Download or read book Services Marketing Issues in Emerging Economies written by Atanu Adhikari and published by Springer Nature. This book was released on 2021-02-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.
Download or read book A Typology of Service Firms in International Markets written by Paul Patterson and published by . This book was released on 1994 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Diversification Refocusing and Economic Performance written by Constantinos Markides and published by MIT Press. This book was released on 1995 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work examines the causes and consequences of the "refocusing" phenomenon, where companies have stopped diversifying and begun focusing once more on their core product lines. Coverage includes a discussion of the effects of refocusing on market value, profitability and organizational structure.
Download or read book Downscoping written by Robert E. Hoskisson and published by Oxford University Press. This book was released on 1994-09-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large, diversified firms face unique challenges as they compete worldwide, and corporate restructuring is one way multinationals strive for competitive advantage. Weighing the pros and cons of a variety of approaches to restructuring, Downscoping offers executives a clear, strategic path through the maze. The authors show that when a multinational conglomerate fails to compete effectively, too much diversification may be the culprit. Whether the result of weak corporate governance or poor corporate strategy, over-diversification can make managers, unfamiliar with some of the markets in which they compete, opt for safety over innovation. This risk-aversion and lack of long-range commitment to innovation lead inevitably to stagnation over the longer term. The answer is not downsizing--closing offices and laying off personnel--but downscoping: a strategic approach to restructuring. The options include incentive and compensation adjustments for executives, leveraged buy-outs and capital structure changes, focusing on core skills, diversifying internationally while focusing on businesses in which a firm has strong competencies, and buying and selling mature businesses where product development is not a great concern. Regardless of the approach, executives must exercise strategic leadership during and after restructuring, including providing strategic direction, exploiting core competencies, developing human capital, and sustaining the corporate culture. Based on systematic research rather than casual observation, Downscoping provides a strong description of restructuring alternatives and their resulting tradeoffs. Its specific guidelines for maintaining competitiveness will be essential reading for managers involved in corporate restructuring.
Download or read book The Multinational Enterprise and the Emergence of the Global Factory written by Peter J. Buckley and published by Springer. This book was released on 2014-11-04 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Multinational Enterprise and the Emergence of the Global Factory brings together research papers authored by Peter J. Buckley, focusing on three of the most important empirical and theoretical issues in the global economy: the rise of the 'global factory'; the growth of FDI from emerging economies; recent developments in the theory of IB.
Download or read book International Diversification and the Multinational Enterprise written by Alan M. Rugman and published by Lexington, Mass. ; Toronto : Heath. This book was released on 1979 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Multinational Enterprise RLE International Business written by John H. Dunning and published by Routledge. This book was released on 2012-11-26 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book focuses on the major environmental implications stemming from the growth of the multinational enterprise in a multiple currency world. A survey of the background to the multinational enterprise and concluding summaries ensure that this book is one of the most widely embracing volumes available on the subject.
Download or read book Experiences of Emerging Economy Firms written by Marin Marinov and published by Springer. This book was released on 2015-05-05 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Experiences of Emerging Economy Firms investigates the different elements of the experiences of emerging economy firms and sheds essential light on a large variety of aspects associated with their functioning in both home and host contexts.
Download or read book Corporate Growth and Diversification written by Charles Horace Berry and published by Princeton University Press. This book was released on 2015-03-08 with total page 198 pages. Available in PDF, EPUB and Kindle. Book excerpt: As an increasing number of large corporations branch out into many fields of industry, public concern over the lateral extension of their power is aroused. Arguing that entry by large firms into concentrated industries may instead stimulate competition, Charles H. Berry analyzes the effect that such diversification has on corporate growth and on the structure and functioning of industrial markets. To identify a relationship between the growth of large corporations and the pattern of their diversifying activities, Professor Berry examines 460 of the largest U.S. industrial corporations. In tracing the effects of their entry into some 200 manufacturing industries, he develops new and striking evidence of the protected position of leading firms in concentrated industries, a position that can be effectively undermined by the diversification of more powerful corporations into these industries. Originally published in 1975. The Princeton Legacy Library uses the latest print-on-demand technology to again make available previously out-of-print books from the distinguished backlist of Princeton University Press. These editions preserve the original texts of these important books while presenting them in durable paperback and hardcover editions. The goal of the Princeton Legacy Library is to vastly increase access to the rich scholarly heritage found in the thousands of books published by Princeton University Press since its founding in 1905.
Download or read book Managing Overseas Construction Contracting written by D. A. Langford and published by Thomas Telford. This book was released on 1995 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasingly, more and more clients are seeking to procure construction work on a global basis; designers from one country, contractors from another, materials and subcontractors from yet others. In such a complex multi-organisational and cross-cultural setting, the management of the construction environment and process is likely to create a formidable challenge. Managing overseas construction contracting addresses these challenges and provides practical guidance on the best approaches to take to ensure the best results. The book will be of benefit and interest to all professional practitioners in construction and finance who are currently involved in, or planning to be involved in, overseas construction. It will also be of particular interest to undergraduates and graduates with an interest in overseas construction, who are specialising in the built environment, development economics or project management. The book has been divided into five parts, with each part addressing a particular element of the international construction process: Part I analyses the range of stakeholders that a company will need to satisfy. This includes both internal stakeholders - such as employees) and external stakeholders - such as subcontractors and suppliers). Part II explores the marketing process. This section has been broken down into three themes: marketing strategy, market evaluation and marketing tactics. Part III looks at the task necessary in the successful execution of the construction project. It begins by reviewing the project plan and how the diverse resources of labour, subcontractors, plant, equipment and materials are procured, brought to site and incorporated into the works. This section also looks at project management including, how staff are motivated, how quality is maintained and how safe working is assured. Part IV takes stock of the process of international contracting by reviewing the characteristics of firms which operate in overseas settings. Part V provides two in-depth case studies which describe the project processes involved in the construction of a major irrigation scheme and a massive port development.
Download or read book Multilatinas written by Veneta Andonova and published by Cambridge University Press. This book was released on 2017-11-16 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book studies the internationalization strategies of multilatinas, drawing on a survey-based investigation into their organizational resources and business environment.
Download or read book Explaining International Production Routledge Revivals written by John H. Dunning and published by Routledge. This book was released on 2014-11-13 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: John Dunning’s general theory of international production, first propounded in the late 1970’s, has generated considerable debate. This work thoughtfully reassesses the paradigm, and extends the analysis to embrace issues of theoretical and empirical importance. In a collection of essays, the changing characteristics of international production are examined, and an interdisciplinary approach suggested for understanding the multinational enterprise in the world economy. This book, first published in 1988, will be of value not only to economists and international business analysts, but to scholars in other fields, notably organizational, marketing and management specialists.
Download or read book Internationalization and Firm Performance written by Mario Krist and published by Springer Science & Business Media. This book was released on 2009-07-25 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mario Krist explores if, how, and why internationalization and performance are related to each other and explicitly considers the role of intangible resources in this context.
Download or read book China s Next Strategic Advantage written by George S. Yip and published by MIT Press. This book was released on 2017-09-15 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A book for everyone who does business with China or in China. The history-making development of the Chinese economy has entered a new phase. China is moving aggressively from a strategy of imitation to one of innovation. Driven both by domestic needs and by global ambition, China is establishing itself at the forefront of technological innovation. Western businesses need to prepare for a tidal wave of innovation from China that is about to hit Western markets, and Chinese businesses need to understand the critical importance of innovation in their future. Experts George Yip and Bruce McKern explain this epic transformation and propose strategies for both Western and Chinese companies. This book is for everyone who does business with China or in China, or is interested in the development of the world's fastest-growing economy. Western CEOs can learn from Chinese companies and can create an effective innovation process in China, for China and the world. Chinese CEOs can benefit from understanding the strategies of their peers as they strive to enter foreign markets. And all Western businesses should prepare for disruption from their new competitors. Yip and McKern provide case studies of successful firms, outline ten ways in which the managerial and innovative capabilities of these firms differ from those of Western firms, and describe how multinationals doing business in China can become part of the Chinese ecosystem of new knowledge and technology. Yip and McKern argue that these innovation capabilities will be the basis for creating world-class products and services to meet the challenges of a new era of global competition.
Download or read book Diversification Relatedness and Performance written by Frithjof Pils and published by Springer Science & Business Media. This book was released on 2009-04-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Frithjof Pils uses multiple statistical techniques to examine the true nature of the relationships between diversification strategies and accounting-based, market-based, and growth-based performance. The author shows implications for the interpretation of past research, the design of future research including the use of meta-analysis methodologies, as well as management practice.
Download or read book Entrepreneurial Orientation written by Andrew C. Corbett and published by Emerald Group Publishing. This book was released on 2021-01-12 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world defined by increasing uncertainty and complexity, understanding the concept of Entrepreneurial Orientation (EO) is of critical importance. This volume convenes some of the world’s leading experts on EO to provide readers with an overview of the current state of EO research and set a compelling agenda for its future.
Download or read book The Oxford Handbook of Business Groups written by Asli M. Colpan and published by Oxford Handbooks Online. This book was released on 2010-08-05 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook provides a comprehensive analysis of business groups around the world. It focuses on the adaptive and competitive capabilities of business groups and their evolutionary dynamics, as well as considering the historical and theoretical contexts of business groups.
