Download or read book The Entrepreneur s Guide to Keeping Your Sh t Together written by Sherry Walling and published by . This book was released on 2017-12-10 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to stay sane and ensure both you and your business thrive for years. You run a business. And running a business is hard. It can ruin your health. It can ruin your relationships. It can ruin your life. But only if you don't equip yourself for the journey. The responsibility, stress and loneliness of being an entrepreneur are a far cry from your friends who work salaried jobs. The path of least resistance is to let the stress and isolation of starting, running and growing a business infiltrate most aspects of your life. Over and over we've watched our fellow entrepreneurs succumb to the mental toll and chaos of running a business. We've also experienced it firsthand as we've launched and grown our own businesses. Odds are good that you've been overwhelmed at some point. Maybe you've read self help books only to find that books about stress management typically don't take into account the unique experience of entrepreneurs. Or they're 'lifehacks' written by a blogger with no formal training, offering advice based on anecdotes. Why do I need this book? You want to invest in yourself (and consequently, your business). You want to learn proven strategies, tactics and techniques to overcome the challenges that cause you heartburn and headaches. You want to get off the treadmill of stress, anxiety and isolation that entrepreneurship brings. You want to prevent burnout, depression, isolation, and the emergence of damaging coping strategies and self-sabotaging choices. Every aspect of this book is a pairing of psychological expertise with decades of entrepreneurial experience. Author, Seth Godin calls it, "A personal, generous and incredibly useful guide to staying sane and changing the world at the same time. Read it before you think you need it." Here are just a few things you will take away: New ways to deal with the responsibility and fear that go along with being an entrepreneur Why knowing yourself and where you came from is crucial to your success How to succeed as an entrepreneur no matter your personality type How to keep stress from ruining your relationships Dealing with depression, anxiety, burnout, ADHD and other common psychological burdens How to get more things done - and faster - by dealing with procrastination, distraction and muddled priorities How to deal with overwhelming (seemingly) massive failures How to find personal calm in the midst of chaos And much more... Love the book? Read a review! And join the conversation by joining our Facebook Group: www.facebook.com/groups/zenfounder/

Download or read book Start Small Stay Small written by Rob Walling and published by The Numa Group LLC. This book was released on 2010 with total page 215 pages. Available in PDF, EPUB and Kindle. Book excerpt: Start Small, Stay Small is a step-by-step guide to launching a self-funded startup. If you're a desktop, mobile or web developer, this book is your blueprint to getting your startup off the ground with no outside investment.This book intentionally avoids topics restricted to venture-backed startups such as: honing your investment pitch, securing funding, and figuring out how to use the piles of cash investors keep placing in your lap.This book assumes: You don't have $6M of investor funds sitting in your bank account You're not going to relocate to the handful of startup hubs in the world You're not going to work 70 hour weeks for low pay with the hope of someday making millions from stock options There's nothing wrong with pursuing venture funding and attempting to grow fast like Amazon, Google, Twitter, and Facebook. It just so happened that most people are not in a place to do this.Start Small, Stay Small also focuses on the single most important element of a startup that most developers avoid: marketing. There are many great resources for learning how to write code, organize source control, or connect to a database. This book does not cover the technical aspects developers already know or can learn elsewhere. It focuses on finding your idea, testing it before you build, and getting it into the hands of your customers.

Download or read book The Entrepreneur s Guide to Getting Your Shit Together written by John Carlton and published by . This book was released on 2013-07-18 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: As soon as the Web became viable for entrepreneur marketers in the early 2000's, John Carlton surfaced as the go-to teacher for writing everything required to find prospects and persuade them to become eager customers...... as well as being The Dude for solving almost any biz problem holding things up. For decades, he was a notoriously-successful freelance direct-response copywriter with a global reputation for creating ads that brought home the bacon in almost every possible media (particularly direct mail, magazines and newspapers). And his street-savvy, close-the-deal style of salesmanship has now helped mobs of new entrepreneurs dominate niches online.This book is a collection of his best (and most recent) lesson-dense private articles to insider colleagues. What you're about to discover is the timeless advice and first-choice strategies that can help rookie entrepreneurs murder their competition, and veteran marketers re-establish dominance in their niche. No theory here. Every lesson is from the front trenches of the business world, where fortunes are won or lost through your ability to craft superior marketing in crowded business environments... and produce jaw-dropping results regardless of the economy, the competition, or any problem currently holding you up.If you have a great product or service, then shame on you if you don't learn and use the reality-tested, results-proven toolkit of advice and tactics packed into this sizzling tome. It's your best First Step to becoming an awesome entrepreneur, no matter where you are now or what your experience is or how broke/disadvantaged/clueless you are. You start here, and the greatest adventure of your life can finally begin in earnest.About the author:John Carlton's notorious 30-year career has become something of a legend among modern marketers. Just some of the highlights:He started out as the "bad boy" freelance copywriter snuck through the back doors of Los Angeles advertising agencies to do the hard-core sales jobs their staff writers couldn't pull off (because they didn't understand street-level salesmanship)... He penned game-changing packages for the largest direct response mailers in the world (like Rodale Press)... while single-handedly also completely transforming the way print ads worked in a number of markets (through sizzling long-copy ads the magazine owners hated, but which worked like crazy)... And he pioneered the now-common use of killer "old school" persuasive ad-writing models for online markets when the Web finally became a viable vehicle for entrepreneurs. John's been called "the most respected and ripped-off copywriting wizard alive", because so many of his ads are still used as templates by other marketers. (Yes, even the ads written before the Web became a viable marketing medium.) And for over a decade now, John has been the "go-to-teacher" for helping entrepreneurs learn how to craft ads that get results. His first book, "Kick-Ass Copywriting Secrets of a Marketing Rebel", is still cited as a primary resource by the best writers working today.

Download or read book Build the Damn Thing written by Kathryn Finney and published by Penguin. This book was released on 2022-06-07 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Wall Street Journal Bestseller featured in Bloomberg, Fast Company, Masters of Scale, the Motley Fool, Marketplace and more. An indispensable guide to building a startup and breaking down the barriers for diverse entrepreneurs from the visionary venture capitalist and pioneering entrepreneur Kathryn Finney. Build the Damn Thing is a hard-won, battle-tested guide for every entrepreneur who the establishment has left out. Finney, an investor and startup champion, explains how to build a business from the ground up, from developing a business plan to finding investors, growing a team, and refining a product. Finney empowers entrepreneurs to take advantage of their unique networks and resources; arms readers with responses to investors who say, “great pitch but I just don’t do Black women”; and inspires them to overcome naysayers while remaining “100% That B*tch.” Don’t wait for the system to let you in—break down the door and build your damn thing. For all the Builders striving to build their businesses in a world that has overlooked and underestimated them: this is the essential guide to knowing, breaking, remaking and building your own rules of entrepreneurship in a startup and investing world designed for and by the “Entitleds.”

Download or read book Touching Two Worlds written by Sherry Walling, PhD and published by Sounds True. This book was released on 2022-07-26 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A trauma psychologist explores the inner workings of her own grief—and leaves an invaluable guide for those seeking hope in the aftermath of loss. As a therapist, Dr. Sherry Walling knew all the “right” things to say to help people through grief. But when she lost her father to cancer and her brother to suicide within six months of each other, she had the unfortunate chance to encounter two types of mourning up close—the slowly unfolding terminal illness and the sudden and stigmatized death by suicide. She realized we’re getting grief all wrong. In Touching Two Worlds, this trusted expert dares to open the inner workings of her own grief—and in the process, provides an invaluable resource for those seeking hope in the aftermath of loss. Written with honesty, gentle humor, and deep understanding, this book was created to bring comfort to friends and family when there are few helpful words to say. Dr. Walling grieves as a sister, daughter, mother, and mental health expert. She shares moving personal stories while offering a broad range of healing strategies and exercises derived from neuroscience—like how to heal through movement, how to cry in public, how to talk to kids about death, and how to cope with survivor’s guilt. These are tips from someone who has been there, as well as approaches informed by professional expertise. Touching Two Worlds is a story of love, sadness, and renewal. Whether your loss is recent and sharp or old and familiar, Dr. Walling delivers wise and tender guidance to help you carry the weight of grief while finding your own path forward.

Download or read book Girl Stop Passing Out in Your Makeup written by Zara Barrie and published by Post Hill Press. This book was released on 2020-05-19 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Self-help meets memoir. Party girl meets wise sage. Beauty meets reality. Zara Barrie is the cool older sister you wish you had. The one that lets you borrow her designer dresses and ripped up fishnets, buys you champagne (she loves you too much to let you drink beer), and colors your lips with bright pink lipstick. She'll take you to the coolest parties, and will stick by your side and she guides you through the glitter, pain, danger, laughter, and what it means to be a f*cked up girl in this f*cked up world (both of which are beautiful despite the darkness). Girl, Stop Passing Out in Your Makeup is for the girls that are too much of a beautiful contradiction to be contained. Zara is a gifted writer—one second she'll have you laughing over rich girls agonizing over which Birkin bag to buy, the next second she'll shatter your heart in one sentence about losing one’s innocence. Zara is the nuanced girl she writes for—light, irreverent, snarky, bitchy, funny; and aching, perceptive, deep, flawed, wise, poised, honest—all at once. Perhaps the only thing that can match Zara's unparalleled wit and big sister advice is her candid humor and undeniable talent for the written word. Zara is one of the most prolific and entertaining honest voices on the internet—and her talent is only multiplied in book form. Girl, Stop Passing Out in Your Makeup is for the bad girls, honey.”—Dayna Troisi, Executive Editor, GO Magazine “Reading Zara's writing will make you feel like you're at your cool-as-hell big sister's sleepover party. You will be transfixed by her unflinching honesty and words of wisdom, and she'll successfully convince you to not only ditch the shame you feel about the raw and messy parts of yourself, but to dare to see them as beautiful.”—Alexia LaFata, Editor, New York Magazine “If Cat Marnell and F. Scott Fitzgerald had a literary baby it would be Zara Barrie. She’s got Marnell’s casual, dark, downright hilarious tone of an irreverent party girl. But then she also has Fitzgerald’s talent for making words literally feel like they sparkle on the page. I’ve always been a fan of Zara’s writing but Girl, Stop Passing Out in Your Makeup takes it to the next level. With shimmery words that make her dark stories sparkle, she seamlessly manages to inspire even the most coked-out girl at the party to get her shit together.”—Candice Jalili, Senior Sex & Dating Writer, Elite Daily

Download or read book Do Cool Sh t written by Miki Agrawal and published by Harper Collins. This book was released on 2013-08-06 with total page 189 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring, irreverent manifesto for those seeking to blaze their own path to entrepreneurship and find fulfillment and happiness through bold action and big ideas. With zero experience and no capital, Miki Agrawal opened WILD, a farm-to-table pizzeria in New York City and Las Vegas, partnered up in a children's multimedia company called Super Sprowtz, and launched a patented high-tech underwear business called THINX. Miki, a successful serial social entrepreneur and angel investor, pulls back the curtain to reveal how you can live out loud, honor your hunches, and leave nothing on the table. Start your business on a shoestring budget, nail your brainstorming sessions and product testing, and get free press coverage—all while living your best life. Whether you’re a recent college graduate trying to find your way in the world, or a professional with a dead-end job and big dreams, Do Cool Sh*t will make you open your eyes, laugh out loud, and shout, "I can do that!" Do Cool Sh*t features a foreword by Tony Hsieh, the founder and CEO of Zappos.

Download or read book The Toilet Paper Entrepreneur written by Mike Michalowicz and published by Toilet Paper Entrepreneur. This book was released on 2008 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trying to start a business in this economy? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Whether you’re just starting out or have been at it for years, the Toilet Paper Entrepreneur's "get real", actionable approach to business is a much-needed swift kick in the pants.

Download or read book Summary of Get Your Sh t Together by Sarah Knight written by QuickRead and published by QuickRead.com. This book was released on with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to stop worrying about what you should do so you can finish what you need to do and start doing what you want to do. Welcome to Get Your Shit Together, before you keep reading you should know a few things. First, this is not a traditional self-help book. Instead, think about this as more of a “let Sarah help you help yourself” help book. In other words, Sarah is here to offer “help” when your “self” gets in the way. I mean, if you could help yourself, you would’ve done it by now, right? Second, this book is not about cleaning up your physical messes in your life. You won’t be getting tips about how to gather your shit, thank it for its service, and sending it off to the Salvation Army or Goodwill. Instead, you’ll be learning how to tidy up your mental clutter like your career, finances, creative pursuits, relationships, and health. Sarah thinks of this book as a “delightfully profane one-stop-shop for tidying your mind - and making your life easier and better.” No matter where you are in your life, whether you’re in a rut with your career, finances, or your health, you have the power to hoist yourself out of your rut and begin living the life you want, and deserve, to live. As you read, you’ll learn “how to set goals, how to push through small annoyances and thorny obstacles to meet those goals, and then how to imagine and achieve even bigger goals that you may not, until now, have thought possible.” Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

Download or read book Bossed Up written by Emilie Aries and published by PublicAffairs. This book was released on 2019-05-21 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this candid, refreshing guide for young women to take with us as we run the world, Emilie Aries shows you how to own your power, know your worth, and design your career and life accordingly. Young women today face an uncertain job market, the pressure to ascend at all costs, and a fear of burning out. But the landscape is changing, and women are taking an assertive role in shaping our careers and lives, while investing more and more in our community of support. Bossed Up teaches you how to: Break out of the "martyrdom mindset," and cultivate your Boss Identity by getting clear on what you really want for your career and life without apology; Hone the self-advocacy skills necessary for success; Understand the differences between being assertive (which is part of being a leader) and being aggressive (which is more like being a bully) - and how that clarity can transform your trajectory; Beat burnout by identifying how the warning signs may be showing up in your life and how to prioritize bringing more rest, purpose, agency, and community to your day-to-day life; Unpack the steps to cultivating something more than just confidence; a boss identity, which will establish your ability to be the boss of your life no matter what comes your way. Drawing from timely research, and with personal stories, and spotlights on a diverse group of women from the Bossed Up community, this book will show you how to craft a happy, healthy, and sustainable career path you'll love.

Download or read book I Love Capitalism written by Ken Langone and published by Penguin. This book was released on 2018-05-15 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: New York Times Bestseller Iconoclastic entrepreneur and New York legend Ken Langone tells the compelling story of how a poor boy from Long Island became one of America's most successful businessmen. Ken Langone has seen it all on his way to a net worth beyond his wildest dreams. A pillar of corporate America for decades, he's a co-founder of Home Depot, a former director of the New York Stock Exchange, and a world-class philanthropist (including $200 million for NYU's Langone Health). In this memoir he finally tells the story of his unlikely rise and controversial career. It's also a passionate defense of the American Dream -- of preserving a country in which any hungry kid can reach the maximum potential of his or her talents and work ethic. In a series of fascinating stories, Langone shows how he struggled to get an education, break into Wall Street, and scramble for an MBA at night while competing with privileged competitors by day. He shares how he learned how to evaluate what a business is worth and apply his street smarts to 8-figure and 9-figure deals . And he's not shy about discussing, for the first time, his epic legal and PR battle with former NY Governor Eliot Spitzer. His ultimate theme is that free enterprise is the key to giving everyone a leg up. As he writes: This book is my love song to capitalism. Capitalism works! And I'm living proof -- it works for everybody. Absolutely anybody is entitled to dream big, and absolutely everybody should dream big. I did. Show me where the silver spoon was in my mouth. I've got to argue profoundly and passionately: I'm the American Dream.

Download or read book The Minimalist Entrepreneur written by Sahil Lavingia and published by Penguin. This book was released on 2021-10-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Pay attention.”—Jason Fried A revolutionary roadmap for building startups that go the distance Now more than ever, you don’t need a fancy office, Ivy League degree, or millions of dollars in venture capital to launch a business that matters for the communities you care most about. Software, the internet, and remote work have made it possible for entrepreneurs to start for free, make a customer of anyone, and grow a profitable, sustainable company from anywhere. Packed with hard-won, battle-tested lessons from Lavingia’s own journey of building Gumroad, a platform for creators to sell their work, The Minimalist Entrepreneur teaches founders how to: • start then learn • build a community, then solve a problem for them • charge for something even before you’ve built anything • avoid running out of money and, more importantly, energy • run a tight ship amid the rise of the gig economy and remote work • own a business without it owning you back. The Minimalist Entrepreneur is the manifesto for a new generation of founders who would rather build great companies than big ones. This is essential knowledge for every founder aspiring to build a business worth building.

Download or read book Smartups written by Rob Ryan and published by Cornell University Press. This book was released on 2002 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ryan focuses on methods he has developed over the years for building a sustainable business that makes money. He shows how to turn an idea into real product.

Download or read book The Resilient Founder written by Mahendra Ramsinghani and published by John Wiley & Sons. This book was released on 2021-12-29 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: Managing your own psychology is the hardest skill for any founder As acclaimed investor and entrepreneur Ben Horowitz once stated, managing your own psychology is the hardest skill for any founder or CEO. In The Resilient Founder: Lessons in Endurance from Startup Entrepreneurs, Mahendra Ramsinghani gathers insights from over a hundred founders to deliver an intuitive and insightful guide to understanding our psychology and navigating the psychological pressures of startup leadership. Venture backed companies are expected to grow at high velocity, raise large amounts of capital, build teams effectively to achieve unicorn, no decacorn status. Yet the journey is long, filled with uncertainties, extremities and black swan events. It can wear out the best and the brightest. On the outside, a CEO can demonstrate sheer bravado, an invincible spirit as they behead dragons in the business battlefield. And on the inside, they deal with their dark side, subconscious struggles, emotional barriers, shame or guilt. The role of a founder can be lonely, frustrating and filled with high-highs and low-lows - all of this leading to anxiety, depression even suicide. This book addresses the fundamentals of understanding our own inner workings and explores practical ways of overcoming our inner hurdles. Filled with simple, yet concrete strategies, lessons and insights, founders and business leaders can work with stress, anxiety, and other mental challenges presented by the life of an entrepreneur. In this book, readers will learn to: Understand the basics of founder psychology, and how our inner workings can help or hurt us The importance of building a healthy ego, leading to resilience Draw on the lessons of established startup leaders on how to wrestle with their own mental and emotional challenges Written for founders, entrepreneurs and Chief Executive Officers, The Resilient Founder leads a gentle path to self-awareness, compassionate soul-care and inner wellbeing. Entrepreneur, Investor and author Brad Feld calls this book "dynamite". Case studies, philosophical perspectives and a generous dose of poetry is sprinkled across this book, which can be a companion for all those misfits, rebels and the crazy ones. For all those perpetually hitched on the roller coaster ride of entrepreneurial journey, this book is first of a kind to delve into the dark side and present a balanced approach to building your inner core as you build your company. This is no quick-fix guide, and we are perpetual work-in-progress. Today is Day One. Let us start the journey.

Download or read book The Millionaire Fastlane written by MJ DeMarco and published by Viperion Publishing Corp. This book was released on 2011-01-04 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: 10TH ANNIVERSARY EDITION Is the financial plan of mediocrity -- a dream-stealing, soul-sucking dogma known as "The Slowlane" your plan for creating wealth? You know how it goes; it sounds a lil something like this: "Go to school, get a good job, save 10% of your paycheck, buy a used car, cancel the movie channels, quit drinking expensive Starbucks mocha lattes, save and penny-pinch your life away, trust your life-savings to the stock market, and one day, when you are oh, say, 65 years old, you can retire rich." The mainstream financial gurus have sold you blindly down the river to a great financial gamble: You've been hoodwinked to believe that wealth can be created by recklessly trusting in the uncontrollable and unpredictable markets: the housing market, the stock market, and the job market. This impotent financial gamble dubiously promises wealth in a wheelchair -- sacrifice your adult life for a financial plan that reaps dividends in the twilight of life. Accept the Slowlane as your blueprint for wealth and your financial future will blow carelessly asunder on a sailboat of HOPE: HOPE you can find a job and keep it, HOPE the stock market doesn't tank, HOPE the economy rebounds, HOPE, HOPE, and HOPE. Do you really want HOPE to be the centerpiece for your family's financial plan? Drive the Slowlane road and you will find your life deteriorate into a miserable exhibition about what you cannot do, versus what you can. For those who don't want a lifetime subscription to "settle-for-less" and a slight chance of elderly riches, there is an alternative; an expressway to extraordinary wealth that can burn a trail to financial independence faster than any road out there. Why jobs, 401(k)s, mutual funds, and 40-years of mindless frugality will never make you rich young. Why most entrepreneurs fail and how to immediately put the odds in your favor. The real law of wealth: Leverage this and wealth has no choice but to be magnetized to you. The leading cause of poorness: Change this and you change everything. How the rich really get rich - and no, it has nothing to do with a paycheck or a 401K match. Why the guru's grand deity - compound interest - is an impotent wealth accelerator. Why the guru myth of "do what you love" will most likely keep you poor, not rich. And 250+ more poverty busting distinctions... Demand the Fastlane, an alternative road-to-wealth; one that actually ignites dreams and creates millionaires young, not old. Change lanes and find your explosive wealth accelerator. Hit the Fastlane, crack the code to wealth, and find out how to live rich for a lifetime.

Download or read book Love Em Or Lose Em written by Beverly Kay and published by ReadHowYouWant.com. This book was released on 2008-11-04 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Love 'Em or Lose 'Em offers busy managers a fresh viewpoint that clearly links business success to retention of talent" --- Richard J. Leider, Founder, the Inventure Group, co-author of Claiming Your Place at the Fire: Living the Second Half of Your Life on Purpose.

Download or read book Be A No Bullsh t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself written by Jessica Zweig and published by Sounds True. This book was released on 2021-02-16 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: Build your confidence, increase your value, and make a lasting impact—a brand authenticity expert shares her most powerful secrets. Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself”? Simple? Sure. But easy? Not so much. Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves. Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through,” she says, including: Branding Reinvented—Forget the hacks and tricks, it’s time to learn what personal branding is really about. Embracing Your Sh*t—All that stuff you think you need to hide? That’s actually your most important resource! Your Vibe Attracts Your Tribe—Learn to magnetize the people who most want to support you (and they’re out there). Your Personal Brand Hologram®—SimplyBe.’s universal framework can crystallize your utterly unique brand platform. The SupernovaTM—Create winning content with the secret sauce of consistency and clarity. The Pinnacle Content FrameworkTM—Take the stress out of strategy and find the most direct, effective path toward your goals. Getting Social Media Right—Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection. Living Your Brand—Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world. “We are living at an inflection point,” says Jessica Zweig. “For any brand—business or personal—the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.