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Read Books & Download eBooks Full Online

EBookClubs

Read Books & Download eBooks Full Online

Book The Flexible Investing Playbook

Download or read book The Flexible Investing Playbook written by Robert Isbitts and published by John Wiley & Sons. This book was released on 2010-07-01 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to make sensible investment decisions during these turbulent times 2008 changed everything. Now, more than ever, investors need to be proactive in planning for their retirement. To do so, they must look beyond simply investing in stocks and bonds, while avoiding what may be overwhelming and even misleading investment advice. In The Flexible Investing Playbook: Asset Allocation for Long-Term Success, Robert Isbitts–mutual fund manager, investment strategist, newsletter writer, and author of Wall Street’s Bull and How to Bear It–shares the strategies he created and uses with his clients. This approach can potentially allow their portfolios to withstand the volatility of the stock market and subdue the emotional impact of investing, to increase the chances of reaching their investment goals. Along the way, the book: • Reviews the events of the 2008 financial market debacle, and identifies key lessons investors should learn from that experience • Discusses how traditional approaches to diversification are fraught with risks, and how they may endanger the pursuit of a secure retirement • Details why he believes investors cannot live on stocks and bonds alone, while also describing how to properly diversify, without sacrificing precious liquidity The Flexible Investing Playbook, he presents a proactive approach to investing that’s based on the strategies Isbitts created, designed and currently manages.

Book Personal Finance and Investing Playbook

Download or read book Personal Finance and Investing Playbook written by Steve E. Carruso and published by scott m ecommerce. This book was released on 2019-05-21 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you tired of watching your bank account drain and credit card balances rise? …All while wondering where the heck your money is going? You see, living without money worries isn’t a fantasy… but if you know the feeling of staring at tens of thousands of dollars’ worth of debt – it sure feels like it The fact is, the average American now has $38,000 worth of debt… What’s even more shocking is, that figure excludes mortgages! So if breaking from the shackles of debt seems overwhelming, don’t worry – it needn’t be The good news is, the path to financial freedom is 20% knowledge, 80% behavior… In fact, you only need to follow a few key principles to turn your financial life around. By following the proven steps inside this book… you can properly pay-off your debt… and pay for your life… without relying on credit cards. Here’s just a fraction of what you’ll learn inside: How to master budgeting without limiting your lifestyle (no, it’s not just skipping coffees every day) The guilt free way to spend (yes, spend) money Why the popular envelope method doesn’t actually work. And what to do instead. 5 simple hacks for increasing your credit score (even if it’s in the 400s right now) How one couple paid off $78,000 in less than 2 years? And how you can replicate their methods. What the millionaire next door types know, that you don’t A house is the best investment, right? Think again after reading this. 7 dangerous money myths which have been masquerading as truths for far too long Investing for absolute beginners - why the stock market, mutual funds or Roth IRAs are not terms you should fear 3 overlooked ways to turn every credit card you have from an expense into a goldmine The #1 type of investment to avoid as a new investor The win-win strategy for ensuring your employer invests in your future But that’s not all, you’ll also discover how to make your first $1,000 a month online. Even if you have no experience, or are a complete technophobe. Including: The real “secret” to making money online. This is the opposite to what every “guru” has been telling you. How one desperate housewife made $1,500 profit her first month, with just a small investment of $200 (and less than 10 hours of work). The unique business model you can use to make $500 a week from your smartphone. The 4 best ecommerce niches for 2019 (you won’t find these on any mainstream websites, and sellers in them are quietly making a killing) How to leverage one of the fastest growing markets on the planet by writing about your favorite subjects. This is one of the most fun and profitable ways to make money online right now An “unsexy” yet reliable way to generate $1,000 in the next week. All it takes is a few emails sent to the right people and 2 hours of computer work and you’re good to go. The little known business model (only taught in a $2,500 program) which is making people 4 and 5 figures a month with less than 60 minutes work a week How to make your first $1,000, with zero investment, even if you don’t have a college degree (or barely finished high school). This method is so simple, we’ve yet to see anyone fail with it. This isn’t one of those “frugal living” books which tells you to live off rice and beans while never leaving the house for 10 years. This isn't a get rich quick off buying and flipping houses book either. Instead, you’ll find no-nonsense, easy-to-follow advice - without any complicated financial language.

Book Speaker of the Gains  Nancy Pelosi s Stock Market Playbook

Download or read book Speaker of the Gains Nancy Pelosi s Stock Market Playbook written by Daniel D. Lee and published by SkyCuration. This book was released on 2024-06-20 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Speaker of the Gains: Nancy Pelosi's Stock Market Playbook," delve into the financial acumen and investment strategies of one of America's most influential political figures. Nancy Pelosi, renowned for her role as Speaker of the House, has also carved out a significant legacy in the world of finance. This book provides an unprecedented look into how Pelosi navigates the complexities of the stock market, offering readers a comprehensive guide to achieving financial success. Through meticulous research and insightful analysis, "Speaker of the Gains" unpacks Pelosi's investment philosophies, her diversified portfolio, and her strategic approach to high-growth sectors such as technology, healthcare, and renewable energy. Each chapter explores different facets of her financial strategies, from her early investments and the impact of legislative decisions on market trends, to her focus on ethical investing and long-term wealth building. Learn how Pelosi leverages her political insights to make informed investment choices and how she manages risk in an ever-changing economic landscape. The book also highlights the importance of financial literacy and provides practical advice for investors at all levels. Whether you're a seasoned investor or just starting out, Pelosi's playbook offers valuable lessons on building a resilient and growth-oriented portfolio. "Speaker of the Gains" is more than just a financial guide; it’s an inspiring story of a woman who has mastered the art of balancing public service with personal financial success. Discover how Pelosi's dedication, strategic thinking, and commitment to ethical investing have not only shaped her financial legacy but also provide a roadmap for anyone looking to achieve their own financial goals. Engage with real and relevant quotes from Nancy Pelosi, offering direct insights into her thought processes and decision-making frameworks. This book is a must-read for anyone interested in the intersection of politics and finance, and for those seeking to learn from one of the most powerful figures in modern American history.

Book The Ultimate IFRS Playbook 2024 Navigate the Global Financial Maze with Ease

Download or read book The Ultimate IFRS Playbook 2024 Navigate the Global Financial Maze with Ease written by MUHAMMAD ZAIN and published by Zain Academy. This book was released on 2023-12-04 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the roadmap to mastering International Financial Reporting Standards (IFRS) with "The Ultimate IFRS Playbook 2024: Navigate the Global Financial Maze with Ease". Our e-book is the definitive guide for anyone looking to navigate the complex world of IFRS, be they finance professionals, students, or those simply looking to increase their financial literacy. This comprehensive study guide offers a treasure trove of resources to aid your journey in understanding IFRS - a total of 2,196 illuminating study points, delivered with an engaging and thought-provoking approach. Challenge your understanding and retention with 1,017 true or false questions and 1,524 multiple-choice questions, each accompanied by clear, insightful explanations. Formatted in a seamless, integrated printable PDF, the Ultimate IFRS Playbook 2024 ensures a pleasant reading experience no matter the screen size or platform. Whether you're reading on your home computer, laptop, or mobile device, you're guaranteed an optimized user experience. We believe in lifelong learning, and that's why we offer indefinite access to the book with a one-time subscription. There are no time or device constraints; once you're a subscriber, this treasure trove of knowledge is yours to dive into, anytime, anywhere. To ensure you know exactly what you're getting, we're offering a free sample of our guide and question bank. Get a glimpse of the depth and quality of content on offer before you make your commitment. Embark on your journey to decipher the global financial maze today with "The Ultimate IFRS Playbook 2024". Your future in the world of international finance begins here.

Book The Cross Functional Influence Playbook

Download or read book The Cross Functional Influence Playbook written by Susan Z. Finerty and published by Hillcrest Publishing Group. This book was released on 2016-05-03 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: The problems we face, decisions we make and projects we run are complex. Very rarely do they all reside neatly in one function, team or location.The Cross-Functional Influence Playbook introduces a simple model for getting things done across an organization. This approach covers the things you do every day to build your level of influence (Build Proactively) and those you apply to specific influence opportunities (In-the-Moment).The Playbook is divided into four parts. Part One: Learning to Influence provides stories, tips and ideas on the what it takes to influence cross-functionally. Part Two: Worksheets & Assessments provides tools for assessing and analyzing your past, present and current approaches to influence. Part Three: The Influence Planner takes all the concepts presented in Parts One and Two and puts them into a template that you can complete as you prepare to influence. Part Four: The Influence Journal provides space to track your process, impact and learning.

Book The ETF Trend Following Playbook

Download or read book The ETF Trend Following Playbook written by Tom Lydon and published by Financial Times/Prentice Hall. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Millions of investors have been left to figure out where it all went wrong, but they are determined to regain control of their own investments. In this text, Lydon brings together two of this generation's most proven investment approaches: low-cost, flexible ETFs and powerful trend-following strategies.

Book Global Clinical Trials Playbook

Download or read book Global Clinical Trials Playbook written by Menghis Bairu and published by Academic Press. This book was released on 2012-06-12 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceuticals companies, biotech companies, and CROs, regardless of size, all face the same challenge of managing costs and operational execution associated with bringing a valuable drugs and devices to market. Because of timeline pressures and cost as well as the growing interest in "neglected diseases" and diseases affecting the emerging nations, clinical trials are increasingly conducted in emerging markets and developing countries where infrastructure, leadership, skilled personnel and a governance are at a premium. Working with academics, regulatory professionals, safety officers, experts from the pharma industry and CROs, the editors have put together this up-to-date, step-by-step guide book to building and enhancing global clinical trial capacity in emerging markets and developing countries. This book covers the design, conduct, and tools to build and/or enhance human capacity to execute such trials, appealing to individuals in health ministries, pharmaceutical companies, world health organizations, academia, industry, and non-governmental organizations (NGOs) who are managing global clinical trials. Gives medical professionals the business tools needed to effectively execute clinical trials throughout the world Provides real world international examples which illustrate the practical translation of principles Includes forms, templates, and additional references for standardization in a number of global scenarios

Book 7Twelve

    Book Details:
  • Author : Craig L. Israelsen
  • Publisher : John Wiley & Sons
  • Release : 2010-07-02
  • ISBN : 0470649879
  • Pages : 164 pages

Download or read book 7Twelve written by Craig L. Israelsen and published by John Wiley & Sons. This book was released on 2010-07-02 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: A proven way to put together a portfolio that enhances performance and reduces risk Professor Craig Israelsen of Brigham Young University is an important voice in the area of asset allocation. The reason? He keeps things simple. Now, in 7Twelve, he shows you how to do the same, and demonstrates how his approach to investing can help you grow your money as well as protect it. 7Twelve outlines a multi-asset balanced portfolio that is a logical starting point when assembling a portfolio-either as the blueprint for the entire portfolio or as a significant building block. Page by page, he will show you how to create a balanced portfolio utilizing multiple asset classes to enhance performance and reduce risk. Discusses how the 7Twelve portfolio includes seven core asset classes and utilizes twelve specific mutual funds or exchange traded funds Details the tax efficiency of this specific investment approach Shows you how to use the 7Twelve portfolio as a pre-retirement accumulation portfolio or a post-retirement distribution portfolio If you want to build a well-balanced, multi-asset portfolio, 7Twelve is the book for you.

Book The Wealth Creator s Playbook

Download or read book The Wealth Creator s Playbook written by John Christianson and published by Bloomsbury Publishing USA. This book was released on 2019-03-22 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: An advisor to many of today's most successful wealth creators explains how to align your values with your wealth, including the ways in which it is earned, managed, and spent, to maximize both wealth and personal fulfillment. Money is something most people fantasize about: if only financial independence became a reality, then life would be easier and more fulfilling. Wealth creators soon discover that while money provides incredible opportunities, it can also bring unexpected consequences: isolation, relationship challenges, and a lack of purpose that are often by-products of achieving financial success. Wealth is a gift that involves practical, psychological, and spiritual stewardship. Wealth creators desperately need advice they can trust to maximize, not just manage, the gift of wealth. Drawing on wisdom from John Christianson's 25 years of experience advising some of the most successful wealth creators in the country, this book explores money emotional intelligence, roadblocks around money and relationships, kids and money, generosity, identity, and aligning your values with your money. The Wealth Creator's Playbook is the go-to guide for individuals who are chasing financial success and the richness of a deeply fulfilling life.

Book L D   s Playbook for the Digital Age

Download or read book L D s Playbook for the Digital Age written by Brandon Carson and published by Association for Talent Development. This book was released on 2021-07-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build a Modern L&D Team Organizations are facing an era of rapid acceleration. As new technology and digital strategies are integrated, workers at all levels will be required to build capability much faster than before, navigating more complex systems and processes. Yet, learning and development (L&D) has lagged in this area, as too many L&D functions still focus on transactional interactions across a broad and complex portfolio while starved for resources. In L&D’s Playbook for the Digital Age, Brandon Carson makes the case that it’s time to reorient L&D, take a more proactive role in enabling the workforce, and create a new framework for developing skills and capabilities. L&D leaders must realize theirs is one of the most critical business functions and must be appropriately funded and resourced to realize the performance gains that are crucial to the business. L&D cannot be caught standing still and, in fact, needs a new playbook to navigate the radical and complex transformation the digital age is demanding. Stemming from the sports world, a playbook ensures the players know their roles, connect as a team, and understand the winning strategy and how to execute the game plan. For L&D, a playbook can help build alignment across the team and with stakeholders by being flexible as business needs change. Carson walks you through the steps to formulate how a new playbook could help the alignment of your L&D function—whether it’s restructuring, new skilling, or rescoping. He asks readers to speak the language of business instead of the language of learning. For example, does your workforce repair aircraft or do they enable safe flight? In other words, can you be the visionary your organization requires?

Book Day Trading Options Beginners Guide

Download or read book Day Trading Options Beginners Guide written by Brandon BLUEPRINTS and published by . This book was released on 2019-11-14 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: Would You Like Learn the Secrets of Professionals Trader? Are You Ready for Some Financial Freedom? Success as a day trader will only come to 10 percent of those who try. It's important to understand why most traders fail so that you can avoid those mistakes. The day traders who lose money in the market are losing because of a failure to either choose the right stocks, manage risk, and find proper entries or follow the rules of a proven strategy. In this book, I will teach you trading techniques that successful traders use to profit from the market. Before diving into the trading strategies, we will first build your foundation for success as a trader by discussing the two most important skills you can possess. Achieving financial freedom is a goal for many people. Financial freedom generally means having enough savings, investments, and cash on hand to afford the lifestyle we want for ourselves and our families and a growing nest egg that will allow us to retire or pursue the career we want without being driven by earning a certain amount each year. Too many of us fail to reach that goal. We are burdened with increasing debt, profligate spending and other issues that thwart us from reaching our goals. So you want to make money Day Trading.. In this book, you'll learn: How to day trade stocks, not gamble on them Technical Analysis Basic Options Trading Strategies How to plan important day trading strategies Strategic Planning for options Trading How to manage the trading plan Differences among Forex, Stocks and Options And Much Much More ORDER NOW! There was once a time when the only people who were able to trade actively in the stock market were those working for large financial institutions, and trading houses. But, with the rise of the internet, brokers have made it easier for the average individual investor to get in on the game. Day trading is an Extremely lucrative career, as long as you do it properly. But it can also be a little challenging for novices, especially for those who aren't fully prepared with a well-planned strategy. Even the most seasoned day traders can hit rough patches and experience losses. Very few careers can offer you the freedom, flexibility and income that day trading does. As a day trader, you can live and work anywhere in the world. You can decide when to work and when not to work. You only answer to yourself. That is the life of the successful day trader. Many people aspire to it, but very few succeed. Day trading is not gambling or an online poker game. To be successful at day trading you need the right tools and you need to be motivated, to work hard, and to persevere. BUY NOW and Start making the kind of MONEY you want so you can start living the life you deserve.

Book Investing

    Book Details:
  • Author : Robert Hagstrom
  • Publisher : Columbia University Press
  • Release : 2013-01-08
  • ISBN : 0231160100
  • Pages : 218 pages

Download or read book Investing written by Robert Hagstrom and published by Columbia University Press. This book was released on 2013-01-08 with total page 218 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated second edition, well-known investment author Hagstrom explores basic and fundamental investing concepts in a range of fields outside of economics, including physics, biology, sociology, psychology, philosophy, and literature.

Book Unshakeable

    Book Details:
  • Author : Anthony Robbins
  • Publisher : Simon and Schuster
  • Release : 2017-02-28
  • ISBN : 1501164589
  • Pages : 256 pages

Download or read book Unshakeable written by Anthony Robbins and published by Simon and Schuster. This book was released on 2017-02-28 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: After interviewing fifty of the world's greatest financial minds and penning the #1 New York Times bestseller Money: Master the Game, Tony Robbins returns with a step-by-step playbook, taking you on a journey to transform your financial life and accelerate your path to financial freedom. No matter your salary, your stage of life, or when you started, this book will provide the tools to help you achieve your financial goals more rapidly than you ever thought possible. Robbins, who has coached more than fifty million people from 100 countries, is the world's #1 life and business strategist. In this book, he teams up with Peter Mallouk, the only man in history to be ranked the #1 financial advisor in the US for three consecutive years by Barron's. Together they reveal how to become unshakeable--someone who can not only maintain true peace of mind in a world of immense uncertainty, economic volatility, and unprecedented change, but who can profit from the fear that immobilizes so many. In these pages, through plain English and inspiring stories, you'll discover... -How to put together a simple, actionable plan that can deliver true financial freedom. -Strategies from the world's top investors on how to protect yourself and your family and maximize profit from the inevitable crashes and corrections to come. -How a few simple steps can add a decade or more of additional retirement income by discovering what your 401(k) provider doesn't want you to know. -The core four principles that most of the world's greatest financial minds utilize so that you can maximize upside and minimize downside. -The fastest way to put money back in your pocket: uncover the hidden fees and half truths of Wall Street--how the biggest firms keep you overpaying for underperformance. -Master the mindset of true wealth and experience the fulfillment you deserve today.

Book The Sports Event Management and Marketing Playbook

Download or read book The Sports Event Management and Marketing Playbook written by Frank Supovitz and published by Wiley Global Education. This book was released on 2013-10-07 with total page 513 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.

Book What Would Ben Graham Do Now

Download or read book What Would Ben Graham Do Now written by Jeffrey Towson and published by FT Press. This book was released on 2011-04-21 with total page 321 pages. Available in PDF, EPUB and Kindle. Book excerpt: As originally conceived by the legendary Benjamin Graham, traditional value investing involves purchasing relatively stable stocks and companies at a percentage below their intrinsic value. But this approach contains many hidden, U.S.-centric assumptions that simply don’t work well in today’s high-growth emerging markets. In this book, leading global value investor Jeffrey Towson extends and modernizes value investing, helping you apply its core principles while you access tremendous opportunities available in today’s fastest-growing markets. Towson introduces the powerful Value Point system that grows out of his experience on the elite investing team selected by Prince Alwaleed, the "Arabian Warren Buffett." While retaining Graham’s relentless focus on price and quality, he shows how to integrate three crucial additional forms of value into your stock assessments: the value of political access in a government-infused investment world, the value of reputation in a world of colliding markets, actors and biases, and the value of capabilities in a multi-local world. Building on these techniques, Towson presents a complete investment playbook for the next five years. Next, he shows how to invest for the next twenty years—successfully navigating the titanic market collisions that will batter investors who aren’t prepared for them.

Book The Art of Value Investing

Download or read book The Art of Value Investing written by John Heins and published by John Wiley & Sons. This book was released on 2013-04-12 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Says Bill Ackman of Pershing Square Capital Management about The Art of Value Investing: "I learned the investment business largely from the work and thinking of other investors. The Art of Value Investing is a thoughtfully organized compilation of some of the best investment insights I have ever read. Read this book with care. It will be one of the highest-return investments you will ever make." Based on interviews with the world's most-successful value investors, The Art of Value Investing offers a comprehensive set of answers to the questions every equity money manager should have thought through clearly before holding himself or herself out as a worthy steward of other people's money. What market inefficiencies will I try to exploit? How will I generate ideas? What will be my geographic focus? What analytical edge will I hope to have? What valuation methodologies will I use? What time horizon will I typically employ? How many stocks will I own? How specifically will I decide to buy or sell? Will I hedge, and how? How will I keep my emotions from getting the best of me? Who should read The Art of Value Investing? It is as vital a resource for the just starting out investor as for the sophisticated professional one. The former will find a comprehensive guidebook for defining a sound investment strategy from A-to-Z; the latter will find all aspects of his or her existing practice challenged or reconfirmed by the provocative thinking of their most-successful peers. It also is a must read for any investor – institutional or individual – charged with choosing the best managers for the money they are allocating to equities. Choosing the right managers requires knowing all the right questions to ask as well as the answers worthy of respect and attention – both of which are delivered in The Art of Value Investing.

Book The Change Maker s Playbook

Download or read book The Change Maker s Playbook written by Amy J. Radin and published by City Point Press. This book was released on 2020-09-08 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2020 Book Excellence Award Winner How any leader can deliver business-changing innovation now. Any leader in any size company, no matter the size or sector, feels the pressure to innovate, find new ideas and business models, and create enduring customer value. There is no one formula or set process to find and execute the ideas that achieve these goals; customers set moving targets, shareholders are unforgiving and demanding, and society expects companies to care about much more than the bottom line. The fast and furious forces of change stimulated by technology, demographics, lifestyles, and economic, environmental, political and regulatory impacts -- or any number of these in combination – are easy to see. They are easy to talk about. They are easy to intellectualize. The problem? The answers are hard to execute and require nuanced combinations of leadership, skills, strategy and tactics. On top of that, innovation has moved from an abstraction that will matter at some distant date to a front-and-center deliverable that must show evidence of impact in the space of the calendar quarter. In the stories, tools, techniques and advice inside The Change Maker’s Playbook, leaders will find tangible steps to find and safeguard the plans that will deliver the sustainable business-changing impacts – new customers, new relationships, new sources of value and growth— their businesses need. Separated from the pack of academic and consultant innovation theories, Radin’s approach stems from her own experience sitting in the innovation hot seat at some of the world’s most demanding companies and is bolstered by interviews with 50 corporate executives, founders and startup investors representing media, e-commerce, payments, healthcare, government, professional services, and not-for-profit sectors. The book walks readers through Radin’s adaptive, 9-part framework, engaging them in ready-to-apply techniques. Her work shows leaders how to find the big ideas that will meaningfully address customer needs, take the insight from idea through implementation in a way that delivers in the short and long-term for the organization, and lead effectively through the obstacles that tend to derail or diminish innovation. Three phases – Seeking, Seeding and Scaling – organize the framework within an intuitive, logical and useable format, with concrete actions outlined every step of the way. The answer to the dilemma every business faces today is that innovation is exhilarating, rewarding and even fun when it is approached as a unique challenge, but it can also be polarizing, unpredictable, and scary. Success requires that leaders rethink how they lead innovation. Leaders know they must set aside preconceived notions of what works, and look to those who have already walked in their shoes. This is why The Change Maker’s Playbook was written, and why it will become an ongoing resource for any innovation leader. Table of Contents: Foreword The Change Maker’s Framework (image) Introduction Part I: Seeking Chapter 1: Discovering Real Problems That Matter Chapter 2: Purpose, Passion, Promise and Positioning Chapter 3: The Art Of Being Resourceful Part II: Seeding Chapter 4: Prototype, Test, Learn, Iterate Chapter 5: Business Model Linchpins Chapter 6: The Green Light Moment Part III: Scaling Chapter 7: Launch Chapter 8: Testing and Experimenting Chapter 9: Anticipating and Adapting Epilogue Acknowledgements Bibliography