Download or read book The Effects of Consumer Information Processing Announcements on Children s Perceptions of Commercials and Products written by Peter Gilbert Christenson and published by . This book was released on 1980 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Dissertation Abstracts International written by and published by . This book was released on 1995 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Guidelines for Relating Children s Ages to Toy Characteristics written by and published by . This book was released on 1988 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising to Children on TV written by Barrie Gunter and published by Routledge. This book was released on 2004-09-22 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In
Download or read book Federal Register written by and published by . This book was released on 1977 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising to Children written by Franziska Pfund and published by GRIN Verlag. This book was released on 2011-03 with total page 69 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2002 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3 (A), Stellenbosch Universitiy (Faculty of Industrial Psychology), course: Consumer Psychology, 33 entries in the bibliography, language: English, abstract: The extent of children's understanding of advertising messages and the influence of advertising on children is a topic that still has to be researched. But certain is, that the process of consumer socialization has an enormous influence on children's attitude and perception of advertising. Television advertising is still the most common and most important way of communicating messages to children. It will be discussed, how and when children start being able to distinguish commercials from program and when they can understand the advertising intent. A further crucial point is how and to which extent television advertising does influence children on their brand perceptions. An important part of television advertising targeted to children is about food. The effects on children and some measures as well as how advertisers are convincing children will be discussed. There are numerous alternative marketing activities aimed at children that have a great impact and some of them will be illustrated. Concluding, this paper will give some future directions of research. ...]
Download or read book Television Advertising And Consumer Response Children Buying Behaviour written by Neeru Kapoor and published by Mittal Publications. This book was released on 2003 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Book Provides Comprehensive Data And A Rationale To Arrive At A More Definitive Verdict About The Influence Of Tv Advertising On Children`S Buying Response Within The Context Of Parent-Child Interaction.
Download or read book Annual Report written by Stanford University. Institute for Communication Research and published by . This book was released on 1978 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Consumer Behavior I Consumer socialization childhood children and families written by Margaret K. Hogg and published by . This book was released on 2005 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2018-12-07 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of marketing, advertising and psychology. The research in this area focuses on fundamental psychological processes as well as on issues associated with the use of theoretical principles in applied contexts. The Handbook presents state-of-the-art research as well as providing a place for authors to put forward suggestions for future research and practice. The Handbook is most appropriate for graduate level courses in marketing, psychology, communications, consumer behavior and advertising.
Download or read book Satisfaction A Behavioral Perspective on the Consumer written by Richard L. Oliver and published by Routledge. This book was released on 2014-12-18 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed for advanced MBA and doctoral courses in Consumer Behavior and Customer Satisfaction, this is the definitive text on the meaning, causes, and consequences of customer satisfaction. It covers every psychological aspect of satisfaction formation, and the contents are applicable to all consumables - product or service.Author Richard L. Oliver traces the history of consumer satisfaction from its earliest roots, and brings together the very latest thinking on the consequences of satisfying (or not satisfying) a firm's customers. He describes today's best practices in business, and broadens the determinants of satisfaction to include needs, quality, fairness, and regret ('what might have been').The book culminates in Oliver's detailed model of consumption processing and his satisfaction measurement scale. The text concludes with a section on the long-term effects of satisfaction, and why an understanding of satisfaction psychology is vitally important to top management.
Download or read book All in the Mind written by Adrian Furnham and published by John Wiley & Sons. This book was released on 2016-08-30 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: All in the Mind: Psychology for the Curious, Third Edition covers important, topical, and sometimes controversial subjects in the field of Psychology in an engaging alternative or supplement to traditional student textbooks. The third edition of a successful and uniquely readable textbook – includes more than two thirds brand new material, with all retained material thoroughly revised and updated. All in the Mind, 3rd Edition offers a new and engaging way to consider key theories and approaches in psychology; providing an original alternative or supplement to traditional teaching textbooks.
Download or read book ADVERTISING CREDIBILITY AND ITS IMPACT ON ADVERTISING EFFECTIVENESS AND BRAND IMAGE OF CHILDREN S HEALTH DRINKS written by and published by Archers & Elevators Publishing House. This book was released on with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Handbook of Warnings written by Michael S. Wogalter and published by CRC Press. This book was released on 2006-01-20 with total page 864 pages. Available in PDF, EPUB and Kindle. Book excerpt: A technical discussion that includes theory, research, and application, this book describes warning design standards and guidelines; aspects of law relevant to warnings such as government regulations, case/trial litigation, and the role of expert testimony in these cases; and international, health/medical, and marketing issues. Broken into thirteen major sections, the chapters cover theory, research, applications, and law, and many different perspectives on topics associated with warnings. The Selected Applications and Case Studies section highlights topics of interest and gives real world examples of problems and their solutions. No other book gives a more comprehensive treatment. This text will appeal to those whose study, work, or research concerns the design of hazard communications by linguistic, symbolic, and auditory means. The blending of research, theory, and applications also make the book attractive to safety engineers, health and medical professionals, occupational safety specialists, consumer product and industrial equipment designers, government regulators of consumer products and industrial safety, documentation writers, and plaintiff and defense attorneys involved in product- and premises-liability claims.
Download or read book Comprehensive Dissertation Index written by and published by . This book was released on 1989 with total page 978 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Encyclopedia of Children Adolescents and the Media written by Jeffrey Jensen Arnett and published by SAGE. This book was released on 2007 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Publisher Description
Download or read book Cognitive Strategy Research written by M. Pressley and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: For some time now, the study of cognitive development has been far and away the most active discipline within developmental psychology. Although there would be much disagreement as to the exact proportion of papers published in develop mental journals that could be considered cognitive, 50% seems like a conservative estimate. Hence, a series of scholarly books devoted to work in cognitive devel opment is especially appropriate at this time. The Springer Series in Cognitive Development contains two basic types of books, namely, edited collections of original chapters by several authors, and original volumes written by one author or a small group of authors. The flagship for the Springer Series is a serial publication of the "advances" type, carrying the subtitle Progress in Cognitive Development Research. Each volume in the Progress sequence is strongly thematic, in that it is limited to some well-defined domain of cognitive developmental research (e.g., logical and mathematical development, development of learning). All Progress volumes will be edited collections. Editors of such collections, upon consultation with the Series Editor, may elect to have their books published either as contributions to the Progress sequence or as separate volumes. All books written by one author or a small group of authors are being published as separate volumes within the series.
