Download or read book The Executive Course written by G L Germane and published by Basic Books. This book was released on 1986 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Cases in Advertising and Marketing Management written by Edd Applegate and published by Rowman & Littlefield. This book was released on 2007 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of advertising and an advertising agency executive, draw on their practical experiences with everyday challenges--ranging from budgets, electronic marketing, IMC, and account strategy to agency politics, overdue client payments, and ethical dilemmas. Each of the forty cases focuses on a contemporary problem or issue for students to identify and analyze, followed by discussion questions to help them work through the case toward a reasonable solution. The final chapters review important themes from the cases and look at several types of advertising and marketing positions often found in agencies or companies. Appropriate for upper-level or capstone courses in advertising and marketing management, this provocative, highly readable text provides students with insight into the situations they will face in their future careers and helps them develop valuable skills for solving problems and making sound decisions.

Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1988-09 with total page 2174 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Executive Course Eleven Business Experts Tell the Corporate Leaders of Tomorrow what They Need to Know Today written by G. Germane and published by . This book was released on with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The publishers weekly written by and published by . This book was released on 1987 with total page 1142 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Paperbound Books in Print written by and published by . This book was released on 1992 with total page 1192 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Global Training written by Sylvia Odenwald and published by Irwin Professional Publishing. This book was released on 1993 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Describes global training as training based on an awareness and understanding of multicultural differences, so that knowledge and technology can be shared in a culturally appropriate way. Covers, inter alia, assessing training needs, developing a training strategy, developing a curriculum, and selecting trainees and trainers.

Download or read book Subject Guide to Books in Print written by and published by . This book was released on 1996 with total page 2476 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Computerworld written by and published by . This book was released on 1980-03-17 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Download or read book Books in Print Supplement written by and published by . This book was released on 1994 with total page 1852 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book ECKM2010 Proceedings of the 11th European Conference on Knowledge Management written by Eduardo Tomé and published by Academic Conferences Limited. This book was released on 2010 with total page 638 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Computerworld written by and published by . This book was released on 1979-07-16 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Download or read book Farmer Cooperatives written by and published by . This book was released on 1988 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Computerworld written by and published by . This book was released on 1987-11-30 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 40 years, Computerworld has been the leading source of technology news and information for IT influencers worldwide. Computerworld's award-winning Web site (Computerworld.com), twice-monthly publication, focused conference series and custom research form the hub of the world's largest global IT media network.

Download or read book Weekly World News written by and published by . This book was released on 1990-02-06 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rooted in the creative success of over 30 years of supermarket tabloid publishing, the Weekly World News has been the world's only reliable news source since 1979. The online hub www.weeklyworldnews.com is a leading entertainment news site.

Download or read book Ebony written by and published by . This book was released on 2006-09 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBONY is the flagship magazine of Johnson Publishing. Founded in 1945 by John H. Johnson, it still maintains the highest global circulation of any African American-focused magazine.

Download or read book May It Please the Campus written by Patricia E. Salkin and published by Academic Studies PRess. This book was released on 2022-12-13 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2022 Green Bag Almanac & Reader Exemplary Legal Writing Honoree This is a groundbreaking study on the important and little known role that lawyers have played as leaders in higher education. The book traces the history of lawyer campus presidents from the 1700s to present, exploring dozens of topics such as: where lawyer presidents went to law school; the percentage of lawyer presidents serving at public, private, community, HBCUs, and religiously affiliated institutions; geographic concentrations of campuses led by lawyers, women lawyer presidents, pathways to the presidency for lawyers, commonalities in backgrounds, and more. The author explores reasons for an exponential increase in lawyers serving as campus leaders examining the growth of legal education and myriad legal and regulatory issues confronting higher education.