Download or read book The Fashion Business Manual written by Fashionary and published by Fashionary. This book was released on 2017-11-23 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Fashion Business Manual is everything you need to start building your fashion brand. It takes you step by step through building a brand from startup to retailing, using illustrations to break down complex business information into an easy-to-read visual format - making it a dynamic resource for fashion students, entrepreneurs and people in the fashion industry.
Download or read book Writing for the Fashion Business written by Kristen K. Swanson and published by Bloomsbury Publishing USA. This book was released on 2022-04-14 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the decade since Writing for the Fashion Business was first published, the Internet and social media have upended the field of journalism and the fashion world, revolutionizing both industries and changing the very nature of storytelling. This second edition devotes significant space to digital content, with dedicated chapters covering online content, social media, and streaming video content. In addition to journalism, it also includes instruction on how to write for new promotional approaches emerging in the fashion world like influencer and experiential marketing, and introduces inclusion vocabulary to ensure non-discriminatory narratives. Whether in the form of an article, book, press release, email, or DM, students will gain an understanding of how written communication methods sync up with today's most common methods of commerce and communication. New to this Edition: -Trending Topic box features in each chapter discuss recent, real-life controversial situations within the fashion industry and invite students to share their ideas, concerns, and recommendations related to the situation -All new Industry Profiles in each chapter allow students to read first-hand accounts of what it's like to work in the sector of the fashion business that corresponds to the chapter topic -Chapter ending Review Questions and Learning Activities prompt students to test their knowledge STUDIO Features Include: -Review concepts with flashcards of essential vocabulary Instructor Resources -Instructor's Guide provides suggestions for planning the course and using the text in the classroom, supplemental assignments, and lecture notes
Download or read book The Fashion Design Reference Specification Book written by Jay Calderin and published by Rockport Publishers. This book was released on 2013-07-01 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: An essential primer for students and first-stop reference for professionals, The Fashion Design Reference & Specification Booktakes the fashion designer through the entire design process, from conceiving a garment to marketing it. This valuable handbook contains the information and ideas essential to planning and executing fashion projects of every scale and distills them in an easy-to-use format that is compact enough to slip into a tote. Linking six central phases in the cycle of fashion—research, editing, design, construction, connection, and evolution—The Fashion Design Reference & Specification Book helps designers develop effective strategies for building a cohesive collection and communicating their vision. The Reference & Specification Book series from Rockport Publishers offers students and practicing professionals in a range of creative industries must-have information in their area of specialty in an up-to-date, concise handbook.
Download or read book The Fashion Designer Survival Guide Revised and Expanded Edition written by Mary Gehlhar and published by Kaplan Publishing. This book was released on 2008-07-01 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mary Gehlhar, author, industry authority, and consultant to hundreds of designers, including Zac Posen, Twinkle by Wenlan, Rebecca Taylor, and Cloak, gives readers behind-the-scenes insights and essential business information on creating and sustaining a successful career as an independent designer. With advice from fashion luminaries including Donna Karan, Tommy Hilfiger, Cynthia Rowley, Diane von Furstenberg, Richard Tyler, and top executives from Saks Fifth Avenue and Barneys New York, this fully updated and revised edition of The Fashion Designer Survival Guide addresses the latest trends in apparel and accessories, the newest designers, an updated introduction, and a new foreword by Diane von Furstenberg, Designer and President of the Council of Fashion Designers of America (CFDA). The Fashion Designer Survival Guide provides the necessary tools to get a fashion line or label up and moving on the right track, including: How to create a viable business plan Figuring out how much money you need, where and how to get it, and how to make it last, including the latest on private equity The best sources for fabric and materials Navigating the pitfalls of production both at home and abroad Marketing, branding, and getting the product into the stores and into the customer’s closets Romancing the press, dressing celebrities, and creative publicity techniques Producing a runway show that will get results
Download or read book The Fashion Designer Survival Guide written by Mary Gehlhar and published by Barrons Educational Services. This book was released on 2021-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Mary Gehlhar’s third edition of her seminal Fashion Designer Survival Guide is the definitive how-to for navigating the fashion industry, post-pandemic. Mary’s trailblazing book illuminates and inspires. She is a fashion treasure and this new edition is a rare gem.” Tim Gunn “The Fashion Designer Survival Guide is packed with essential knowledge and advice from industry experts and experienced designers to set you on the right path. These insights will give you the solid foundation to create a plan and make smart decisions…” Christian Siriano In this updated and expanded edition of The Fashion Designer Survival Guide, Mary Gehlhar, industry authority and consultant to hundreds of fashion design entrepreneurs, offers behind-the-scenes insight and essential information to launch and grow your own fashion label. You’ll hear from experts in social media, financing, and sales, along with advice from dozens of designers on solutions to their biggest challenges and their keys to success. A new section of full color photos from 25 independent designers bring the concepts to life. In this must-have guide, Gehlhar reveals essential information on: Creating a viable business plan Social media strategies to grow your customer base Maximizing online sales to get your designs directly into customers’ closets Integrating sustainability in your sourcing and manufacturing Collaborating with influencers, stylists and brands to expand your audience Landing the right financing for your type of business Establishing wholesale partnerships with the best retail stores Navigating the pitfalls of production both at home and abroad
Download or read book The Lives of 50 Fashion Legends written by Fashionary and published by Fashionary. This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This fun volume from fashion experts Fashionary tracks the rise to fame of the most influential designers in fashion. This visual book walks you through the stories of the world's greatest designers, across the decades. Explore each of the legend's life choices, learn how they adapted to trends and adversities, and discover how the fashion industry has changed over the years. Filled with timelines and fascinating graphics that place each fashion designer on the world stage. This volume shares appraisals of 50 of the most important fashion designers and their iconic status. Alongside star designers such as Coco Chanel, Karl Lagerfeld, Cristóbal Balenciaga, and the most influential fashion designers in the fashion industry, it is filled with historical information about the brands and biographies. A special treat for anyone who loves fashion. Fashion Legends included: Coco Chanel, Cristóbal Balenciaga, Christian Dior , Pierre Balmain, Emilio Pucci , Pierre Cardin , Hubert de Givenchy , Mary Quant , Sonia Rykiel , Valentino Garavani, Oscar de la Renta , Karl Lagerfeld , Giorgio Armani , Azzedine Alaïa, Yves Saint Laurent , Issey Miyake , Kenzo Takada, Ralph Lauren, Roberto Cavalli , Vivienne Westwood , Rei Kawakubo , Calvin Klein , Yohji Yamamoto , Jil Sander , Paul Smith , Gianni Versace , Diane Von Fürstenberg, Donna Karan , Miuccia Prada , Franco Moshino , Tommy Hilger , Jean Paul Gaultier , Helmut Lang , Martin Margiela, Dries Van Noten, Domenico Dolce & Stefano Gabbana, Micheal Kors , Ann Demeulemeester , John Galliano , Alber Elbaz , Tom Ford , Marc Jacobs , Thom Browne , Raf Simons , Hedi Slimane , Alexander Mcqueen , Hussein Chalayan , Nicolas Ghesquière, Stella McCartney, Riccardo Tisci
Download or read book The Book of Pockets written by Adriana Gorea and published by Bloomsbury Publishing. This book was released on 2020-12-01 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether fashionable or functional-or both-pockets are an important design detail that can enhance the aesthetic of your collection and improve the experience of the wearer. Whether it's for fashion design, construction, patternmaking or costume design, if you're looking to get the full picture on patch pockets, better command of the cargo, or more know-how on welts, this is your go-to resource. The Book of Pockets includes: - inspirational imagery, overlaid with fl at patterns or zoom-ins of the pocket detail - comprehensive information on all things pocket, beginning with their long history and going all the way from workwear to activewear and couture - practical advice through interviews with fashion designers, curators, and technology developers a Pocket Flat Sketch Library appendix for quick reference, and - step-by-step construction tutorials, illustrated with flats throughout, showing you how to create nested pockets with gussets, invisible zipper patch pockets, cascading pockets, and more. With consumers crying out for stylish, functional pockets, The Book of Pockets is the ultimate guide to help you successfully incorporate them into your designs.
Download or read book Fashionpedia written by Fashionary and published by Fashionary. This book was released on 2017-01-06 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fashionpedia is the ultimate fashion bible, containing thousands of fashion items for more efficient and productive brainstorming. Designed to be as visually driven as the people who use it, Fashionpedia contains thousands of fashion items, converting unapproachable technical terms on style, material and production into beautiful charts and infographics. Whether you're an industry insider or a fashion connoisseur, Fashionpedia is all you'll ever need to navigate the fashion scene.
Download or read book The Hidden Facts of Fashion written by Fashionary and published by Fashionary. This book was released on 2019 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Hidden Facts of Fashion is not just a book of random facts - it's a combination of fashion, fun, surprise, knowledge, and helpful hacks. Brought to life with photographs and illustrations, The Hidden Facts of Fashion will enrich your fashion knowledge across 80 different topics, revealing phenomena, unexpected history, fun stories, and more.
Download or read book The Spec Manual written by Michele Wesen Bryant and published by Fairchild Books. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This overview introduces the reader to retailing as it exists at the outset of the twenty-first century and examines trends that suggest future directions for this ever-changing industry. Illustrated and full of attention-grabbing features,the text highlights issues and opportunities of importance to students who are considering careers in retailing.
Download or read book Textile Directory written by Fashionary International Limited and published by . This book was released on 2019-10-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Business of Fashion written by Leslie Davis Burns and published by Fairchild Books. This book was released on 2011-08-22 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised to keep up with the quickly evolving landscape of the fashion industry, the fourth edition of this authoritative text offers updated information on the design, manufacturing, marketing, and distribution of fashion products within a global context. Research-based content provides insight on the organization and operation of textiles, apparel, accessories, and home fashion companies, as well as the effect of technological, organizational, and global changes on every area of the business.
Download or read book The Ultimate Practical Business Manual written by Chris Haroun and published by Createspace Independent Publishing Platform. This book was released on 2015-12-27 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author's previous book was reviewed by Forbes as "1 of 6 books that all entrepreneurs need to read right now." The Ultimate Practical Business Manual will teach you everything you need to know about business....from starting a company to taking it public. Most business books are significantly outdated. This book leverages many online resources and makes the general business, accounting and finance process very easy to understand (and enjoyable too)! There are many incredibly engaging and entertaining video links in the book to YouTube and other sources; 'edutainment' works! Although this book is close to 400 pages, I tried to visualize the content of this book as much as possible as this is a more impactful and enjoyable way to learn (think Pinterest versus the tiny words in the Economist)! The contents of this book are all based on my work experience at several firms, including Goldman Sachs, the consulting industry at Accenture, a few companies I have started, the hedge fund industry where I worked at Citadel and most recently, based on my experience at a prominent San Francisco based venture capital firm. I also included many helpful practical business concepts I learned while I did an MBA at Columbia University and a Bachelor of Commerce degree at McGill University. Think of this book as a "greatest hits" business summary from my MBA, undergraduate business degree, work experience in consulting, equities, hedge funds, venture capital and starting my own companies. As the title of this book suggests, this is a practical manual to help you accomplish your business career goals. I have minimized "boring theoretical concepts" in this book in order to keep it as close to reality as possible. I hope you enjoy it! In addition to teaching at 4 universities in the San Francisco Bay Area, you can find other courses that I teach online at www.udemy.com/user/chris-haroun/. About the Author: Chris Haroun is an award winning business school professor, venture capitalist and the author of "101 Crucial Lessons They Don't Teach You In Business School ." Forbes recently called this book 1 of 6 books that all entrepreneurs must read right now. Chris Haroun has had the opportunity in his career to invest in and meet with the top CEOs, entrepreneurs and investors in the world, including Bill Gates, Warren Buffett, Marc Benioff and the CEOs of most large technology companies. Chris is currently a venture capitalist at a prominent San Francisco Bay Area venture capital firm and has previous work experience at Goldman Sachs, hedge fund giant Citadel, consulting firm Accenture and several firms that he has founded. He has successfully raised and has also managed over $1bn in his business/finance career. He has an MBA in Finance from Columbia University and a Bachelor of Commerce Degree with a major in Management Information Systems and International Business from McGill University where he was awarded a McGill University Dobson Fellowship for student venture capital and business model mentoring. Chris is also a frequent guest lecturer at several Bay Area business schools including Berkeley and Stanford. He has written numerous articles and has been interviewed in Forbes, VentureBeat, Entrepreneur Magazine, Wired Magazine, AlleyWatch and Pulse. He has also been interviewed on various business and venture capital topics on several radio stations, podcasts etc., including Radio Television Hong Kong (RTHK) which is Hong Kong's oldest and sole public service broadcaster. He serves on the boards of several Bay Area technology companies and charities and he lives in Hillsborough, California. Chris Haroun's goal is to "make business education impactful and entertaining with no boring theory; edutainment works!"
Download or read book Launching a Successful Fashion Line written by Ralinda Harvey and published by A&C Black. This book was released on 2011-12-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Launching a Successful Fashion Line: A Trendsetters Guide, is a creative, fully illustrated guide that shows everyday trendsetters how they can create, brand and sell their own fashion collection. Filled with brilliant illustrations, encouragement, case studies and practical step-by-step lists, A Trendsetters Guide is a must have for anyone seeking to strike fashion gold.
Download or read book Workbook for the Fashion Designer written by Aeran Park and published by Pearson Higher Ed. This book was released on 2012-03-30 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. WORKBOOK FOR THE FASHION DESIGNER: THE COMPLETE GUIDE TO FASHION ILLUSTRATION brings together comprehensive and easy-to-understand step-by-step instructions for the core aspects of fashion illustration, including figure variation examples, preparing beginning students to grow within their own styles and eventually master advanced professional techniques. The author provides progressive instructional content for a 16 week course, showing instructors who are not professional illustrators exactly “how to do it," with detailed instructions and fully illustrated basic figure details and variations. It emphasizes stylized garment drawings, simplified fashion drawing processes, practical usage, and skills that can be learned easily at students’ own pace. All chapters are fully illustrated and gradually progress to rendering as students’ skills develop.
Download or read book The Fashion Switch written by Joanne Yulan Jong and published by Rethink Press. This book was released on 2017-10-04 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Independent owner-led fashion businesses face unique challenges. They are competing with big brands with unlimited budgets while simultaneously losing market share to agile, digital-savvy newcomers. Without creative and strategic clarity, you could lose the business you have worked so hard to build.
Download or read book The Fashion Business Manual written by and published by . This book was released on 2018 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
