Download or read book The Definitive Guide to Growth Hacking written by N. Kumar and published by Createspace Independent Publishing Platform. This book was released on 2016-04-22 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Growth Hacking - the shiny new popular expression that is extremely popular in Silicon Valley and the online exosphere - is on the double a dubious and progressive practice that is changing the way that individuals work together on the web. Like every single extraordinary headway, it has its defenders and spoilers, obviously; there are some that say Growth hacking is the fate of business on the web, and others that say it's only another cycle of the numerous headed mammoth known as the advertising division. So what is Growth hacking? We should separate the term into its different parts - "Growth" and "Hacking." You ought to be acquainted with the expression "Growth" - and in case you're not, you ought to presumably backpedal and read some fundamental business writing. Be that as it may, when you hear "hacking," you may get an alternate arrangement of pictures flipping past your imagination. Possibly you think about the gathering Unknown, the vigilante Hackers from the site 4chan who have propelled an overall antiauthoritarian Growth best known for dissenting in Fellow Fawkes veils outside banks, G12 summits and Involve related occasions. Maybe you envision Angeline Jolie in that horrendous '90s film, Hackers. Perhaps you think about some shadowy criminal in an uncivilized nation taking individual data from individuals. Whatever specific symbolism you're married to, toss it hard and fast. When we're discussing "Growth hacking," we're looking at "Hacking" in the purest, most unique feeling of the term: Hacking inventive Hacking answers for a genuine issue. This is the thing that a Growth Hacker does: They program Growth into each part of a business. Generally, it's the employment of an advertiser to bring a client into a channel, and the occupation of a businessperson to bring the deal to a close. A Growth Hacker overturns the old model by preparing each and every progression of a client channel - from procurement to income - for however much touchy Growth as could reasonably be expected. Growth Hackers achieve this by applying the greater part of the investigation of item advancement to the specialty of promoting, and the other way around. At the point when the item has worked in, client driven promoting that is as versatile as the extent of the client base, it is said to have virility. Virility is the Blessed Vessel for the Growth Hacker. We've all known about something "becoming a web sensation," whether it's old history (All Your Base Are Fit in with us) or moderately later (The Harlem Shake.) This as a rule happens with recordings or realistic pics - they are acquainted with the Web, they reverberate with many individuals, and on the grounds that they are so natural to both offer with companions furthermore alter and change to meet an individual's own particular tastes, they spread like rapidly spreading fire all around the Web utilizing world. A Growth Hacker comprehends the idea of virility and how to program it into an item, in this manner guaranteeing that the utilization of a specific organization's administrations becomes famous online around the globe as fast and profoundly as Gangnam Style.

Download or read book The Growth Hacking Book written by Parul Agrawal and published by Nirvana Wellness Publishing. This book was released on 2019-08-15 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: There are two ways to learn anything: 1) by experimenting with things on our own or 2) by reading the accounts of specialists who have accomplished the results you want to gain. #1 is arduous and takes time. #2 gives us shortcuts to help us get results in a short span of time. The book that you are holding in your hands right now is for people who want to sprint on the second path. The Growth Hacking Book is an almanac for growth in today's hyper-competitive business world! Curated by GrowthMedia.AI, this book features more than 35 marketing experts, trailblazing entrepreneurs, industry thought leaders and successful companies from all over the globe who share radical ideas on how you can grow your business using unconventional marketing strategies. Each chapter is a treasure trove of growth ideas that businesses in the "The Valley" try to shield from the public. But they are not secrets anymore. This book is for you if you want to learn about: The concept of Growth Hacking The best growth strategies from Growth Hackers for Growth Hackers The mindset, skillset and toolset for Growth Marketers Identifying and analyzing growth channels The future of Growth Marketing ...and more. The fact that you are examining to buy this book is proof that you are hungry to learn growth marketing tactics. It proves the maxim that says -- you don't choose a book; the book chooses you. Our Contributing Authors: Amit Kumar Arun K Sharma Badr Berrada Christian Fictoor Deep Kakkad Deepak V. Maddila Dennis Langlais Dillon Kivo Evita Ramparte Ishaan Shakunt Issac Thomas Kelisha Mills Lisa Robbins Manish Nepal Nitish Mathur Noam Kostucki Parul Agrawal Priya Kalra Rachit Khator Rahul Singh Rohan Chaubey Ruchi G. Kalra Saurabh Tiwari Shailendra Mishra S Shiva SriCharan Srish K. Agrawal Suneet Bhatt Tim Wasmundt Vivek Agrawal Yaagneshwaran Ganesh Our Contributing Companies: UpLead, StackBy, SocialAnimal, Venngage, SocialBee, Audiense

Download or read book Ready Set Growth hack written by Nader Sabry and published by Nader sabry . This book was released on 2020-02-01 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A SHORTCUT TO 10X YOUR GROWTH, WELCOME TO READY, SET, GROWTH HACK. After founding companies from start-to exit, Sabry has raised $120 Million mastering growth hacking over the past 25 years. Ready, Set, Growth hack is a powerful practical guide to help anyone with little or no knowledge 10x the growth of their organizations. This book helps startups become unicorns, corporations become fortune 500s, and government become world leaders. Sabry walks through a step-by-step handheld approach from what is growth hacking, why growth hacking is vital, how it works, and how to immediately start your first growth hack. Based on proven strategies with 88 tools and 50 examples, you will start growth hacking the minute you start reading. Rooted in asymmetrical warfare, Sabry shows you how the weak win and how they do it. If your in a weaker position than a competitor or another nation, this step-by-step approach will show you how to unlock unseen possibilities. These growth possibilities will identify growth problems, how to exploit the most significant growth opportunities, and then scale them into full-scale operations. In this book, the following will be covered CHAPTER 1 INTRODUCTION: WHY DO COMPANIES NEED TO GROWTH HACK What is growth hacking, why it is essential and how it is rooted in asymmetrical warfare CHAPTER 2 GROWTH HACKING MINDSET: CREATE THE RIGHT GROWTH HACKING MINDSET How growth hacking works, how growth hackers think, and how you approach growth hacking CHAPTER 3 READY: TO DISCOVER AND UNLOCK YOUR STRATEGY How to prepare for growth hacking by profiling your growth challenges CHAPTER 4 SET: YOUR EXPERIMENTS AND DEVELOPMENT IDEAS Start experimenting, discovering and developing growth hacks CHAPTER 5 GROWTH HACK: AND SCALE YOUR APPROACH How to implement, and scale growth hacks for full-scale operations GROWTH HACKER’S TOOLKIT BONUS CHAPTER A: HIRE A GROWTH HACKER BONUS CHAPTER B 50 EXAMPLES OF BONUS CHAPTER C 88 TOOLS Let's get started growing now with your first growth hack. With little to no knowledge about business, marketing, or technology, you can 10x the growth of your organization, whether a startup a corporate, or government. Editorial Reviews "Growth is a science as rare as palladium, and this book unlocks those unique elements that every CEO and entrepreneur should master. This book is a blueprint that should be on every executives desk." -- Elia Korban, Director at PwC "For many growth is an art to be mastered and a science to be discovered and this is what Nader's book has done with simplicity, illustrating how growth really works." - Hisham Farouk, Board of Governors Member - Grant Thornton International Ltd "It's not often that somebody like Nader Sabry comes along. His book Ready, Set, Growth Hack matches his extensive business and technical knowledge with an accessible, easy-to-read style that engages and entertains. Full of examples and real-world applications, Sabry's book should be a 'must-read' for every organization that wants to grow." -- Stephen Johnston, Fortune 500 Business Writing and Presentation Trainer, Complete Communications "Growth is the challenge of every company this book gives every executive at every level a blueprint on how to collaborate their part in whole growth engine." - Neil Walters, Senior Partner, McGrill Consulting Group Inc. "The fact that anyone can 10x their growth is a powerful idea, but what is even more powerful is when a master shows you the way, and this is what this book is about." - Rohit Bassi the author of, Living Through Self Compassion - Illuminate Your Life With Peace, Trust & Faith: Unshackle Yourself From Quiet Desperation, Depression & Destruction "My go to book on growth, Nader has done an excellent job in demystifying the mysterious techniques behind some of the fastest growing companies globally." - Marcel Sarousa ,Vice President, McGrill Consulting Group Inc.

Download or read book The Growth Hacker s Guide to the Galaxy written by Mark Hayes and published by Insurgent Publishing, LLC. This book was released on 2015 with total page 261 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate compendium of growth hacks for the modern digital marketer, written by marketing veterans Jeff Goldenberg (Head of Growth at Borrowell and TechStars Mentor) and Mark Hayes (CEO of Rocketshp, and founder of one of the world's first growth hacking agencies). Are you ready to skyrocket your companies growth? Learn, the most effective tools, software and technology for digital and startup marketers; 100 must-know growth hacks to take your business to the next level (focusing on 3 key areas: product-market fit, transition to growth and scale); Insider info from leading startups whocasing the best growth hacks and exactly how they did it.

Download or read book Hacking Growth written by Sean Ellis and published by Crown Currency. This book was released on 2017-04-25 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive playbook by the pioneers of Growth Hacking, one of the hottest business methodologies in Silicon Valley and beyond. It seems hard to believe today, but there was a time when Airbnb was the best-kept secret of travel hackers and couch surfers, Pinterest was a niche web site frequented only by bakers and crafters, LinkedIn was an exclusive network for C-suite executives and top-level recruiters, Facebook was MySpace’s sorry step-brother, and Uber was a scrappy upstart that didn’t stand a chance against the Goliath that was New York City Yellow Cabs. So how did these companies grow from these humble beginnings into the powerhouses they are today? Contrary to popular belief, they didn’t explode to massive worldwide popularity simply by building a great product then crossing their fingers and hoping it would catch on. There was a studied, carefully implemented methodology behind these companies’ extraordinary rise. That methodology is called Growth Hacking, and it’s practitioners include not just today’s hottest start-ups, but also companies like IBM, Walmart, and Microsoft as well as the millions of entrepreneurs, marketers, managers and executives who make up the community of Growth Hackers. Think of the Growth Hacking methodology as doing for market-share growth what Lean Start-Up did for product development, and Scrum did for productivity. It involves cross-functional teams and rapid-tempo testing and iteration that focuses customers: attaining them, retaining them, engaging them, and motivating them to come back and buy more. An accessible and practical toolkit that teams and companies in all industries can use to increase their customer base and market share, this book walks readers through the process of creating and executing their own custom-made growth hacking strategy. It is a must read for any marketer, entrepreneur, innovator or manger looking to replace wasteful big bets and "spaghetti-on-the-wall" approaches with more consistent, replicable, cost-effective, and data-driven results.

Download or read book The Growth Hacking Book 2 written by Parul Agrawal and published by . This book was released on 2021-06-12 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Growth Hacker Marketing written by Ryan Holiday and published by Penguin. This book was released on 2014-09-30 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: A primer on the future of PR, marketing and advertising — now revised and updated with new case studies "Forget everything you thought you knew about marketing and read this book. And then make everyone you work with read it, too." —Jason Harris, CEO of Mekanism Megabrands like Dropbox, Instagram, Snapchat, and Airbnb were barely a blip on the radar years ago, but now they're worth billions—with hardly a dime spent on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they relied on growth hacking to reach users and build their businesses. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions. Bestselling author Ryan Holiday, the acclaimed marketing guru for many successful brands, authors, and musicians, explains the new rules in a book that has become a marketing classic in Silicon Valley and around the world. This new edition is updated with cutting-edge case studies of startups, brands, and small businesses. Growth Hacker Marketing is the go-to playbook for any company or entrepreneur looking to build and grow.

Download or read book Growth Thinking written by Nader Sabry and published by . This book was released on 2021-01-15 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt: Less than 1% of companies grow. But with a systematic and creative approach to growth that changes everything. Growth thinking is a new approach changing the way organizations grow. Nader Sabry, author of the bestselling book Ready Set Growth Hack, created growth thinking to exponentially change your results in a quick, easy and creative way... Growth thinking helps leaders who want to solve for "how to grow exponentially." If your organization needs to adapt to new realities but doesn't have the growth strategy to give you that competitive edge, growth thinking solves precisely. Growth thinking helps you go: From idea to action - accurately and rapidly turn growth hacking ideas into execution quickly and cost-effectively, Think at scale - quickly and effortlessly find methods to take an abstract growth hack, structure it and scale it, and Save time and money - rapidly prototype your growth hacking ideas saving time and money. and happens through the systematic and creative process by Visualization - design-thinking approach to quickly and easily see how a growth hack will work, Systemize - turn designs into structured sequences that turn an idea into an actual growth hack, Optimization - instantly find improvements and generate new better growth hacks with little effort, Rapid development - the systematic learning approach accelerates the improvement and development of new growth hacks, and Collaboration - swiftly and efficiently get feedback and co-create growth hacks with others. Growth thinking helps you tackle the challenge of growing your organization - creating powerful growth hacks that supercharge your growth by testing them and executing them quickly, efficiently, and cost-effectively.

Download or read book Growth Hacking written by James Jackson and published by Createspace Independent Publishing Platform. This book was released on 2016-12-15 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is "Growth Hacking" truly? There is a considerable measure of buzz around the new term "Growth Hacking," and many organizations I know or have met as of late are searching for a "Growth Hacker." I stress some of the time that this feels like a craze and individuals think "ooh, I will develop much speedier on the off chance that I can simply locate an otherworldly unicorn Growth hacker" or begin to trust that you truly can hack economical development in any capacity. While I think it is awesome that numerous more organizations are considering growth important, I think it is essential that individuals keep their eyes on the enormous prize of building profound, practical organizations and systems. You can't hack the long haul examples of growth - when somebody is so effectively utilizing an item that they continue imparting it to their companions without acknowledging it. Alternately so enamored with an item they educate everybody concerning it. Alternately they request their companions join so that their kinship shows signs of improvement. Seeing how this functions and remembering it when it begins to rise is basic. So, you do need to locate the right "hacks" that help you get to those purposes of manageable growth. LinkedIn began with Reid Hoffman welcoming his whole expert system to go along with him, Facebook began growing school by-school holding up until they had a 20%+ of the understudy body to open at every place, and AirBnb got early free market activity by cross-posting on Craigslist. While these were all incredible begins, it wasn't until every organization had more supportable viral circles and SEO change working that they truly began taking off. So when discussing growth now, I don't think turning points are vital as making sense of whether you have a way to supportability. At the end of the day, it doesn't make a difference on the off chance that you have 10M clients or 10k clients, yet more that whatever you do to get your initial couple of clients, it's the means by which that transforms into solidly getting more clients that matters. What's more, that in the end it makes some truly profound enduring system impacts. For more information click on "BUY BUTTON" tag: growth mindset, growth marketing, growth hack, growth engines, seo marketing, seo for growth, growth investing, growth seo, craigslist marketing, growth hacking strategies, growth hacking techniques, growth hacking instagram, growth hacking facebook, growth and development, facebook marketing, digital marketing strategy, PR, Social media marketing, search engine optimization, public relation, powerful marketing, business growth, internet marketing, web marketing, email marketing, twitter marketing, pinterest

Download or read book Growth Hacking For Dummies written by Anuj Adhiya and published by John Wiley & Sons. This book was released on 2020-03-19 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hack your business growth the scientific way Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition. Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs. Soup to nuts: get a full overview of the growth hacking process and tools Appliance of science: how to build and implement concept-testing models Coming together: pick up best practices for building a cross-disciplinary team Follow the data: find out what your customers really want You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!

Download or read book The Truth About Managing People written by Stephen Robbins and published by FT Press. This book was released on 2012-10-09 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the Third Edition of the bestselling book, The Truth About Managing People, bestselling author Stephen Robbins shares even more proven principles for handling virtually every management challenge. Robbins delivers 61 real solutions for the make-or-break problems faced by every manager. Readers will learn how to overcome the true obstacles to teamwork; why too much communication can be as dangerous as too little; how to improve your hiring and employee evaluations; how to heal "layoff survivor sickness"; how to manage a diverse culture; and ways to lead effectively in a digital world. New truths include: how to nurture friendly employees, forget about age stereotypes, first impressions count, be a good citizen, techniques for managing a diverse age group, and ethical leadership among others.

Download or read book Ready Set Growth Hack written by Nader Sabry and published by . This book was released on 2020-02 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book Traction written by Justin Mares and published by S Curve Publishing. This book was released on 2014-08-26 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most startups end in failure. Almost every failed startup has a product. What failed startups don't have are enough customers. Traction Book changes that. We provide startup founders and employees with the framework successful companies use to get traction. It helps you determine which marketing channel will be your key to growth. "If you can get even a single distribution channel to work, you have a great business." -- Peter Thiel, billionare PayPal founder The number one traction mistake founders and employees make is not dedicating as much time to traction as they do to developing a product. This shortsighted approach has startups trying random tactics -- some ads, a blog post or two -- in an unstructured way that will likely fail. We developed our traction framework called Bullseye with the help of the founders behind several of the biggest companies and organizations in the world like Jimmy Wales (Wikipedia), Alexis Ohanian (Reddit), Paul English (Kayak.com), Alex Pachikov (Evernote) and more. We interviewed over forty successful founders and researched countless more traction stories -- pulling out the repeatable tactics and strategies they used to get traction. "Many entrepreneurs who build great products simply don't have a good distribution strategy." -- Mark Andreessen, venture capitalist Traction will show you how some of the biggest internet companies have grown, and give you the same tools and framework to get traction.

Download or read book Growth Hacking written by Raymond Fong and published by . This book was released on 2017 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Growth Hacking: Silicon Valley's Best Kept Secret, growth consultants Raymond Fong and Chad Riddersen deconstruct the phenomenon used by Silicon Valley's fast growing tech elite, growth hacking. Raymond and Chad's framework, the ASP(TM), is an easy to understand blueprint that empowers any business to apply growth hacking. The ASP(TM) was developed through their work in the tech community and used to produce high-leverage, scalable growth for companies in a variety of industries including several companies featured on ABC's TV show Shark Tank. If you're looking for creative, cost-effective ways to grow your business, then ASP(TM) is the answer.

Download or read book Growing Happy Clients written by Ward van Gasteren and published by Ward van Gasteren. This book was released on 2020-11-18 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: As a growth hacker you know how to growth hack. You know how to discover bottlenecks, measure impact and run experiments. But do you know as a consultant: - The five principles to handle any and every client you come across? - How to create internal fans within a company to ensure your contract gets renewed? - How to rid yourself of the confining label of Marketing and have a broader impact? If the answer to any of these questions is ‘no’, then this book is for you. Growing Happy Clients takes you a step further than the ‘Happily Ever After’ of every growth hacking book on growth processes. You’ve got your client, you’ve got your skills, but now you need the abilities to deal with messy situations and internal challenges. To ensure that you get the hours and tools you need to guide your client to success. In Growing Happy Clients, we take you from kickoff to project reflection, teaching you all the ‘soft skills’ that separate a successful growth hacker from the rest. Whether you’re a growth hacker or marketer freelancer, part of an agency or in-house, you will finish this growth hacking book as a better, more confident growth consultant, and ready to grow your happy clients. Who is this book for Freelance growth hackers and marketers Growth Hacking or Marketing consultants working at an agency or in-house Internal growth hackers or marketers hoping to implement growth hacking within an organisation About the Authors Daphne Tideman and Ward van Gasteren have over ten years of combined experience in working with the fastest growing scale-ups and the biggest Fortune 500 corporates. Daphne was the first employee at what became a leading growth hacking agency. Ward was one of the first certified growth hackers in Europe and has consulted with 70+ companies as a freelance consultant. Quotes about Growing Happy Clients "⭐⭐⭐⭐⭐ - Must-read for all digital consultants. This book is a must-read. Not only for growth hacking consultants, but for all consultants working in the digital space. The book contains great advice, practical examples and lots of resources. It covers a project with a client from beginning to end in a very comprehensive manner. Highly recommended!" "I've thoroughly enjoyed reading Growing Happy Clients – I can’t help to think it’s going to be massively beneficial for those starting with growth hacking and additionally for those that think they know what growth hacking is but actually haven’t got a clue ��." - Abi Hough, 20+ years of growth and optimization experience "I work as a marketer and even though I am not a consultant Growing Happy Clients helped me change the way we approach growth both in terms of project management and working together with different departments." - Fleurine T, Marketer at Goboony

Download or read book An Act of God written by David Javerbaum and published by Simon and Schuster. This book was released on 2015-05-05 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: ***An Act of God (previously published as The Last Testament: A Memoir) is now a major Broadway show starring Jim Parsons (The Big Bang Theory) and directed by Joe Mantello (Wicked)*** Over the course of his long and distinguished career, God has literally seen it all. And not just seen. In fact, the multitalented deity has played a pivotal role in many major events, including the Creation of the universe, the entirety of world history, and the successful transitioning of American Idol into the post–Simon Cowell era. Sometimes preachy, sometimes holier-than-thou, but always lively, An Act of God is the ultimate celebrity autobiography.

Download or read book Youtube Growth Hacking written by Jeff Abston and published by Createspace Independent Publishing Platform. This book was released on 2018-02-04 with total page 74 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's Internet era, the importance of having an online presence cannot be overstated and one of the Internet's biggest platforms is YouTube. The website sees roughly 15 billion visitors a month, which offers a lot of opportunity for anyone who can find a success concept. Whether you are an individual looking to build a channel on YouTube to make a career for yourself out of it, or you are representing a business and want to grow a channel to support your company, finding a following on YouTube can be rewarding. It is difficult to achieve, and in this book, you will learn the many techniques available to grow your channel from the ground up on YouTube. The techniques in this book will mostly be those that will create sustained and not just temporary or fabricated success. Techniques like collaborating with fellow content creators and engaging with the community so that your videos can be found are the types of things focused on. It will cover the stuff that can be done with little or no money, as success on YouTube is not really dependent upon having a great amount of cash on hand to spend on your channel. It is understood that most people starting out on YouTube do not have a large budget to work with. You will learn what SEO means and how important it is to your channel and its growth. You will also learn how to use SEO correctly to help the people that want to watch your videos find them. You will see the importance of making thumbnails for your videos that really draw the attention of people browsing through different options on the website, so that you will get more clicks on your videos. You will understand the type of production quality necessary these days to gain a large following. People no longer accept low quality video production or bad audio clips from their YouTube videos. The topic of viral videos is covered and how to avoid being only a temporary success from one of your videos going viral. Recent changes to YouTube's policy about monetization on the website is covered in length, as well as what the new rules include and what you have to do before you can make money with your videos. In light of these new rules, the book explains the type of game plan that should be implemented for long-term success. Other things examined include the importance of consistency and how it matters to the growth of your channel. Also, you will find how each content creator on the platform has to decide if they want to make videos at the risk of losing quality, or spend a long time on each one to ensure a higher standard of content. Overall, in this book every pitfall that beginners to YouTube struggle with is pointed out as well as ways to avoid them are laid out in plain English such that anyone can understand. Every tactic that can help grow a YouTube channel is listed and examined in detail, while also noting any possible downsides to each. This book helps anyone wanting to get started on the video sharing platform and grow their channel from nothing to something incredible. This book is meant for both individuals or businesses, as the rules easily apply to everyone. It will help those who want to grow on a platform that is extremely populated with content creators, the way YouTube is now. As the website has grown to such a widely used platform, it also means that there is a lot money to be made by putting videos on it. Because of this, there are more people than ever making videos on the YouTube site. This is why the book is so important, as it will give anyone who reads it a small advantage over everyone else with whom they will be competing for views; every little bit counts in a field of many.