Download or read book The Digital Marketer Storybook written by Himadri Sengupta and published by Himadri Sengupta. This book was released on 2024-09-15 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: CAN THEIR LOVE SURVICE THE RUTHLESS WORLD OF DIGITAL MARKETING? Jaime has always wanted to be the rising star in the cutthroat world of digital marketing. But as he faces mounting pressure and failures, he's on the brink of losing everything he's worked so hard to build. Just when he's about to give up, he meets Isabella, an ambitious and successful entrepreneur with a thriving online beauty business. The two quickly form a partnership, combining their expertise and drive to take their businesses to new heights. But with success comes new challenges, and their relationship is put to the test in ways they never could have imagined. As they navigate the high stakes of the online business world and struggle to find balance in their personal lives, Jaime and Isabella's love is pushed to its limits. Will their partnership shatter under the pressure of entrepreneurship? WHATS INSIDE? ⦁ Romance and entrepreneurship ⦁ Real world Business challenge Solutions ⦁ Business and Life Balance ⦁ High stake of ambitions Get ready to dive into a captivating story of love and ambition colliding. With a realistic portrayal of the challenges faced by modern entrepreneurs, this book will leave you on the edge of your seat, wondering what lengths this couple will go to in order to achieve their dreams.

Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Routledge. This book was released on 2019-11-04 with total page 834 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first comprehensive digital marketing textbook to cover the entire marketing process. The academic theory behind Digital Marketing, as well as techniques and media, is discussed. Digital Marketing Fundamentals is easy to read and contains many international examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, the use of the Internet for market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning, and management. The application of social media and mobile communications is seamlessly integrated into the topics. Digital Marketing Fundamentals is suitable for commercial and management courses in higher education, including universities and business schools, and for professionals working in digital marketing. To request access to the book's online resources, please click here: http://www.digitalmarketing.noordhoff.nl For FAQs: https://www.basisboek-onlinemarketing.nl/faq-lecturers.html

Download or read book The Ultimate Digital Marketing Book written by Nick Smith and published by Teach Yourself. This book was released on 2023-02-02 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you want to be the best, you have to have the right skillset. From effective SEO and Search marketing to mastering mobile and content marketing, THE ULTIMATE DIGITAL MARKETING BOOK is a dynamic collection of tools, techniques, and strategies for success. Short, punchy chapters mean you can read up quickly and start applying what you've learned immediately. Discover the main themes, key ideas and tools you need and bring it all together with practical exercises. This is your complete course in digital marketing. ABOUT THE SERIES ULTIMATE books are for managers, leaders, and business executives who want to succeed at work. From marketing and sales to management and finance, each title gives comprehensive coverage of the essential business skills you need to get ahead in your career. Written in straightforward English, each book is designed to help you quickly master the subject, with fun quizzes embedded so that you can check how you're doing.

Download or read book Digital Marketing Fundamentals written by Marjolein Visser and published by Taylor & Francis. This book was released on 2021-07-05 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Marketing Fundamentals is the first fully-fledged textbook on digital marketing that covers the entire marketing process. Both the scientific theory behind digital marketing as well as techniques and media are discussed. Digital Marketing Fundamentals is easy to read and contains many International examples and cases. The Dutch version of this book (Basisboek Online Marketing) has become a standard issue in The Netherlands. In this book, all relevant aspects of digital marketing are addressed: strategic aspects, market research, product development and realisation, branding, customer acquisition, customer loyalty and order processing. The book also discusses effective websites and apps, digital analytics and planning and organisation. The application of social media and mobile communication is seamlessly integrated into the topics. Digital Marketing Fundamentals is very suitable for commercial and management courses in Higher Education and also for professionals active in digital marketing.

Download or read book DIGITAL MARKETING written by NARAYAN CHANGDER and published by CHANGDER OUTLINE. This book was released on 2024-01-10 with total page 829 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE DIGITAL MARKETING MCQ (MULTIPLE CHOICE QUESTIONS) SERVES AS A VALUABLE RESOURCE FOR INDIVIDUALS AIMING TO DEEPEN THEIR UNDERSTANDING OF VARIOUS COMPETITIVE EXAMS, CLASS TESTS, QUIZ COMPETITIONS, AND SIMILAR ASSESSMENTS. WITH ITS EXTENSIVE COLLECTION OF MCQS, THIS BOOK EMPOWERS YOU TO ASSESS YOUR GRASP OF THE SUBJECT MATTER AND YOUR PROFICIENCY LEVEL. BY ENGAGING WITH THESE MULTIPLE-CHOICE QUESTIONS, YOU CAN IMPROVE YOUR KNOWLEDGE OF THE SUBJECT, IDENTIFY AREAS FOR IMPROVEMENT, AND LAY A SOLID FOUNDATION. DIVE INTO THE DIGITAL MARKETING MCQ TO EXPAND YOUR DIGITAL MARKETING KNOWLEDGE AND EXCEL IN QUIZ COMPETITIONS, ACADEMIC STUDIES, OR PROFESSIONAL ENDEAVORS. THE ANSWERS TO THE QUESTIONS ARE PROVIDED AT THE END OF EACH PAGE, MAKING IT EASY FOR PARTICIPANTS TO VERIFY THEIR ANSWERS AND PREPARE EFFECTIVELY.

Download or read book Commonsense Direct and Digital Marketing written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2007-06-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.

Download or read book A Digital Story Book on NITC Entrepreneurs written by Geetu George, Joseph Martin, Linto Mathew, Shankar Meembat and published by Notion Press. This book was released on 2016-08-09 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are Entrepreneurs born? Have you, like millions, thought of being an Entrepreneur but was never sure if you can ? Are you an Entrepreneur who has learnt the hard way – the good, bad and ugly of being an Entrepreneur ? In this book Entrepreneurs from the National Institute of Technology, Calicut, share their stories, their tribulations and their triumphs. And their own quips. “To be at the right place at the right time, you have to be at the wrong place at the wrong time for a long time.” - Zerin Rahiman “Success is not a destination. Success is something to be evaluated at the end of each day. - Jayakumar Entrepreneurship is like travel, it’s not about the destination, but rather about the journey. - Siva Sankar & Roney Joseph Vincent “If you want people to choose your product/service, you are asking them to give up something else.” - Shankar Meembat “Failure … The experience was magnificent because the lessons I learned were invaluable,” - Prasanth Warrier “In the first 1000 days, you may find a 1000 different reasons to quit. It’s all about perseverance.” Subhash K M Read what’s behind these thoughts and much more – this is one book you will not regret picking up.

Download or read book Introduction To Digital Marketing written by Mr. Sanjay Kumar Rai and published by Academic Guru Publishing House. This book was released on 2023-09-20 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: A basic guide to digital marketing in today's fast-changing digital world is Introduction to Digital Marketing. The book itself helps novices and experts understand digital marketing's key principles, tactics, and technologies. The book discusses digital marketing's history, progress, and importance in current marketing techniques. Digital marketing's differences from conventional marketing and the reason it's important in modern companies will be explained. This section covers digital marketing's SEO, social media, email, content, PPC, and other aspects. Each element is examined to show its value and role in a digital marketing plan. The book stresses the need to create a sound digital marketing strategy for particular company objectives and consumers. It helps set goals, find target audiences, budget, pick platforms, and evaluate digital marketing efforts. Content underpins digital marketing. It's important to create interesting material, convey stories, and use multiple content kinds across digital platforms. Digital exposure and paid as well as organic traffic depend on SEO and SEM. Search engine optimization, keywords, methods, and sponsored marketing campaigns are covered in the following paragraphs. Digital marketing toolsets would be incomplete without email marketing. The book discusses producing compelling emails, generating targeted email audiences, and using marketing automation to boost productivity. Understanding digital marketing efficacy is crucial. This section discusses KPI monitoring and analysis solutions to help organizations improve their strategy and outcomes. The book finishes with examples of digital marketing trends and technology that will shape the industry.

Download or read book 427 Eco Friendly Business Ideas written by Mansoor Muallim and published by M M Info Care. This book was released on with total page 1925 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover 427 innovative and eco-conscious business ideas tailored for a sustainable future in "427 Eco-Friendly Business Ideas: Project Report Overviews." This comprehensive guide not only provides a wealth of green business concepts but also offers insightful project report overviews, giving you a glimpse into the practical implementation and potential impact of each idea. From renewable energy startups to zero-waste initiatives, this book covers a wide range of eco-friendly ventures suitable for entrepreneurs, environmental enthusiasts, and business professionals alike. Each idea is accompanied by a concise project report overview, detailing key aspects such as feasibility, market analysis, environmental impact assessment, and more. Whether you're seeking inspiration for your next green business endeavor or looking to deepen your understanding of sustainable entrepreneurship, "427 Eco-Friendly Business Ideas: Project Report Overviews" is your essential resource for navigating the landscape of eco-conscious innovation. Dive in, explore, and embark on the journey towards a greener, more sustainable future today.

Download or read book Soundtracked Books from the Acoustic Era to the Digital Age written by Justin St. Clair and published by Routledge. This book was released on 2022-06-15 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering both a short history and a theoretical framework, this book is the first extended study of the soundtracked book as a media form. A soundtracked book is a print or digital publication for which a recorded, musical complement has been produced. Early examples were primarily developed for the children's market, but by the middle of the twentieth century, ethnographers had begun producing book-and-record combinations that used print to contextualize musical artifacts. The last half-century has witnessed the rapid expansion of the adult market, including soundtracked novels from celebrated writers such as Ursula K. Le Guin, Kathy Acker, and Mark Z. Danielewski. While often dismissed as gimmicks, this volume argues that soundtracked books represent an interesting case study in media consumption. Unlike synchronous multimedia forms, the vast majority of soundtracked books require that audience activity be split between reading and listening, thus defining the user experience and often shaping the content of singing books as well. Mapping the form's material evolution, this book charts a previously unconsidered pathway through more than a century of recording formats and packaging strategies, emphasizing the synergies and symbioses that characterize the marriage of sound and print. As such, it will be of value to scholars and postgraduate students working in media studies, literary studies, and sound studies.

Download or read book Artificial Intelligence and Transforming Digital Marketing written by Allam Hamdan and published by Springer Nature. This book was released on 2023-10-03 with total page 1145 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores how AI is transforming digital marketing and what it means for businesses of all sizes and looks at how AI is being used to personalize content, improve targeting, and optimize campaigns. This book also examines some of the ethical considerations that come with using AI in marketing.

Download or read book How and Why to Read and Create Children s Digital Books written by Natalia Kucirkova and published by UCL Press. This book was released on 2018-12-03 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: How and Why to Read and Create Children's Digital Books outlines effective ways of using digital books in early years and primary classrooms, and specifies the educational potential of using digital books and apps in physical spaces and virtual communities. With a particular focus on apps and personalised reading, Natalia Kucirkova combines theory and practice to argue that personalised reading is only truly personalised when it is created or co-created by reading communities. Divided into two parts, Part I suggests criteria to evaluate the educational quality of digital books and practical strategies for their use in the classroom. Specific attention is paid to the ways in which digital books can support individual children’s strengths and difficulties, digital literacies, language and communication skills. Part II explores digital books created by children, their caregivers, teachers and librarians, and Kucirkova also offers insights into how smart toys, tangibles and augmented/virtual reality tools can enrich children’s reading for pleasure. How and Why to Read and Create Children's Digital Books is of interest to an international readership ranging from trainee or established teachers to MA level students and researchers, as well as designers, librarians and publishers. All are inspired to approach children’s reading on and with screens with an agentic perspective of creating and sharing. Praise for How and Why to Read and Create Children's Digital Books 'This is an exciting and innovative book – not least because it is freely available to read online but because its origins are in primary practice. The author is an accomplished storyteller, and whether you know, as yet, little about the value of digital literacy in the storymaking process, or you are an accomplished digital player, this book is full of evidence-informed ideas, explanations and inspiration.' Liz Chamberlain, Open University 'At a time when children's reading is increasingly on-screen, many teachers, parents and carers are seeking practical, straightforward guidance on how to support children's engagement with digital books. This volume, written by the leading expert on personalised e-books, is packed with app reviews, suggestions and insights from recent international research, all underpinned by careful analysis of digital book features and recognition of reading as a social and cultural practice. Providing accessible guidance on finding, choosing, sharing and creating digital books, it will be welcomed by those excited by the possibilities of enthusing children about reading in the digital age.' Cathy Burnett, Professor of Literacy and Education, Sheffield Hallam University

Download or read book Dracula A Storybook Portfolio written by J.H. Williams III and published by Image Comics. This book was released on 2024-10-09 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A unique exploration of art and story, centered on one of the most famous works in gothic horror. Featuring numerous painted illustrations and accompanying written passages to create a storytelling experience that goes beyond the typical expectations of an art book, making for a potent combination of illustration and prose. Presenting over 150 pages of art and story by J.H. WILLIAMS III (The Sandman Overture, Promethea, Batwoman, a multi-award winning New York Times bestseller and the co-creator of ECHOLANDS, also from Image Comics.

Download or read book Social Marketing and Advertising in the Age of Social Media written by Lukas Parker and published by Edward Elgar Publishing. This book was released on 2020-11-27 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides much-needed insight into current social marketing and advertising practices. The authors offer a framework for social marketing, before exploring the mechanics of social media and present marketing strategy. Chapters cover the use of both positive and negative emotions in social marketing and advertising, and explore the ethical challenges associated with the practice in the age of social media.

Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation

Download or read book Digital and Social Media Marketing written by Aleksej Heinze and published by Routledge. This book was released on 2020-04-28 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second edition of Digital and Social Media Marketing is an up-to-date, industry-led results-driven guide to digital marketing. Mixing academic theory with practical examples from a range of different organisations worldwide, it provides insight into, and techniques to enable, the creation, development and maintenance of a successful digital presence. This highly regarded textbook has been fully revised to bring the content up-to-date with the newest digital technologies. With topics including developing an effective digital presence, search engine optimization, and measuring brand awareness, the new edition also looks at digital ethics, General Data Protection Regulation and privacy, artificial intelligence and machine learning, and voice strategies. New international case studies are explored, including Alibaba and Amazon, as well as revised practical exercises in each chapter, enabling students to see how the concepts underpinning digital and social media marketing support business success. The book’s customisable Digital Business Maturity Model, and the Buyer Persona Spring, offer organisations a clear road map for understanding their own levels of technology adoption and digital strategy development. This accessible textbook provides a hands-on, user-friendly platform to turn skills and knowledge into strategic advantage. It is ideal for advanced undergraduate and postgraduate students of digital marketing and marketing strategy and for practitioners aiming to be at the cutting edge of digital and social media marketing. Alongside electronic resources for each chapter, this new edition also includes digital learning materials, case studies and exercises available in a supporting online learning environment. The online materials further enhance learners’ experience and support a worldwide learning community.

Download or read book Storybook Advent Carols Collection Songbook written by Lewis Brech and published by Couples Company, Inc. This book was released on 2010-07 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the companion Songbook to the Storybook Advent Carols Collections CDs, Volumes One and Two which feature the music of 20 Classic American and 20 Classic British Christmas Carols.This book includes the full lyrics, history and story behind the songs as well as a pictorial journey through the Holy Land and England in addition to several popular Christian citations.