Download or read book The Effect of Virtual Reality on the Marketing of Residential Property written by Chuyi Xiong and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Property technology has ushered in new possibilities for the real estate industry, including the use of virtual reality (VR) technologies by real estate agents when marketing properties. Previous studies have identified factors in determining purchase intents within a virtual setting, but little is known about how such technologies affect homebuyers' purchase decisions. In this study, a family-home purchase decision-making model is used to conceptualise how VR can affect buyers' involvement in the property purchasing process. Using transaction data from Wuhan City, China, the study found that a 1% increase in the number of followers visiting an online property portal resulted in a 21% increase in physical home visits. The study also indicates that VR tours shorten the marketing time of property by 6.4% and narrow the bid-ask spread by 2%, ceteris paribus. These findings suggest that emerging property technologies such as VR can enhance the purchase decision-making process and reshape the role of the real estate agent.

Download or read book How Virtual Reality Is Changing Real Estate Marketing 2nd Edition written by Terry Taylor and published by . This book was released on 2019-08-19 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why is everyone saying Virtual Reality is disrupting marketing? Over 92% of all properties for sale or rental are being researched online before an agent is contacted. Prospects have been wading through thousands of identical online images and reading through spec sheets ad nauseam, and opportunities are being lost by those sticking with old methods. Savvy property marketers recognize that Virtual Reality is quickly becoming one of the most powerful methods of promotion and client attraction. This book is a primer on how the technology is disrupting property sales, rentals, hospitality and venue marketing in multiple niches. If you are looking to learn about the uses of VR and how you can use them to standout in property marketing, this book is perfect for you.

Download or read book The Reality of Virtuality written by Kirsten Cowan and published by Walter de Gruyter GmbH & Co KG. This book was released on 2023-04-27 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual Reality (VR) technology has become more sophisticated and widespread. Consumers embrace it for gaming and entertainment. New industries are using it to showcase their products and services, with VR experiences becoming more immersive and realistic than ever. Where does VR fit into your marketing strategy? How can your brand use it to leave a lasting impression on users? And how can your brand utilize VR to interact with your target market to improve consumer engagement and loyalty? The Reality of Virtuality is both practitioner-oriented and evidence-based, showing marketing managers in the B2C and B2B sectors how to design a compelling VR marketing strategy and leverage it for their brand. It discusses how to select the appropriate VR type dependent on resources, technology, and audience. It shows how to align the VR experience with marketing objectives and how to create a purpose-driven VR experience to ensure it is engaging and meaningful. Lastly, it shows how to incorporate VR into the consumer journey, ways to reach consumers before the VR experience, and the long-lasting effects after it. The authors use examples, references, and industry expert opinions throughout, giving marketers a solid foundation for their VR endeavours.

Download or read book AR VR for Real Estate written by Rakesh Kumar and published by Independently Published. This book was released on 2024-06-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The real estate industry has witnessed significant transformation over the past few decades, with technological advancements driving much of this change. In an era where digital interactions and immersive experiences are becoming the norm, Augmented Reality (AR) and Virtual Reality (VR) have emerged as powerful tools that are redefining how properties are marketed, sold, and experienced. AR and VR technologies offer unique opportunities to create more engaging, interactive, and efficient processes for both real estate professionals and clients. These technologies bridge the gap between imagination and reality, allowing potential buyers to experience properties in ways that were previously unimaginable. From virtual property tours to interactive floor plans and customizable interior designs, AR and VR are revolutionizing the real estate landscape. This book, "AR & VR for Real Estate," aims to explore the profound impact of these technologies on the real estate sector. It provides a comprehensive guide for real estate professionals looking to leverage AR and VR to enhance their business operations and client interactions. We will delve into the underlying technologies, explore practical applications, and examine case studies of successful implementations. Additionally, we will discuss the benefits and challenges associated with adopting AR and VR, and look ahead to future trends and innovations in this exciting field. Whether you are a real estate agent, developer, investor, or simply interested in the intersection of technology and real estate, this book will equip you with the knowledge and insights needed to navigate and thrive in this rapidly evolving industry. Join us as we embark on a journey to uncover how AR and VR are shaping the future of real estate, creating new possibilities and redefining the way we buy, sell, and experience properties.

Download or read book The Implementation Strategy of Virtual Augmented Reality for the Real Estate Industry written by Kaini Huang and published by . This book was released on 2019 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Virtual reality and augmented reality (VR/AR) are computer-generated immersive environments that can interact with users. VR/AR have been under development for 180 years, but they have yet to be adopted by the mass-market. During the whole development process, VR/AR's adoption rates have been much lower than other general-purpose technologies at the same point in time. After the popularization failure in the 1990s, VR/AR were brought back to the public by the success of Oculus, a VR startup that was acquired by Facebook in 2014. It was followed by the exploration of various applications of VR/AR to different industries. One industry that could use VR/AR is the real estate sector, due to the needs for inventing and forecasting the appearance and quality of complex projects. The real estate industry's contribution to U.S. Gross Domestic Product was approximately 15% in 2017. A tiny improvement in efficiency may result in a large growth in this industry; therefore, it is important to study the impact that VR/AR could bring to this sector as disruptive technologies. The current status of VR/AR applications show that despite the strengths and opportunities they could bring, there are still some barriers and challenges for real estate industry adoption. To document these difficulties and strategize solutions, qualitative analyses such as market research and case studies were executed in this thesis. The adoption of VR/AR is limited to date because of the high cost of equipment, inadequate hardware, the lack of attractive content and platforms, and the absence of education. It is also limited by the specific real estate industry challenges, including unknown adoption cost, unpredictable risk, inadequate support from software suppliers, vague regulations, conservative company executives, and VR/AR's disruptive impact on organizational structures. Therefore, solutions from market, policy, and academic aspects are needed to accelerate this adoption process.

Download or read book The Virtual World and Marketing written by Enes Emre Başar and published by Cambridge Scholars Publishing. This book was released on 2018-07-27 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of essays is dedicated to reviewing, exploring, and reporting state-of-the-art virtual world and marketing issues in the broadest sense. It provides a readable, non-technical publication which offers a comprehensive presentation of marketing issues, trends, data, and likely developments in the virtual world. Readers will learn about analysis of the virtual ego, services, the concept of ethics, and virtual experiential marketing, among other pressing topics.

Download or read book Virtual Reality Marketing written by Henry Stuart and published by Kogan Page Publishers. This book was released on 2018-10-03 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: If a picture is worth a thousand words, then virtual reality (VR) is priceless. This book offers everything you need to know about the opportunities of VR for brands to better connect with consumers. VR is booming - by 2025, the industry is expected to become bigger than TV. Virtual Reality Marketing is a comprehensive exploration of all things VR, providing readers with everything they need to know about the current VR landscape, and the unprecedented opportunity it offers brands to create unique emotional connections with consumers. A truly practical guide, Virtual Reality Marketing covers all aspects of the industry, including interactive and passive VR, 360 video, social VR marketing, and the role that influencers and bloggers are set to play in its development. It also looks to the future - exploring how VR is evolving and the changes it will undergo in the future. Packed with fascinating case studies, tips and strategies, and written by a recognized industry expert who has facilitated VR coverage for major international brands including Facebook, Audi, Google and Mercedes F1, this book is the leading resource for any reader looking to incorporate VR in their own marketing campaigns.

Download or read book Virtual Reality in Housing and Community Planning written by John Thurston and published by . This book was released on 1996 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This document is intended for professionals involved in the provision of built environments or with the issues surrounding them. The report provides a summary of the field of virtual reality (VR) as it relates to housing and community planning. The range of VR applications detailed in the report suggest a close fit between the capabilities of VR and the requirements of housing and community planning professionals.

Download or read book The Impact of Digital Marketing Decisions on Market Outcomes in Residential Real Estate written by Denise Hunter Gravatt and published by . This book was released on 2018 with total page 129 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous empirical studies using MLS data have considered the effects of seller marketing choices of real estate platforms and types of agents (i.e. full-service, flat-fee, etc.) as well as the impacts of a variety of agent marketing efforts on the market outcomes of sales price, time on the market, and the probability of sale.

Download or read book Narrative Message and Virtual Reality the Impact of Telepresence and Transportation on Consumer Learning in the Real Estate Industry written by Chen Chen and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Understanding Virtual Reality in Marketing written by Stuart Barnes and published by . This book was released on 2017 with total page 50 pages. Available in PDF, EPUB and Kindle. Book excerpt: A new wave of virtual reality (VR) development promises to make the technology mainstream, and with it to provide an exciting new platform for consumer marketing. The impacts of VR on marketing are currently not well understood. This paper provides a framework for understanding the impact of virtual reality on consumers, integrating individual, technology and social levels, and focusing upon the central role of presence, consumer VR experiences and socialness in driving changes in consumer engagement. The paper illustrates the value of VR in marketing through a number of current examples of the use of virtual reality in marketing functions, and examines the nature of the experiences offered. It further provides a framework for positioning the level of VR consumer engagement based on location and interactivity. The paper rounds off with a discussion of the future of VR and a number of problems that need to be solved.

Download or read book The Impact of Virtual Reality on Political Marketing written by Karina Ochis and published by . This book was released on 2019-03-19 with total page 80 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book How Virtual Reality Is Changing the Real Estate Market written by Terry Taylor and published by . This book was released on 2017-07-09 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 80% of all domestic buyers researching homes online, clients are wading through thousands of identical online images and reading through spec sheets ad nauseam, realtors recognize that Virtual Reality is quickly becoming one of the most powerful methods of promotion and client attraction.

Download or read book Three Essays in Residential Real Estate Marketing and Positioning of Properties Within the Multiple Listing Service written by Anjelita Cadena and published by . This book was released on 2013 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: Licensed Real Estate Brokers are experts and have a fiduciary responsibility to their clients to market the properties so as to arrive at a sale that meets the price and time on market combination that best meets their client's needs. I study three types of marketing decisions and their effects on the sales prices and time on market. First, I examine the effects of active techniques, photographs, virtual tours, open-house events, and realtor tours. This study extends this line of research by considering price and time on market effects in relation to four specific marketing strategies used, to varying degrees, by brokers representing house sellers: Public Open Houses, Broker Open Houses, MLS Virtual Tours, and MLS Photographs. The results indicate positive relationships between these strategies and house prices and mixed relationships between these strategies and time on the market. Second, I examine the effects of marketing a property as a foreclosure. This study advances the knowledge of the foreclosure discounts associated with the sale of single family residence foreclosures in four areas: Model Specification, Method of Identification, Market Stability, and Ownership Channel. We find that a robust model allocates the impact of foreclosure status more appropriately and explains 86.9% of the dependent variable, log of the Sales Price. When looking at different levels of identification, starting with not identifying a property as a foreclosure, the foreclosure discount varies from 5% for identifying only in the remarks to 14.4% for identifying it in both the ownership and the remarks or not identifying it at all. When we segment the data for market stability patterns, we find that the foreclosure discount is greater during times of instability. Finally, when we segment the data for ownership, we find that the discount is greatest when the owner is identified as HUD and not disclosing the property as a foreclosure did not inoculate it from the discount, 13.9%. Lastly, I examine the effects of marketing a property as energy efficient. This study assesses the market value of Green Features of homes sold through the Multiple Listing Service in Bexar County (San Antonio), Texas. Further classified into Green Certification, Water Conservation Features, and Energy Conservation Features by SABOR in its MLS data, we find that all three indicators have a statistically significant impact on the sales price when assessed in a hedonic pricing model. When the factors that make up these indicators are disaggregated there is variability in which features provide value. When the factors are correctly aligned into Energy Conservation, Water Conservation, and Temperature Impact, we find that Energy and Water Conservation are still statistically significant but at a lesser impact. Temperature Impact is more important to Bexar County residents.

Download or read book Proceedings of VIAC 2023 written by Group of Authors and published by Czech Institute of Academic Education. This book was released on 2023-02-16 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: International Academic Conferences: -Management, Economics and Marketing -Teaching, Learning and E-learning -Transport, Logistics, Tourism and Sport Science -Engineering, Robotics, IT and Nanotechnology

Download or read book From Micro to Macro Dealing with Uncertainties in the Global Marketplace written by Felipe Pantoja and published by Springer Nature. This book was released on 2022-04-04 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science

Download or read book Integrating RegTech Solutions for Industry 4 0 written by Gupta, Swati and published by IGI Global. This book was released on 2024-07-22 with total page 335 pages. Available in PDF, EPUB and Kindle. Book excerpt: Regulatory compliance and risk management pose significant challenges in today's rapidly evolving financial landscape. Integrating Industry 4.0 technologies such as automation, AI, and machine learning has added complexity to these challenges. Financial institutions need help to keep pace with regulatory changes and technological advancements, leading to inefficiencies and increased compliance costs. Integrating RegTech Solutions for Industry 4.0 provides a comprehensive solution to this problem by offering insights into how regtech can help financial institutions navigate these challenges effectively. Through a series of case studies, this book demonstrates how leading financial institutions have successfully implemented regtech solutions to streamline compliance processes and manage risks efficiently. By showcasing real-world applications, the book offers practical strategies and best practices for integrating regtech into financial operations. Furthermore, the book explores the regulatory implications of Industry 4.0 technologies, such as IoT and blockchain, providing readers with a holistic view of the regulatory landscape.