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Book The Data Warehouse Toolkit

Download or read book The Data Warehouse Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2011-08-08 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: This old edition was published in 2002. The current and final edition of this book is The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition which was published in 2013 under ISBN: 9781118530801. The authors begin with fundamental design recommendations and gradually progress step-by-step through increasingly complex scenarios. Clear-cut guidelines for designing dimensional models are illustrated using real-world data warehouse case studies drawn from a variety of business application areas and industries, including: Retail sales and e-commerce Inventory management Procurement Order management Customer relationship management (CRM) Human resources management Accounting Financial services Telecommunications and utilities Education Transportation Health care and insurance By the end of the book, you will have mastered the full range of powerful techniques for designing dimensional databases that are easy to understand and provide fast query response. You will also learn how to create an architected framework that integrates the distributed data warehouse using standardized dimensions and facts.

Book The Data Warehouse Toolkit

Download or read book The Data Warehouse Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2013-07-01 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated new edition of Ralph Kimball's groundbreaking book on dimensional modeling for data warehousing and business intelligence! The first edition of Ralph Kimball's The Data Warehouse Toolkit introduced the industry to dimensional modeling, and now his books are considered the most authoritative guides in this space. This new third edition is a complete library of updated dimensional modeling techniques, the most comprehensive collection ever. It covers new and enhanced star schema dimensional modeling patterns, adds two new chapters on ETL techniques, includes new and expanded business matrices for 12 case studies, and more. Authored by Ralph Kimball and Margy Ross, known worldwide as educators, consultants, and influential thought leaders in data warehousing and business intelligence Begins with fundamental design recommendations and progresses through increasingly complex scenarios Presents unique modeling techniques for business applications such as inventory management, procurement, invoicing, accounting, customer relationship management, big data analytics, and more Draws real-world case studies from a variety of industries, including retail sales, financial services, telecommunications, education, health care, insurance, e-commerce, and more Design dimensional databases that are easy to understand and provide fast query response with The Data Warehouse Toolkit: The Definitive Guide to Dimensional Modeling, 3rd Edition.

Book The Data Model Resource Book  Volume 1

Download or read book The Data Model Resource Book Volume 1 written by Len Silverston and published by John Wiley & Sons. This book was released on 2011-08-08 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: A quick and reliable way to build proven databases for core business functions Industry experts raved about The Data Model Resource Book when it was first published in March 1997 because it provided a simple, cost-effective way to design databases for core business functions. Len Silverston has now revised and updated the hugely successful 1st Edition, while adding a companion volume to take care of more specific requirements of different businesses. This updated volume provides a common set of data models for specific core functions shared by most businesses like human resources management, accounting, and project management. These models are standardized and are easily replicated by developers looking for ways to make corporate database development more efficient and cost effective. This guide is the perfect complement to The Data Model Resource CD-ROM, which is sold separately and provides the powerful design templates discussed in the book in a ready-to-use electronic format. A free demonstration CD-ROM is available with each copy of the print book to allow you to try before you buy the full CD-ROM.

Book The Data Model Toolkit

    Book Details:
  • Author : Dave Knifton
  • Publisher : Paragon Publishing
  • Release : 2016-10-10
  • ISBN : 1782224734
  • Pages : 348 pages

Download or read book The Data Model Toolkit written by Dave Knifton and published by Paragon Publishing. This book was released on 2016-10-10 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: Adopting the latest technological and data related innovations has caused many organisations to realise they don’t have a firm grasp on their basic operational data. This is a problem that Logical Data Models are uniquely qualified to help them solve. The realisation of the need to define a Logical Data Model may be driven by any number of reasons including; trying to link Big Data Analytics to operational data, plunging into Digital Marketing, choosing the best SaaS solution, carrying out a core Data Migration, developing a Data Warehouse, enhancing Data Governance processes, or even just trying to get everyone to agree on their Product specifications! This book will provide you with the skills required to start to answer these and many similar types of questions. It is not written with a focus on IT development, so you don’t need a technical background to get the most from it. But for any professional working in an organisation’s data landscape, this book will provide the skills they need to define high quality and beneficial data models quickly and easily. It does this using a wealth of practical examples, tips and techniques, as well as providing checklists and templates. It is structured into three parts: The Foundations: What are the solid foundations necessary for building effective data models? The Tools: What Tools are required to enable you to specify clear, precise and accurate data model definitions? The Deliverables: What processes will you need to successfully define the models, what will they deliver, and how can we make them beneficial to the organisation? “In this data-rich era, it is even more critical for organisations to answer the question of what their data means and the value it can bring. Those who can, will gain a competitive advantage through their use of data to streamline their operations and energise their strategies. Core to revealing this meaning, is the data model that is now, more than ever, the lynchpin of success. The Data Model Toolkit provides the essential knowledge and skills that will ensure this success.” – Reem Zahran, Global IT Platform Director, TNS “We work with many enterprise customers to help them transform their technology and it always starts with data. The key is a clear definition of their data quality, completeness and governance. This book shows you step by step how to define and use Data Models as powerful tools to define an organisation’s data and maximise its business benefit.” – John Casserly, CEO, Xceed Group

Book The Microsoft Data Warehouse Toolkit

Download or read book The Microsoft Data Warehouse Toolkit written by Joy Mundy and published by John Wiley & Sons. This book was released on 2007-03-22 with total page 795 pages. Available in PDF, EPUB and Kindle. Book excerpt: This groundbreaking book is the first in the Kimball Toolkit series to be product-specific. Microsoft’s BI toolset has undergone significant changes in the SQL Server 2005 development cycle. SQL Server 2005 is the first viable, full-functioned data warehouse and business intelligence platform to be offered at a price that will make data warehousing and business intelligence available to a broad set of organizations. This book is meant to offer practical techniques to guide those organizations through the myriad of challenges to true success as measured by contribution to business value. Building a data warehousing and business intelligence system is a complex business and engineering effort. While there are significant technical challenges to overcome in successfully deploying a data warehouse, the authors find that the most common reason for data warehouse project failure is insufficient focus on the business users and business problems. In an effort to help people gain success, this book takes the proven Business Dimensional Lifecycle approach first described in best selling The Data Warehouse Lifecycle Toolkit and applies it to the Microsoft SQL Server 2005 tool set. Beginning with a thorough description of how to gather business requirements, the book then works through the details of creating the target dimensional model, setting up the data warehouse infrastructure, creating the relational atomic database, creating the analysis services databases, designing and building the standard report set, implementing security, dealing with metadata, managing ongoing maintenance and growing the DW/BI system. All of these steps tie back to the business requirements. Each chapter describes the practical steps in the context of the SQL Server 2005 platform. Intended Audience The target audience for this book is the IT department or service provider (consultant) who is: Planning a small to mid-range data warehouse project; Evaluating or planning to use Microsoft technologies as the primary or exclusive data warehouse server technology; Familiar with the general concepts of data warehousing and business intelligence. The book will be directed primarily at the project leader and the warehouse developers, although everyone involved with a data warehouse project will find the book useful. Some of the book’s content will be more technical than the typical project leader will need; other chapters and sections will focus on business issues that are interesting to a database administrator or programmer as guiding information. The book is focused on the mass market, where the volume of data in a single application or data mart is less than 500 GB of raw data. While the book does discuss issues around handling larger warehouses in the Microsoft environment, it is not exclusively, or even primarily, concerned with the unusual challenges of extremely large datasets. About the Authors JOY MUNDY has focused on data warehousing and business intelligence since the early 1990s, specializing in business requirements analysis, dimensional modeling, and business intelligence systems architecture. Joy co-founded InfoDynamics LLC, a data warehouse consulting firm, then joined Microsoft WebTV to develop closed-loop analytic applications and a packaged data warehouse. Before returning to consulting with the Kimball Group in 2004, Joy worked in Microsoft SQL Server product development, managing a team that developed the best practices for building business intelligence systems on the Microsoft platform. Joy began her career as a business analyst in banking and finance. She graduated from Tufts University with a BA in Economics, and from Stanford with an MS in Engineering Economic Systems. WARREN THORNTHWAITE has been building data warehousing and business intelligence systems since 1980. Warren worked at Metaphor for eight years, where he managed the consulting organization and implemented many major data warehouse systems. After Metaphor, Warren managed the enterprise-wide data warehouse development at Stanford University. He then co-founded InfoDynamics LLC, a data warehouse consulting firm, with his co-author, Joy Mundy. Warren joined up with WebTV to help build a world class, multi-terabyte customer focused data warehouse before returning to consulting with the Kimball Group. In addition to designing data warehouses for a range of industries, Warren speaks at major industry conferences and for leading vendors, and is a long-time instructor for Kimball University. Warren holds an MBA in Decision Sciences from the University of Pennsylvania's Wharton School, and a BA in Communications Studies from the University of Michigan. RALPH KIMBALL, PH.D., has been a leading visionary in the data warehouse industry since 1982 and is one of today's most internationally well-known authors, speakers, consultants, and teachers on data warehousing. He writes the "Data Warehouse Architect" column for Intelligent Enterprise (formerly DBMS) magazine.

Book The Data Warehouse Lifecycle Toolkit

Download or read book The Data Warehouse Lifecycle Toolkit written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2008-01-10 with total page 674 pages. Available in PDF, EPUB and Kindle. Book excerpt: A thorough update to the industry standard for designing, developing, and deploying data warehouse and business intelligence systems The world of data warehousing has changed remarkably since the first edition of The Data Warehouse Lifecycle Toolkit was published in 1998. In that time, the data warehouse industry has reached full maturity and acceptance, hardware and software have made staggering advances, and the techniques promoted in the premiere edition of this book have been adopted by nearly all data warehouse vendors and practitioners. In addition, the term "business intelligence" emerged to reflect the mission of the data warehouse: wrangling the data out of source systems, cleaning it, and delivering it to add value to the business. Ralph Kimball and his colleagues have refined the original set of Lifecycle methods and techniques based on their consulting and training experience. The authors understand first-hand that a data warehousing/business intelligence (DW/BI) system needs to change as fast as its surrounding organization evolves. To that end, they walk you through the detailed steps of designing, developing, and deploying a DW/BI system. You'll learn to create adaptable systems that deliver data and analyses to business users so they can make better business decisions.

Book Building the Data Warehouse

Download or read book Building the Data Warehouse written by W. H. Inmon and published by John Wiley & Sons. This book was released on 2002-10-01 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: The data warehousing bible updated for the new millennium Updated and expanded to reflect the many technological advances occurring since the previous edition, this latest edition of the data warehousing "bible" provides a comprehensive introduction to building data marts, operational data stores, the Corporate Information Factory, exploration warehouses, and Web-enabled warehouses. Written by the father of the data warehouse concept, the book also reviews the unique requirements for supporting e-business and explores various ways in which the traditional data warehouse can be integrated with new technologies to provide enhanced customer service, sales, and support-both online and offline-including near-line data storage techniques.

Book Agile Data Warehouse Design

Download or read book Agile Data Warehouse Design written by Lawrence Corr and published by DecisionOne Consulting. This book was released on 2011-11 with total page 330 pages. Available in PDF, EPUB and Kindle. Book excerpt: Agile Data Warehouse Design is a step-by-step guide for capturing data warehousing/business intelligence (DW/BI) requirements and turning them into high performance dimensional models in the most direct way: by modelstorming (data modeling + brainstorming) with BI stakeholders. This book describes BEAM✲, an agile approach to dimensional modeling, for improving communication between data warehouse designers, BI stakeholders and the whole DW/BI development team. BEAM✲ provides tools and techniques that will encourage DW/BI designers and developers to move away from their keyboards and entity relationship based tools and model interactively with their colleagues. The result is everyone thinks dimensionally from the outset! Developers understand how to efficiently implement dimensional modeling solutions. Business stakeholders feel ownership of the data warehouse they have created, and can already imagine how they will use it to answer their business questions. Within this book, you will learn: ✲ Agile dimensional modeling using Business Event Analysis & Modeling (BEAM✲) ✲ Modelstorming: data modeling that is quicker, more inclusive, more productive, and frankly more fun! ✲ Telling dimensional data stories using the 7Ws (who, what, when, where, how many, why and how) ✲ Modeling by example not abstraction; using data story themes, not crow's feet, to describe detail ✲ Storyboarding the data warehouse to discover conformed dimensions and plan iterative development ✲ Visual modeling: sketching timelines, charts and grids to model complex process measurement - simply ✲ Agile design documentation: enhancing star schemas with BEAM✲ dimensional shorthand notation ✲ Solving difficult DW/BI performance and usability problems with proven dimensional design patterns Lawrence Corr is a data warehouse designer and educator. As Principal of DecisionOne Consulting, he helps clients to review and simplify their data warehouse designs, and advises vendors on visual data modeling techniques. He regularly teaches agile dimensional modeling courses worldwide and has taught dimensional DW/BI skills to thousands of students. Jim Stagnitto is a data warehouse and master data management architect specializing in the healthcare, financial services, and information service industries. He is the founder of the data warehousing and data mining consulting firm Llumino.

Book Simulating Society

Download or read book Simulating Society written by Richard J. Gaylord and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: An exploration of the basis for social and economic behaviour. Using cellular automata in particular, the authors model various factors that are involved in a system of individuals who interact socially and economically with one another. Computer simulations in the social sciences provide a laboratory in which qualitative ideas about social and economic interactions can be tested. This brings a new dimension to the science, where 'explanations' abound, but are rarely subject to much experimental testing. The authors have chosen Mathematica because it has a number of features which make it uniquely qualified for use by social scientists, especially those without expertise in computer programming. Further, users can easily access and readily interact with the various 3.0 Mathematica notebooks, plus other data to be found at www.telospub.com.

Book The Analytics Lifecycle Toolkit

Download or read book The Analytics Lifecycle Toolkit written by Gregory S. Nelson and published by John Wiley & Sons. This book was released on 2018-03-07 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: An evidence-based organizational framework for exceptional analytics team results The Analytics Lifecycle Toolkit provides managers with a practical manual for integrating data management and analytic technologies into their organization. Author Gregory Nelson has encountered hundreds of unique perspectives on analytics optimization from across industries; over the years, successful strategies have proven to share certain practices, skillsets, expertise, and structural traits. In this book, he details the concepts, people and processes that contribute to exemplary results, and shares an organizational framework for analytics team functions and roles. By merging analytic culture with data and technology strategies, this framework creates understanding for analytics leaders and a toolbox for practitioners. Focused on team effectiveness and the design thinking surrounding product creation, the framework is illustrated by real-world case studies to show how effective analytics team leadership works on the ground. Tools and templates include best practices for process improvement, workforce enablement, and leadership support, while guidance includes both conceptual discussion of the analytics life cycle and detailed process descriptions. Readers will be equipped to: Master fundamental concepts and practices of the analytics life cycle Understand the knowledge domains and best practices for each stage Delve into the details of analytical team processes and process optimization Utilize a robust toolkit designed to support analytic team effectiveness The analytics life cycle includes a diverse set of considerations involving the people, processes, culture, data, and technology, and managers needing stellar analytics performance must understand their unique role in the process of winnowing the big picture down to meaningful action. The Analytics Lifecycle Toolkit provides expert perspective and much-needed insight to managers, while providing practitioners with a new set of tools for optimizing results.

Book The Multidimensional Data Modeling Toolkit

Download or read book The Multidimensional Data Modeling Toolkit written by John Paredes and published by John Paredes. This book was released on 2009 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Multi-dimensional Data Modeling Toolkit represents over 15 years of hands-on experience developing multidimensional analytic applications for over a dozen companies in a variety of application areas. Written in a tutorial style, this book gives, in plain English, a step-by-step development of the defining principles of OLAP analysis through the lens of the programming language at the heart of Oracle's OLAP database option. You will find this book packed with examples, tricks and techniques, concrete illustrations of the programming elements needed to implement. The basics will all be there as well as advanced techniques that you can use to address the most demanding requirements. OLAP will be addressed as an analysis platform. You will learn how to make business intelligence applications smarter by upping the analytical octane. You will learn both the classic applications of OLAP analysis as well as more exotic approaches. You will learn where OLAP fits in among other analytical approaches such as statistics and data mining. So whether you are a developer wanting to learn Oracle's counterpart to Microsoft's MDX, or an analyst wanting to understand the quantitative possibilities of OLAP, The Multi-dimensional Data Modeling Toolkit will show you what you need to know to go from beginner to expert in the application of OLAP analytics with Oracle OLAP DML.

Book Data Science at the Command Line

Download or read book Data Science at the Command Line written by Jeroen Janssens and published by "O'Reilly Media, Inc.". This book was released on 2014-09-25 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: This hands-on guide demonstrates how the flexibility of the command line can help you become a more efficient and productive data scientist. You’ll learn how to combine small, yet powerful, command-line tools to quickly obtain, scrub, explore, and model your data. To get you started—whether you’re on Windows, OS X, or Linux—author Jeroen Janssens introduces the Data Science Toolbox, an easy-to-install virtual environment packed with over 80 command-line tools. Discover why the command line is an agile, scalable, and extensible technology. Even if you’re already comfortable processing data with, say, Python or R, you’ll greatly improve your data science workflow by also leveraging the power of the command line. Obtain data from websites, APIs, databases, and spreadsheets Perform scrub operations on plain text, CSV, HTML/XML, and JSON Explore data, compute descriptive statistics, and create visualizations Manage your data science workflow using Drake Create reusable tools from one-liners and existing Python or R code Parallelize and distribute data-intensive pipelines using GNU Parallel Model data with dimensionality reduction, clustering, regression, and classification algorithms

Book Kimball s Data Warehouse Toolkit Classics  3 Volume Set

Download or read book Kimball s Data Warehouse Toolkit Classics 3 Volume Set written by Ralph Kimball and published by Wiley. This book was released on 2014-02-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three books by the bestselling authors on Data Warehousing! The most authoritative guides from the inventor of the technique all for a value price. The Data Warehouse Toolkit, 3rd Edition (9781118530801) Ralph Kimball invented a data warehousing technique called "dimensional modeling" and popularized it in his first Wiley book, The Data Warehouse Toolkit. Since this book was first published in 1996, dimensional modeling has become the most widely accepted technique for data warehouse design. Over the past 10 years, Kimball has improved on his earlier techniques and created many new ones. In this 3rd edition, he will provide a comprehensive collection of all of these techniques, from basic to advanced. The Data Warehouse Lifecycle Toolkit, 2nd Edition (9780470149775) Complete coverage of best practices from data warehouse project inception through on-going program management. Updates industry best practices to be in sync with current recommendations of Kimball Group. Streamlines the lifecycle methodology to be more efficient and user-friendly The Data Warehouse ETL Toolkit (9780764567575) shows data warehouse developers how to effectively manage the ETL (Extract, Transform, Load) phase of the data warehouse development lifecycle. The authors show developers the best methods for extracting data from scattered sources throughout the enterprise, removing obsolete, redundant, and inaccurate data, transforming the remaining data into correctly formatted data structures, and then physically loading them into the data warehouse. This book provides complete coverage of proven, time-saving ETL techniques. It begins with a quick overview of ETL fundamentals and the role of the ETL development team. It then quickly moves into an overview of the ETL data structures, both relational and dimensional. The authors show how to build useful dimensional structures, providing practical examples of beginning through advanced techniques.

Book The Kimball Group Reader

Download or read book The Kimball Group Reader written by Ralph Kimball and published by John Wiley & Sons. This book was released on 2016-02-01 with total page 912 pages. Available in PDF, EPUB and Kindle. Book excerpt: The final edition of the incomparable data warehousing and business intelligence reference, updated and expanded The Kimball Group Reader, Remastered Collection is the essential reference for data warehouse and business intelligence design, packed with best practices, design tips, and valuable insight from industry pioneer Ralph Kimball and the Kimball Group. This Remastered Collection represents decades of expert advice and mentoring in data warehousing and business intelligence, and is the final work to be published by the Kimball Group. Organized for quick navigation and easy reference, this book contains nearly 20 years of experience on more than 300 topics, all fully up-to-date and expanded with 65 new articles. The discussion covers the complete data warehouse/business intelligence lifecycle, including project planning, requirements gathering, system architecture, dimensional modeling, ETL, and business intelligence analytics, with each group of articles prefaced by original commentaries explaining their role in the overall Kimball Group methodology. Data warehousing/business intelligence industry's current multi-billion dollar value is due in no small part to the contributions of Ralph Kimball and the Kimball Group. Their publications are the standards on which the industry is built, and nearly all data warehouse hardware and software vendors have adopted their methods in one form or another. This book is a compendium of Kimball Group expertise, and an essential reference for anyone in the field. Learn data warehousing and business intelligence from the field's pioneers Get up to date on best practices and essential design tips Gain valuable knowledge on every stage of the project lifecycle Dig into the Kimball Group methodology with hands-on guidance Ralph Kimball and the Kimball Group have continued to refine their methods and techniques based on thousands of hours of consulting and training. This Remastered Collection of The Kimball Group Reader represents their final body of knowledge, and is nothing less than a vital reference for anyone involved in the field.

Book The Data Toolkit

    Book Details:
  • Author : Robert T. Hess
  • Publisher : Corwin Press
  • Release : 2012
  • ISBN : 1412992974
  • Pages : 161 pages

Download or read book The Data Toolkit written by Robert T. Hess and published by Corwin Press. This book was released on 2012 with total page 161 pages. Available in PDF, EPUB and Kindle. Book excerpt: The authors provide ten easy-to-use data analysis tools that facilitate problem-solving at school and district levels. Included are instructions, sample scenarios, and case studies.

Book The Data Webhouse Toolkit

Download or read book The Data Webhouse Toolkit written by Ralph Kimball and published by Wiley. This book was released on 2000-02-03 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Ralph's latest book ushers in the second wave of the Internet. . . . Bottom line, this book provides the insight to help companies combine Internet-based business intelligence with the bounty of customer data generated from the internet."--William Schmarzo, Director World Wide Solutions, Sales, and Marketing,IBM NUMA-Q. Receiving over 100 million hits a day, the most popular commercial Websites have an excellent opportunity to collect valuable customer data that can help create better service and improve sales. Companies can use this information to determine buying habits, provide customers with recommendations on new products, and much more. Unfortunately, many companies fail to take full advantage of this deluge of information because they lack the necessary resources to effectively analyze it. In this groundbreaking guide, data warehousing's bestselling author, Ralph Kimball, introduces readers to the Data Webhouse--the marriage of the data warehouse and the Web. If designed and deployed correctly, the Webhouse can become the linchpin of the modern, customer-focused company, providing competitive information essential to managers and strategic decision makers. In this book, Dr. Kimball explains the key elements of the Webhouse and provides detailed guidelines for designing, building, and managing the Webhouse. The results are a business better positioned to stay healthy and competitive. In this book, you'll learn methods for: - Tracking Website user actions - Determining whether a customer is about to switch to a competitor - Determining whether a particular Web ad is working - Capturing data points about customer behavior - Designing the Website to support Webhousing - Building clickstream datamarts - Designing the Webhouse user interface - Managing and scaling the Webhouse The companion Website at www.wiley.com/compbooks/kimball provides updates on Webhouse technologies and techniques, as well as links to related sites and resources.

Book The Data Management Toolkit  A Step By Step Implementation Guide for the Pioneers of Data Management

Download or read book The Data Management Toolkit A Step By Step Implementation Guide for the Pioneers of Data Management written by Irina Steenbeek and published by Independently Published. This book was released on 2019-03-09 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eight years ago, I joined a new company. My first challenge was to develop an automated management accounting reporting system. A deep analysis of the existing reports showed us the high necessity to implement a singular reporting platform, and we opted to implement a data warehouse. At the time, one of the consultants came to me and said, "I heard that we might need data management. I don't know what it is. Check it out." So I started Googling "Data management..".This book is for professionals who are now in the same position I found myself in eight years ago and for those who want to become a data management pro of a medium sized company.It is a collection of hands-on knowledge, experience and observations on how to implement data management in an effective, feasible and "to-the-point" way.