Download or read book The Executive s Guide to Corporate Events and Business Entertaining written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-12-09 with total page 311 pages. Available in PDF, EPUB and Kindle. Book excerpt: An industry expert shows readers how to get the best return on investment from corporate events Corporate events and business entertaining are a major part of a company's communication, marketing and public relations strategy. They are used by businesses of all sizes to solicit new business, create a corporate or brand image, and retain and build loyalty with existing suppliers and customers. They can also be used effectively to elicit peak performance from employees and produce camaraderie and teamwork among co-workers. The corporate event bar has been raised dramatically and the competition to craft something original that will help a business create public awareness as well as industry and media buzz is fierce. Staged effectively, business functions can contribute to a company's success, standing, profitability and business development. But corporate events and business entertaining can also seriously damage a company's image and put the company and its management in potentially high-risk situations if not handled carefully, professionally, and appropriately. Corporate boards and chief executives are now seeing how company scandals played out in the headlines can estrange customers, sink stock prices, and end careers in a matter of minutes. And many of the transgressions that have been made public have been linked to corporate events and business entertaining. The Executive's Guide to Corporate Events and Business Entertaining provides executives with all the information they need before they plan, host, sponsor, or attend corporate events. It gives rising and established executives the tools they need to move ahead with confidence in planning their next company function.
Download or read book Event Planning written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-04-16 with total page 447 pages. Available in PDF, EPUB and Kindle. Book excerpt: This bestselling all-in-one guide to the event planning business is back and better than ever, fully updated and revised to reflect the very latest trends and best practices in the industry. This handy, comprehensive guide includes forms, checklists, and tips for managing events, as well as examples and case studies of both successful and unsuccessful events. Judy Allen (Toronto, ON, Canada) is founder and President of Judy Allen Productions, a full-service event planning production company.
Download or read book Going Live written by Darren W. Johnson and published by Event U LLC. This book was released on 2017-02 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: -This education textbook specializes on how to become a successful corporate event planner. -Corporate event planning and management is an emerging field of study, and more and more students are seeking schools that offer event management courses. This lucrative industry attracts students who want to learn more than the basics. They want to know the ins-and-outs of event management. They want a reality-based curriculum that reveals what it really takes to plan, set up, and execute corporate events. -15 Chapters of educational, interactive and entertainment learning.
Download or read book Event Management written by Lynn Van der Wagen and published by Pearson Higher Education AU. This book was released on 2010-11-11 with total page 545 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management: for tourism, cultural, business and sporting events, 4e is a holistic text designed for the Diploma in Events Management and Advanced Diploma in Events Management and is the essential text for anyone wishing to work in the field of event management. The new edition covers all the skills and knowledge students need to become successful event managers. Learn how to design, plan, market and stage an event, how to manage staff and staffing problems, and how to ensure the safety of everyone involved.
Download or read book Confessions of an Event Planner written by Judy Allen and published by John Wiley & Sons. This book was released on 2009-08-26 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: For anyone planning events—student, novice, or experienced professional—Confessions of an Event Planner is an "apprenticeship in a book." This insider’s guide takes you on a narrative journey, following a fictional event planning company that stages various types of events around the world for many different clients. While other books, college courses, and training programs give you the theory and how-to of the profession, Confessions of an Event Planner reveals the real world of event planning and what can happen—usually the unexpected—on an event program when actual participants are added to the event planning design and execution mix. In a climate of media scrutiny and corporate scandals, event planners must be masters of discretion, knowing how to avoid and deal with everything from sexual romps to financial shenanigans, to chainsaw wielding salesmen dead set on “re-landscaping” the grounds of the resort they’re staying at. From an event planner who’s seen it all and knows how to deal with it all, comes practical first-hand advice delivered in an entertaining and accessible format. Each chapter is set in a unique location, with a cast of characters, and a host of challenges and problems to overcome—from the boardroom to the resort guest bedrooms. Readers learn what they can come up against, how to problem solve creatively on the fly, get ideas for staging spectacular events, and see the principles of event planning in action. The scenario in each chapter is introduced by an outline of what will be covered in the chapter, and each chapter concludes with a series of review questions to explore key issues and stimulate reflection or discussion for individuals or groups. Ideal as a companion to Judy Allen’s six other event planning books, as a textbook in event planning courses, or as a professional training tool Confessions of an Event Planner prepares planners for what they can expect once they start working in the world of corporate and social event planning, and will help decision-makers set company policies, procedures and protocol and promote discussion about codes of conduct in the office and offsite.
Download or read book BUSINESS Essential written by Bloomsbury Publishing and published by Bloomsbury Publishing. This book was released on 2015-03-20 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: The abridged, updated edition of international bestseller BUSINESS: The Ultimate Resource. This essential guide to the world of work and careers is crammed with top-quality content from the world's leading business writers and practitioners. Now in a handy paperback format, it is ideal for time-pressed managers, small business owners and students alike. A free eBook will be available for purchasers of the print edition. This book includes: Actionlists: more than 200 practical solutions to everyday business and career challenges, from revitalising your CV to managing during difficult times. Management library: time-saving digests of more than 70 of the best and most influential business books of all time, from The Art of War to The Tipping Point. We've read them so you don't have to. Best Practice articles: a selection of essays from top business thinkers. Business Dictionary: jargon-free definitions of thousands of business terms and concepts. Gurus: explanations of the lives, careers, and key theories of the world's leading business thinkers
Download or read book Events Management written by Glenn A. J. Bowdin and published by Taylor & Francis. This book was released on 2023-07-31 with total page 852 pages. Available in PDF, EPUB and Kindle. Book excerpt: A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.
Download or read book The Routledge Handbook of Business Events written by Charles Arcodia and published by Routledge. This book was released on 2022-09-08 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: A timely and up-to-date "go-to" reference work for business events, The Routledge Handbook of Business Events explores and critically evaluates the key debates and controversies inherent to this rapidly expanding subject of study and industry. The volume brings together leading specialists from a range of disciplinary backgrounds and geographical regions, to provide state-of-the-art theoretical reflection and empirical research on management aspects as well as economic, social and environmental impacts and external factors such as transportation. The book incorporates the varied expertise of some 30 expert authors to provide a definitive collection of statements in this field, accompanied by illustrative and engaging case studies embodying real-life scenarios and examples on an international scale. This book is an excellent resource for students, researchers and academics of Events, as well as those of related studies in particular Tourism, Hospitality, Sport, Leisure, Marketing, Business and Development Studies.
Download or read book Marketing Your Event Planning Business written by Judy Allen and published by John Wiley & Sons. This book was released on 2013-02-06 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special events, creating even more pressure on businesses in an already highly competitive industry. This book tells you all you need to know to market your business and build your client base in good times and bad. Marketing Your Event Planning Business shows you how to gain a competitive advantage by setting yourself apart from the competition, pursuing new markets, and soliciting sales. It covers all the vital topics in event planning marketing, including how to diversify your client base, develop niche markets, improve your customer service, establish emergency business plans, and much more. Ideal for event planners, marketing managers in the industry, and professionals in the hospitality, culinary, or travel industries Includes actionable advice on successfully marketing an event planning business Features illustrative examples, practical tips, and useful checklists and other resources Marketing Your Event Planning Business is packed with practical tips and examples, giving you creative new ways to showcase your talents, build your business, and bring added value to your clients.
Download or read book Events Management written by Glenn Bowdin and published by Routledge. This book was released on 2012-05-23 with total page 756 pages. Available in PDF, EPUB and Kindle. Book excerpt: Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book: introduces the concepts of event planning and management presents the study of events management within an academic environment discusses the key components for staging an event, covering the whole process from creation to evaluation examines the events industry within its broader business context, covering impacts and event tourism provides an effective guide for producers of events contains learning objectives and review questions to consolidate learning Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with: a systematic guide to organizing successful events, examining areas such as staging, logistics, marketing, human resource management, control and budgeting, risk management, impacts, evaluation and reporting fully revised and updated content including new chapters on sustainable development and events, perspectives on events, and expanded content on marketing, legal issues, risk and health and safety management a companion website: www.elsevierdirect.com/9781856178181 with additional materials and links to websites and other resources for both students and lecturers
Download or read book Letitia Balderige s New Complete Guide to Executive Manners written by Letitia Baldrige and published by Simon and Schuster. This book was released on 1993-10-12 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: America's #1 bible of business manners is rewritten for the '90s and includes such issues as sexual harrassment, non-discriminatory managing, substance abuse, disabled workers, and other timely topics. Every business person, from entry-level to CEO, needs this guide to the behavior that spells success.
Download or read book The Freelancer s Guide to Corporate Event Design From Technology Fundamentals to Scenic and Environmental Design written by Troy Halsey and published by CRC Press. This book was released on 2012-10-02 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Freelancer's Guide to Corporate Theatre and Event Production (tentative title) will bring you up to speed on the ever changing and growing industry of Corporate Theatre. Written by one of the industry's leading designers, this book uses a candid and straight-forward style to guide you through the process of designing a successful event. Learn the fundamentals of venue selection, rigging, lighting, audio, video, and scenic design with informative diagrams and detailed illustrations. With the help of this book you will learn how to plan, design, and execute events of any size. Additionally, you will be armed with a strong knowledge of common mistakes, tips and tricks, and industry standards that will allow you to build and train a production team prepared for just about anything.
Download or read book The Business of Event Planning written by Judy Allen and published by John Wiley & Sons. This book was released on 2002-07-09 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical tools and expert advice for professional event planners Before planning an event, there is much that must be done behind the scenes to make the event successful. Before any thought is even given to timing or location of the event, before the menus are selected and the decor designed, there are proposals to be written, fees and contracts to be negotiated, and safety issues to be considered. This book takes you behind the scenes of event planning and explains every aspect of organizing and strategic planning. This book will be of value to both the professional event planner and to clients who are dealing with planners. Its comprehensive coverage includes: how to prepare winning proposals, and how to understand them if you are the client; how to determine management fees; negotiating contracts; safety issues; designing events in multicultural settings; and new technology that makes operations more efficient (such as online registration and response management, database project management tools). The book also includes practical tools such as sample letters of agreement, sample layouts for client proposals, forms, and checklists. Professional event planner Judy Allen offers first-time or professional event planners all the top-class advice they need to make their special events come off without a hitch.
Download or read book The British National Bibliography written by Arthur James Wells and published by . This book was released on 2007 with total page 870 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Hollis Business Entertainment written by Hollis Directories, Limited and published by . This book was released on 2003-11 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive A to Z guide to successful corporate hospitality, events and parties. It includes details of agencies, venues, activities and specialist suppliers.
Download or read book The Art of Professional Connections written by Gloria Petersen and published by Wheatmark, Inc.. This book was released on 2013-02 with total page 459 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth book in The Art of Professional Connections series, Event Strategies for Successful Business Entertaining addresses the basics of organizing business events-everything from cultural events and sporting activities to educational conferences and trade shows. You will learn what you need to know about staging, hosting, and participating in events. It will guide you step by step from the initial planning stages to the last and most important step afterward: the debriefing. It will make you comfortable being the host or being a guest, being a participant or merely a spectator. Most importantly, this book and all the books in The Art of Professional Connections series are about being prepared, about creating the right conditions and the best atmosphere for solidifying relationships with clients, customers, prospects, and employees.
Download or read book Going Live written by Darren W. Johnson and published by . This book was released on 2013-04-15 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key dos and don'ts for spectacular events. From planning to clean-up, the author covers all the critical information you need to succeed in the business, blending real life stories with insider tips and master strategies for anyone involved in the event planning and hospitality industries.--Publisher.
