Download or read book The Effect of Black and white Versus Color Imagery on Consumer Behavior written by Hyojin Lee and published by . This book was released on 2016 with total page 118 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whereas the first essay explores how BW vs. color media influences consumers’ information processing, the second essays examines consumer’s use of BW vs. color imagery in forming their visual representations of the future. Consumers frequently make purchase decisions about products to be consumed or experienced some time in the future. Thus, marketers need to better understand how consumers imagine their future interactions with the advertised products to develop more effective advertising appeals. In nine experiments, we find that people are more likely to visually represent distant (vs. near) future events in BW (vs. color). Given this tendency, we further argue and demonstrate that persuasive appeals about distant (vs. near) future events are more effective when accompanied by BW (vs. color) images. This finding suggests marketers should use BW (vs. color) in visual appeals when attempting to change attitudes about temporally distant (vs. near) future events. Critically, this research provides new insight into what consumers’ representations of the future looks like in the mind’s eye – a question largely unaddressed in current marketing and psychology literature on future-directed thinking. To summarize, this dissertation shows that BW media sometimes can function more effectively than color media in marketing communications, suggesting the need to carefully consider the color of advertising appeals. More importantly, this work is the first to link the color of imagery with construal level and psychological distance, highlighting the subjective experience of these psychological mindsets.

Download or read book The Effect of Black and white Versus Color Imagery on the Dual Role of Price written by and published by . This book was released on 2015 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Sensory Marketing written by Aradhna Krishna and published by Routledge. This book was released on 2011-02-25 with total page 410 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is sensory marketing and why is it interesting and also important? Krishna defines it as marketing that engages the consumers’ senses and affects their behaviors. In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the products, affect our emotions, memories, perceptions, preferences, choices, and consumption of these products. We see how creating new sensations or merely emphasizing or bringing attention to existing sensations can increase a product’s or service’s appeal. The book provides an overview of sensory marketing research that has taken place thus far. It should facilitate sensory marketing by practitioners and also can be used for research or in academic classrooms.

Download or read book Research in Multidisciplinary Subjects Volume 9 written by Chief Editor- Biplab Auddya, Editor- Dr. Hariballav Mahapatra, Dr. Ashwini Kumar Singh, Dr. Ramalakshmi V, Monalisa Khuntia and published by The Hill Publication. This book was released on 2023-10-23 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Research in Multidisciplinary Subjects Volume 2 written by Chief Editor (Author)- Biplab Auddya, Editor- Dr. B. Indira Nayanadevi, Dr. Abdul Salam Khan, Dr. Sudipta Sil, Dr. Yashoverdhan Vyas, Ms. Babita Sharma, Dr. Sameena Sindageekar, Prof. M. Devendra and published by The Hill Publication. This book was released on 2023-07-29 with total page 149 pages. Available in PDF, EPUB and Kindle. Book excerpt: Multidisciplinary Research/Approach/Subject/Education is a unique part of education. By this education students learn and collect knowledge/ideas from different disciplines. The present book volume is based on the Multidisciplinary Research and introduces on different important topics by research paper contributors like: ISSUES AND CHALLENGES FACED BY THE CHILDREN WITH LEARNING DISABILITY AND SOLUTIONS IN INCLUSIVE EDUCATION, DISCOVERING EXCELLENCE: WHY MEDICAL TOURISM IN INDIA IS ON THE RISE, E-HRM: Challenges in the Digital Era, Awareness, Accessibility and Usage of Information Resources by Medical Practitioners in Federal Teaching Hospital Katsina Library, Katsina State, "YOUTH DEVELOPMENT ANDCONTRIBUTIONS OF SWAMI VIVEKANANDA”; AN OVERVIEW, “PLATFORM OF ONLINE EDUCATION IN INDIA: IMPACT ON TRADITIONAL CLASSROOM”; A COMPARATIVE STUDY, Curcuma longa(Turmeric) Fabric Dye, THE PROVISION AND PRESERVATION OF INFORMATION RESOURCES IN SCHOOL LIBRARIES IN KATSINA STATE IS CRUCIAL FOR THE ADVANCEMENT OF READING CULTURE, Biochar production and utilization to enhance soil quality and crop productivity, APPROACHES TO TEACHING PROGRAMMING: A COMPREHENSIVE REVIEW AND ANALYSIS, INTELLIGENCE RETRIEVAL IN BUSINESS WORLD, FORMULATION AND IN-VITRO EVALUATION OF FLOATING DRUG DELIVERY SYSTEM FOR URSODEOXYCHOLIC ACID, ON THE GEO CHROMATIC NUMBER OF LINE GRAPH, Financial inclusion through Self Help Group, METHOD DEVELOPMENT AND VALIDATION OF BOSENTANBY USING RP-HPLC, MICROPLASTICS OCCURRENCE, IMPACTS ON ECOSYSTEM AND REMEDIATION STRATEGIES: A REVIEW, A Review On: Classification and application of Microbial surfactants, NEW DOUBLE LAPLACE-TRANSFORMS OF SOME GENERALIZED HYPERGEOMETRIC FUNCTIONS, Inclusive education in Indian Context :Post Covid Scenario, Covid 19 and use of ICT in education: Advantages, Opportunities and Challenges, UNVEILING THE HIDDEN WONDERS: HOW MILLETS OFFER UNMATCHED HEALTH BENEFITS, Visual Elements Is a Powerful Design Tool for Advertisement, Multidisciplinary Education: Opportunities, Challenges and Future Prospect. Thanks to The Hill Publication, all Editors and all Research Paper Contributors of this Book {Research in Multidisciplinary Subjects (Volume-2)}.

Download or read book The Oxford Handbook of Empirical Aesthetics written by MARCOS. VARTANIAN NADAL (OSHIN.) and published by Oxford University Press. This book was released on 2022-10-13 with total page 1105 pages. Available in PDF, EPUB and Kindle. Book excerpt: Humans have engaged in artistic and aesthetic activities since the appearance of our species. Our ancestors have decorated their bodies, tools, and utensils for over 100,000 years. The expression of meaning using color, line, sound, rhythm, or movement, among other means, constitutes a fundamental aspect of our species' biological and cultural heritage. Art and aesthetics, therefore, contribute to our species identity and distinguish it from its living and extinct relatives. Science is faced with the challenge of explaining the natural foundations of such a unique trait, and the way cultural processes nurture it into magnificent expressions, historically and ethnically unique. How do the human mind and brain bring about these sorts of behaviors? What psychological and neural processes underlie the appreciation of painting, music, and dance? How does training modulate these processes? Are humans the only species capable of aesthetic appreciation, or are other species endowed with the rudiments of this capacity? Empirical examinations of such questions have a long and rich history in the discipline of psychology, the genesis of which can be traced back to the publication of Gustav Theodor Fechner's Vorschule der Aesthetik in 1876, making it the second oldest branch in experimental psychology. The Oxford Handbook of Empirical Aesthetics brings together leading experts in psychology, neuroimaging, art history, and philosophy to answer these questions. It provides the most comprehensive coverage of the domain of empirical aesthetics to date. With sections on visual art, dance, music, and many other art forms and aesthetic phenomena, the breadth of this volume's scope reflects the richness and variety of topics and methods currently used today by scientists to understand the way our mind and brain endow us with the faculty to produce and appreciate art and aesthetics.

Download or read book Persuasive Imagery written by Linda M. Scott and published by Taylor & Francis. This book was released on 2003-04-02 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the reader in the discourse. The overview describes the state of knowledge in both academic research and actual practice, and provides concrete sources for scholars to pursue. Written in a non-technical language, this volume is divided into four sections: Image and Response - illustrates the difficulty encountered even in investigating the basic influences, processes, and effects of "mere exposure" to imagery. Image and Word - presents instances in which the line between words and pictures is blurred, such as the corporate logo which is often pictorial in nature but communicates on an abstract level usually attributed to words. Image and the Ad - contributes to our appreciation for the exquisite variations among advertising texts and the resultant variability in response, not only to different ads but among different viewers of the same ad. Image and Object - carries the inquiry of visual response over the bridge toward object interaction. Having traveled a path that has gone from the precise working of the brain in processing visual stimuli all the way to the history of classical architecture, readers of this volume will have a new respect for the complexity of human visual response and the research that is trying to explain it. It will be of interest to those involved in consumer behavior, consumer psychology, advertising, marketing, and visual communication.

Download or read book Proceedings of International Conference on Information Technology and Applications written by Sajid Anwar and published by Springer Nature. This book was released on 2023-05-18 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes high-quality papers presented at 16th International Conference on Information Technology and Applications (ICITA 2022), held in Lisbon, Portugal during October 20–22, 2022. The book presents original research work of academics and industry professionals to exchange their knowledge of the state-of-the-art research and development in information technology and applications. The topics covered in the book are cloud computing, business process engineering, machine learning, evolutionary computing, big data analytics, Internet of things and cyber-physical systems, information and knowledge management, computer vision and image processing, computer graphics and games programming, mobile computing, ontology engineering, software and systems modeling, human–computer interaction, online learning / e-learning, computer networks, and web engineering.

Download or read book Consumer Behavior written by Charles Glenn Walters and published by . This book was released on 1978 with total page 636 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book The Psychology of Design written by Rajeev Batra and published by Routledge. This book was released on 2015-07-24 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design plays an increasingly larger role today in creating consumer desire for products and liking for commercial messages. However, the psychological processes involved are only partially understood. In addition, design is inherently interdisciplinary, involving (among others) important elements of aesthetics, anthropology, brand strategy, creativity, design science, engineering, graphic design, industrial design, marketing, material science, product design, and several areas within psychology. While researchers and practitioners in all of these fields seek to learn more about how and why "good" design works its magic, they may benefit from each other’s work. The chapters in this edited book bring together organizing frameworks and reviews of the relevant literatures from many of these contributing disciplines, along with recent empirical work. They cover relevant areas such as embodied cognition, processing fluency, experiential marketing, sensory marketing, visual aesthetics, and other research streams related to the impact of design on consumers. Importantly, the primary focus of these chapters is not on product design that creates functional value for the targeted consumer, but rather on how design can create the kind of emotional, experiential, hedonic, and sensory appeal that results in attracting consumers. Each chapter concludes with Implications for a theory of design as well as for designers.

Download or read book Cognition Through Color written by Jules B. Davidoff and published by MIT Press (MA). This book was released on 1991 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A century ago phrenologists described a "bump" for color located just over the eyebrow. Today's modular approach to the organization of the visual cortex is more sophisticated, yet it still holds that there are brain areas dedicated solely to particular aspects of perception. "Cognition through Color "reviews the current status of investigations of color cognition from the standpoint of modern neuropsychology. It provides clear evidence, based on a large body of empirical study that includes the author's own work on color perception and naming, that color appears to be one of the basic building blocks or modules from which perception is constructed and our memories organized. Davidoff systematically relates this evidence to an explicit model of color cognition from sensation through functional role to naming.The original impetus for "Cognition through Color "came from the investigation of individuals with brain damage. There are, for example, patients who have difficulty in naming colors. More important, despite normal color vision, memory for colors can be "split off" from all aspects of memory for shapes and objects, providing a strong case for the notion of modularity in vision.Davidoff shows that to understand how color is remembered, we must know how objects are recognized. He observes that the perception of what we call color is, in essence, the study of the surface properties of objects, and he develops a model in which the mental representations for color can be linked to the knowledge of objects. Throughout he emphasizes detailed critical analysis of experimental data in light of current theories of both perception and cognition.

Download or read book Consumer s Behavior beyond Self Report written by Alexandra Wolf and published by Frontiers Media SA. This book was released on 2021-11-22 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE. This book was released on 2010-09-29 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Second Edition of this popular text brings up-to-date Marieke de Mooij's important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow's marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition's discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.

Download or read book Creating Images and the Psychology of Marketing Communication written by Lynn R. Kahle and published by Psychology Press. This book was released on 2006-08-15 with total page 509 pages. Available in PDF, EPUB and Kindle. Book excerpt: The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an innovative and holistic approach to the study of image. The text reflects the importance of brand leveraging as the sections cover in-depth discussion on cross-country and tourism images, corporate and sponsorship images, individual and celebrity images, and cultural and social images. It provides a comprehensive and holistic look at the concept of image: the topics range from theories of image creative to other image studies on a country, corporate, and individual level. The sections cover the major topics currently being debated in image marketing and the psychology of communications. Several new and innovative concepts are also introduced in the book. Creating Images and the Psychology of Marketing Communication is intended for academics and scholars (including students) in the interdisciplinary fields of consumer psychology, marketing, and communication.

Download or read book Color and the Moving Image written by Simon Brown and published by Routledge. This book was released on 2013-10-28 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new AFI Film Reader is the first comprehensive collection of original essays on the use of color in film. Contributors from diverse film studies backgrounds consider the importance of color throughout the history of the medium, assessing not only the theoretical implications of color on the screen, but also the ways in which developments in cinematographic technologies transformed the aesthetics of color and the nature of film archiving and restoration. Color and the Moving Image includes new writing on key directors whose work is already associated with color—such as Hitchcock, Jarman and Sirk—as well as others whose use of color has not yet been explored in such detail—including Eric Rohmer and the Coen Brothers. This volume is an excellent resource for a variety of film studies courses and the global film archiving community at large.

Download or read book Advertising Research The Internet Consumer Behavior and Strategy written by George Zinkan and published by Marketing Classics Press. This book was released on 2012 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Customer Attitudes Behavior and the Impact of Communications Efforts written by Elaine L. Tatham and published by American Water Works Association. This book was released on 2004 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: This guidebook provides insights into the factors that influence residential customers and how various kinds of communications are relevant. The accompanying CD-ROM provides the raw data from the survey.