Download or read book The Experience Effect written by Jim Joseph and published by AMACOM. This book was released on 2010-05-19 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The overall experience of the buying process ultimately determines whether consumers will pay money for a product or service: they weigh what they are purchasing with their responses to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. Jim Joseph calls the ideal combination these elements the “experience effect.” In this book, he shows how any business can create one for its brand to ensure customers leave satisfied. The Experience Effect does this by teaching readers how to understand their brand’s target audience, conduct more effective market research, connect with customers on an emotional level, establish appropriate and engaging customer touchpoints, link digital and nondigital media, and perform a gap analysis of their brands’ marketing. Filled with practical advice and real-life examples, this insightful guide helps companies of any type and size coalesce the varied elements of their business into a seamless consumer experience that resonates deeply, builds brand loyalty, and keeps customers coming back.
Download or read book The Experience Effect for Small Business written by Jim Joseph and published by Happy About. This book was released on 2011-11-17 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: As every customer knows, the shopping experience is critical to brand satisfaction and loyalty. We all care deeply about the overall experience of the buying process--the marketing message, subliminal cues, the sales approach, personal human interaction...and more. When all of these elements come together in a cohesive and seamless package, a loyal customer is born. Brand strategist "Jim Joseph" calls this the experience effect. In a groundbreaking volume called The Experience Effect (2010), Jim showed big business how to create the total brand experience. Now he customizes that very same expertise for the backbone of the American economy, small business. While it is often said that small business is key to recovery, all around us we still see small business suffering the most. Flex and wiggle room is at a minimum, small business simply cannot afford the resources and the access to big brand thinking that the corporations do. Jim believes that there's simply no reason why a small business cannot perform like a big brand, even within our turbulent times. His perspective makes "The Experience Effect For Small Business a timely and compelling read, particularly now. Filled with practical advice and real-life examples that will resonate with readers, "The Experience Effect For Small Business" teaches small business owners how to understand their brand's target audience, conduct effective market research, connect with customers on an emotional level, establish unique and engaging touchpoints, and much, much more. Readers learn how to replicate these activities on limited budgets and few resources. Loaded with inspiration, Jim Joseph's book will touch a chord with you, the small business owner in today's America economy.
Download or read book The Personal Experience Effect written by Jim Joseph and published by Happy About. This book was released on 2013 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: If there is a person who can teach you how to define and create your personal brand, that person is master marketer Jim Joseph. The bestselling author of The Experience Effect has now turned his attention to building that most precious of all brands -- you. In an economy where so many people are struggling, trying to recreate themselves and build new skillsets, the value of a personal brand becomes paramount. As we market ourselves for new careers or take ourselves in new directions, we need to think of ourselves as a brand. What are we projecting? How do those qualities, traits or experiences that we project create a brand that works for us? In other words, how do we create a Personal Experience Effect? Peppered with relevant examples, the book defines what it means to be a brand. The choices we make, their rational and emotional components, the energy we expend towards their projection...all these and more go into creating our personal brands. How do we keep it all conscious and consistent? A personal brand, like any good brand, needs to be consciously managed and controlled. Occasionally, as with corporate brands, a measure of fire-fighting may be required. This book shows us the what, the why and the how. The Personal Experience Effect is not only about big picture strategy. Practical details are discussed too. For example, an entire section is dedicated to creating the perfect elevator pitch. How can a personal brand work not just for today but into the future? Can a personal brand be enhanced over time? What measures of circumspection are required in our digital age, when memories can remain online long after they've been erased in our minds? The author shares this and more, honestly and caringly, narrating personal experiences as well as discussing celebrity brands. With inspiring examples and attention to detail, The Personal Experience Effect shows you how to win support to define, build, and nurture your personal brand. Jim Joseph's eminently readable book helps you Be Who You Want To Be.
Download or read book Audience Effect written by Julian Hanich and published by Edinburgh University Press. This book was released on 2017-11-22 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this innovative book, Julian Hanich explores the subjectively lived experience of watching films together, to discover a fuller understanding of cinema as an art form and a social institution that matters to millions of people worldwide.
Download or read book The Experience Economy written by B. Joseph Pine and published by Harvard Business Press. This book was released on 1999 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text seeks to raise the curtain on competitive pricing strategies and asserts that businesses often miss their best opportunity for providing consumers with what they want - an experience. It presents a strategy for companies to script and stage the experiences provided by their products.
Download or read book The Archive Effect written by Jaimie Baron and published by Routledge. This book was released on 2013-12-13 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Archive Effect: Found Footage and the Audiovisual Experience of History examines the problems of representation inherent in the appropriation of archival film and video footage for historical purposes. Baron analyses the way in which the meanings of archival documents are modified when they are placed in new texts and contexts, constructing the viewer’s experience of and relationship to the past they portray. Rethinking the notion of the archival document in terms of its reception and the spectatorial experiences it generates, she explores the ‘archive effect’ as it is produced across the genres of documentary, mockumentary, experimental, and fiction films. This engaging work discusses how, for better or for worse, the archive effect is mobilized to create new histories, alternative histories, and misreadings of history. The book covers a multitude of contemporary cultural artefacts including fiction films like Zelig, Forrest Gump and JFK, mockumentaries such as The Blair Witch Project and Forgotten Silver, documentaries like Standard Operating Procedure and Grizzly Man, and videogames like Call of Duty: World at War. In addition, she examines the works of many experimental filmmakers including those of Péter Forgács, Adele Horne, Bill Morrison, Cheryl Dunye, and Natalie Bookchin.
Download or read book Lifetime Work Experience and Its Effect on Earnings written by Joseph J. Salvo and published by . This book was released on 1984 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents data on periods of interruption in work cross-classified by sex, school years completed, race, and Spanish origin. The report concludes that such interruptions accounted for little of the discrepancy between earnings of men and women.
Download or read book EFFECT OF THE MENSTRUAL CYCLE ON PAIN EXPERIENCE ASSOCIATED WITH PERIODONTAL THERAPY written by Dr. Nikhat Fatima and published by Book Rivers. This book was released on 2022-09-19 with total page 68 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Kindness Effect written by Jill Donovan and published by Charisma Media. This book was released on 2018 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Rustic Cuff creator Jill Donovan focuses on concepts inspired by her most popular bracelets, telling the stories behind them while also sharing how they can impact the life of the reader and everyone they touch. Be inspired by this regifting movement and discover the power in generous giving for a fulfilling journey through life"--Amazon.com and dust jacket flap.
Download or read book The Effect of Military Experience on Civilian and Military Healthcare Facility CEO Leadership Development Behaviors and Outcomes written by Lawrence M. Johnson and published by Universal-Publishers. This book was released on 2001-04-23 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study examined whether the leadership experiences and leadership behaviors of United States healthcare facility Chief Executive Officers are affected by military or civilian experience. The study also investigated whether differences in leadership outcomes, as perceived by key subordinates, were affected by the CEO's leadership development experiences or leadership behaviors. The goal of this study was to investigate how occupationally similar, yet experientially diverse, military and civilian hospital CEOs differ in significant leadership experiences, behaviors, and three performance outcomes, namely perceived effectiveness, follower satisfaction with the leader, and willingness of subordinates to put forth extra effort. Responses from a national sample of civilian and military healthcare facility CEOs affiliated with the American College of Healthcare Executives were used to address the research questions. A total of 117 healthcare facility CEOs and 190 key subordinates completed surveys designed to evaluate leadership development experiences and subordinates' perceptions of leader behaviors and outcomes. Analysis of Variance was chosen as the method for data analysis to describe quantitatively the relationship between CEO military experience and leadership development experiences, leadership styles, and leadership outcomes. Results indicated that the CEO's adult leadership development activities differed by military experience. The facility CEOs with prior military experience had unique leadership promoting and inhibiting factors. However, the prediction was not supported that the military CEOs would exhibit stronger leadership behaviors. Again, significant differences were not found between facility CEO groups in mean scores for leadership outcomes of extra effort, satisfaction and perceived effectiveness of the leader. The study findings added to the healthcare leadership knowledge base concerning improvement of the organizational outcomes of United States healthcare facilities. In addition, the results of this study have potential for linkage with assessments of ongoing military and civilian healthcare leader development initiatives.
Download or read book The Overview Effect written by Frank White and published by AIAA. This book was released on 1998 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Using interviews with and writings by astronauts and cosmonauts, discusses how viewing the Earth from space and from the moon affect space explorers' perceptions of the world and humanity, and how those changes are likewise felt in contemporary society. The author views space exploration and eventual colonization as an inevitable step in the evolution of human society and consciousness, one which offers new perspectives on the problems facing us down here on Earth. Annotation copyrighted by Book News, Inc., Portland, OR
Download or read book The JOLT Effect written by Matthew Dixon and published by Penguin. This book was released on 2022-09-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales In sales, the worst thing you can hear from a customer isn’t “no.” It’s “I need to think about it.” When this happens, deeply entrenched business advice says to double down on your efforts to sell a buyer on all the ways they might win by choosing you and your business. But this approach backfires dramatically. Why? Because it completely gets wrong the primary driver behind purchasing decision-making: once purchase intent is established, customers no longer care about succeeding. What they really care about is not failing. For years, sales expert Matthew Dixon has been busting longstanding business myths. Now in The JOLT Effect, he and co-author Ted McKenna turn their trademark analysis and latest research to the vital and growing problem of customer indecision—and offer a shocking new approach that turns conventional wisdom on its head. Drawing on a brand-new, first-of-its-kind study of more than two and a half million sales conversations from across industry, they reveal the surprising truth that high-performing sales reps grasp and their average-performing peers don’t: only by addressing the customer’s fear of failure can you get indecisive buyers to go from verbally committing to actually pulling the trigger. Packed with robust data, counterintuitive insights, and practical guidance, The JOLT Effect is the playbook for any salesperson or sales leader who wants to close the gap between customer intent and action—and close more sales.
Download or read book The Nuclear Effect The 6 Pillars of Building a 7 Figure Online Business written by Scott Oldford and published by Lioncrest Publishing. This book was released on 2020-08-04 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business-what if you could create your own nuclear effect? It's easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company's bank account mirrors your own emotions in a rollercoaster of inconsistency and instability-you've left the rat race, only to find yourself on a 6- or 7-figure hamster wheel. In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott's 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
Download or read book The Dragonfly Effect written by Jennifer Aaker and published by John Wiley & Sons. This book was released on 2010-09-28 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
Download or read book The Titanic Effect written by Todd Saxton and published by Morgan James Publishing. This book was released on 2019-03-05 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: “I have read dozens of books on starting companies, but this is the first that accurately captures why startups fail and provides a tool for entrepreneurs and investors to measure and manage these sources of failure.” Michael Hatfield, Co-Founder, Cerent, Calix, Cienna, and Carium. What makes a startup successful? This book, from award-winning business school professors and a tech serial entrepreneur, tells what makes startups successful. Instead of telling startups what to do, like most startup books, they share what startups should avoid. Along the way, they share small business startup success stories gleaned from the How Built This Podcast and their firsthand experiences. These stories of startup success are contrasted with stories of startup failure from startup graveyards and most notably, the Titanic. Like many of today’s startups, the Titanic hoped to disrupt the transportation industry of its time. It fell short, to a disastrous outcome, from the same sources that prevent startup success today. Get a startup game plan! This startup book uses the Titanic and a sailing metaphor to provide a startup roadmap template. It shows what makes startups successfully navigate through challenges in startup investing, founding, and hiring with a game plan to get through the Human Ocean. It offers a startup guide to customer success in working through the Marketing Ocean. It even highlights what startups need to invest in to get through the Technical and Strategy Oceans. Its Iceberg Index gives entrepreneurs, startups, and small businesses a way to track their progress on the startup roadmap template. It also helps investors assess what startups to invest in. Many entrepreneurs assume that the Titanic was sunk by a single iceberg. The Titanic Effect shows, that like many startups, it’s not a single misstep but a series of mistakes that keep a startup from being successful. This combination of missteps is called the Titanic Effect. Who can benefit from this startup roadmap? Entrepreneurs in the early stages of building a startup. They will learn what makes a startup successful. They will develop a to-do list of decisions to make and actions to take. Small business owners will also identify key next steps to building their startup game plan. Investors can identify what to avoid in startup investments and what startups to invest in. Students will learn how to evaluate the success potential of a startup and will read small business and startup success stories. These three co-authors have witnessed firsthand what leads to startup success. They have made it their mission to help entrepreneurs, startup founders and startup investors succeed. Drs. Todd and M. Kim Saxton bring more than two decades of academic and professional experience in business strategy, entrepreneurship, marketing, and angel investing. Serial tech entrepreneur, Michael Cloran, adds his two decades’ of experiences in launching his own startups as well as building software products for other startups. In addition, the co-authors serve on various boards of entrepreneurial ventures and startup advisory associations. They have shared their expertise from the stage to dozens of audiences, including students, entrepreneurship and professional development associations, academic societies, and global companies like Roche Diagnostics and Pfizer Pharmaceuticals.
Download or read book The Purpose Effect written by Dan Pontefract and published by Elevate Publishing. This book was released on 2016-05-10 with total page 309 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pontefract combines years of experience and research on employee engagement to create a work about the three crucial areas of purpose: individual, workplace role, and organizational. When one area is lacking, this three-legged barstool starts to wobble, and the results range from disengagement to bankruptcy. A business leader that is committed to purpose will create purpose for his/her employees. An employee that feels his/her sense of purpose on the job will be an invaluable asset to productivity and success. An organization centered on purpose will benefit every stakeholder, from employees to society in general. This “sweet spot” of purpose creates a reciprocal relationship between all three areas, and sits at the center of Pontefract’s work.
Download or read book Psychopharmacology Abstracts written by and published by . This book was released on 1978 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
