Download or read book Raising a Son written by Don Elium and published by Celestial Arts. This book was released on 2012-01-04 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boys pose special challenges for today’s stressed parents. In Raising A Son, the Eliums embrace the challenges--and the joys--of raising boys with compassion, commitment, experience, patience, and humor. This fully updated and expanded edition follows the psychological development of boys from infancy to young adulthood. Look for new sections on: • media and violence • the “boy code” • age-appropriate morality • the out-of-control son • triggers for aggression • when and how to get help • coping with guilt • the highly sensitive son • triggers for withdrawal • why he gets overwhelmed • hypersensitivity and ADD • the right role models
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Download or read book Strategic Sport Communication written by W. Timothy Coombs and published by Routledge. This book was released on 2021-09-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.
Download or read book Introduction to Sport Marketing written by Aaron Smith and published by Routledge. This book was released on 2012-06-14 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry. Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to: apply marketing theory to the unique sports industry environment conduct an internal and external analysis of a sport organization in order to identify market opportunities apply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectives use a marketing framework to develop a strategic sport marketing direction use a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variables utilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics. Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list.
Download or read book Broadcasting Baseball written by Eldon L. Ham and published by McFarland. This book was released on 2011-07-29 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a long-standing relationship between broadcasting and sports, and nowhere is this more evident than in the marriage of baseball and radio: a slow sport perfectly suited to the word-painting of broadcasters. This work covers the development of the baseball broadcasting industry from the first telegraph reports of games in progress, the influence of early pioneers at Pittsburgh's KDKA and Chicago's WGN, including the first World Series broadcast, the launch of the Telstar Satellite, the Carlton Fisk homerun in the 1975 World Series, which changed how baseball is broadcast, through the latest computer graphics, HD television, and the Internet.
Download or read book Sport Marketing written by Bernard J. Mullin and published by Human Kinetics. This book was released on 2018-10-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Download or read book Beyond the Box Score written by Richard B. Horrow and published by Wordclay. This book was released on 2010 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond the Box Score" provides a comprehensive, behind-the-scenes look at how the ever-growing professional sports industry really works.
Download or read book Sport Marketing 4th Edition written by Mullin, Bernard J. and published by Human Kinetics. This book was released on 2014-05-02 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.
Download or read book Billboard written by and published by . This book was released on 1948-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Download or read book Intellivision written by Tom Boellstorff and published by MIT Press. This book was released on 2024-11-05 with total page 429 pages. Available in PDF, EPUB and Kindle. Book excerpt: The engaging story of Intellivision, an overlooked videogame system from the late 1970s and early 1980s whose fate was shaped by Mattel, Atari, and countless others who invented the gaming industry. Astrosmash, Snafu, Star Strike, Utopia—do these names sound familiar to you? No? Maybe? They were all videogames created for the Intellivision videogame system, sold by Mattel Electronics between 1979 and 1984. This system was Atari’s main rival during a key period when videogames were moving from the arcades into the home. In Intellivision, Tom Boellstorff and Braxton Soderman tell the fascinating inside story of this overlooked gaming system. Along the way, they also analyze Intellivision’s chips and code, games, marketing and business strategies, organizational and social history, and the cultural and economic context of the early US games industry from the mid-1970s to the great videogame industry crash of 1983. While many remember Atari, Intellivision has largely been forgotten. As such, Intellivision fills a crucial gap in videogame scholarship, telling the story of a console that sold millions and competed aggressively against Atari. Drawing on a wealth of data from both institutional and personal archives and over 150 interviews with programmers, engineers, executives, marketers, and designers, Boellstorff and Soderman examine the relationship between videogames and toys—an under-analyzed aspect of videogame history—and discuss the impact of home computing on the rise of videogames, the gendered implications of play and videogame design at Mattel, and the blurring of work and play in the early games industry.
Download or read book Marketing written by William G. Zikmund and published by Cengage Learning. This book was released on 1996 with total page 840 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduces students to marketing through a managerial/strategic focus while addressing current AACSB guidelines regarding issues such as multiculturalism, ethics, quality, the environment and internationalism. Organization presents global marketing, basic marketing strategy and ethical/societal issues early, focusing on how these factors impact a firm's attempts to gain a competitive advantage. These topics are then integrated throughout the text. New chapters have been added on the micro and macroenvironment and on sales promotion and public relations. The text covers all hot marketing topics such as the internet, database marketing, mass customization, and more. Focus on Relationship Marketing boxes have been added to each chapter. A state-of-the-art supplement package provides extensive teaching support and real-world examples.
Download or read book Way Out There In the Blue written by Frances FitzGerald and published by Simon and Schuster. This book was released on 2001-02-21 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: Way Out There in the Blue is a major work of history by the Pulitzer Prizewinning author of Fire in the Lake. Using the Star Wars missile defense program as a magnifying glass on his presidency, Frances FitzGerald gives us a wholly original portrait of Ronald Reagan, the most puzzling president of the last half of the twentieth century. Reagan's presidency and the man himself have always been difficult to fathom. His influence was enormous, and the few powerful ideas he espoused remain with us still -- yet he seemed nothing more than a charming, simple-minded, inattentive actor. FitzGerald shows us a Reagan far more complex than the man we thought we knew. A master of the American language and of self-presentation, the greatest storyteller ever to occupy the Oval Office, Reagan created a compelling public persona that bore little relationship to himself. The real Ronald Reagan -- the Reagan who emerges from FitzGerald's book -- was a gifted politician with a deep understanding of the American national psyche and at the same time an executive almost totally disengaged from the policies of his administration and from the people who surrounded him. The idea that America should have an impregnable shield against nuclear weapons was Reagan's invention. His famous Star Wars speech, in which he promised us such a shield and called upon scientists to produce it, gave rise to the Strategic Defense Initiative. Reagan used his sure understanding of American mythology, history and politics to persuade the country that a perfect defense against Soviet nuclear weapons would be possible, even though the technology did not exist and was not remotely feasible. His idea turned into a multibillion-dollar research program. SDI played a central role in U.S.-Soviet relations at a crucial juncture in the Cold War, and in a different form it survives to this day. Drawing on prodigious research, including interviews with the participants, FitzGerald offers new insights into American foreign policy in the Reagan era. She gives us revealing portraits of major players in Reagan's administration, including George Shultz, Caspar Weinberger, Donald Regan and Paul Nitze, and she provides a radically new view of what happened at the Reagan-Gorbachev summits in Geneva, Reykjavik, Washington and Moscow. FitzGerald describes the fierce battles among Reagan's advisers and the frightening increase of Cold War tensions during Reagan's first term. She shows how the president who presided over the greatest peacetime military buildup came to espouse the elimination of nuclear weapons, and how the man who insisted that the Soviet Union was an "evil empire" came to embrace the Soviet leader, Mikhail Gorbachev, and to proclaim an end to the Cold War long before most in Washington understood that it had ended. Way Out There in the Blue is a ground-breaking history of the American side of the end of the Cold War. Both appalling and funny, it is a black comedy in which Reagan, playing the role he wrote for himself, is the hero.
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
Download or read book The Billboard written by and published by . This book was released on 1948 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Building the Brewers written by Chris Zantow and published by McFarland. This book was released on 2019-11-14 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: When the Milwaukee Braves moved to Atlanta after the 1965 season, many impassioned fans grew indifferent to baseball. Others--namely car dealer Bud Selig--decided to fight for the beloved sport. Selig formed an ownership group with the goal of winning a new franchise. They faced formidable opposition--American League President Joe Cronin, lawyer turned baseball commissioner Bowie Kuhn, and other AL team owners would not entertain the notion of another team for the city. This first ever history of baseball's return to Milwaukee covers the owners, teams and ballparks behind the rise and fall of their Braves, the five-year struggle to acquire a new team, the relocation of a major league club a week prior to the 1970 season and how the Brewers created an identity and built a fan base and a contending team.
Download or read book Focus on the Good Stuff written by Mike Robbins and published by Wiley + ORM. This book was released on 2010-12-07 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author and professional coach teaches readers to find greater happiness through gratitude in this book of personal stories and practical advice. Before he became a successful author and professional coach, Mike Robbins was a professional baseball player. But at twenty-three years old, he suffered an injury that ended his promising career as a pitcher. Instead of quitting, Mike took stock of the good things in his life and began a new path. In Focus on the Good Stuff, Mike offers a step-by-step program with exercises for overcoming negative influence and obstacles, creating a truly grateful approach to life, and establishing an environment that can support success and peace of mind. Filled with passion, authenticity, and humor, this guide will teach you to move beyond the cycle of negativity and discover the happiness you deserve.
Download or read book Doug Pratt s DVD written by Douglas Pratt and published by UNET 2 Corporation. This book was released on 2004 with total page 676 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to DVD by the world's leadding authority on the medium.
