Download or read book The Entertainment King A Case Study of Walt Disney Co written by and published by GRIN Verlag. This book was released on 2016-02-17 with total page 23 pages. Available in PDF, EPUB and Kindle. Book excerpt: Case Study from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of the Americas Puebla, language: English, abstract: The following paper is an analysis about Walt Disney. It is an investigation about the business model of the Walt Disney company and its objective is to turn out the characteristics in terms of values and strategies, which made the company to that what it is today- one of the most successful companies and well-known brands in the world. In the first part of the paper we want to examine why Disney has been successful for so long and explain thereby what its core competences and competitive advantages are. In the second section we will have a look on what Michael Eisner did to rejuvenate Disney and what he did to increase the income in his first for years. Finally, in the last part we will evaluate Disney’s policy of acquisitions, define the value they are adding to their different divisions and conclude with the explanation about how that translates into financial performance.
Download or read book Walt Disney Co written by David J. Collis and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Walt Disney Company written by Michael G. Rukstad and published by . This book was released on 2009 with total page 27 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book A Brief History of Walt Disney written by Brian J. Robb and published by Robinson. This book was released on 2014-10-16 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both a fascinating account of Walt Disney’s own significant artistic creations, from the iconic Mickey Mouse to the groundbreaking Snow White in 1937, and an insightful history of the hugely successful entertainment behemoth he created, from Dumbo to Pixar’s Toy Story, as well as the hugely popular theme parks. But Disney’s dark side is also explored: his disputed parentage; industrial disputes; his work for the FBI; and his anti-Communist and allegedly racist and antisemitic views. The company Disney built is today stronger than ever, encompassing not only the ongoing legacy of Disney animation, but also acting as the guardian of other well-loved creative endeavours, such as Pixar, The Muppets, Marvel Comics and now Star Wars. Sections include ‘Before Mickey: The Road to the Mouse House’, covering from 1901 to 1945 – the creation of Mickey Mouse, the creation of the world’s first full-length animated feature film, the Golden Age of animation and Disney’s help for the American war effort, despite labour disputes; ‘Disney Studios: The Disney Genius’ – difficult times, theme parks and television, live-action movies, including Mary Poppins; ‘Animation’s Second Coming’, from the Lady and the Tramp to The Sword in the Stone, and Walt Disney’s death; ‘After Walt: The Disney Legacy’ – family attempts to keep the studio afloat, decline and the loss of lustre in the 1970s and 1980s; ‘Disney Resurgent’ – a triumphant rebirth under new management with Who Framed Roger Rabbit? The Lion King and other blockbuster hits; ‘From Eisner to Iger’ – the corporate battle for the soul of Disney; ‘Disney Goes Digital’ – from Pixar to Star Wars, via Marvel Comics and The Muppets, Disney buyy up other studios, themselves often enough inspired by the original.
Download or read book The Business Model of the Walt Disney Company written by Paul Petersen and published by GRIN Verlag. This book was released on 2018-04-05 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, Cologne Business School Köln, language: English, abstract: The Walt Disney Company is one of the biggest entertainment and media conglomerates around the world. The primary driver of the company's business success is the wide range of entertainment experiences that Disney delivers through its five major business segments. Multiple channels like television, music, film, parks or toy stores are important parts of the merchandising and distribution activities that bring value to the company as a component of the total revenue machinery. Disney's growth strategy follows international expansion activities including investments in new business, companies or business and product lines. The paper begins with an overview about the Walt Disney Company and its principal financial and management information. Afterwards there will be a brief outline about Disney's business segments, target groups and markets that the company is currently operating in. Particularly interesting is the huge network of cross-branding partners that allows Disney to communicate its content marketing messages directly to the target groups. Subsequently there are detailed information about the current market share in Disney's different business segments compared to its competitors in the respective industry. The paper also reveals a study that ranked Disney according to its popularity and reputation around the world. Then there are some information about the founder of Disney and how he established the company from a startup to a recognized global company. In the main part there will be a description and explanation of the company's revenue model and afterwards a SWOT analysis that exhibits in detail which strengths, possibilities, weaknesses and threats the company is facing right now. Finally the paper reveals some solutions on how Disney could approach its weaknesses and threats and entails some suggestions on how to refine the current strategy of Disney. At the end there will be an evaluation of Disney's business model and its potential concerning its competitiveness within the industry.
Download or read book The Walt Disney Co written by Bankim Chandra Pandey and published by . This book was released on 2017-10-31 with total page 45 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Walt Disney Co. is the world's most dominant and well-known entertainment company. Mickey Mouse's white gloved hands are dipped in everything from the film industry, domestic and international theme parks, television, and cruise ships to retail shops bursting with Disney toys and memorabilia. The Walt Disney Co. has established a dynasty in entertainment that is so well diversified that a child could be watching the Disney channel in one room, while his mother is watching Lifetime cooking dinner, and his father is kicking back after a tough day at work watching sports recaps on ESPN while planning a getaway for his family to Disney World in Orlando, FL. Not to mention that after dinner, the family will most likely meet in the living room to watch ABC's prime time lineup. The Walt Disney Co. operates in several areas of the media and entertainment industry. Disney produces studio entertainment from companies such as Pixar, Touchstone, Miramax, and Walt Disney that continually hits the market with numerous successes from Toy Story to Pirates of the Caribbean. Disney's television companies include ABC, Lifetime, Disney Channel, The History Channel and ESPN. As far as theme parks, what Disney is perhaps most well known for, they operate Walt Disney World Resort in Florida, Disneyland Resort in California, Tokyo Disney Resort, Disneyland Resort Paris, and Hong Kong Disneyland Resort. Disney also boasts the Disney Cruise Line, ESPN Zone, Disney Vacation Club, and even claims a Disney Virtual Magic Kingdom website (vmk.com). In addition to all of these major lines of entertainment, Disney also profits from consumer products such
Download or read book Building a Company written by Bob Thomas and published by . This book was released on 1998-07-15 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Roy O Disney and the Creation of an Entertainment Empire Roy and Walt Disney will go down in entertainment history as one of its all-time most successful teams. Everyone knows about Walt but what of Roy, the older brother whose stormy relationship with Walt helped build their business empire? This is a fully authorised look at the other Disney genius, featuring previously unpublished interviews, notes, letters, and photographs. It illuminates the Disney story as never before.
Download or read book Understanding Disney written by Janet Wasko and published by John Wiley & Sons. This book was released on 2013-06-07 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the 1930s the Walt Disney Company has produced characters, images, and stories which have captivated audiences around the world. How can we understand the appeal of Disney products? What is it about the Disney phenomenon that attracts so many children as well as adults? In this major new book, Janet Wasko examines the processes by which the Disney company - one of the largest media and entertainment corporations in the world - manufactures the fantasies which enthrall millions. She analyses the historical expansion of the Disney empire, examines the content of Disney's classic films, cartoons and TV programs and shows how they are produced, considering how some of the same techniques have been applied to the Disney theme parks. She also discusses the reception of Disney products by different kinds of audiences. By looking at the Disney phenomenon from a variety of perspectives, she provides a fresh and comprehensive account of one of the most significant media and cultural institutions of our time. This important book by a leading scholar of the entertainment industries will be of great interest to students in media and cultural studies and will appeal to a wide readership.
Download or read book Strategic marketing analysis of Walt Disney s Parks and Resorts written by Isabelle Köhler and published by GRIN Verlag. This book was released on 2014-04-04 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, San Diego State University (College of Business Administration), language: English, abstract: The Walt Disney Company is one of the biggest media and entertainment corporations worldwide. It was founded by Walt Disney in October 1923 starting with the production of a series of Alice Comedies. The first Mickey Mouse cartoon was then released in 1928 (The Walt Disney Company, 2013a). Today the company operates in five business segments: media networks, studio entertainment, consumer products, interactive media and parks and resorts (The Walt Disney Company, 2013b): the Media Networks comprise broadcast, cable, radio, publishing and digital businesses across two divisions – the Disney/ABC Television Group and ESPN Inc. Disney Studios include Walt Disney Animation Studios and Pixar Animation Studios, Disneynature, Marvel Studios, Lucasfilm and Touchstone Pictures. They also own two music labels and theatrical groups producing Broadway shows like ‘The Lion King’ or ‘Disney on Ice’. Disney Consumer Products is the world largest licensor and delivers toys, apparel and books. They operate 350 Disney retail stores worldwide. The business segment Interactive Media creates entertainment for digital media platforms like games. Finally, the segment parks and resorts comprises five vacation destinations with 11 theme parks and 44 resorts in North America, Europe and Asia, with a sixth destination currently under construction in Shanghai. They also have four Disney Cruise Line ships; 12 Disney Vacation Clubs approaching a total of 200,000 member families; and Adventures by Disney, which provides guided family vacation experiences to global destinations. In 2013, Disney earned revenues of $45,041 million which represents an increase of 7% compared to 2012. The net income gained 8% to $6,136 million and the earnings per share for the year 2013 increased 8% to $3.38 (The Walt Disney Company, 2013c, p.1). Its profits amount to $5.6 billion and the market cap is $103.96 billion which makes the company very valuable. At the moment Disney has approximately 166,000 employees around the world (Forbes, 2013). The parks and resorts segment was one of the main growth drivers in 2013: they contributed more than 31% ($14.1 billion) to the overall company revenues and 21% to the segment operating income. (...) Therefore, the parks and resorts play a very important role in the company's brand portfolio. The paper will therefore focus on this business segment.
Download or read book Reawakening the Magic written by Ashley Hartman and published by . This book was released on 2017 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Strategic Management written by Frank T. Rothaermel and published by McGraw-Hill Europe. This book was released on 2012-02 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining quality and user-friendliness with rigor and relevance, Frank T. Rothaermel synthesizes theory, empirical research, and practical applications in a breakthrough new text designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent businessenvironment of the 21st century. This new textbook, written with a single, strong voice, weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage. OneBook...OneVoice...OneVision
Download or read book Walt Disney written by Neal Gabler and published by Vintage. This book was released on 2007-10-09 with total page 914 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive portrait of one of the most important cultural figures in American history: Walt Disney. Walt Disney was a true visionary whose desire for escape, iron determination and obsessive perfectionism transformed animation from a novelty to an art form, first with Mickey Mouse and then with his feature films–most notably Snow White, Fantasia, and Bambi. In his superb biography, Neal Gabler shows us how, over the course of two decades, Disney revolutionized the entertainment industry. In a way that was unprecedented and later widely imitated, he built a synergistic empire that combined film, television, theme parks, music, book publishing, and merchandise. Walt Disney is a revelation of both the work and the man–of both the remarkable accomplishment and the hidden life. Winner of the Los Angeles Times Book Prize for Biography USA Today Biography of the Year
Download or read book The Political Economy of Disney written by Alexandre Bohas and published by Springer. This book was released on 2016-09-15 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book sheds new light on the socio-economic impact of multinational corporations. Combining Cultural Studies and International Political Economy, it provides a revealing analysis of the Walt Disney Company, and by extension the wider Hollywood studio system. It does so by examining the cultural and economic forces powering the industry's expansion, the 'civilisation' that Disney disseminates, and the various ways that societies beyond the USA have adopted facets of the Hollywood productions to which they are exposed. Identifying both the strengths and the weaknesses of these transnational firms, it demonstrates the significance of their contribution to American power and predominance.
Download or read book Macrowikinomics written by Don Tapscott and published by Penguin Canada. This book was released on 2010-09-28 with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt: In their 2007 bestseller, Wikinomics, Don Tapscott and Anthony Williams taught the world how mass collaboration was changing the way businesses communicate, compete, and succeed in the new global marketplace. But much has changed in three years, and the principles of wikinomics are now more powerful than ever. In this new age of networked intelligence, businesses and communities are bypassing crumbling institutions. We are altering the way our financial institutions and governments operate; how we educate our children; and how the health-care, newspaper, and energy industries serve their customers. In every corner of the globe, businesses, organizations, and individuals alike are using mass collaboration to revolutionize not only the way we work, but how we live, learn, create, and care for each other. Once again backed by original research, Tapscott and Williams provide vivid new examples of organizations that are successfully embracing the principles of wikinomics.
Download or read book Disneywar written by James B. Stewart and published by Simon and Schuster. This book was released on 2008-12-09 with total page 750 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you wish upon a star', 'Whistle While You Work', 'The Happiest Place on Earth' - these are lyrics indelibly linked to Disney, one of the most admired and best-known companies in the world. So when Roy Disney, chairman of Disney animation, abruptly resigned in November 2003 and declared war on chairman and chief executive Michael Eisner, he sent shock waves throughout the world. DISNEYWAR is the dramatic inside story of what drove this iconic entertainment company to civil war, told by one of America's most acclaimed journalists. Drawing on unprecedented access to both Eisner and Roy Disney, current and former Disney executives and board members, as well as hundreds of pages of never-before-seen letters and memos, James B. Stewart gets to the bottom of mysteries that have enveloped Disney for years. In riveting detail, Stewart also lays bare the creative process that lies at the heart of Disney. Even as the executive suite has been engulfed in turmoil, Disney has worked - and sometimes clashed - with a glittering array of Hollywood players, many of who tell their stories here for the first time.
Download or read book Walt Disney written by Joseph Kampff and published by Encyclopaedia Britannica. This book was released on 2015-12-15 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This biography details Walt Disney, covering his trailblazing animation and live-action movies and creating the studio--not to mention theme parks--that would continue to entertain children and adults alike long after his death.
Download or read book From an Idea to Disney written by Lowey Bundy Sichol and published by HMH Books For Young Readers. This book was released on 2019-02-12 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the world's largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the world's favorite mouse, Mickey! "I only hope that we never lose sight of one thing--that it was all started by a mouse." --Walt Disney Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disney's history, the business, and the brand in this illustrated nonfiction book! Find out what Walt first intended to name his famous mouse. (Hint: It wasn't Mickey!) Discover behind-the-scenes magic of how Walt Disney World is run. Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
