Download or read book The Effect of Game day Promotions on Increasing Game Attendance and Fan Engagement for Major League Baseball Teams written by Andrea Weed and published by . This book was released on 2015 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study applies contingency theory to analyze how effective promotions are at increasing attendance and facilitating fan engagement. Contingency theory framework assumes there is neither a best way to organize nor is any strategy equally effective (Galbraith, 1973; Shank & Lyberger, 2014). This is consistent with the results from this study, as there were significant findings but no clear or definitive answers. This study utilized an online survey of MLB consumers ages 18 or older that attended a game during 2014 or 2015, within 150 miles of an MLB ballpark, and without season tickets (N = 382). Scale psychometrics for identity antecedents and motivations was used to analyze areas of fan engagement. Multiple linear regression equations were completed, indicating that the effect of external contingencies on willingness to attend games varies within levels of fan engagement, and appeal of game-day promotions varies within levels of fan engagement. A comparison of means also found that effect of promotions on willingness to attend games does not vary within promotional categories. The findings support contingency theory and provide important implications for next-step strategies for scholarship and industry.

Download or read book Do Fans Matter The Effect of Attendance on the Outcomes of Major League Baseball Games written by Erin E. Smith and published by . This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: We examine the role of attendance in home-field advantage for Major League Baseball, using a dataset of all MLB games played from 1996 to 2005. Using two-stage least squares, we find that attendance has a significant effect on the home-field advantage. Our results indicate that a one standard deviation increase in attendance results in a 4% increase in the likelihood of a home team win. We also find that if attendance as a percent of stadium capacity were to increase by 48%, we would expect the home team's run differential to increase by one run. We show that the additional home-field advantage is driven by increased home team performance.

Download or read book Does Bat Day Make Cents written by Mark McDonald and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primary objective of sport marketers in the professional sport setting is to develop strategies to increase game attendance. Historically, one of the strategies to accomplish this goal has been the utilization of special promotions. This paper studied the impact of promotions on attendance at professional sport games. Specifically, this research examines (1) the overall effect of promotions on attendance, and (2) the marginal impact on attendance of additional promotional days. Using a data set containing 1500 observations, we find that a promotion increases single game attendance by about 14%. Additionally, increasing the number of promotions has a negative effect on the marginal impact of each promotion. The loss from this watering down effect, however, is outweighed by the gain from having an extra promotion day.

Download or read book Baseball Under the Lights written by Charlie Bevis and published by McFarland. This book was released on 2021-04-30 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: Night games transformed the business of professional baseball, as the smaller, demographically narrower audiences able to attend daytime games gave way to larger, more diversified crowds of nighttime spectators. Many ball club owners were initially conflicted about artificial lighting and later actually resisted expanding the number of night games during the sport's struggle to balance ballpark attendance and television viewership in the 1950s. This first-ever comprehensive history of night baseball examines the factors, obstacles and trends that shaped this dramatic change in both the minor and major leagues between 1930 and 1990.

Download or read book An Investigation of Promotional Events and Other Factors that Affect the Attendance on Sporting Events written by Jung Heon Kim and published by . This book was released on 2004 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Effect of Jumbotron Advertising on the Experience of Attending Major League Baseball Games written by Trevor Kraus and published by . This book was released on 2014 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: This study explores the dynamics of jumbotron advertising at Major League Baseball games and the effect it has on fans at those games. In order to execute the study, the researcher traveled to 12 different Major League Baseball stadiums. Two methods were employed in the pursuit of this study: ethnographic interviews and particpant-observer observation. For the most part, the two methods revealed similar data. Although the breadth of the study was not large enough to make sweeping conclusions, the data indicate that jumbotron advertising, outside of a few features that appear, does not have a dramatic effect on the experience of attending games. For example, it does not increase attendance at Major League Baseball games. However, when certain, less frequent advertisements features are displayed, they have the effect of making fans more educated about the game through replays and statistics and more apt to cheer. Additionally, the researcher observed that jumbotron advertisements appear almost exclusively between innings, when play is not taking place.

Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Taylor & Francis. This book was released on 2024-01-31 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.

Download or read book Doubleheaders written by Charlie Bevis and published by McFarland. This book was released on 2014-01-10 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: Award-winning author Charlie Bevis explores the long history of the major league doubleheader from its beginnings in the late 19th century up to the present day. Emphasizing its significance within baseball and popular culture, Bevis describes the twin bill's role in holiday celebrations, its one-time identity as Sunday sporting event, and the part it played in baseball's survival during the Depression and World War Two.

Download or read book Adopting New Technologies in Sports Marketing written by Hyun-Woo Lee and published by Frontiers Media SA. This book was released on 2021-12-30 with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Encyclopedia of Sports Management and Marketing written by Linda E. Swayne and published by SAGE. This book was released on 2011-08-08 with total page 1960 pages. Available in PDF, EPUB and Kindle. Book excerpt: The first reference resource to bring both sports management and sports marketing all together in one place.

Download or read book The Relationship Between Promotions and Attendance at Major League Baseball Games written by Michael J. Lucas and published by . This book was released on 2004 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions written by Wayne S. DeSarbo and published by . This book was released on 2016 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game attendance resulting from ticket sales is the single largest revenue stream for Major League Baseball (MLB) teams. We propose a general multiple distributed lag framework following the Koyck family of models for estimating MLB attendance drivers and focus specifically on the differential direct and carryover effects of in-game promotions. By setting various model constraints, the proposed framework incorporates different forms of serial correlation and promotion-specific dynamic effects. Using information model-selection heuristics, we select an optimal model of attendance drivers for the Pittsburgh Pirates' 2010-2012 MLB seasons. We demonstrate that our newly proposed model with an unrestricted serial correlation structure performs best. We find that although kids promotions have the highest direct effect on attendance, giveaway and entertainment promotions have substantial carryover effects and the largest total effects. We use our results to optimize the Pirates' promotional schedule and find that a reallocation of resources across promotional categories can increase profits between 39% and 88%.

Download or read book Sport Marketing Strategies Through the Analysis of Sport Consumer Behavior and Factors Influencing Attendance written by Jeoung Hak Lee and published by . This book was released on 2000 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sports Marketing written by Sean Ennis and published by Springer Nature. This book was released on 2020-11-14 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are big business. Most companies want to expand into global markets, enhance their brand and understand varying market conditions. This textbook supports sports marketing students as they learn about the challenges and opportunities that are specific to the global sports industry. Written from the perspective of different stakeholders in the sports sector, such as fans, sports entity holders, clubs, sponsors and the sports media, it offers a holistic view of this evolving and ever-changing industry. Taking a truly global approach, this textbook helps students understand the current issues facing sports marketing professionals and is relevant across all regions of the world. Drawing on the author’s years of industry and teaching experience, it blends theory and practice with case studies including the International Olympic Committee and FIFA. Crucially, the book provides comprehensive coverage of hot topics such as sports governance, digital marketing, and the globalization of the sports product. Written in an accessible style and accompanied by a full suite of online resources, this textbook is for ideal for anyone looking to excel as a sports marketer or progress within the wider sports industry. It is a valuable resource for Sports Marketing courses at undergraduate, postgraduate and MBA levels.

Download or read book Promotions and Their Dynamic Effect on Major League Baseball Attendance written by Marcus Jackson and published by . This book was released on 2014 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sport Marketing 4th Edition written by Mullin, Bernard J. and published by Human Kinetics. This book was released on 2014-05-02 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sport Marketing, Fourth Edition With Web Study Guide, has been streamlined and updated to keep pace with the latest information and issues in the competitive world of sport marketing. This text maintains its position as the best-selling and original text in the field, continuing to direct students to a better understanding of the theoretical backbone that makes sport marketing such a unique and vibrant subject to study. Using the new full-color format and companion web study guide, students will stay engaged as they explore how fans, players, coaches, the media, and companies interact to drive the sport industry.

Download or read book Team Sports Marketing written by Kirk Wakeland and published by Routledge. This book was released on 2007-02-07 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Some might argue that sports marketing is a mere subfield of marketing, meaning that there are theoretical and practical dimensions that apply only to sports marketing and are only of interest to those involved in sports. In Team Sports Marketing, author Kirk Wakefield dispels this argument by demonstrating that effective sports marketing epitomizes the science and art of marketing across any context. At the core of sports marketing is the creation and enhancement of fan identification, where consumers are not just loyal customers, but have become brand fanatics. Team Sports Marketing shows that while many aspects of sports marketing are thought to be unique to the field, other product and service sectors would do well to learn from teams in the NFL, NBA, MLB, and NHL that have transformed customers into fans. Moving beyond principles of marketing, Team Sports Marketing is packed with examples of best practices and covering subjects as diverse as sponsorships, season ticket sales, venue management and all topics in between. Team Sports Marketing is a must read text for students and managers in professional and collegiate sports. Support materials for professors and students are available at www.teamsportsmarketing.com.