Download or read book The Effect of Package Color on Product Attribute written by Christie Gustafson and published by . This book was released on 2007 with total page 67 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The influence of packaging colour on expected and perceived product attributes of low involvement products Colour as a silent salesman written by Jessica Novi and published by GRIN Verlag. This book was released on 2022-04-25 with total page 54 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, Vienna University of Economics and Business (Marketing and Consumer Research), language: English, abstract: Colour is everywhere. But how much influence does it have on consumers when evaluating product attributes of everyday low-involvement products? To add to the already large number of insights achieved through research a randomized mixed factorial experiment was conducted looking at the products milk and shower gel (within-subject factor) in two different packaging colours each which were manipulated between subjects (milk: dark blue vs. light blue; shower gel: orange vs. green). Marketing is like a never-ending competition of trying to somehow stand out from an enormous number of products. Hardly ever is this more obvious than when looking at a supermarket or drugstore shelf where products are placed one after another. And the big question here is why customers decide to buy exactly one brand when there are nearly uncountable others that do not show a clear point of differentiation that would make that choice comprehensible? Therefore, understanding one’s customers can be a big competitive advantage, but this is easier said than done.

Download or read book The Effect of Color in Produce Packaging on Consumers Attentive Behaviors and Perceived Freshness written by Wontae Seo and published by . This book was released on 2010 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Packaging Design as Communicator of Product Attributes written by Iris van Ooijen and published by . This book was released on 2016 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This dissertation will focus on two types of attribute inferences that result from packaging design cues. First, the effects of product packaging design on quality related inferences are investigated. Second, the effects of product packaging design on healthiness related inferences are examined (See Figure 1.4 for a dissertation overview). Whereas effects of marketing communications on product quality related inferences have been studied extensively, very little research has addressed the question how subtle packaging design cues influence product quality perception. Possibly, packaging design cues affect general product quality perception and related attributes, such as price expectations and willingness to pay. Effects of packaging design on quality related attributes are addressed in Chapters 2 and 4. Also, as over 60 per cent of adults in Western countries are considered as being overweight (WHO, 2015), demand for healthier food has increased. Communication of healthiness related product attributes has typically been studied in the context of nutrition information, labels and product claims. Until now, no studies have addressed the role of product packaging in the communication of food healthiness to consumers. Packaging design could be a helpful aid in communicating product healthiness, which would facilitate healthier consumption. These effects will be addressed in Chapters 3 and 4."--Author's abstract.

Download or read book Quality Attributes and their Measurement in Meat Poultry and Fish Products written by A. M. Pearson and published by Springer. This book was released on 2013-11-09 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: The theme for this volume was chosen because no previous book has discussed the quality attributes of meat, poultry and fish and the methods that can be utilized for their measurement. The topics are not only timely but of great importance. Chapter I provides an introduction to the topic and presents a brief overview of the subject to be discussed. The next two chapters review information on the importance of color and some color problems in muscle foods, and explains the basis of color vision and perception of color before describing the methods that may be used for its measure ment. The following chapter discusses water binding and juiciness and their importance, while Chapter 5 provides the first intensive modern review on measurement of juiciness that has been published (to the knowledge of the author and editors). Chapter 6 reviews the physiology and psychology of flavor and aroma, which serves as a background for further discussion on the flavor and aroma of foods. The next chapter discusses the chemistry of flavor and aroma in muscle foods, while measurement of flavor and aroma are covered in Chapter 8. Chapter 9 reviews the species-specific meat flavors and aromas. Chapter 10 reviews some flavor and aroma problems in muscle foods and their measurement.

Download or read book The Influence of Packaging Color on Consumer Purchase Intent written by Vickie Lynn VanHurley and published by . This book was released on 2007 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Influence of Color on Consumer Judgments of Key Product Attributes written by Samam Zehra and published by . This book was released on 2021 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dissertation consists of three essays exploring the influence of color on consumer judgments of key product attributes. Essay 1 extends the understanding of the perceived size and weight estimations of consumer products as influenced by the interaction of color saturation level of a chromatic color design element/label (foreground) and an achromatic background color (gray or black; product body color). Essay 2 explores the effect of a child model’s clothing color and color saturation level, on consumers’ perceptions and evaluations of the child model, and on resulting propensity to donate to charity appeals using the child model. Lastly, Essay 3 studies the effect of perception of time scarcity of consumers on their perceptions and evaluations of hedonic and utilitarian products and resulting purchase intentions and willingness to pay.

Download or read book Multisensory Human Food Interaction written by Carlos Velasco and published by Frontiers Media SA. This book was released on 2018-07-26 with total page 101 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our food experiences can be significantly influenced by both intrinsic and extrinsic multisensory information. Therefore, it is crucial to understand and apply the principles that govern the systematic connections that exist between the senses in the context of Human-Food Interaction (HFI). In our Research Topic, namely Multisensory Human-Food Interaction (MHFI), several studies that consider such connections in the context of HFI are presented. We also have contributions that focus on multisensory technologies that can be used to share and reproduce specific HFIs. This eBook, which resulted from the Research Topic, presents some of the most recent developments in the field of MHFI. In particular, it consists of two main sections and corresponding articles. The eBook begins with the Editorial, which provides an overview of MHFI. Then, it includes six articles that relate to principles in MHFI and three on technologies in MHFI. We hope that the different contributions featured here will support future developments in MHFI research.

Download or read book The Effect of Packaging Attributes on Consumer Perception of Cherry Juice written by Audrey Michael Whaling and published by . This book was released on 2007 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Little Book of Big Packaging Ideas written by Catharine Fishel and published by Rockport Publishers. This book was released on 2007-03-01 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume "packed" with insight and ideas The packaging industry is more competitive every day so creating a new package that is innovative, adds value, and makes a connection with the consumer is a challenge often met with limited success. Dynamic and unusual package designs can really make a statement in overcrowded markets. What makes a package successful? How do designers find the inspiration and execute the designs that really work? This compendium of package design answers all that and more. The content covers inspiration, process, design research, working with clients, planning, and execution of some of the most effective packages on the market today. Insight from top packaging designers worldwide is provided on pages that are packed with images of great designs. Unlike most packaging books, this volume is stuffed with content in a compact, portable, and easy-to-use format

Download or read book Food Processing Technologies written by Amit K. Jaiswal and published by CRC Press. This book was released on 2016-08-05 with total page 760 pages. Available in PDF, EPUB and Kindle. Book excerpt: The processing of food generally implies the transformation of the perishable raw food to value-added products. It imparts benefits, such as the destruction of surface microflora, and inactivation of deleterious enzymes, such as peroxidase, leading to a greater shelf life of the food. It also enhances color and texture while maintaining quality of products and makes them edible. However, it also has an inevitable impact on nutritional quality attributes, such as increase or decrease in certain vitamins and bioactive metabolites among others. Food Processing Technologies: Impact on Product Attributes covers a range of food processing technologies and their effect on various food product attributes, such as bioactive compounds, safety, and sensory and nutritional aspects of the food upon processing. There are eight major parts in the book. Part I covers the conventional processing technologies. Parts II, III, IV, and V deal with various novel processing technologies, including impingement processing technologies, electro-magnetic processing technologies, physico-mechanical processing technologies, and electro-technologies. Part VI introduces chemical processing technologies. Part VII comprise irradiation processing technology, and the final part is focused on biological processing technology, detailing the application of enzymes in food processing. Numerous studies were carried out to find the impact of these processing technologies on various aspects of food and associated health promotion properties. Both positive and negative results were obtained based on nature of foods, processing type, and duration of processing, and this book covers these results in depth.

Download or read book Psychological Processes and Advertising Effects written by Linda F. Alwitt and published by Routledge. This book was released on 2022-02-16 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the 1980s our understanding of how advertising affects consumer behavior was undergoing a dramatic transformation. Recent theoretical and methodological advances in cognitive psychology, social cognition, and artificial intelligence were largely responsible for this transformation. These advances provided a better understanding of the information acquisition process and how information is stored in memory. Consequently, we have been able to incorporate memory, the processing of visual information and affect into our models of advertising effects. However, there were still many unanswered questions. Among these are: (1) Exactly what is the relationship between the different mediators of persuasion? (2) How is memory for advertising related to persuasion? (3) What are the theoretical underpinnings of attitude toward the advertisement? (4) What determines the effect of persuasion over time? (5) What factors affect attention to advertising? (6) What psychological processes occur during the watching of a television commercial? and (7) What factors affect individual differences in the processing of advertising messages? Originally published in 1985, the chapters in this volume provide insights into these questions. They are organized in terms of four psychological processes which contribute to our understanding of how advertising works. These are affective reactions to advertisements, persuasion, psychological processes during television viewing, and involvement.

Download or read book Human Interface and the Management of Information written by Hirohiko Mori and published by Springer Nature. This book was released on 2023-07-08 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: This two-volume set LNCS 14015 - 14016 constitutes the thoroughly refereed proceedings of the thematic area Human Interface and the Management of Information, HIMI 2023, which was held as part of HCI International 2023 which took place in Copenhagen, Denmark, during July 23-28, 2023. A total of 1578 papers and 396 posters have been accepted for publication in the HCII 2023 proceedings from a total of 7472 submissions. The papers included in the HCII-HIMI volume set were organized in topical sections as follows: Part I: Information design and user experience; data visualization and big data; multimodal interaction; interacting with AI and intelligent systems; Part II: Service design; knowledge in eLearning and eEducation; supporting work and collaboration.

Download or read book Persuasive Imagery written by Linda M. Scott and published by Taylor & Francis. This book was released on 2003-04-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

Download or read book Medical Device Packaging Handbook Revised and Expanded written by Max Sherman and published by CRC Press. This book was released on 1998-08-25 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume details current developments in industry practices and standards relating to medical device packaging. This edition offers entirely new as well as revised chapters on packaging materials, package validation and methods and integrity testing, bar-coding technology, environmentally sound packaging and disposal procedures, storage autoclave sytems, international standards, customer needs, regulatory aspects, and more.

Download or read book Ethics in Information Technology written by G. K. Awari and published by CRC Press. This book was released on 2022-05-16 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: This reference text introduces concepts of computer and Internet crime, ethics in information technology, and privacy techniques. It comprehensively covers important topics including ethical consideration in decision making, security attacks, identification of theft, strategies for consumer profiling, types of intellectual property rights, issues related to intellectual property, process and product quality, software quality assurance techniques, elements of an ethical organization, telemedicine, and electronic health records. This book will serve as a useful text for senior undergraduate and graduate students in interdisciplinary areas including computer science, information technology, electronics and communications engineering, and electrical engineering.

Download or read book Applied Conjoint Analysis written by Vithala R. Rao and published by Springer Science & Business Media. This book was released on 2014-02-20 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: Conjoint analysis is probably the most significant development in marketing research in the past few decades. It can be described as a set of techniques ideally suited to studying customers’ decision-making processes and determining tradeoffs. Though this book is oriented towards methods and applications of conjoint analysis in marketing, conjoint methods are also applicable for other business and social sciences. After an introduction to the basic ideas of conjoint analysis the book describes the steps involved in designing a ratings-based conjoint study, it covers various methods for estimating partworth functions from preference ratings data, and dedicates a chapter on methods of design and analysis of conjoint-based choice experiments, where choice is measured directly. Chapter 5 describes several methods for handling a large number of attributes. Chapters 6 through 8 discuss the use of conjoint analysis for specific applications like product and service design or product line decisions, product positioning and market segmentation decisions, and pricing decisions. Chapter 9 collates miscellaneous applications of marketing mix including marketing resource allocation or store location decisions. Finally, Chapter 10 reviews more recent developments in experimental design and data analysis and presents an assessment of future developments.