Download or read book The Effects of Mixed Media Multiple Copy Repetition and Competition in Advertising written by Roger Mark Heeler and published by . This book was released on 1973 with total page 526 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Journal of Marketing written by and published by . This book was released on 1999 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apr. issues for 1940-42 include Papers and proceedings of the semi-annual [Dec.] meeting of the American Marketing Association, 1939-41.

Download or read book Increasing Marketing Productivity and Conceptual and Methodological Foundation of Marketing written by American Marketing Association and published by . This book was released on 1974 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Mass Communication Audience and effects of mass communication written by Denis McQuail and published by . This book was released on 2006 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Denis McQuail's major work in Mass Communication is another essential part of the SAGE Benchmark series. Drawing on both classic and contemporaneous sources, McQuail guides us through the central defining papers that anchor this field. Taken together, the four volumes provide access to the key debates within the field and all the main lines of research that have emerged."--Publisher.

Download or read book Knowledge Development in Marketing written by Paul N. Bloom and published by Free Press. This book was released on 1987 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Interaction Between Advertising and Personal Selling written by William Rigby Swinyard and published by . This book was released on 1976 with total page 548 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Behavioral and Management Science in Marketing written by Harry L. Davis and published by John Wiley & Sons. This book was released on 1978 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Mass Comm Effects Processes written by Thomas Frank Gordon and published by SAGE Publications, Incorporated. This book was released on 1978 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Political Marketing written by Bruce I. Newman and published by Chicago, Ill. : American Marketing Association. This book was released on 1985 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Download or read book Handbook of Marketing Decision Models written by Berend Wierenga and published by Springer Science & Business Media. This book was released on 2008-09-05 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technology (e.g., the Internet), online marketing (e-commerce) and customer relationship management (CRM) creating radical changes in the way companies interact with their customers. This has created completely new breeds of marketing models, but major progress has also taken place in existing types of marketing models. Handbook of Marketing Decision Models presents the state of the art in marketing decision models. The book deals with new modeling areas, such as customer relationship management, customer value and online marketing, as well as recent developments in other advertising, sales promotions, sales management, and competition are dealt with. New developments are in consumer decision models, models for return on marketing, marketing management support systems, and in special techniques such as time series and neural nets.