Download or read book Becoming a Graphic and Digital Designer written by Steven Heller and published by John Wiley & Sons. This book was released on 2015-04-27 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Begin your graphic design career now, with the guidance of industry experts Becoming a Graphic and Digital Designer is a single source guide to the myriad of options available to those pursuing a graphic design career. With an emphasis on portfolio requirements and job opportunities, this guide helps both students and individuals interested in entering the design field prepare for successful careers. Coverage includes design inspiration, design genres, and design education, with discussion of the specific career options available in print, interactive, and motion design. Interviews with leading designers like Michael Bierut, Stefan Sagmeister, and Mirko Ilic give readers an insider's perspective on career trajectory and a glimpse into everyday operations and inspirations at a variety of companies and firms. Design has become a multi-platform activity that involves aesthetic, creative, and technical expertise. Becoming a Graphic and Digital Designer shows readers that the field once known as "graphic design" is now richer and more inviting than ever before. Learn how to think like a designer and approach projects systematically Discover the varied career options available within graphic design Gain insight from some of the leading designers in their fields Compile a portfolio optimized to your speciality of choice Graphic designers' work appears in magazines, advertisements, video games, movies, exhibits, computer programs, packaging, corporate materials, and more. Aspiring designers are sure to find their place in the industry, regardless of specific interests. Becoming a Graphic and Digital Designer provides a roadmap and compass for the journey, which begins today.
Download or read book Digital Design for Print and Web written by John DiMarco and published by John Wiley & Sons. This book was released on 2011-09-19 with total page 405 pages. Available in PDF, EPUB and Kindle. Book excerpt: The all-inclusive guide—from theory to practice—for print and Web design Any well-conceived print or Web design features the dynamic interplay between visual artistry and technical skill. It becomes important, therefore, for the designer to cultivate an aesthetic eye as well as develop a high degree of computer savvy. By combining basic theory with hands-on technique, Digital Design for Print and Web takes the unique approach of uniting two subjects traditionally approached separately into one complete volume. As a result, you will gain a clearer understanding of the entire creative process, from project management to working with graphics to designing for print and, ultimately, the Web. In this book, you'll find: Full-color text and illustrated, step-by-step instruction supported by more than 75 video tutorials Coverage of professional software including the Adobe Creative Suite A wide variety of inspirational images from well-known designers Online full-length project assignments from entry level to advanced An ideal resource for design students or practitioners, Digital Design for Print and Web will show you to how to create more effectively and guide you on the path toward digital design mastery.
Download or read book Graphic Design For Everyone written by Cath Caldwell and published by National Geographic Books. This book was released on 2019-08-06 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform your ideas into powerful visuals--to connect with your audience, define your brand, and take your project to the next level. This highly practical design book takes you through the building blocks of design--type, photography, illustration, color--and shows you how to combine these tools to create visuals that inform, influence, and enthral. Grasp the key principles through in-depth how-to articles, hands-on workshops, and inspirational galleries of great design. Find out how to create a brand plan, discover how a typeface sets the mood, and learn how to organize different elements of a layout to boost the impact and meaning of your message. Then apply your skills to do it yourself, with ten step-by-step projects to help you create your own stunning designs--including business stationery, invitations, sales brochure, website, online newsletter and e-shop. There's also plenty of practical advice on publishing online, dealing with printers, commissioning professionals, finding free design tools, and much more. If you're ready to use powerful design to take your pet project or burgeoning business to the next level, Graphic Design for Everyone is your one-stop resource to help you become an effective, inspirational visual communicator.
Download or read book Digital Design Media written by William J. Mitchell and published by John Wiley & Sons. This book was released on 1995 with total page 516 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Digital Design Media, Second Edition, architects and related design professionals will find a complete conceptual guide to the multidimensional world of computer-aided design. In contrast to the many books that describe how to use particular programs (and which therefore go out of date very quickly), Digital Design Media constructs a lasting theoretical framework, which will make it easier to understand a great number of programs—existing and future—as a whole. Clear structure, numerous historical references, and hundreds of illustrations make this framework both accessible to the nontechnical professional and broadening for the experienced computer-aided designer. The book will be especially valuable to anyone who is ready to expand their work in CAD beyond production drafting systems. The new second edition adds chapters one merging technologies, such as the Internet, but the book’s original content is as valid as ever. Thousands of design students and practitioners have made this book a standard.
Download or read book Digital Design Essentials written by Rajesh Lal and published by . This book was released on 2013-06 with total page 209 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through hundreds of photographs, this dynamic guide demonstrates how to expertly apply design principles in a variety of devices, desktops, web pages, mobile and other touchscreen devices.
Download or read book Digital Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2016-06-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.
Download or read book Becoming a Graphic Designer written by Steven Heller and published by John Wiley & Sons. This book was released on 2010-02-19 with total page 371 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revision of the bestselling visual guide to becoming a graphic designer Becoming a Graphic Designer provides a comprehensive survey of the graphic design market, including complete coverage of print and electronic media and the evolving digital design disciplines that offer today's most sought-after jobs. Featuring 65 interviews with today's leading designers, this visual guide has more than 600 illustrations and covers everything from education and training, design specialties, and work settings to preparing an effective portfolio and finding a job. The book offers profiles of major industries and key design disciplines, including all-new coverage of careers in exhibition design and illustration. Steven Heller (New York, NY) is Art Director of the New York Times Book Review and cochair of the MFA/Design program at the School of Visual Arts. He is the author of over 80 books on design and popular culture. Teresa Fernandes (Greenwich, CT) is a publications designer and art director.
Download or read book Principles of Digital Design written by Daniel D. Gajski and published by Pearson. This book was released on 1997 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is designed to facilitate a thorough understanding of fundamental principles without requiring readers to memorize an excess of confusing technological details. Rather than focusing on techniques for one particular phase of design, it covers the complete design process, from specification to manufacturing.
Download or read book Digital Design from Zero to One written by Jerry D. Daniels and published by John Wiley & Sons. This book was released on 1996-04-19 with total page 645 pages. Available in PDF, EPUB and Kindle. Book excerpt: Takes a fresh look at basic digital design. From definition, to example, to graphic illustration, to simulation result, the book progresses through the main themes of digital design. Technically up-to-date, this book covers all the latest topics: Field programmable gate arrays, PALs and ROMs. The latest memory chips for SRAM and DRAM are shown. Software for creating the excitation equations of FSM are covered, as well as LogicWorks and Beige Bag PC and more.
Download or read book Designed for Digital written by Jeanne W. Ross and published by MIT Press. This book was released on 2019-09-24 with total page 205 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice for redesigning “big, old” companies for digital success, with examples from Amazon, BNY Mellon, LEGO, Philips, USAA, and many other global organizations. Most established companies have deployed such digital technologies as the cloud, mobile apps, the internet of things, and artificial intelligence. But few established companies are designed for digital. This book offers an essential guide for retooling organizations for digital success. In the digital economy, rapid pace of change in technology capabilities and customer desires means that business strategy must be fluid. As a result, the authors explain, business design has become a critical management responsibility. Effective business design enables a company to quickly pivot in response to new competitive threats and opportunities. Most leaders today, however, rely on organizational structure to implement strategy, unaware that structure inhibits, rather than enables, agility. In companies that are designed for digital, people, processes, data, and technology are synchronized to identify and deliver innovative customer solutions—and redefine strategy. Digital design, not strategy, is what separates winners from losers in the digital economy. Designed for Digital offers practical advice on digital transformation, with examples that include Amazon, BNY Mellon, DBS Bank, LEGO, Philips, Schneider Electric, USAA, and many other global organizations. Drawing on five years of research and in-depth case studies, the book is an essential guide for companies that want to disrupt rather than be disrupted in the new digital landscape. Five Building Blocks of Digital Business Success: Shared Customer Insights Operational Backbone Digital Platform Accountability Framework External Developer Platform
Download or read book The Complete Guide to Digital Graphic Design written by Bob Gordon and published by . This book was released on 2005 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: A visually stunning review of the fast-changing world of graphic design, this book will be essential reading for anyone involved in this broadest of industries. Its succinct but comprehensive coverage of the multitude of technical issues confronting todays graphic designers, coupled with breathtaking examples of graphics from around the world, makes it ideal for those already employed in graphics who feel the need to improve their technical and theoretical skills, as well as for students. Starting with a showcase of some of the best practitioners in the fields of print, exhibition design, advertising, signage, packaging, multimedia and the Web, this profusely illustrated and authoritative handbook also provides in-depth information on design basics such as type, colour and images.
Download or read book Complete Digital Design A Comprehensive Guide to Digital Electronics and Computer System Architecture written by Mark Balch and published by McGraw Hill Professional. This book was released on 2003-06-22 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: YOUR ONE-STOP RESOURCE FOR DIGITAL SYSTEM DESIGN!The explosion in communications and embedded computing technologies has brought with it a host of new skill requirements for electrical and electronics engineers, students, and hobbyists. With engineers expected to have such diverse expertise, they need comprehensive, easy-to-understand guidance on the fundamentals of digital design.Enter McGraw-Hill’s Complete Digital Design. Written by an experienced electrical engineer and networking hardware designer, this book helps you understand and navigate the interlocking components, architectures, and practices necessary to design and implement digital systems. It includes: * Real world implementation of microprocessor-based digital systems * Broad presentation of supporting analog circuit principles * Building complete systems with basic design elements and the latest technologiesComplete Digital Design will teach you how to develop a customized set of requirements for any design problem—and then research and evaluate available components and technologies to solve it. Perfect for the professional, the student, and the hobbyist alike, this is one volume you need handy at all times!What you’ll find inside: * Digital logic and timing analysis * Integrated circuits * Microprocessor and computer architecture * Memory technologies * Networking and serial communications * Finite state machine design * Programmable logic: CPLD and FPGA * Analog circuit basics * Diodes, transistors, and operational amplifiers * Analog-to-digital conversion * Voltage regulation * Signal integrity and PCB design * And more!
Download or read book Emigre written by Rudy VanderLans and published by Wiley. This book was released on 1994-01-13 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: In 1984 a radically new graphic design magazine set out to explore the as-yet-untapped and uncharted possibilities of Macintosh-generated graphic design. Boldly new and different, Emigre broke rules, opened eyes and earned its creators, Rudy VanderLans and Zuzana Licko, cult status in the world of graphic design. After a decade of publishing, the jury is still out on Emigre. But now, thanks to this comprehensive 10-year retrospective, you can reach your own conclusions. Are Emigre’s Mac-generated graphics important, influential and controversial…or just plain ugly? You decide. "The only people who have trouble reading Emigre are graphic designers who have been trained to make type clear. The rest of the world doesn’t live in that purist atmosphere." —Chuck Byrne, Print Magazine, September 1992 Here gathered together for the first time, you’ll find: Every Emigre cover ever issued A full catalog of over 80 Emigre typefaces Emigre’s most striking editorial layouts Plus stimulating and provocative commentary from both Rudy VanderLans and Zuzana Licko How has a magazine that prints just 7,000 copies managed to outrage so many graphic designers while inspiring so many others? The answer is in your hands.
Download or read book Graphic Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2012-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.
Download or read book The Digital Way written by Zac DeLane and published by . This book was released on 2018-10-25 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW: All new projects and activities included in the 4th edition! Get 10 new projects, plus new lectures and activities covering new features from Adobe Photoshop 2019! And, with "A Sketch a Week," Students can complete sketches within a sketchbook to refine their craft.This book features tutorials and guided lessons for Adobe Photoshop CC 2019 as well as key terminology for becoming a graphic designer, such as design principles, project management, and more. You'll also get access to our online course, which has activities and digital files aligned with the textbook to further extend and develop your graphic design know-how. Each book comes with access to digital files, so you can complete activities in Photoshop!This book is great for the classroom, too. Download and use free activity files from our website, plus with the Teachers Edition, get keys, test materials and inside notes from the author. If you buy the print book, you'll get a Kindle edition for FREE, so you can access TDW anytime!To buy copies in bulk, please email [email protected] for more information.
Download or read book Contemporary Architecture and the Digital Design Process written by Peter Szalapaj and published by Routledge. This book was released on 2014-04-23 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Architecture and the Digital Design Process introduces the reader to new developments in the computer modelling of design form in contemporary architectural practice through a series of detailed case studies. The book illustrates how evolving design practices use and exploit the potential of new computing technologies in a wide range of areas and application. A central thesis of this book is that technology follows design demand, rather than design adjusting to available new technology. Designers are not merely passive recipients of prescribed computing tools and techniques. Instead, they are increasingly able to express their intuitive design ideas through the rational medium of computing. The book features several contemporary building projects, each of which introduces a range of CAD and computing issues based upon the work of creative architectural and engineering design practices. These include the offices of Frank O. Gehry, Peter Cook and Colin Fournier, Anthony Hunt Associates, Peter Hubner, Szyskowitz-Kowalski, and Faulkner Brown. All these examples show what architects need to know and the skills they need to acquire to use advanced CAD technology.
Download or read book Digital By Design written by Conny Freyer and published by Thames and Hudson. This book was released on 2011-03-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An impressive selection of over 100 objects that embrace digital technology."—Library Journal Digital by Design considers the work of design visionaries who are reimagining the relationship between technology, products, immersive environments, and human interaction. The result is a captivating assessment of pioneering approaches in art and design that encompasses a broad spectrum of humanist values, humor, magic, and sensory experiences. The London-based design firm Troika has selected more than one hundred objects and installations that illustrate a new wave of art and design. The book’s introduction offers an overview of the possibilities and practicalities of technological innovation. Then four chapters feature products and cutting-edge objects by emerging and established artists, designers, and engineers. The book is completed by a collection of incisive interviews with some of the most visionary practitioners and critics in this field—Dunne & Raby, Ron Arad, Steven Sacks, and Machiko Kusahara. A useful and comprehensive reference section includes designers’ biographies. Troika was founded in London in 2003 by Conny Freyer, Sebastien Noel, and Eva Rucki. They have received critical acclaim for, among other projects, their installations “Cloud” and “All the Time in the World” at Heathrow Airport Terminal 5. Troika’s work is part of the permanent collections of The Museum of Modern Art, the British Council collection, and the Victoria and Albert Museum.
