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Book The economic effects of franchising  by U B  Ozanne and S D  Hunt

Download or read book The economic effects of franchising by U B Ozanne and S D Hunt written by Urban B. Ozanne and published by . This book was released on with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book The Economic Effects of Franchising

Download or read book The Economic Effects of Franchising written by Urban B Ozanne and published by Marketing Classics Press. This book was released on 2011-04-30 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Economic Effects of Franchising is based on a report generated for United States Senate Small Business Committee in 1970 entitled, "Impact of Franchising on Small Business." This original report resulted in lengthy hearings of franchising issues and opportunities, focusing on the fast food industry. Ozanne and Hunt continued researching the focus of this work and completed their studies in 1971 to produce The Economic Effects of Franchising for Congress and the public. This work discusses, step by step, from researching the franchise and its characteristics, to signing a franchise agreement and training its employees, and the revenue generated to owning a franchise. URBAN B. OZANNE is Professor Emeritus at Florida State University in Tallahassee, Florida. Professor Ozanne wrote The Economic Effects of Franchising with Shelby D. Hunt in 1971. In 1968, Ozanne wrote the article entitled, "Adoption Research: Information Sources in the Industrial Purchasing Situation," with Gilbert A. Churchill, which was published in Marketing and the New Science of Planning by the American Marketing Association. SHELBY D. HUNT is the Jerry S. Rawls and P. W. Horn Professor of Marketing at Texas Tech University, Lubbock, Texas. He has written numerous articles on competitive theory, macromarketing, ethics, channels of distribution, philosophy of science, and marketing theory. For his contributions to theory and science in marketing, he received the 1986 Paul D. Converse Award from the American Marketing Association, the 1987 Outstanding Marketing Educator Award from the Academy of Marketing Science, the 1992 American Marketing Association/Richard D. Irwin Distinguished Marketing Educator Award, and the 2002 Society for Marketing Advances/Elsevier Science Distinguished Scholar Award.

Book The Economic Effects of Franchising

Download or read book The Economic Effects of Franchising written by Urban B. Ozanne and published by . This book was released on 1971 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Franchising

Download or read book Franchising written by Frank Hoy and published by Routledge. This book was released on 2014-02-04 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising is a unique collection of articles that offers a handpicked selection of the main outstanding 'classic' texts in franchising knowledge. Researchers, students, professional advisors and anyone with a serious interest in the development of this extremely topical subject can now have, at their fingertips, the key articles and papers that have contributed to the philosophy of cloning business success. Many researchers in the field have only heard of the names, 'Brickley and Dark', 'Rubin', 'Hunt' or 'Oxenfeldt and Kelly', but may never have seen their seminal works through the difficulty in locating the material. Their original articles are reproduced in full here, complete with supporting analysis from the editors.

Book The Economic Effects of Franchising

Download or read book The Economic Effects of Franchising written by Urban B. Ozanne and published by . This book was released on 1971 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Franchising and Rural Economic Development

Download or read book Franchising and Rural Economic Development written by Thomas C. Dandridge and published by . This book was released on 1993 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Handbook of Research on Franchising

Download or read book Handbook of Research on Franchising written by Frank Hoy and published by Edward Elgar Publishing. This book was released on 2017-10-27 with total page 639 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising is one of the major engines of business expansion and job creation globally. The Handbook of Research on Franchising offers new insights into entrepreneurial behavior, organizational forms, regulation, internationalization, and other contemporary issues relating to this dynamic business strategy. The Handbook challenges both practitioners and scholars to give attention to the conclusions of scholarly research on this business model. Practitioners can benefit from the results of high quality scientific research, and scholars can find exciting opportunities for contributing to the body of knowledge of a subject that has not received sufficient attention in educational institutions.

Book Economics and Management of Franchising Networks

Download or read book Economics and Management of Franchising Networks written by Josef Windsperger and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.

Book Economics and Management of Networks

Download or read book Economics and Management of Networks written by Gérard Cliquet and published by Springer Science & Business Media. This book was released on 2007-03-20 with total page 460 pages. Available in PDF, EPUB and Kindle. Book excerpt: Previous research on the institutional structure of franchising networks (Bri- ley et al. 1991; Lutz 1995; Shane 1998; Lafontaine and Shaw 1999, 2005; - fuso 2002; Penard et al. 2003a,b) does not explain the governance structure of the franchising firm as an institutional entity that consists of two interrelated parts: Residual decision rights and ownership rights. The latter includes not only residual income rights of franchised outlets but also residual income rights of franchisor-owned outlets. Previous studies primarily examines the incentive, signalling and screening effects of fees, royalties and other contractual pro- sions from the point of view of organizational economics (see Dnes 1996 for a review) without taking into account the interactions between residual decision and residual income rights as interrelated parts of the governance structure. This paper fills this gap in the literature. According to the property rights view, de- sion rights should be allocated according to the distribution of intangible kno- edge assets between the franchisor and franchisee and ownership rights should be assigned according to the residual decision rights. Since ownership rights are diluted in franchising networks, the dilution of residual income rights of fr- chised outlets is compensated by residual income rights of company-owned o- lets. Under a dual ownership structure, company-owned outlets compensate the disincentive effect of low royalties for the franchisor, and low royalties strengthen the investment incentives for the franchisee.

Book Game Theory and Business Applications

Download or read book Game Theory and Business Applications written by Kalyan Chatterjee and published by Springer Science & Business Media. This book was released on 2006-04-11 with total page 396 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the last twenty-five years, game theory has been applied to a growing number of practical problems: from antitrust analysis to monetary policy; from the design of auction institutions to the structuring of incentives within firms; from patent races to dispute resolution. The purpose of Game Theory and Business Applications is to expand these applications of game theory into a broad and meaningful view of the way business decisions can be modelled and analyzed. The chapter contents embrace a wide variety of business functions - from accounting to finance, to operations, to strategy, and to organizational design. In addition, specific application areas include numerous kinds of market competition, bargaining, auctions and competitive bidding. All of these applications involve competitive decision settings, specifically situations where a number of economic agents in pursuit of their respective self-interests take actions that together affect all of their fortunes. In the language of game theory, players take actions consistent with the given `rules of the game,' and these joint actions determine final outcomes and payoffs. As this volume demonstrates, game theory provides a compelling guide for business strategy. The first section of this volume discusses game-theoretic applications in four functional areas of business: finance, accounting, operations management and information systems, and organization design. The second section considers competitive strategies in `imperfect' markets. Using cooperative and non-cooperative game-theoretic approaches, these four chapters consider various topics: spatial competition, signaling of product quality, trust and cooperation in ongoing relationships, strategic behavior in bargaining, and the `balance of power' between the firm and its buyers and suppliers. The last section of the book deals in detail with auctions and competitive bidding institutions. The emphasis is on the contributions of game theory to both auction theory and practice. Topics considered include optimal auctions, bidder collusion, and the design of institutions for selling the radio spectrum and trading electrical power.

Book Supersizing Urban America

Download or read book Supersizing Urban America written by Chin Jou and published by University of Chicago Press. This book was released on 2017-03-15 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: Supersizing Urban America reveals how the US government has been, and remains, a major contributor to America s obesity epidemic. Government policies, targeted food industry advertising, and other factors helped create and reinforce fast food consumption in America s urban communities. Historian Chin Jou uncovers how predominantly African-American neighborhoods went from having no fast food chains to being deluged. She lays bare the federal policies that helped to subsidize the expansion of the fast food industry in America s cities and explains how fast food companies have deliberately and relentlessly marketed to urban, African-American consumers. These developments are a significant factor in why Americans, especially those in urban, low-income, minority communities, have become disproportionately affected by the obesity epidemic."

Book Retail Marketing

    Book Details:
  • Author : Gary Akehurst
  • Publisher : Routledge
  • Release : 2013-05-13
  • ISBN : 1136305114
  • Pages : 254 pages

Download or read book Retail Marketing written by Gary Akehurst and published by Routledge. This book was released on 2013-05-13 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 2004, This collection explores the emerging and diverse world of retail marketing by tracing its development from the 1980s to the present day. The market-driven retail company shows concern for the customer throughout the organisation, throughout all functions and departments. Such a company tries to understand how customers choose their purchases, the criteria they use, and attempts to ensure that it is more successful in meeting customer requirements than the competition. Retail Marketing discusses what range of products and services should be offered, where, at what price, and how these activities should be advertised, promoted and developed.

Book Proceedings of the 1996 Academy of Marketing Science  AMS  Annual Conference

Download or read book Proceedings of the 1996 Academy of Marketing Science AMS Annual Conference written by Elizabeth J. Wilson and published by Springer. This book was released on 2015-01-19 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management, international marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Book Journal of Economics and Business Volume 25 No  1

Download or read book Journal of Economics and Business Volume 25 No 1 written by and published by . This book was released on 1972 with total page 480 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Book Organization Theory

Download or read book Organization Theory written by Gibson Burrell and published by Taylor & Francis. This book was released on 2022-04-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: This shortform book presents an overview of theoretical and empirical work in the field of organization theory. In doing so, it both provides a critical analysis of the state of knowledge in the field and offers recommendations for future directions. It is about both thinking differently, and considering what is already known within Organization Theory. With coverage of the foundations of organisation studies, the importance of bureaucracy, and insights into institutional approaches, the book also makes space to consider the key role of alternatives in the development of the field. A panoply of modes of organizing the modern economy and civil society have arisen wherein it is often said that the platform has replaced the pyramid. Yet, in 2022, the pandemic underscores the state’s responsibility to maintain public health through centralized and coherent organization rather than outsourcing, subcontracting and the gig economy. The book offers a new direction for research focusing upon ‘organizational camouflage’, where the unmasking of the large hierarchical corporation’s enduring role in governing our everyday lives would become Organization Theory’s revelatory task. Organization Theory: A Research Overview will be of value to researchers, scholars and students in the fields of business and management, especially those interested in the intersection of politics and organizations.

Book New Forms of Ownership

Download or read book New Forms of Ownership written by Glenville Jenkins and published by Routledge. This book was released on 2017-10-03 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Originally published in 1990. Why has the pattern of ownership in British industry changed so dramatically in recent years? This high-level and wide-ranging discussion on the developments of the industrial scene in Britain investigates why such changes have occurred, and explores their impact on management and work relations. The contributors consider whether this trend will continue, arguing that these changes will have far-reaching consequences for both western and eastern political economies in the twenty-first century. This title will be of interest to students of business, economics and management.

Book Journal of Corporate Finance

Download or read book Journal of Corporate Finance written by and published by . This book was released on 1995 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: