Download or read book The Early Advertising Scene RLE Marketing written by Harden B. Leachman and published by Routledge. This book was released on 2014-09-15 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of the twentieth century the book also discusses practices and conditions in the fields of advertising, newspaper and magazine publishing, manufacturing and merchandising.

Download or read book The What How and Why of Advertising Masters of Marketing Secrets Unknown Basics That Shape Ad Response written by Dr. Robert C. Worstell and published by Lulu.com. This book was released on 2014-05-29 with total page 115 pages. Available in PDF, EPUB and Kindle. Book excerpt: "ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. "But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. "Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. "When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People,' — to produce a 'General impression on the Trade,' and to 'Influence Sales' for the salesmen. "The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost." Get this copy for yourself and learn these Secrets...

Download or read book Reason Why Advertising With Intensive Advertising written by John E. Kennedy and published by Lulu.com. This book was released on 2017-08-18 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: ""ADVERTISING should be judged only by the goods it is conclusively known to sell, at a given cost. Mere opinions on Advertising Copy should be excluded from consideration, because opinions on Advertising are conflicting as opinions on Religion. ""But, it is different with Advertising, as it is with Mechanics or with Medicine, all three of which can be conclusively tested. ""Many Advertisers, however, seem satisfied to spend their money on mere Opinions about Advertising when they might have invested it on Evidence about Advertising. ""When it is anything less than Salesmanship it is not real Advertising, but only 'General Publicity.' And, 'General Publicity' admittedly claims only to 'Keep the Name before the People, ' - to produce a 'General impression on the Trade, ' and to 'Influence Sales' for the salesmen. ""The only way to judge Advertising is to judge it by the amount of goods It is conclusively known to Sell, at a given cost."" Get Your Copy Today.

Download or read book The Erotic History of Advertising written by Tom Reichert and published by Prometheus Books. This book was released on 2010-04-06 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite polls indicating the public would like to see less sex in advertising, Americans don't mean what they say, according to this exploration of erotic ads across the decades. Illustrations throughout.

Download or read book Willing s Press Guide and Advertisers Directory and Handbook written by and published by . This book was released on 2006 with total page 1488 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Reality In Advertising written by Rosser Reeves and published by Lulu.com. This book was released on 2017-06-09 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rarely has a book about advertising created such a commotion as this brilliant account of the principles of successful advertising. Published in 1961, Reality in Advertising was listed for weeks on the general best-seller lists, and is today acknowledged to be advertising's greatest classic. It has been translated into twelve languages and has been published in twenty-one separate editions in fifteen countries. Leading business executives, and the advertising cognoscenti, hail it as "the best book for professionals that has ever come out of Madison Avenue." Rosser Reeves says: "The book attempts to formulate certain theories of advertising, many quite new, and all based on 30 years of intensive research." These theories, whose value has been proved in the marketplace, all revolve around the central concept that success in selling a product is the key criterion of advertising. Get Your Copy Now

Download or read book The Publishing and Marketing of Illustrated Literature in Scotland 1760 1825 written by Sandro Jung and published by Rowman & Littlefield. This book was released on 2017-12-07 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: A ground-breaking contribution to the economic and cultural history of the eighteenth- and early nineteenth-century publishing of illustrated belles lettres in Scotland, the book offers detailed accounts of numerous agents of prints (booksellers, printers, designers, engravers) and their involvement in the making and marketing of illustrated editions. It examines the ways in which the makers of books not only produced printed visual culture artefacts but also contributed to the ideological inscription of these illustrations to engender patriotic concerns and issues of national identity. The book differs fundamentally from existing interventions in book illustration studies: Examinations of eighteenth- and early nineteenth-century British literary book illustrations have, as a rule, been selective rather than broad in scope or systematic in outlook; they have focused on English examples of book illustrations. By contrast, The Publishing and Marketing of Illustrated Literature in Scotland, 1760-1820 studies a large body of illustrated editions andadopts a systematic and decentered (non-London-centered) approach. It focuses on the examination of the production of literary book illustrations in eighteenth- and early nineteenth-century Scotland, while at the same time bearing in mind that developments in the marketing of illustrated books need to be understood as part of the cultural and book-historical dynamics of exchange that existed between Scotland and England. Not only does the monograph offer the first large-scale study of the subject, contextualizing literary book illustrations in terms of the ideologically defined ventures as part of which they were issued, but it also draws a map of illustrated works that has not been imagined yet by scholars of the history of the eighteenth- and early nineteenth-century book. In doing so, the book provides an account of the publishing of belles lettres and the various strategies that bookseller-publishers deployed to market their editions competitively in both Scotland and England.

Download or read book Drawn from the Classics written by Stephen E. Tabachnick and published by McFarland. This book was released on 2015-05-13 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: The graphic novel is the most exciting literary format to emerge in the past thirty years. Among its more inspired uses has been the superlative adaptation of literary classics. Unlike the comic book abridgments aimed at young readers of an earlier era, today's graphic novel adaptations are created for an adult audience, and capture the subtleties of sophisticated written works. This first ever collection of essays focusing on graphic novel adaptations of various literary classics demonstrates how graphic narrative offers new ways of understanding the classics, including the works of Homer, Poe, Flaubert, Conrad and Kafka, among many others.

Download or read book Books in Print written by and published by . This book was released on 1991 with total page 1756 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book American Automobile Advertising 1930 1980 written by Heon Stevenson and published by McFarland. This book was released on 2008-11-24 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive history of American print automobile advertising over a half-century span, beginning with the entrenchment of the "Big Three" automakers during the Depression and concluding with the fuel crises of the 1970s and early 1980s. Advances in general advertising layouts and graphics are discussed in Part One, together with the ways in which styling, mechanical improvements, and convenience features were highlighted. Part Two explores ads that were concerned less with the attributes of the cars themselves than with shaping the way consumers would perceive and identify with them. Part Three addresses ads oriented toward the practical aspects of automobile ownership, concluding with an account of how advertising responded to the advance of imported cars after World War II. Illustrations include more than 250 automobile advertisements, the majority of which have not been seen in print since their original publication.

Download or read book Willing s Press Guide written by and published by . This book was released on 2000 with total page 1318 pages. Available in PDF, EPUB and Kindle. Book excerpt: "A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.

Download or read book Encyclopedia of journalism 6 Appendices written by Christopher H. Sterling and published by SAGE. This book was released on 2009-09-25 with total page 3131 pages. Available in PDF, EPUB and Kindle. Book excerpt: The six-volume Encyclopedia of Journalism covers all significant dimensions of journalism including: print, broadcast and Internet journalism; US and international perspectives; history; technology; legal issues and court cases; ownership; and economics.

Download or read book The Classical Hollywood Cinema written by David Bordwell and published by Routledge. This book was released on 2003-09-02 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: Acclaimed for its breakthrough approach and its combination of theoretical analysis and empirical evidence, this is the standard work on the classical Hollywood cinema style of film-making from the silent era to the 1960s.

Download or read book Editor Publisher written by and published by . This book was released on 1927 with total page 928 pages. Available in PDF, EPUB and Kindle. Book excerpt: The fourth estate.

Download or read book Utopian Images and Narratives in Advertising written by Luigi Manca and published by Lexington Books. This book was released on 2012-05-15 with total page 297 pages. Available in PDF, EPUB and Kindle. Book excerpt: The study of advertising and its treatment of utopian appeal enhance our understanding of consumer culture. By looking into the advertising page, we also look into consumers’ desires and the process by which these desires are reshaped and rechanneled through images and narratives created solely for the purpose of making a sale. Utopian Images and Narratives in Advertising: Dreams for Sale, edited by Luigi Manca, Alessandra Manca, and Gail W. Pieper, is a collection of essays which gather a host of academicians from a wide variety of disciplines including sociology, psychology, literature, fine arts, history, religious studies, communication, and media studies. Through their expansive disciplinary expertise, the contributors bring unique insights to the analysis of the advertising page. The collection’s cross-disciplinary investigation also examines gender images and narratives which, in the advertising page, are frequently associated with utopian fantasies. The analyses offered in Utopian Images and Narratives in Advertising will appeal to any scholar or student engaged in mass media, communication, and the effect of advertising and consumerism on individuals and cultures.

Download or read book History of the Mass Media in the United States written by Margaret A. Blanchard and published by Routledge. This book was released on 2013-12-19 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: The influence of the mass media on American history has been overwhelming. History of the Mass Media in the United States examines the ways in which the media both affects, and is affected by, U.S. society. From 1690, when the first American newspaper was founded, to 1995, this encyclopedia covers more than 300 years of mass media history. History of Mass Media in the United States contains more than 475 alphabetically arranged entries covering subjects ranging from key areas of newspaper history to broader topics such as media coverage of wars, major conflicts over press freedom, court cases and legislation, and the concerns and representation of ethnic and special interest groups. The editor and the 200 scholarly contributors to this work have taken particular care to examine the technological, legal, legislative, economic, and political developments that have affected the American media.

Download or read book Psychology Fourth Edition written by Peter O. Gray and published by Macmillan. This book was released on 2002 with total page 844 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new edition of Gray's acclaimed text, featuring dramatic new coverage of sensation and perception and new media tools that actively involve students in psychological research.