Download or read book The Effect of Jumbotron Advertising on the Experience of Attending Major League Baseball Games written by Trevor Kraus and published by . This book was released on 2014 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League Baseball stadiums. Two methods were employed in the pursuit of this study: ethnographic interviews and particpant-observer observation. For the most part, the two methods revealed similar data. Although the breadth of the study was not large enough to make sweeping conclusions, the data indicate that jumbotron advertising, outside of a few features that appear, does not have a dramatic effect on the experience of attending games. For example, it does not increase attendance at Major League Baseball games. However, when certain, less frequent advertisements features are displayed, they have the effect of making fans more educated about the game through replays and statistics and more apt to cheer. Additionally, the researcher observed that jumbotron advertisements appear almost exclusively between innings, when play is not taking place.
Download or read book The Effect of Game day Promotions on Increasing Game Attendance and Fan Engagement for Major League Baseball Teams written by Andrea Weed and published by . This book was released on 2015 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study applies contingency theory to analyze how effective promotions are at increasing attendance and facilitating fan engagement. Contingency theory framework assumes there is neither a best way to organize nor is any strategy equally effective (Galbraith, 1973; Shank & Lyberger, 2014). This is consistent with the results from this study, as there were significant findings but no clear or definitive answers. This study utilized an online survey of MLB consumers ages 18 or older that attended a game during 2014 or 2015, within 150 miles of an MLB ballpark, and without season tickets (N = 382). Scale psychometrics for identity antecedents and motivations was used to analyze areas of fan engagement. Multiple linear regression equations were completed, indicating that the effect of external contingencies on willingness to attend games varies within levels of fan engagement, and appeal of game-day promotions varies within levels of fan engagement. A comparison of means also found that effect of promotions on willingness to attend games does not vary within promotional categories. The findings support contingency theory and provide important implications for next-step strategies for scholarship and industry.
Download or read book The Relationship Between Promotions and Attendance at Major League Baseball Games written by Michael J. Lucas and published by . This book was released on 2004 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How Long a Honeymoon written by Christopher Marshall Clapp and published by . This book was released on 2003 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Take Me Out to the Ball Game written by Lieberman Research Inc and published by . This book was released on 1973 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The purpose of the first phase research was: (1) to provide preliminary insights and hypotheses concerning the factors which encourage or discourage attendance at major league baseball games, (2) to develop a basic understanding of the place enjoyed by baseball in the fan's sports framework, and (3) to make sure that phase two coveers the concerns of the major league clubs."--leaf 1.
Download or read book Raising a Son written by Don Elium and published by Celestial Arts. This book was released on 2012-01-04 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: Boys pose special challenges for today’s stressed parents. In Raising A Son, the Eliums embrace the challenges--and the joys--of raising boys with compassion, commitment, experience, patience, and humor. This fully updated and expanded edition follows the psychological development of boys from infancy to young adulthood. Look for new sections on: • media and violence • the “boy code” • age-appropriate morality • the out-of-control son • triggers for aggression • when and how to get help • coping with guilt • the highly sensitive son • triggers for withdrawal • why he gets overwhelmed • hypersensitivity and ADD • the right role models
Download or read book Sports Marketing written by Matthew D. Shank and published by Routledge. This book was released on 2014-10-03 with total page 702 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.
Download or read book What is the Effect of Major League Baseball Broadcasts on Attendance in Minor League Cities written by Gordon McLendon and published by . This book was released on 1950 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Anticipating the Honeymoon written by Stefan Szymanski and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper estimates the impact of new stadiums on attendance and revenues of Major League Baseball teams between 1970 and 2019. Recent studies have shown that conventional two-way fixed effects (TWFE) models may produce biased estimates, proposing an “imputation” method instead. This paper uses the imputation method to generate a counterfactual estimate, based on untreated observations, so that the average treatment effect on the treated (ATT) equals the difference between actual and counterfactual estimates. Additionally, almost ideal unconditional estimates of the ATT are calculated, using a subset of the control group consisting of games played in the same season against treated teams. These approaches reveal that there were significant anticipation effects associated with new stadiums, up to three seasons before opening. They suggest that previous estimates may significantly understate the revenue gains from new stadiums.
Download or read book Strategic Sport Communication written by W. Timothy Coombs and published by Routledge. This book was released on 2021-09-15 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process—an integration of marketing communication, public relations, and advertising—can be applied to sports communication for individual athletes, teams, and leagues. The book is founded on the premise that the strategic communication process in sport communication is grounded in understanding the fans and sources of revenue. Looking at sports globally, it offers readers the traditional multi-step, linear approach to strategic communication message development along with the transmedia narrative transportation method, a non-linear approach that centers on narratives to engage target audiences and urge them to contribute their own material to messaging. With case studies and practical examples, it also highlights additional issues such as race and gender, social media, ethics, and athlete health. It is an ideal text for undergraduate and graduate courses in public relations or strategic communication and sport communication. An online instructor’s manual accompanies the text, including lecture slides; a sample strategic sports communication plan; a test bank; links to key web sites that discuss sports and sports communication concerns; links to case studies with class discussion prompts; sample assignments; a sample course syllabus; and suggestions for further reading. Please visit www.routledge.com/9780367898724.
Download or read book Introduction to Sport Marketing written by Aaron Smith and published by Routledge. This book was released on 2012-06-14 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Introduction to Sports Marketing is the first book to take the beginner through the sometimes baffling world of sports marketing. Written in a very accessible manner specifically for anyone at the start of their careers, this book explains the basic principles and practices of strategic marketing in the sports industry. Unlike current books available on the market, this is aimed at the beginner and equips them with the skills to: apply marketing theory to the unique sports industry environment conduct an internal and external analysis of a sport organization in order to identify market opportunities apply basic skills in the identification of marketing opportunities, and the formulation of these opportunities into marketing objectives use a marketing framework to develop a strategic sport marketing direction use a marketing framework to develop a sport marketing strategy that addresses segmentation, targeting, differentiation and marketing mix variables utilize control and quality tools to monitor progress and introduce changes to the marketing strategy and tactics. Packed with cases, questions, exercises, illustrations and with supporting online materials, Introduction to Sports Marketing should be the first stop on any sports manager and marketers' reading list.
Download or read book Broadcasting Baseball written by Eldon L. Ham and published by McFarland. This book was released on 2011-07-29 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a long-standing relationship between broadcasting and sports, and nowhere is this more evident than in the marriage of baseball and radio: a slow sport perfectly suited to the word-painting of broadcasters. This work covers the development of the baseball broadcasting industry from the first telegraph reports of games in progress, the influence of early pioneers at Pittsburgh's KDKA and Chicago's WGN, including the first World Series broadcast, the launch of the Telstar Satellite, the Carlton Fisk homerun in the 1975 World Series, which changed how baseball is broadcast, through the latest computer graphics, HD television, and the Internet.
Download or read book Sport Marketing written by Bernard J. Mullin and published by Human Kinetics. This book was released on 2018-10-30 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry. Heavily updated with more contributions from industry professionals and emphasis on social media platforms that have revolutionized the field in recent years, this edition contains practical material that prepares students for careers in sport marketing. It also includes these updates: •A web study guide featuring exclusive video interviews with industry professionals and accompanying activities that tie core concepts and strategies from the book into applied situations •Instructor ancillaries enhanced by gradable chapter quizzes that can be used with learning management systems •An attractive and engaging full-color interior •Chapter objectives, opening scenarios, engaging sidebars, and photos throughout the text that guide students in grasping important concepts •Wrap-Up, Activities, and Your Marketing Plan sections at the end of each chapter that offer opportunities for self-assessment and review The highly respected authors have long been recognized for their ability to define this exciting field, combining academic study and current research with industry experience for an unmatched learning experience for students preparing to enter the working world. The content in this fourth edition of Sport Marketing has been reorganized to make it easier to use in the classroom. Chapters 1 through 3 provide an overview of the field of sport marketing as an area of study and profession. Chapters 4 and 5 teach students how to research and study the behaviors of sport consumers, including an overview of marketing segmentation. Chapters 6 through 13 provide extensive information on the nuts and bolts of the field, including the five Ps of sport marketing and special sections on branding, sales and service, engagement and activation, community relations, and social media. The final chapters explore legal issues, integration, and the future of sport marketing. Instructors may also take advantage of the student web study guide and complete package of ancillaries to enhance learning and presentation of core concepts. All materials, including the web study guide, instructor guide, test package, presentation package plus image bank, and LMS-compatible chapter quizzes, are available online. The world of sport marketing continues to evolve. Sport Marketing, Fourth Edition With Web Study Guide, offers students a complete view of the expansive field of sport, providing an understanding of the foundations of sport marketing and how to enhance the sport experience.
Download or read book Sport Marketing 4th Edition written by Mullin, Bernard J. and published by Human Kinetics. This book was released on 2014-05-02 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.
Download or read book Dream Jobs in Sports Finance and Administration written by Marty Gitlin and published by The Rosen Publishing Group, Inc. This book was released on 2014-07-15 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This career guide highlights the various academic and professional pathways that one can follow to arrive at a career in the sports industry.
Download or read book Beyond the Box Score written by Richard B. Horrow and published by Wordclay. This book was released on 2010 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Beyond the Box Score" provides a comprehensive, behind-the-scenes look at how the ever-growing professional sports industry really works.
Download or read book Popular Mechanics written by and published by . This book was released on 2000-01 with total page 140 pages. Available in PDF, EPUB and Kindle. Book excerpt: Popular Mechanics inspires, instructs and influences readers to help them master the modern world. Whether it’s practical DIY home-improvement tips, gadgets and digital technology, information on the newest cars or the latest breakthroughs in science -- PM is the ultimate guide to our high-tech lifestyle.
