Download or read book The Economic Value of University Training in Advertising written by Hubert Branson Sanders and published by . This book was released on 1921 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Marketing Higher Education written by Paul Sergius Koku and published by Taylor & Francis. This book was released on 2022-07-15 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive and accessible guide to marketing Higher Education institutions, discussing how universities are service providers and how education is a service, both of which need to be defined and marketed together. Unlike the current offering available on the subject, this book provides a uniquely applied approach, linking the theory of marketing practice to the Higher Education sector through real life case studies and examples. Each topic is covered in depth, including marketing segmentation, pricing, location, brand management, internationalization, and expansion. Overarchingly, the book considers how to develop and promote the university as a product and as a brand. Two case studies from real life universities in a broad range of locations are provided at the end of each chapter, alongside questions to aid understanding and application. Holistic and practical, Marketing Higher Education is an ideal guide for academics and students studying services marketing, Higher Education management and leadership, and marketing in the public sector. It will also be an invaluable resource for professionals working in Higher Education administration looking to develop their skills and understanding of marketing and brand building.
Download or read book Second Report on Marketing Practices in the Federal Family Education Loan Program written by and published by . This book was released on 2007 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Economic Challenges in Higher Education written by Charles T. Clotfelter and published by University of Chicago Press. This book was released on 2008-04-15 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: The last two decades have been a turbulent period for American higher education, with profound demographic shifts, gyrating salaries, and marked changes in the economy. While enrollments rose about 50% in that period, sharp increases in tuition and fees at colleges and universities provoke accusations of inefficiency, even outright institutional greed and irresponsibility. As the 1990s progress, surpluses in the academic labor supply may give way to shortages in many fields, but will there be enough new Ph.D.'s to go around? Drawing on the authors' experience as economists and educators, this book offers an accessible analysis of three crucial economic issues: the growth and composition of undergraduate enrollments, the supply of faculty in the academic labor market, and the cost of operating colleges and universities. The study provides valuable insights for administrators and scholars of education.
Download or read book Marketing Higher Education written by Maringe, Felix and published by McGraw-Hill Education (UK). This book was released on 2008-12-01 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.
Download or read book Strategic Marketing of Higher Education in Africa written by Emmanuel Mogaji and published by Routledge. This book was released on 2020-01-20 with total page 243 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing of Higher Education in Africa explores higher education marketing themes along the lines of understanding higher education markets, university branding and international marketing strategies, digital marketing, and student choice-making. The Higher Education landscape around the world is changing. There is global competition for students’ enrolments, universities are competing within their home market as well as in the international market, and as government funding for public universities is reducing there is pressure on universities to seek additional income by increasing their student enrolment. African universities are not an exception in this competitive market. This book is unique in providing a composite overview of strategic marketing and brand communications of higher education institutions in Africa. It recognises that there is a growing need for universities to understand the stakeholders and develop strategies on how best to engage with them effectively. Highlighting the unique characteristics, nature, and challenges of African universities, this book explores the marketisation strategies of African universities, with focus on the strategic digital marketing and brand management. The book provides significant theoretical and marketing practice implications for academics, higher-education administrators, and practitioners on how best to market higher education in Africa and reach out to prospective students. International practitioners aiming to market to Africans and start a partnership with an African university will also find this relevant in understanding the dynamics of the African market.
Download or read book The Costs and Economics of Open and Distance Learning written by Rumble, Greville (Lecturer, Open University) and published by Routledge. This book was released on 2012-10-12 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dissecting in detail the arguments underlying the costs and economics of open and distance learning, this text should give the reader an insight and the confidence to cost their own open and distance learning projects.
Download or read book Encouraging American Craftsmen written by Charles Counts and published by . This book was released on 1972 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Engineering Technology Engineering Education and Engineering Management written by Deyao Tan and published by CRC Press. This book was released on 2015-06-25 with total page 1213 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume contains papers presented at the International Conference on Engineering Technologies, Engineering Education and Engineering Management (ETEEEM 2014, Hong Kong, 15-16 November 2014). A wide variety of topics is included in the book: - Engineering Education - Education Engineering and Technology - Methods and Learning Mechanism
Download or read book Higher Education Institutions and Digital Transformation written by Marcin Lis and published by Taylor & Francis. This book was released on 2023-03-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: The growing complexity, fluidity and instability of the environment as well as changing needs are challenges that both enterprises and higher education institutions must face. Higher education institutions understand that their key product, i.e. knowledge, is a value that can and should be offered to enterprises in a desirable form as a key to innovation and development as well as the basis of the necessary internal transformation to respond to requirements of our times. Attempts to explain the process of collaboration between higher education institutions and businesses based on an institutional perspective fail to capture the complexity of this process. The purpose of this book is to develop a model approach to managerial competencies that affect the innovativeness of enterprises and to identify internal and external key factors strengthening or limiting the impact of managerial competencies on the innovativeness of an enterprise including organizational structure, strategy, organizational culture and more. It will be of value to researchers, academics, and students in the fields of entrepreneurship, innovation, management, strategy, and will be particularly useful to organizations that are aware of their operating conditions in the knowledge-based economy and of the impact of the COVID-19 pandemics on the acceleration of the digital transformation of the contemporary world. The Open Access version of this book, available at http://www.taylorfrancis.com, has been made available under a Creative Commons (CC-BY-NC-ND) 4.0 license.
Download or read book Managing Marketing written by Roger Palmer and published by Routledge. This book was released on 2012-06-14 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: The newly qualified manager may well be equipped with the skills of the “What” of marketing and management, but not know the “How.” The practicing marketer is well served with guides on strategy, mainly of the “four minute plan” variety, but poorly served in terms of basic advice on implementing the strategy and plans. This book is therefore designed to give clear guidance in managing the marketing function as a practical entity and allowing the new marketer to grasp how the theory can be applied to the job. Written by practitioners who are also active in the marketing education and training sectors it gives the reader a clear overview of- *How the key areas of marketing knowledge can be made operationally effective *How to make marketing practical and measurable *A huge range of examples and vignettes illustrating best practice *A truly international perspective The book will be an invaluable toolkit for the newly qualified and newly appointed marketer trying to apply their knowledge of the theory
Download or read book Neoliberalism Economism and Higher Education written by Almantas Samalavičius and published by Cambridge Scholars Publishing. This book was released on 2018-04-18 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: This concise volume presents a series of conversations conducted by its editor with internationally renowned educators, scholars and social critics. The primary focus is on a set of important social and cultural issues and the complex nature of the global contemporary crises in higher education and economics, and the values and goals educational institutions pursue and produce. Contributors to this volume discuss why the present systems of higher education are ailing almost everywhere, and which remedies have turned out to be their poison. The contributions here investigate how and why universities and the knowledge they seek have become hostages to an ideology based on neoliberalism, economism and a fundamentalism of the market. These ideologies have reshaped higher education and contributed to its commodification and commercialization, transforming educational institutions according to a model that originated in the domains of global business enterprises. Bureaucratization and the growth of a managerial class in higher education have led to universities that focus on what is purportedly marketable, while neglecting the commitment to the pursuit of truth, the education of character and the cultivation of civic values that informed older educational models. The contributors to this book argue, from many different angles, for resistance to these recent developments within higher education.
Download or read book Yale Alumni Weekly written by and published by . This book was released on 1919 with total page 1014 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book XX International Grassland Conference Offered papers written by F.P. O'Mara and published by BRILL. This book was released on 2023-08-28 with total page 975 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book contains a compilation of offered papers presented at the main congress of the XX International Grassland Congress held in University College Dublin, Ireland from 26 June to 1 July, 2005. It is complemented by six other books arising from the XX IGC as listed on the back cover: the book of invited papers from the main congress and five books containing the proceedings of five satellite workshops held immediately after the main congress at locations in the UK and Ireland (Aberystwyth, Belfast, Cork, Glasgow and Oxford). The workshops were designed to facilitate more in-depth presentations and discussions on more specialised topics of worldwide significance. The main congress brought together scientists from many disciplines, policy makers, consultants and producers involved directly in grass production and utilisation, as well as people in associated industries. They discussed issues around the theme of the congress, Grasslands : a Global Resource. The congress programme was organised around three main thematic areas: Efficient Production from Grassland Grassland and the Environment Delivering the Benefits from Grassland"
Download or read book Advertising and Selling written by and published by . This book was released on 1915 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Advertising Selling written by and published by . This book was released on 1915 with total page 996 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Printers Ink written by and published by . This book was released on 1927 with total page 1510 pages. Available in PDF, EPUB and Kindle. Book excerpt:
