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Book The Effects of Context on Adult Age Differences in Implicit and Explicit Memory

Download or read book The Effects of Context on Adult Age Differences in Implicit and Explicit Memory written by Katie Easton Cherry and published by . This book was released on 1990 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book An Examination of Adult Age Differences in Implicit and Explicit Memory for Prescription Drug Advertisements

Download or read book An Examination of Adult Age Differences in Implicit and Explicit Memory for Prescription Drug Advertisements written by Larry Ty Abernathy and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Prescription drug advertisements are commonly seen in magazines and on television, and as a result, the public is familiar with them. Many drug ads are targeted toward older adults, who tend to use more medications, because they suffer from more chronic conditions than younger adults. Nonetheless, the effectiveness of drug advertising at persuading older adults to ask physicians for specific medications remains uncertain. Older adults' explicit memory for drug ads is poor, but their implicit memory for drug ads may be better. Therefore, older adults may be implicitly persuaded by drug ads even when they cannot explicitly remember seeing them. The current study measured implicit memory with an incidental ratings exercise and an indirect test of preference; explicit memory was measured with intentional studying and a direct test of recognition. The purposes of the study were to compare implicit and explicit memory for drug ads in older and younger adults, to determine whether age differences in memory are affected by salient information or anxiety, and to demonstrate that a test of implicit memory may be useful in estimating advertising effectiveness. The results showed no age difference for implicit memory for drug ads, but an age difference was found for explicit memory for drug ads. However, contrary to hypotheses, neither salient information nor anxiety had an effect on implicit or explicit memory. The results were consistent with previous research demonstrating implicit memory in the absence of explicit memory. Although older adults had slightly worse explicit memory, both implicit and explicit memory for drug ads was generally good in both groups. The results were also obtained within the everyday context of prescription drug advertising, which extends memory research to an important real-world setting. Ethical considerations for research on aging and advertising are discussed. Drug ads are designed to be persuasive, but ads should be carefully designed to inform consumers, rather than to manipulate them. The implicit memory manipulation succeeded in demonstrating that ads are persuasive, suggesting that a complete assessment of advertising effectiveness should include a test of implicit memory.

Book AN EXAMINATION OF ADULT AGE DIFFERENCES IN IMPLICIT AND EXPLICIT MEMORY FOR PRESCRIPTION DRUG ADVERTISEMENTS

Download or read book AN EXAMINATION OF ADULT AGE DIFFERENCES IN IMPLICIT AND EXPLICIT MEMORY FOR PRESCRIPTION DRUG ADVERTISEMENTS written by and published by . This book was released on 2008 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Prescription drug advertisements are commonly seen in magazines and on television, and as a result, the public is familiar with them. Many drug ads are targeted toward older adults, who tend to use more medications, because they suffer from more chronic conditions than younger adults. Nonetheless, the effectiveness of drug advertising at persuading older adults to ask physicians for specific medications remains uncertain. Older adults explicit memory for drug ads is poor, but their implicit memory for drug ads may be better. Therefore, older adults may be implicitly persuaded by drug ads even when they cannot explicitly remember seeing them. The current study measured implicit memory with an incidental ratings exercise and an indirect test of preference; explicit memory was measured with intentional studying and a direct test of recognition. The purposes of the study were to compare implicit and explicit memory for drug ads in older and younger adults, to determine whether age differences in memory are affected by salient information or anxiety, and to demonstrate that a test of implicit memory may be useful in estimating advertising effectiveness. The results showed no age difference for implicit memory for drug ads, but an age difference was found for explicit memory for drug ads. However, contrary to hypotheses, neither salient information nor anxiety had an effect on implicit or explicit memory. The results were consistent with previous research demonstrating implicit memory in the absence of explicit memory. Although older adults had slightly worse explicit memory, both implicit and explicit memory for drug ads was generally good in both groups. The results were also obtained within the everyday context of prescription drug advertising, which extends memory research to an important real-world setting. Ethical considerations for research on aging and advertising are discussed. Drug ads are designed to be persuasive, but ads should be carefully designed to inform.

Book Age Differences in Word and Language Processing

Download or read book Age Differences in Word and Language Processing written by P.A. Allen and published by Elsevier. This book was released on 1995-09-27 with total page 467 pages. Available in PDF, EPUB and Kindle. Book excerpt: Component cognitive processes have played a critical role in the development of experimental aging research and theory in psychology as attested by articles published on this theme. However, in the last five to ten years, there has been a substantial increase in the number of articles attempting to isolate a single factor (or small subset of factors) responsible for age differences in information processing. This view of aging is frequently termed the complexity model of the generalized slowing model, the primary assumption being that age differences in cognition are due simply to a relatively larger performance decrement on the part of older adults (compared to younger adults) as task complexity increases. Because generalized complexity theorists have questioned the utility of using component cognitive processes as theoretical constructs, the editors feel it is time to restate why component cognitive processes are critical to any thorough understanding of age differences in cognition. Thus the present edited volume represents an attempt to demonstrate the utility of the process-specific approach to cognitive aging. Central to this effort are illustrations of how regression analyses may provide evidence for general slowing by maximizing explained variance while at the same time obscuring local sources of variance.The book concentrates on age differences in word and language processing, because these factors relate to reading which is a critical cognitive process used in everyday life. Furthermore, age differences in word and language processing illustrate the importance of taking component cognitive processes into consideration. The breadth of coverage of the book attests to the wide range of cognitive processes involved in word and language processing.

Book Everyday Cognition in Adulthood and Late Life

Download or read book Everyday Cognition in Adulthood and Late Life written by Leonard W. Poon and published by Cambridge University Press. This book was released on 1992-01-31 with total page 724 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors present relevant data that open up new directions for those studying cognitive aging.

Book Age Differences in Episodic Memory for Spatial and Temporal Contexts

Download or read book Age Differences in Episodic Memory for Spatial and Temporal Contexts written by James Roy Dew and published by . This book was released on 1996 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Implicit and Explicit Consequences of Distraction for Aging and Memory

Download or read book Implicit and Explicit Consequences of Distraction for Aging and Memory written by Ruthann C. Thomas and published by . This book was released on 2009 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: This investigation explored implicit and explicit memory consequences of age differences in susceptibility to distraction when previous distraction occurs as target information in a later memory task. Younger and older adults were presented with either implicit (Study 1) or explicit (Studies 2 and 3) memory tasks that included previously distracting and new words.Study 1 explored whether prior exposure to distraction would transfer to improve memory when previously distracting words were included in list to be studied for a recall task. Older adults recalled more previously distracting than new words whereas younger adults recalled the same amount of previously distracting and new words. This initial study was implicit in its use of previously distracting information in that participants were neither informed nor aware of their prior exposure to words in the recall task. Here, only older adults' memory was influenced by prior exposure to distraction and their recall actually increased to the level of younger adults with implicit use of distraction to improve performance.Subsequent studies investigated explicit influences of prior exposure to distraction on later memory. In Study 2, both younger and older adults showed reliable memory for previously distracting words in an explicit recognition task. These results suggest that although younger adults encode distraction, they do not transfer this information when previous distraction occurs as target stimuli in an implicit memory task. Study 3 investigated whether participants would transfer previous distraction to improve recall if the task was explicit in its use of previous distraction. When cueing instructions were given before the memory task informing participants of the connection between tasks, older adults once again recalled more previously distracting than new words. In contrast to the results of Study 1, younger adults also recalled more previously distracting than new words.Taken together, the results indicate that younger adults do encode distraction, but they require explicit instructions to transfer their knowledge of distraction to later tasks. In contrast, older adults apply their knowledge of distraction in both implicit and explicit memory tasks. Implications are discussed in terms of inhibitory control theory and age differences in strategies engaged in memory tasks.

Book The Development of Implicit and Explicit Memory

Download or read book The Development of Implicit and Explicit Memory written by Carolyn K. Rovee-Collier and published by John Benjamins Publishing. This book was released on 2001-01-01 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the only book that examines the theory and data on the development of implicit and explicit memory. It first describes the characteristics of implicit and explicit memory (including conscious recollection) and tasks used with adults to measure them. Next, it reviews the brain mechanisms thought to underlie implicit and explicit memory and the studies with amnesics that initially prompted the search for different neuroanatomically-based memory systems. Two chapters review the Jacksonian (first in, last out) principle and empirical evidence for the hierarchical appearance and dissolution of two memory systems in animal models (rats, nonhuman primates), children, and normal/amnesic adults. Two chapters examine memory tasks used with human infants and evidence of implicit and explicit memory during early infancy. Three final chapters consider structural and processing accounts of adult memory dissociations, their applicability to infant memory dissociations, and implications of infant data for current concepts of implicit and explicit memory. (Series B)

Book It s Not All Downhill

Download or read book It s Not All Downhill written by Tamara Anne Rahhal and published by . This book was released on 1998 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Conceptually driven Processes and Age Differences in Implicit and Explicit Memory

Download or read book Conceptually driven Processes and Age Differences in Implicit and Explicit Memory written by Kathleen B. O'Donnell and published by . This book was released on 1993 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Cognition  Aging and Self Reports

Download or read book Cognition Aging and Self Reports written by Norbert Schwarz and published by Psychology Press. This book was released on 1998-09-28 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: First Published in 1998. This book provides a state-of-the-art overview of age-related changes in cognitive functioning and explores the implications of these changes for the self-report of attitudes and behaviors. The contributors are leading researchers in cognitive aging and survey methodology, and chapters are written to be accessible to non-specialists. The first part of the book provides an authoritative review of the current state of cognitive aging research, covering topics such as working memory, inhibition, autobiographical memory, metacognition, and attention. A second section examines the unique issues associated with aging, language comprehension and interpersonal communication, while the final section reviews researcher into age-related differences in survey responding. Of particular interest is how age-related changes in cognitive and communicative functioning influence the question-answering process in research situations. Experimental research illustrates that older and younger respondents are differentially affected by question order, question wording and other features of questionnaire design. As a result, many age-related differences in reported attitudes and behaviors may reflect age-related differences in the response process rather than differences in respondents' actual attitudes or behaviors. Implications for research design and psychological theorizing are addressed, and practical solutions are offered. As such, the book will be of interest not only to those in the fields of cognitive aging and gerontology, but also to survey methodologists and researchers in public opinion, marketing, and related fields, who rely on respondents' answers to questions in their research.

Book Age Differences in the Effect of Emotion on Memory for Content and Context

Download or read book Age Differences in the Effect of Emotion on Memory for Content and Context written by Nicole Ann Kiewel and published by . This book was released on 2008 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Effects of Cognitive Demand on Adult Age Differences in Memory for Activities

Download or read book Effects of Cognitive Demand on Adult Age Differences in Memory for Activities written by Keith Gordon Haley and published by . This book was released on 1986 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Environmental Context and Implicit and Explicit Memory

Download or read book Environmental Context and Implicit and Explicit Memory written by Ginni Lynn Guiton and published by . This book was released on 1995 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Handbook of Cognitive Aging

Download or read book Handbook of Cognitive Aging written by Scott M. Hofer and published by SAGE. This book was released on 2008-03-20 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Provides a unique perspective. I am particularly impressed with the sections on innovative design and methods to investigate cognitive aging and the integrative perspectives. None of the existing texts covers this material to the same level." —Donna J. La Voie, Saint Louis University "The emphasis on integrating the literature with theoretical and methodological innovations could have a far-reaching impact on the field." —Deb McGinnis, Oakland University The Handbook of Cognitive Aging: Interdisciplinary Perspectives clarifies the differences in patterns and processes of cognitive aging. Along with a comprehensive review of current research, editors Scott M. Hofer and Duane F. Alwin provide a solid foundation for building a multidisciplinary agenda that will stimulate further rigorous research into these complex factors. Key Features Gathers the widest possible range of perspectives by including cognitive aging experts in various disciplines while maintaining a degree of unity across chapters Examines the limitations of the extant literature, particularly in research design and measurement, and offers new suggestions to guide future research Highlights the broad scope of the field with topics ranging from demography to development to neuroscience, offering the most complete coverage available on cognitive aging

Book Implicit Memory

    Book Details:
  • Author : Peter Graf
  • Publisher : Psychology Press
  • Release : 2013-12-02
  • ISBN : 131778233X
  • Pages : 380 pages

Download or read book Implicit Memory written by Peter Graf and published by Psychology Press. This book was released on 2013-12-02 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: The immense growth of research on implicit and explicit memory is making it difficult to keep up with new methods and findings, to gauge the implications of new discoveries, and to ferret out new directions in research and theory development. The present volume provides a status report of work on implicit and explicit memory in the three areas that have contributed the bulk of what is known about this domain -- cognitive psychology, lifespan developmental psychology, and neuropsychology. Highlighting developments in methods, critical findings, and theoretical positions, this volume outlines promising new research directions. By so doing, it provides the reader with a multi-disciplinary perspective on implicit and explicit memory, and thereby enables a cross- fertilization of ideas and research. The chapters that make up this volume were written by experts on the topic of implicit and explicit memory. These contributors were asked to write for a broad audience -- for their colleagues from allied disciplines, for new researchers, for advanced undergraduate and graduate students -- to help them gain a comprehensive overview of the mushrooming research on this topic, grasp the most fundamental empirical and theoretical issues, and focus on new research directions.