Download or read book The Day of the Purple Cow written by Richard Camden and published by SCHOLASTIC. This book was released on 2003 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: Max has his summer all planned out. His brother wears the purple cow costume at the local ice cream parlor. And he is going to give Max all the cold, yummy treats he wants. But then someone steals the purple cow costume. That means no free milk shakes for Max

Download or read book Purple Cow written by Seth Godin and published by Penguin UK. This book was released on 2005-01-27 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

Download or read book The Purple Cow written by Gelett Burgess and published by Good Press. This book was released on 2019-12-03 with total page 51 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Purple Cow!" written by Gelett Burgess is a delightful collection of humorous and whimsical poems that showcase the author's wit and clever wordplay. Burgess' iconic poem "The Purple Cow" has become a classic in the world of nonsense literature. With its memorable verses and distinctive humor, the book brings joy and laughter to readers of all ages.

Download or read book The Man in the Purple Cow House and Other Tales of Eccentricity written by Mary Ames Mitchell and published by Hope Publishing House. This book was released on 2005 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Download or read book I ve Never Seen a Purple Cow written by Janet Anderson and published by Janet Anderson. This book was released on 2013-09-27 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adventure stories from traveling in the Middle East and India. Adventure through Oman, the UAE, Egypt, Jordan and India. Pick up a coconut shell and wash an elephant. Take a moment to marvel at the wonders of Petra. Hike into the dunes of Wadi Rum or to the top of Mount Sinai. Try not to get caught while being smuggled across a police checkpoint in Egypt. Do this and a whole lot more. It's all in the book "I've Never Seen a Purple Cow".

Download or read book Summary of Purple Cow by Seth Godin written by QuickRead and published by QuickRead.com. This book was released on with total page 21 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to transform your business by daring to be different and becoming remarkable. Imagine being on a road trip to a place you’ve never been to before. As you’re driving along, you see fields of black-and-white cows, hundreds of them! Immediately, they grab your attention and you become mesmerized. As you continue to drive, you continue to see fields of cows and that initial excitement begins to wear off. And then, just twenty minutes later, you’re bored. The cows are no longer interesting, they no longer grab your attention. They’re all the same. Do you know what’s not the same? Purple Cows! If you’re driving along and you see a purple cow, that would certainly grab your attention, right? In today’s crowded marketplace, a Purple Cow is just what you need to build a successful business. What makes you different? What makes you stand out? Why are people going to want to buy what you’re offering? Well, Seth Godin aims to help you figure out what your Purple Cow is and teach you how to market a successful business. As you read, you’ll learn why you should market a product instead of running a company, why not taking risks is riskier than taking risks, and which type of consumer you should be marketing for. Do you want more free book summaries like this? Download our app for free at https://www.QuickRead.com/App and get access to hundreds of free book and audiobook summaries. DISCLAIMER: This book summary is meant as a preview and not a replacement for the original work. If you like this summary please consider purchasing the original book to get the full experience as the original author intended it to be. If you are the original author of any book on QuickRead and want us to remove it, please contact us at [email protected].

Download or read book The Dip written by Seth Godin and published by Penguin. This book was released on 2007-05-10 with total page 97 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New York Times, USA Today, and Wall Street Journal bestseller In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip. Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart. Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security. Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.

Download or read book All Marketers are Liars written by Seth Godin and published by Penguin. This book was released on 2012-04-24 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: The indispensable classic on marketing by the bestselling author of Tribes and Purple Cow. Legendary business writer Seth Godin has three essential questions for every marketer: “What’s your story?” “Will the people who need to hear this story believe it?” “Is it true?” All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche is vastly superior to a $36,000 Volkswagen that’s virtually the same car. We believe that $225 sneakers make our feet feel better—and look cooler—than a $25 brand. And believing it makes it true. As Seth Godin has taught hundreds of thousands of marketers and students around the world, great marketers don’t talk about features or even benefits. Instead, they tell a story—a story we want to believe, whether it’s factual or not. In a world where most people have an infinite number of choices and no time to make them, every organization is a marketer, and all marketing is about telling stories. Marketers succeed when they tell us a story that fits our worldview, a story that we intuitively embrace and then share with our friends. Think of the Dyson vacuum cleaner, or Fiji water, or the iPod. But beware: If your stories are inauthentic, you cross the line from fib to fraud. Marketers fail when they are selfish and scurrilous, when they abuse the tools of their trade and make the world worse. That’s a lesson learned the hard way by telemarketers, cigarette companies, and sleazy politicians. But for the rest of us, it’s time to embrace the power of the story. As Godin writes, “Stories make it easier to understand the world. Stories are the only way we know to spread an idea. Marketers didn’t invent storytelling. They just perfected it.”

Download or read book The Cow that Went Oink written by Bernard Most and published by Houghton Mifflin Harcourt. This book was released on 2003 with total page 44 pages. Available in PDF, EPUB and Kindle. Book excerpt: A cow that oinks and a pig that moos are ridiculed by the other barnyard animals until each teaches the other a new sound.

Download or read book Free Prize Inside written by Seth Godin and published by Penguin UK. This book was released on 2006-03-02 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Read Free Prize Inside and learn how to create something incredible that your customers won't be able to resist. Make something happen! Remember when cereal boxes came with a free prize inside? You already liked the cereal, but once you saw that there was a free prize inside - something small yet precious - it became irresistible. In his new book, Seth Godin shows how you can make your customers feel that way again. Here's a step-by-step way to get your organization to do something remarkable: quickly, cheaply and reliably. You don't need an MBA or a huge budget. All you need is a strategy for finding great ideas and convincing others to help you make them happen. Free Prize Inside is jammed with practical ideas you can use right now to MAKE SOMETHING HAPPEN, no matter what kind of company you work for. Because everything we do is marketing - even if you're not in the marketing department.

Download or read book Whole y Cow written by Taryn Souders and published by Sleeping Bear Press. This book was released on 2010-10-15 with total page 34 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learning about fractions isn't always easy, but who says it can't be fun? Using one very entertaining cow, math teacher Taryn Souders has devised a very clever (and fun) way of explaining fractions to beginning learners. One whole cow, calmly eating hay, decided to act differently on this particular day. One whole cow - what should we do? I know! Let's paint one half blue! Prompted by a poem and a visual clue, students are asked to answer what fraction is illustrated in the cow's antics, starting with halves and progressing into thirds, fourths, eighths, and tenths. What fraction of the cow is blue? Answer: ½ What fraction of the cow is white? Answer: ½ With the math problem featured as part of the artwork, students get an immediate sense of how to apply and understand the concept of fractions. How moo-velous! Taryn J. Souders lives in Winter Park, Florida. With a background in math education, she is passionate about keeping math fun for young students. This is her first children's book. Tatjana Mai-Wyss was born in Switzerland. She remembers learning about fractions with the help of a typical Swiss cake. Tatjana has illustrated several children's books and her work has been published in books and magazines in the United States and abroad. She lives in South Carolina.

Download or read book The Big Moo written by The Group of 33 and published by Penguin. This book was released on 2005-10-20 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they’re petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ruin a good thing, so most companies (and individuals) just keep trying to be perfect at the things they’ve always done. In 2003, Seth Godin’s Purple Cow challenged organizations to become remarkable—to drive growth by standing out in a world full of brown cows. It struck a huge chord and stayed on the Business-Week bestseller list for nearly two years. You can hear countless brainstorming meetings where people refer to purple cows and say things like, “That’s not good enough. We need to create a big moo!” But how do you create a big moo—an insight so astounding that people can’t help but remark on it, like digital TV recording (TiVo) or overnight shipping (FedEx), or the world’s best vacuum cleaner (Dyson)? Godin worked with thirty-two of the world’s smartest thinkers to answer this critical question. And the team—with the likes of Tom Peters, Malcolm Gladwell, Guy Kawasaki, Mark Cuban, Robyn Waters, Dave Balter, Red Maxwell, and Randall Rothenberg on board—created an incredibly useful book that’s fun to read and perfect for groups to share, discuss, and apply. The Big Moo is a simple book in the tradition of Fish and Don’t Sweat the Small Stuff. Instead of lecturing you, it tells stories that stick to your ribs and light your fire. It will help you to create a culture that consistently delivers remarkable innovations.

Download or read book Selling the Invisible written by Harry Beckwith and published by Business Plus. This book was released on 2000-10-15 with total page 137 pages. Available in PDF, EPUB and Kindle. Book excerpt: SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.

Download or read book Milly Cow Gives Milk written by Deborah Chancellor and published by Astra Publishing House. This book was released on 2024-02-06 with total page 40 pages. Available in PDF, EPUB and Kindle. Book excerpt: Follow Milly Cow as she grazes on grass, guzzles water, and gives fresh milk to drink in this stylish and fact-filled picture book, part of the new “Follow My Food” series that looks at the ways different foods are made. How is milk produced? And how does it get from the farm to the kitchen table? This simple story provides young readers a glimpse into a day in the life of a dairy cow. From pasture to milking parlor to store, this engaging story will help kids understand where their food comes from, and it’s ideal for teaching them about sustainability and the environment. Featuring attractive collage-style art and rich vocabulary, the book also includes information on different breeds of cows, fun facts, and an easy recipe using milk.

Download or read book Snack Time for Cow written by Michael Dahl and published by Capstone. This book was released on 2011 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Baby Cow enjoys a variety of snacks throughout the day, before settling down to dream about more tasty treats.

Download or read book Patches and the Delightful Dragon Day written by Bill Frederick and published by Dog Ear Publishing. This book was released on 2015-10-22 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Do you know a turtle - that eats soup every day? Join Patches Turtle as he sets out to meet his friends and find the famous Stone Soup Cafe. Near Kickapoo Lake, the wind blows a magical hat on his head. Patches hears a strange voice and transforms into a DRAGON! Redfoot Rabbit and Bushy Bear are spellbound by the fire-breathing dragon but gladly follow their friend. They meet Chatty Blue Cricket and finally reach the cafe where the owner, Mama G, is crying. How will a dragon, a rabbit, a bear, and a cricket help Mama G? Why does Patches say this was the greatest day of his life? Patches and the Delightful Dragon Day by Bill and Katie Frederick delights children with its dynamic designs, wonderful wordplay, and amusing action.

Download or read book The Tom Peters Seminar written by Tom Peters and published by Vintage. This book was released on 2010-09-22 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together the best of the Tom Peters seminars—complete with visual materials. The Tom Peters Seminar demonstrates Peters' unconventional analysis that challenges outdated corporate structures and demonstrates that "imagination is the source of value in the economy." Peters' bold ideas vault business thinking beyond change—toward invention and revolution.