Download or read book The First Adman Thomas Bish and the Birth of Modern Advertising written by Gary Hicks and published by Victorian Secrets. This book was released on 2013-10-30 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: The First Adman reveals the untold story of how modern advertising was pioneered 200 years ago by the entrepreneur, self-publicist and dodgy Member of Parliament, Thomas Bish. Royalty and politicians courted this early media star and society figure, who was one of the best-known men in the land and allegedly more famous than the prime minister himself. Bish’s promotional creativity helped the old state lottery raise the equivalent of £2 billion for good causes, also bringing him great wealth. Hiring the essayist Charles Lamb as a copywriter and George Cruikshank to illustrate his advertisements, Bish professionalised ad campaigns. Techniques he pioneered include spin-doctoring, graphic design, modern typography, direct marketing, and even early market research. Unfortunately, his talents did not prevent him from being expelled from both the Stock Exchange and the House of Commons. Drawing on previously inaccessible contemporary sources, Gary Hicks resurrects the Bish brand, as famous in its day as Coca-Cola is today, and explains how it started a publicity revolution. This is an entertaining and rollicking tale of an eccentric marketing genius whose extraordinary legacy survives in modern mass media. Includes illustrations by political cartoonist Simon Groves
Download or read book The Adman s Dilemma written by Paul Rutherford and published by University of Toronto Press. This book was released on 2018-10-11 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Adman’s Dilemma is a cultural biography that explores the rise and fall of the advertising man as a figure who became effectively a licensed deceiver in the process of governing the lives of American consumers. Apparently this personage was caught up in a contradiction, both compelled to deceive yet supposed to tell the truth. It was this moral condition and its consequences that made the adman so interesting to critics, novelists, and eventually filmmakers. The biography tracks his saga from its origins in the exaggerated doings of P.T. Barnum, the emergence of a new profession in the 1920s, the heyday of the adman’s influence during the post-WW2 era, the later rebranding of the adman as artist, until the apparent demise of the figure, symbolized by the triumph of that consummate huckster, Donald Trump. In The Adman’s Dilemma, author Paul Rutherford explores how people inside and outside the advertising industry have understood the conflict between artifice and authenticity. The book employs a range of fictional and nonfictional sources, including memoirs, novels, movies, TV shows, websites, and museum exhibits to suggest how the adman embodied some of the strange realities of modernity.
Download or read book A History of Advertising written by Jef I Richards and published by Rowman & Littlefield. This book was released on 2022-05-15 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising has always been a uniquely influential social force. It affects what we buy, what we believe, who we elect, and so much more. We tend to know histories of other massive social forces, but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a smörgåsbord of specific topics like advertising to children, political advertising, people's names as advertisements, 3D advertising, programmatic buying, and so much more, offering a synopsis of how each developed and the role it played in this discipline. In doing so, many firsts are identified, such as the first full-page color magazine advertisement, and the first point-of-purchase advertisement. This book also reaches back farther in search of the earliest advertisements, and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook, part reference, the book is an advertising museum in portable form suitable for all levels of students, scholars, and arm-chair enthusiasts. (Please note that the hardback and eBook formats of this book feature full-color printing. The paperback is grayscale.)
Download or read book Champagne in Britain 1800 1914 written by Graham Harding and published by Bloomsbury Publishing. This book was released on 2021-10-07 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: From its introduction to British society in the mid-17th century champagne has been a wine of elite celebration and hedonism. Champagne in Britain, 1800-1914 is the first book for over a century to study this iconic drink in Britain. Following the British wine market from 1800 to 1914, Harding shows how champagne was consumed by, branded for and marketed to British society. Not only did the champagne market form the foundations of the luxury market we know today, this book shows how it was integral to a number of 19th century social concerns such as the 'temperate turn', anxieties over adulteration and the increasingly prosperous British middle class. Using archival sources from major French producers such as Moët & Chandon, Veuve Clicquot and Pommery & Greno alongside records from British distributors, newspapers, magazines and wine literature, Champagne in Britain shows how champagne became embedded in the habits of Victorian society. Illustrating the social and marketing dynamics that centered on champagne's luxury status, it reveals the importance of fashion as a driver of choice, the power of the label and the illusion of scarcity. It shows how, through the reach of imperial Britain, the British taste for Champagne spread across the globe and became a marker for status and celebration.
Download or read book Palaces of Pleasure written by Lee Jackson and published by Yale University Press. This book was released on 2019-06-25 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: An energetic and exhilarating account of the Victorian entertainment industry, its extraordinary success and enduring impact The Victorians invented mass entertainment. As the nineteenth century's growing industrialized class acquired the funds and the free time to pursue leisure activities, their every whim was satisfied by entrepreneurs building new venues for popular amusement. Contrary to their reputation as dour, buttoned-up prudes, the Victorians reveled in these newly created 'palaces of pleasure'. In this vivid, captivating book, Lee Jackson charts the rise of well-known institutions such as gin palaces, music halls, seaside resorts and football clubs, as well as the more peculiar attractions of the pleasure garden and international exposition, ranging from parachuting monkeys and human zoos to theme park thrill rides. He explores how vibrant mass entertainment came to dominate leisure time and how the attempts of religious groups and secular improvers to curb 'immorality' in the pub, variety theater and dance hall faltered in the face of commercial success. The Victorians' unbounded love of leisure created a nationally significant and influential economic force: the modern entertainment industry.
Download or read book Robert Elsmere written by Mrs. Humphry Ward and published by Victorian Secrets. This book was released on 2013 with total page 626 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1888, Robert Elsmere was probably the biggest-selling novel of the nineteenth century. Inspired by the religious crises of her father, Ward tells the story of an Oxford clergyman who begins to doubt the doctrines of the Anglican church after he encounters the work of German rationalists. Rather than becoming an atheist, Elsmere pursues the idea of "constructive liberalism," stressing the importance of social work among the poor and uneducated. The Times called it "a clever attack upon revealed religion," and William Gladstone's copy was annotated with objections to Ward's heterodoxy. In the Victorian age, nothing was more likely to generate publicity than religious controversy, and Robert Elsmere became a runaway success. More than one million copies were sold, generating around 4,000 in royalties, which would today put Ward in the millionaire author bracket. Her earning would have been higher if it weren't for the absence of international copyright laws when Robert Elsmere was first published. Many cheap US editions were hurriedly produced to cash in on its success. Some were sold as loss leaders for just 4 cents, and other copies were given away free with every cake of Maine's Balsam Fir Soap, conveying the idea that cleanliness was next to godliness. Out of print for twenty five years, this new edition brings Ward's publishing phenomenon to a new audience. The text is completely reset, and the edition includes: * critical introduction by Miriam Elizabeth Burstein * explanatory notes * excerpts from Gladstone's famous review of Robert Elsmere * extracts from Ward's David Grieve
Download or read book Evenings at Home in Spiritual Seance written by Georgiana Houghton and published by Victorian Secrets. This book was released on 2013 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Spanning the years 1870-1881, Evenings at Home in Spiritual Seance (Second Series ) documents the everyday, yet astonishing, experiences of spirit activity within the domestic space of the Victorian parlour. Through the intimacy of her diary-like prose, Houghton conjures cosy images of spirits laying the table for tea in what she called the "interblending of the heavenly and the mundane." She is equally comfortable communicating with her beloved pet dove as she is with the archangel Gabriel, living an unassuming yet spiritually rich life, filled with people of this world and the next. Houghton narrates her experiences of seances and trance mediumship with close friends, discusses her own automatic spirit drawings, and offers an autobiographical glimpse into her day-to-day business. This critical edition, edited by Sara Williams, includes: * Introduction * Author biography * Select bibliography * Explanatory footnotes * Appendices on 'Houghton in the Spiritualist press', 'Automatic spirit drawings' and 'Houghton's spirit photography'
Download or read book Architecture and Modern Literature written by David Anton Spurr and published by University of Michigan Press. This book was released on 2017-05-09 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Architecture and Modern Literature explores the representation and interpretation of architectural space in modern literature from the early nineteenth century to the present, with the aim of showing how literary production and architectural construction are related as cultural forms in the historical context of modernity. In addressing this subject, it also examines the larger questions of the relation between literature and architecture and the extent to which these two arts define one another in the social and philosophical contexts of modernity. Architecture and Modern Literature will serve as a foundational introduction to the emerging interdisciplinary study of architecture and literature. David Spurr addresses a broad range of material, including literary, critical, and philosophical works in English, French, and German, and proposes a new historical and theoretical overview of this area, in which modern forms of "meaning" in architecture and literature are related to the discourses of being, dwelling, and homelessness.
Download or read book The Synonym Finder written by J. I. Rodale and published by Rodale Books. This book was released on 2016-04-22 with total page 1368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1961 by the founder of Rodale Inc., The Synonym Finder continues to be a practical reference tool for every home and office. This thesaurus contains more than 1 million synonyms, arranged alphabetically, with separate subdivisions for the different parts of speech and meanings of the same word.
Download or read book Litteratura Coleopterologica 1758 1900 written by Yves Bousquet and published by . This book was released on 2016-12-02 with total page 776 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Bibliographic references to works pertaining to the taxonomy of Coleoptera published between 1758 and 1900 in the non-periodical literature are listed. Each reference includes the full name of the author, the year or range of years of the publication, the title in full, the publisher and place of publication, the pagination with the number of plates, and the size of the work. This information is followed by the date of publication found in the work itself, the dates found from external sources, and the libraries consulted for the work. Overall, more than 990 works published by 622 primary authors are listed. For each of these authors, a biographic notice (if information was available) is given along with the references consulted"--[p. 1].
Download or read book Restaging the Past written by Angela Bartie and published by UCL Press. This book was released on 2020-08-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Restaging the Past is the first edited collection devoted to the study of historical pageants in Britain, ranging from their Edwardian origins to the present day. Across Britain in the twentieth century, people succumbed to ‘pageant fever’. Thousands dressed up in historical costumes and performed scenes from the history of the places where they lived, and hundreds of thousands more watched them. These pageants were one of the most significant aspects of popular engagement with the past between the 1900s and the 1970s: they took place in large cities, small towns and tiny villages, and engaged a whole range of different organised groups, including Women’s Institutes, political parties, schools, churches and youth organisations. Pageants were community events, bringing large numbers of people together in a shared celebration and performance of the past; they also involved many prominent novelists, professional historians and other writers, as well as featuring repeatedly in popular and highbrow literature. Although the pageant tradition has largely died out, it deserves to be acknowledged as a key aspect of community history during a period of great social and political change. Indeed, as this book shows, some traces of ‘pageant fever’ remain in evidence today.
Download or read book When the Girls Came Out to Play written by Patricia Campbell Warner and published by . This book was released on 2006 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting a study of the evolution of American women's clothing, this book traces the history of modern sportswear as a universal style that broke down traditional gender roles. It shows that behind this development was a growing interest in sports that was nurtured by the establishment of schools of higher education for women.
Download or read book Suffolk Surnames written by Nathaniel Ingersoll Bowditch and published by . This book was released on 1857 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The A Z Encyclopedia of Alcohol and Drug Abuse written by Thomas Nordegren and published by Universal-Publishers. This book was released on 2002 with total page 682 pages. Available in PDF, EPUB and Kindle. Book excerpt: With more than 30.000 entries The A-Z Enczclopedia on Alcohol and Substance Abuse is the most complete and comprehensive reference book in the field of Substance Abuse. A useful handbbok and working tool for drug abuse professionals. The Encyclopedia is produced in close co-operation with the ICAA, International Council on Alcohol and Addictions, since its inception in 1907 the world's leading professional non-governmental organisation working with drug-abuse related issues.
Download or read book Media Consumer written by and published by . This book was released on with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Illustrated History of Furniture written by Frederick Litchfield and published by . This book was released on 1892 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Beth Book written by Sarah Grand and published by . This book was released on 1994 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt:
