Download or read book The Digital Plan written by Brad a Schenck and published by Createspace Independent Publishing Platform. This book was released on 2016-12-13 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: From total beginner to technical expert, you will be digitally empowered by engaging with The Digital Plan. Whether you're the director of a digital communications department or you're a member of any team wishing to wield or understand the power of digital, this book will provide you with the tools you need to plan and execute digital strategy with ease. Using his many years of experience directing digital strategies for campaigns and organizations, Brad A Schenck outlines everything you want to know about digital planning, utilizing digital tools and making the most of your collaborative efforts. In this book, you should expect to find: Expert guidance framed with thoughtful questions you should ask. Bullet points of the most up-to-date tips and lots of them. Templates that will help you frame your plan, whatever your goals may be. Stories and anecdotes from someone who has advised hundreds of digital plans at the highest level. From the very technical to the more artistic, The Digital Plan covers everything from design and social media to data and analytics. This book is a must-have for anyone wishing to make the most of their digital presence to create powerful impact by driving community action.

Download or read book The Digital Diet written by Daniel Sieberg and published by Harmony. This book was released on 2011-05-03 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: We all know someone who needs a digital diet. Technology has overwhelmed our daily lives to the point of constant distraction. Many of us can no longer focus on a single task or face-to-face conversation without wanting to reach out—or retreat—to the virtual world every few minutes. Science and technology reporter and recovering digital addict Daniel Sieberg has devised a foolproof 4-step plan to help you regain control, focus, and true connection in your life. Step 1//Re: Think: Consider how technology has overwhelmed our society and the effect it’s had on your physical, mental, and emotional health. Step 2//Re: Boot: Take stock of your digital intake using Sieberg’s Virtual Weight Index and step back from the device. Step 3//Re: Connect: Focus on restoring the relationships that have been harmed by the technology in your life. Step 4//Re: Vitalize: Learn how to live with technology—the healthy way, by optimizing your time spent e-mailing, texting, on Facebook, and web surfing. This program will enable families to communicate better, employees to be more productive, and friends to stay in touch. Sieberg teaches us how to manage and use the technology in our lives to our advantage, without letting it control us.

Download or read book Digital Transformation Game Plan written by Gary O'Brien and published by "O'Reilly Media, Inc.". This book was released on 2019-10-30 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Digital Age is having a broad and profound impact on companies and entire industries. Rather than simply automate or embed digital technology into existing offerings, your business needs to rethink everything. In this practical book, three ThoughtWorks professionals provide a game plan to help your business through this transformation, along with technical concepts that you need to know to be an effective leader in a modern digital business. Chock-full of practical advice and case studies that show how businesses have transitioned, this book reveals lessons learned in guiding companies through digital transformation. While there’s no silver bullet available, you’ll discover effective ways to create lasting change at your organization. With this book, you’ll discover how to: Realign the business and operating architecture to focus on customer value Build a more responsive and agile organization to deal with speed and ambiguity Build next generation technology capability as a core differentiator

Download or read book Digital Transformation at Scale Why the Strategy Is Delivery written by Andrew Greenway and published by London Publishing Partnership. This book was released on 2018-04-24 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a guide to building a digital institution. It explains how a growing band of reformers in businesses and governments around the world have helped their organisations pivot to a new way of working, and what lessons others can learn from their experience.

Download or read book Digital Legacy Plan written by Angela Crocker and published by Self-Counsel Press. This book was released on 2019-03-01 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: When you die, what will your digital legacy be? What will be left about you online? How will your online accounts be accessed and handled and how will you be remembered for posterity (given that there’s no real erasing of the Internet)? Angela Crocker and Vicki Mcleod team up to give us ideas and tips on how to handle our digital legacies. Vicki focuses on the personal aspects of legacy, while Angela brings it down to earth with the practical, how-to aspects. One hundred years from now, there will be one billion dead people on Facebook. That’s a sobering thought for each of us as we consider our own mortality. And while it can be uncomfortable to talk about death, it’s important to prepare the personal and practical elements of your digital life before death. In this guide, co-authors Angela Crocker and Vicki McLeod offer solutions for the practical, social, emotional, and technical aspects of your digital legacy. They include best practices for online memorials, social media and mourning, and digital etiquette in death. Tools and resources are included throughout the book to help your digital estate planning and empower your estate’s executor. From online banking to decades worth of digital family photos, copious creative or intellectual property, or personal history documented on social media, everyone has a widespread digital footprint that tells the story of our lives. How much of that story remains online after we’re gone? Who has access to banking, passwords, and important digital records? What about painful or deeply personal elements of your personal or professional legacy? In life, you have the opportunity to make choices about your digital legacy. If you don’t, you risk your legacy being misinterpreted, lost, or simply becoming digital litter. It’s time for a digital legacy plan.

Download or read book Designing Connected Content written by Carrie Hane and published by New Riders. This book was released on 2017-12-06 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Download or read book The SOSTAC Guide to Your Perfect Digital Marketing Plan written by PR Smith and published by . This book was released on 2018-02-06 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: 2019 Edition (V5) of PR Smith's popular SOSTAC (r) planning system shows how to write the perfect plan and can be learned in 3 minutes. The SOSTAC Guide to your Perfect Digital Marketing Plan, can be skimmed in 30 minutes and digested in detail in 3 hours. The new edition integrates digital developments such as AI, Big Data, IoT, Marketing Automation with brief mentions of VR and AR. So it's bang up to date. The SOSTAC(r) planning system was voted in the Top 3 Marketing Models worldwide by voters in the Chartered Institute Of Marketing's Centenary Poll. SOSTAC(r) has since been adopted by Linkedin, KPMG, Greenpeace and many more bluechips and start-ups. The entire book is written in easily digestible chunks so readers can dip in and out. Who can use this book? The book is aimed at anyone involved in digital marketing, or marketing, or just interested in digital marketing. Readers can see how it all fits together. More advanced marketers use it as a 'dip in & out' (e.g. the digital marketing strategy chapter), while less experienced marketers benefit from all six chapters and the many links to cutting-edge websites, digital tools and videos. The 6 Chapters: Situation Analysis (where are we now?)Objectives (where are we going?)Strategy (how do we get there?Tactics (details of strategy incl. marketing mix)Action (checklists, guides, systems & internal marketing)Control (how do we know if we are going to get there?)Who is the author?PR Smith is the co-author of the hugely influential 'Digital Marketing Excellence' (with Dave Chaffey) and several other marketing books including the best -selling Marketing Communications text going into its 7th ed this year. This new SOSTAC(r) Guide has achieved more than 3,000 pre-sales. The book is now also available from Amazon, iBooks, other networks or www.PRSmith.org/sostac . There is a free Kindle app which allows readers to enjoy this eBook on any mobile, iPad or laptop in addition to a kindle. What Experts Say About This Book "Although most businesses are now doing digital marketing, nearly half don't have a plan - that's shocking! SOSTAC(r) gives you an awesomely simple framework to put that right." Dave Chaffey, CEO Smart Insights"A really good easy-to-follow guide" Ged Carroll, Digital Director VP Europe, RacePoint Global'This is essential reading and an invaluable reference guide for any marketer who needs to create impressive, persuasive and effective digital marketing plans.' IDM SOSTAC(r) Certified Planners online portal is now open for those that want to become SOSTAC(r) Certified Planners. Visit https: //www.SOSTAC.org to register, download manuals drawn from these books and take the online, open-book, multiple choice case study assessment. Upon reaching 60% + the applicant receives a SOSTAC(r) Certified Planner certificate. See http: //www.PRSmith.org/SOSTAC for more or just go directly to https: //www.SOSTAC.org

Download or read book The CEO s Digital Marketing Playbook written by Thomas J. Donohoe and published by Koehler Books. This book was released on 2019-11-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CEO's Digital Marketing Playbook is the definitive playbook and crash course for both the baseline and advanced digital and direct marketing that every company on Earth needs to deploy in the 21st Century. Unlike the hundreds of books about social media or online advertising concepts, this step by step guide lays out every strategy and tactic that is essential to achieving the single greatest achievement in marketing: driving new customers and doing so profitably. Every CEO, from startup to Fortune 100, needs to understand every concept in this book or risk bleeding money and opportunity, which 99% are doing whether they know it or not. Every marketing professional and small business owner needs to embrace the tactics laid out or risk being bad at their job of profitable customer generation and best practice marketing. In just over 200 pages, every business professional can become a smart, customer generation focused digital marketer by following this playbook.

Download or read book Love Other Cursed Things written by Krista Ritchie and published by K.B. Ritchie. This book was released on 2022-01-11 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: From New York Times Bestselling Authors Krista & Becca Ritchie comes a sizzling new contemporary F/F romance set in a coastal town, swimming with secrets, lies, and deep familial bonds. Never fall in love in a cursed town. Tourists flock to Mistpoint Harbor to snap photos of the famous lighthouse, browse the Museum of Curses & Curiosities, and claim their “I survived the Most Cursed Town in America!” pin. But for me, growing up in Mistpoint Harbor wasn’t a vacation. Not when locals have a deep-seated loathing for my family. They hate my dad. They hate my older brothers. And they hate me--Zoey Durand, the girl who shrunk in high school at the taunts and jeers. Like a sad, wilted flower. If it wasn't for October Brambilla, life would've been a real living hell. But the moment I could leave my family's disgraced legacy and this cursed town behind, I did. And I vowed to never return. Until the phone call. My brother is in trouble, and I’d risk just about anything for my family. Even a curse. Even running into October Brambilla, the daughter of the wealthiest, most revered family in all of Mistpoint Harbor. She is town royalty. I'm town scum. She's a goddess and ice queen. I just want in-and-out. But she's my total weakness. And she's already been cursed. She wants me gone before I meet the same misfortune. The more she pushes, the more my heart is willing to go up against a stupid old town legend. But my head is telling me to run. No one returns to Mistpoint Harbor once they leave, and the longer I stay, the more I realize why.

Download or read book The Digital Transformation Playbook written by David L. Rogers and published by Columbia University Press. This book was released on 2016-04-05 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses need to rethink their underlying assumptions in five domains of strategy—customers, competition, data, innovation, and value. He reveals how to harness customer networks, platforms, big data, rapid experimentation, and disruptive business models—and how to integrate these into your existing business and organization. Rogers illustrates every strategy in this playbook with real-world case studies, from Google to GE, from Airbnb to the New York Times. With practical frameworks and nine step-by-step planning tools, he distills the lessons of today's greatest digital innovators and makes them usable for businesses at any stage. Many books offer advice for digital start-ups, but The Digital Transformation Playbook is the first complete treatment of how legacy businesses can transform to thrive in the digital age. It is an indispensable guide for executives looking to take their firms to the next stage of profitable growth.

Download or read book DoD Digital Modernization Strategy written by Department of Defense and published by . This book was released on 2019-07-12 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: The global threat landscape is constantly evolving and remaining competitive and modernizing our digital environment for great power competition is imperative for the Department of Defense. We must act now to secure our future.This Digital Modernization Strategy is the cornerstone for advancing our digital environment to afford the Joint Force a competitive advantage in the modern battlespace.Our approach is simple. We will increase technological capabilities across the Department and strengthen overall adoption of enterprise systems to expand the competitive space in the digital arena. We will achieve this through four strategic initiatives: innovation for advantage, optimization, resilient cybersecurity, and cultivation of talent.The Digital Modernization Strategy provides a roadmap to support implementation of the National Defense Strategy lines of effort through the lens of cloud, artificial intelligence, command, control and communications and cybersecurity.This approach will enable increased lethality for the Joint warfighter, empower new partnerships that will drive mission success, and implement new reforms enacted to improve capabilities across the information enterprise.The strategy also highlights two important elements that will create an enduring and outcome driven strategy. First, it articulates an enterprise view of the future where more common foundational technology is delivered across the DoD Components. Secondly, the strategy calls for a Management System that drives outcomes through a metric driven approach, tied to new DoD CIO authorities granted by Congress for both technology budgets and standards.As we modernize our digital environment across the Department, we must recognize now more than ever the importance of collaboration with our industry and academic partners. I expect the senior leaders of our Department, the Services, and the Joint Warfighting community to take the intent and guidance in this strategy and drive implementation to achieve results in support of our mission to Defend the Nation.

Download or read book Going Digital Shaping Policies Improving Lives written by OECD and published by OECD Publishing. This book was released on 2019-03-11 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report identifies seven policy dimensions that allow governments – together with citizens, firms and stakeholders – to shape digital transformation to improve lives. It also highlights key opportunities, challenges and policies related to each dimension, offers new insights, evidence and analysis, and provides recommendations for better policies in the digital age.

Download or read book Digital Strategy written by Mark Robertson and published by . This book was released on 2018-04-17 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital strategy finds new ways to use technology to improve business performance. In the future, all business strategy will be digital strategy. Start building yours today! Today only, get this bestseller for a special price. This book contains certified steps and on how to get started in the Digital Word and provides a stepwise approach on how to build a digital network around your business. It will give you the information you need to build and improve your online presence and appreciate every aspect of your business digitally. Here Is A Preview Of What You'll Learn... Innovation At Work Digital Strategy Is Not Supposed To Be Overwhelming Implementing Digital Strategies: Smarter, Faster, Better Developing A Winning Digital Strategy For Your Business What Is A Digital Agora Choosing A Digital Agency For Your Business Best Strategies For Your Business Facebook As A Branding Strategy And basically everything you need to know to start building your own digital strategy. Download your copy today! Take action today and download this book now at a special price!

Download or read book Beyond Digital written by Paul Leinwand and published by Harvard Business Press. This book was released on 2022-01-04 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Two world-renowned strategists detail the seven leadership imperatives for transforming companies in the new digital era. Digital transformation is critical. But winning in today's world requires more than digitization. It requires understanding that the nature of competitive advantage has shifted—and that being digital is not enough. In Beyond Digital, Paul Leinwand and Matt Mani from Strategy&, PwC's global strategy consulting business, take readers inside twelve companies and how they have navigated through this monumental shift: from Philips's reinvention from a broad conglomerate to a focused health technology player, to Cleveland Clinic's engagement with its broader ecosystem to improve and expand its leading patient care to more locations around the world, to Microsoft's overhaul of its global commercial business to drive customer outcomes. Other case studies include Adobe, Citigroup, Eli Lilly, Hitachi, Honeywell, Inditex, Komatsu, STC Pay, and Titan. Building on a major new body of research, the authors identify the seven imperatives that leaders must follow as the digital age continues to evolve: Reimagine your company's place in the world Embrace and create value via ecosystems Build a system of privileged insights with your customers Make your organization outcome-oriented Invert the focus of your leadership team Reinvent the social contract with your people Disrupt your own leadership approach Together, these seven imperatives comprise a playbook for how leaders can define a bolder purpose and transform their organizations.

Download or read book Digital Stractics written by Chris Outram and published by Springer. This book was released on 2016-04-29 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of digital business, the line between strategy and tactics is blurring. Traditionally large companies would adopt strategic frameworks which planned over three- to five-year timescales, while most digital start-ups had little interest in comprehensive and rigorous strategic processes and simply set themselves vision and worked out how to get there along the way. In today's digital economy even large companies are finding that their planning horizons are being measured in months rather than years or quarters (if not yet in the weeks or even days of startups). On the other hand, investors are less swayed by the excitement of 'digital' and expect harder and more rigorous medium term planning from start-ups. As a result, while the empirical process of learning by doing is becoming part of traditional companies' strategy processes, digital pure plays are no longer just making it up as they go along, but actively learning and changing as they go along. In short: on the battlefield of online commerce, strategy blends with tactics. Indeed, the distinction between pure play and hybrid is increasingly redundant as more holistic business models begin to emerge. Digital Stractics captures the experience and insights of some 60 entrepreneurs, CEOs and chairmen of both pure plays and hybrids to formulate frameworks within which both pure plays and hybrids can shape their strategy and business models. As timescales between 'plan' and 'do' collapse strategy and tactics have to blend. The world of STRACTICS is upon us.

Download or read book Business Planning for Digital Libraries written by Mel Collier and published by Leuven University Press. This book was released on 2010 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together international experience of business planning for digital libraries: the business case, planning processes, costs and benefits, practice and standards, and comparison with the traditional library. Although there is a vast literature already on other aspects of digital libraries, business planning is a subject that until now has not been systematically integrated in a book. Digital libraries are being created not only by traditional libraries but also by museums, archives, media organizations, and any institution concerned with managing scientific and cultural information. Business Planning for Digital Libraries is designed for practitioners in the cultural and scientific sectors, for students in information sciences and cultural management, and in particular for people engaged in managing digital libraries and repositories, in electronic publishing and e-learning, and in teaching and studying in these fields.

Download or read book Create Your Business Plan for the Digital Age Guide to an Effective Business Plan written by Humperdinck Jackman and published by Transnational Press London. This book was released on 2021-10-14 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Napoleon mocked the United Kingdom as 'a nation of shopkeepers'. What of that nation today in which leading businesses sell physical goods without holding any inventory? Entrepreneurs are opening new enterprises without 'bricks-and-mortar' premises, while their back-office staff operate miles away. Innovation is the very root of growth, but it demands adaptive thinking - open minds - and plenty of imagination. Whether you are planning a start-up or taking a mature business forward, crafting your business plan forces critical analysis. This, in turn, demands you justify your suppositions. It serves to eliminate the guesswork and to reduce risk. Above all, your business plan is not merely a tool for gaining investment but becomes, truly, your day-to-day survival handbook How to Write a Modern Business Plan is a guide to encourage fresh thinking. It prompts the reader to leverage both technology and new business practises to forge a successful commercial destiny. Shape your business for what you want it to become and be a business leader." Contents Preface Part One Designing your Business Business Planning Fundamentals General Considerations Financing Options Creating the Cost Efficient Business Client Acquisition in the Digital Age Part Two A step-by-step guide Section One: The Introduction Section Two: The Business Section Three: Market Overview Section Four: Competition Section Five: Sales & Marketing Section Six: Operations Section Seven: Financials Part Three: Model Business Plan Table of Contents Section One: Introduction Section Two: The Business Section Three: The Market Section Four: Competition Section Five: Sales & Marketing Section Six: Operations Section Seven: Financials Section Eight: Appendix