Download or read book The Effects of Message Intensity Upon Receiver Perceptions of Source Credibility Attractiveness Attitudes and Ego involvement written by Ronald Lee Pinegar and published by . This book was released on 1976 with total page 138 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Language Intensity Message Discrepancy Source Credibility and Topic Salience on Attitude Change Perceived Message Discrepancy and Post message Credibility written by Don Morley and published by . This book was released on 1978 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Mediated Impact of Language Intensity on Attitude Change written by Mark Allen Hamilton and published by . This book was released on 1987 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Involvement Credibility and the Use of Environmental Information Sources written by Sunae Jo and published by . This book was released on 1999 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass communication scholars have always been concerned with the communication behavior of audience groups that undergird the effectiveness of communication efforts. The main assumption of this study is that the receiver's relationship to the content of a message will have an impact on the efficacy of a communication activity. Because audience perceptions of a source's credibility are crucial in efforts to change attitudes and behaviors, this study focuses on this important aspect. Perceptions of credibility in this research were treated not as an attribute of sources but as a relational concept, dependent upon a receiver's involvement with the message. That is, differences in receivers' involvement with a message or issue affect their perceptions of a source's credibility. This eventually leads to receivers' different preferences for information sources.

Download or read book The Influence of Language Intensity and Gender on Attitude Change and Credibility written by Becky L. Stewart and published by . This book was released on 1987 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Source Credibility and Ego Involvement on Attitude Change Toward a Discrepant Communication Under Facilitative and Non facilitative Cognitive Response Expression Conditions written by John A. Scileppi and published by . This book was released on 1973 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Theses and Dissertations Accepted for Advanced Degrees at San Diego State written by Malcolm A. Love Library and published by . This book was released on 1976 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Testing the Elaboration Likelihood Model of Persuasion written by Paul Anthony Mongeau and published by . This book was released on 1988 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Receiver Attitudes Toward a Foreign Source Persuasive Intensity and Message Content as Factors in International Attitude Change written by Henry Stuart Hawkins and published by . This book was released on 1969 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Handbook of Warnings written by Michael S. Wogalter and published by CRC Press. This book was released on 2006-01-20 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt: A technical discussion that includes theory, research, and application, this book describes warning design standards and guidelines; aspects of law relevant to warnings such as government regulations, case/trial litigation, and the role of expert testimony in these cases; and international, health/medical, and marketing issues. Broken into thirteen

Download or read book The Effects of Message Intensity on Evaluations of the Source the Message and the Topic written by John Joseph Kochevar and published by . This book was released on 1967 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Language Intensity Initial Source Credibility and Involvement on Beliefs and Credibility written by Raymond W. Preiss and published by . This book was released on 1976 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Effects of Internal Information Cues on Perceived Source Credibility and Attitude written by Wen-Hsin Cheng and published by . This book was released on 2009 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Sources of product/brand information, including company-generated messages and noncompany- controlled information. A 2 (high vs. low corporate reputation) by 3 (company, editorial, and consumer sources) factorial experimental design was employed. A total of 212 university students participated in the study. The researcher found that perceived source credibility was directly influenced by level of involvement, but not influenced by corporate reputation and brand familiarity. In addition, the results indicated significant interactive effect of consumer expertise and involvement on perceived source credibility. In general, this study found a difference in source credibility between company-generated messages and non-company-generated content. A professional journalistic source was perceived as more credible by respondents than was a company source and an unknown peer consumer. The results suggested that consumer attitude toward a company was related strongly to corporate reputation and was influenced by consumers' credibility evaluations of external sources of information. In conclusion, this study confirmed that respondents' level of involvement was related to the way consumers evaluate external information. The results of regression analyses supported the proposed conceptual model in which both internal and external cues are influential in attitude formation.

Download or read book The Handbook of Social Psychology written by Daniel Todd Gilbert and published by Oxford University Press. This book was released on 1998 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook for social psychologists has been updated to reflect changes in the field since its original publication. New topics include emotions, self, and automaticity, and it is structured to show the levels of analysis used by psychologists.

Download or read book Dissertation Abstracts International written by and published by . This book was released on 1969 with total page 796 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effects of Language Intensity Delivery Dynamism and Sex on Attitude Change Perceived Credibility and Perceived Extremity of Messages written by Carol L. Tarantola and published by . This book was released on 1974 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Influence of Message Framing and Source Credibility on Attitudes and Intentions Toward a Preventive Health Message Promoting Sunscreen Use written by Nóra Tóth and published by . This book was released on 2015 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current research aims to investigate the influence of message framing and source credibility on attitudes and intentions toward a preventive health message, promoting sun screen use. In accordance to the nature of this research, the researcher adopted an interpretivist view, which indicated qualitative, inductive research approach. The findings indicate that positively framed health prevention messages are more persuasive, and the prominent reason of selecting one particular frame was the perceived risk. The current research disagrees with the literature, which suggests the demarcation of detection-oriented and prevention-oriented behaviours when investigating the perceived risk. This study proposes that risk should be investigated on an individual basis, since it is not the risk itself but the threshold position between danger and fear influences selection mostly regardless of the demarcation. Danger appeal participants tended to select negatively framed messages as more persuasive, because they understood how to eliminate the threat. Partakers feeling fear appeal chose positively framed messages as more persuasive, because negatively framed leaflet posed an excessively high fear to them. Further findings of the study include that highly involved participants tended to select negatively framed messages as more persuasive. The study investigated the effects of source credibility as well. According to the focus group participants, credibility is more influential than message framing, since it grabs attention. The research found that involvement does not have a moderating effect on source credibility, when choosing preventive health messages. Regardless of involvement, almost all of the participants preferred credible evidence over non-credible one.*****The current research aims to investigate the influence of message framing and source credibility on attitudes and intentions toward a preventive health message, promoting sun screen use. In accordance to the nature of this research, the researcher adopted an interpretivist view, which indicated qualitative, inductive research approach. The findings indicate that positively framed health prevention messages are more persuasive, and the prominent reason of selecting one particular frame was the perceived risk. The current research disagrees with the literature, which suggests the demarcation of detection-oriented and prevention-oriented behaviours when investigating the perceived risk. This study proposes that risk should be investigated on an individual basis, since it is not the risk itself but the threshold position between danger and fear influences selection mostly regardless of the demarcation. Danger appeal participants tended to select negatively framed messages as more persuasive, because they understood how to eliminate the threat. Partakers feeling fear appeal chose positively framed messages as more persuasive, because negatively framed leaflet posed an excessively high fear to them. Further findings of the study include that highly involved participants tended to select negatively framed messages as more persuasive. The study investigated the effects of source credibility as well. According to the focus group participants, credibility is more influential than message framing, since it grabs attention. The research found that involvement does not have a moderating effect on source credibility, when choosing preventive health messages. Regardless of involvement, almost all of the participants preferred credible evidence over non-credible one.