencies have played out in practice over recent years and what this tells us about the way the global food system is heading. Examples of key issues given increased attention include: nutrition, including the global rise in obesity, as well as chronic conditions, hunger and under-nutrition the environment, particularly the challenges of climate change, biodiversity loss, water stress and food security food industry concentration and market power volatility and uncertainty over food prices and policy responses tensions over food, democracy and citizenship social and cultural aspects impacting food and nutrition policies.
Download or read book Supermarket USA written by Shane Hamilton and published by Yale University Press. This book was released on 2018-09-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: America fought the Cold War in part through supermarkets—and the food economy pioneered then has helped shape the way we eat today Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American‑style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold War, and how that has shaped our current food system. The widespread appeal of supermarkets as weapons of free enterprise contributed to a "farms race" between the United States and the Soviet Union, as the superpowers vied to show that their contrasting approaches to food production and distribution were best suited to an abundant future. In the aftermath of the Cold War, U.S. food power was transformed into a global system of market power, laying the groundwork for the emergence of our contemporary world, in which transnational supermarkets operate as powerful institutions in a global food economy.
Download or read book The British Police and Home Food Production in the Great War written by Mary Fraser and published by Springer Nature. This book was released on with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Supermarket USA written by Shane Hamilton and published by Yale University Press. This book was released on 2018-09-18 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This cultural history examines the global rise of American-style supermarkets during the Cold War era and how they shaped the way we eat today. Supermarkets were invented in the United States, and from the 1940s on they made their way around the world, often explicitly to carry American-style economic culture with them. This innovative history tells us how supermarkets were used as anticommunist weapons during the Cold War, and how their proliferation has shaped our current food system. The widespread appeal of supermarkets contributed to a “farms race” between the United States and the Soviet Union, as the superpowers vied to show that their contrasting approaches to food production and distribution were best suited to an abundant future. In the aftermath of the Cold War, US food power was transformed into a global system of market power, laying the groundwork for the emergence of our contemporary world, in which transnational supermarkets operate as powerful institutions in a global food economy.
Download or read book Food Wars written by Michael Heasman and published by Taylor & Francis. This book was released on 2004-04-26 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Food Wars is a heartening book which calls for a radical change in the way the world feeds itself. It offers a blueprint for a future where nobody goes to bed hungry.' Derek Cooper, founder presenter of the BBC's Food Programme 'An important book that should be read by everyone who cares about how the way food is produced affects our own health as well as that of the environment and our national economies.' Marion Nestle, author of Food Politics, and Paulette Goddard Professor of Nutrition, Food Studies, and Public Health, New York University The emergence of global markets has a far-reaching impact on what we eat and on health, food security, social justice and quality of life. What matters now is not just what we eat, but how and where it has been produced, distributed and processed, and the assumptions upon which this production is based - a global politics of food and health. Food Wars argues that two conflicting paradigms (one developing food through integrating the 'life sciences', the other though 'ecology') are battling to replace the dominant industrial-productionist model of the 20th century, both grappling to attract investment, public support and policy legitimacy over the appropriate use of biology and food technologies.
Download or read book Combat Ready Kitchen written by Anastacia Marx de Salcedo and published by Penguin. This book was released on 2015-08-04 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Americans eat more processed foods than anyone else in the world. We also spend more on military research. These two seemingly unrelated facts are inextricably linked. If you ever wondered how ready-to-eat foods infiltrated your kitchen, you’ll love this entertaining romp through the secret military history of practically everything you buy at the supermarket. In a nondescript Boston suburb, in a handful of low buildings buffered by trees and a lake, a group of men and women spend their days researching, testing, tasting, and producing the foods that form the bedrock of the American diet. If you stumbled into the facility, you might think the technicians dressed in lab coats and the shiny kitchen equipment belonged to one of the giant food conglomerates responsible for your favorite brand of frozen pizza or microwavable breakfast burritos. So you’d be surprised to learn that you’ve just entered the U.S. Army Natick Soldier Systems Center, ground zero for the processed food industry. Ever since Napoleon, armies have sought better ways to preserve, store, and transport food for battle. As part of this quest, although most people don’t realize it, the U.S. military spearheaded the invention of energy bars, restructured meat, extended-life bread, instant coffee, and much more. But there’s been an insidious mission creep: because the military enlisted industry—huge corporations such as ADM, ConAgra, General Mills, Hershey, Hormel, Mars, Nabisco, Reynolds, Smithfield, Swift, Tyson, and Unilever—to help develop and manufacture food for soldiers on the front line, over the years combat rations, or the key technologies used in engineering them, have ended up dominating grocery store shelves and refrigerator cases. TV dinners, the cheese powder in snack foods, cling wrap . . . The list is almost endless. Now food writer Anastacia Marx de Salcedo scrutinizes the world of processed food and its long relationship with the military—unveiling the twists, turns, successes, failures, and products that have found their way from the armed forces’ and contractors’ laboratories into our kitchens. In developing these rations, the army was looking for some of the very same qualities as we do in our hectic, fast-paced twenty-first-century lives: portability, ease of preparation, extended shelf life at room temperature, affordability, and appeal to even the least adventurous eaters. In other words, the military has us chowing down like special ops. What is the effect of such a diet, eaten—as it is by soldiers and most consumers—day in and day out, year after year? We don’t really know. We’re the guinea pigs in a giant public health experiment, one in which science and technology, at the beck and call of the military, have taken over our kitchens.
Download or read book Baking Powder Wars written by Linda Civitello and published by University of Illinois Press. This book was released on 2017-05-22 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: First patented in 1856, baking powder sparked a classic American struggle for business supremacy. For nearly a century, brands battled to win loyal consumers for the new leavening miracle, transforming American commerce and advertising even as they touched off a chemical revolution in the world's kitchens. Linda Civitello chronicles the titanic struggle that reshaped America's diet and rewrote its recipes. Presidents and robber barons, bare-knuckle litigation and bold-faced bribery, competing formulas and ruthless pricing--Civitello shows how hundreds of companies sought market control, focusing on the big four of Rumford, Calumet, Clabber Girl, and the once-popular brand Royal. She also tells the war's untold stories, from Royal's claims that its competitors sold poison, to the Ku Klux Klan's campaign against Clabber Girl and its German Catholic owners. Exhaustively researched and rich with detail, Baking Powder Wars is the forgotten story of how a dawning industry raised Cain--and cakes, cookies, muffins, pancakes, donuts, and biscuits.
Download or read book Fast Food Nation written by Eric Schlosser and published by Houghton Mifflin Harcourt. This book was released on 2012 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the fast food industry in the United States, from its roots to its long-term consequences.
Download or read book Food Power written by Bryan L. McDonald and published by Oxford University Press. This book was released on 2017 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Food Power brings together the history of food, agriculture, and foreign policy to explore the use of food to promote American national security and national interests during the first three decades of the Cold War.
Download or read book The Food Industry Wars written by and published by . This book was released on 1998 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book War Profits Studies pt I 1936 1939 1942 Industry expanding for war 2460 leading industrial corporations 2945 written by United States. Office of Price Administration and published by . This book was released on 1942 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Food and War in Twentieth Century Europe written by Rachel Duffett and published by Routledge. This book was released on 2016-04-22 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Wars cannot be fought and sustained without food and this unique collection explores the impact of war on food production, allocation and consumption in Europe in the twentieth century. A comparative perspective which incorporates belligerent, occupied and neutral countries provides new insights into the relationship between food and war. The analysis ranges from military provisioning and systems of food rationing to civilians' survival strategies and the role of war in stimulating innovation and modernization.
Download or read book Labor Practices in the Food Industry written by United States. Congress. House. Committee on Education and Labor and published by . This book was released on 1948 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Medical Department of the United States Army in World War II written by United States. Army Medical Service and published by . This book was released on 1958 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt:
