Download or read book The CustomerCentric Selling Field Guide to Prospecting and Business Development Techniques Tools and Exercises to Win More Business written by Gary Walker and published by McGraw Hill Professional. This book was released on 2013-04-19 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proven Approach to Prospecting for the Long Sales Cycle It's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business? If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating opinions. In short, you need to be customer-centric. This revolutionary new guide will show you how. The CustomerCentric Selling Field Guide to Prospecting and Business Development gives you the tools and methods necessary to refocus your energy from blindly delivering sales pitches to developing lasting relationships with profitable clients. This clear, concise, and proven-effective field guide covers: The six steps to prospecting success Calculating pipeline strength and requirements Successfully engaging decision makers at the "point of need" Ways to develop and deliver a sales-ready message How to leverage relationships through social networking The CustomerCentric Selling Field Guide to Prospecting and Business Development provides the tools you need to improve prospecting and business development effectiveness. Most important, it helps you increase productivity, win more business, and develop lasting relationships with your ideal customers.
Download or read book The CustomerCentric Selling Field Guide to Prospecting and Business Development written by Gary A. Walker and published by . This book was released on 2013 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt: Showing sales professionals how to listen rather than talk; and ask questions rather than state opinions; this revolutionary guide presents the tools and methods necessary to refocus your energy from blindly delivering sales pitches to developing lasting relationships with profitable clients. --
Download or read book The CustomerCentric Selling Field Guide to Prospecting and Business Development Techniques Tools and Exercises to Win More Business written by Gary Walker and published by McGraw Hill Professional. This book was released on 2013-03-26 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Proven Approach to Prospecting for the Long Sales Cycle It's a fact: 92 percent of C-level executives never respond to e-mail blasts or cold calls . . . so why would you continue to rely on these approaches to generate new business? If you're like most sales professionals, it's time to transform your selling method by listening rather than talking and by asking questions rather than stating opinions. In short, you need to be customer-centric. This revolutionary new guide will show you how. The CustomerCentric Selling Field Guide to Prospecting and Business Development gives you the tools and methods necessary to refocus your energy from blindly delivering sales pitches to developing lasting relationships with profitable clients. This clear, concise, and proven-effective field guide covers: The six steps to prospecting success Calculating pipeline strength and requirements Successfully engaging decision makers at the "point of need" Ways to develop and deliver a sales-ready message How to leverage relationships through social networking The CustomerCentric Selling Field Guide to Prospecting and Business Development provides the tools you need to improve prospecting and business development effectiveness. Most important, it helps you increase productivity, win more business, and develop lasting relationships with your ideal customers.
Download or read book New Sales written by Mike Weinberg and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Selected by HubSpot as one of the Top 20 Sales Books of All Time No matter how much repeat business you get from loyal customers, the lifeblood of your business is a constant flow of new accounts. Whether you're a sales rep, sales manager, or a professional services executive, if you are expected to bring in new business, you need a proven formula for prospecting, developing, and closing deals. New Sales. Simplified. is the answer. You'll learn how to: * Identify a strategic, finite, workable list of genuine prospects * Draft a compelling, customer-focused "sales story" * Perfect the proactive telephone call to get face-to-face with more prospects * Use email, voicemail, and social media to your advantage * Overcome-even prevent-every buyer's anti-salesperson reflex * Build rapport, because people buy from people they like and trust * Prepare for and structure a winning sales call * Stop presenting and start dialoguing with buyers * Make time in your calendar for business development activities * And much more Packed with examples and anecdotes, New Sales. Simplified. balances a blunt (and often funny) look at what most salespeople and executives do wrong with an easy-to-follow plan for ramping up new business starting today.
Download or read book CustomerCentric Selling Second Edition written by Michael T. Bosworth and published by McGraw Hill Professional. This book was released on 2010-01-08 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Web has changed the game for your customers—and, therefore, for you. Now, CustomerCentricSelling, already recognized as one of the premiermethodologies for managing the buyer-sellerrelationship, helps you level the playing field soyou can reach clients when they are ready to buyand create a superior customer experience. Your business and its people need to be“CustomerCentric”—willing and able to identifyand serve customers’ needs in a world wherecompetition waits just a mouse-click away.Traditional wisdom has long held that sellingmeans convincing and persuading buyers. Buttoday’s buyers no longer want or need to be soldin traditional ways. CustomerCentric Selling givesyou mastery of the crucial eight aspects ofcommunicating with today’s clients to achieveoptimal results: Having conversations instead ofmaking presentations Asking relevant questions insteadof offering opinions Focusing on solutions and notonly relationships Targeting businesspeople insteadof gravitating toward users Relating product usage instead ofrelying on features Competing to win—not just to stay busy Closing on the buyer’s timeline(instead of yours) Empowering buyers instead of tryingto “sell” them What’s more, CustomerCentric Selling teaches andreinforces key tactics that will make the most ofyour organization’s resources. Perhaps you feelyou don’t have the smartest internal systems inplace to ensure an ideal workflow. (Perhaps, asis all too common, you lack identifiable systemsalmost entirely.) From the basics—and beyond—ofstrategic budgeting and negotiation to assessingand developing the skills of your sales force, you’lllearn how to make sure that each step yourbusiness takes is the right one.
Download or read book CustomerCentric Selling written by Michael T. Bosworth and published by McGraw Hill Professional. This book was released on 2003-12-09 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: FROM THE BESTSELLING AUTHOR OF SOLUTION SELLING The program that is revolutionizing highend selling, by showing companies how to "clone" their top sales performers CEOs would pay anything to replicate their best salespeople; CustomerCentric SellingTM explains instead how to replicate their skills. It details a repeatable, scalable, and transferable sales process that formats the questions that superior salespeople ask, and then uses the results to influence and enhance the words and behaviors of their colleagues. CustomerCentric SellingTM shows salespersons how to differentiate themselves and their offerings by appealing to customer needs, steering away from making one-way presentations and toward having meaningful and goal-oriented conversations. Currently offered in workshops and seminars around the world, its program provides step-by-step directions to help sales professionals: Transform sales calls into interactive conversations Position their offerings in relation to buyer needs Facilitate a more consistent customer experience Achieve shorter sales cycles Integrate sales and marketing into a cooperative, cross-functional team CustomerCentric SellingTM details a trademarked sales process that incorporates dozens of elements, skills, and sequences into a coherent and proven methodology. By teaching a specific yet innovative model for selling big ticket, often-intangible products and services, it shows sales professionals and executives how to make the seller-buyer relationship far less adversarial, and take selling to a higher level.
Download or read book Boss Business Outcome Selling Strategies written by Jason Eatmon and published by . This book was released on 2020-05-20 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Selling Fox written by Jim Holden and published by John Wiley & Sons. This book was released on 2002-10-16 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The Selling Fox" ist der Nachfolger zu dem sehr erfolgreichen Titel "Power Base Selling" vom gleichen Autor. Der Band bietet eine Schritt-für-Schritt-Anleitung, wie man seine Vertriebskonkurrenten erfolgreich aus dem Feld schlägt und gibt Tipps, wie man Absatzchancen einordnet, wie man erkennt, an welchen Kunden man dranbleiben sollte, wie man Glaubwürdigkeit austrahlt und vieles andere mehr. Anhand einer Fülle von Fallbeispielen, Strategien und Taktiken lernen Sie hier, wie Sie ihre Konkurrenz durch bessere Ideen ausstechen, übertrumpfen und schließlich ausmanövrieren. "The Selling Fox" ist die unverzichtbare Lektüre für jeden Verkäufer. Autor Jim Holden ist Gründer und President der Holden Corporation, ein Unternehmen im Bereich Wettbewerb und Verkaufspolitik, das das Power Base Selling Programm erfolgreich eingeführt hat. Zu Holdens Kundenstamm gehören u.a. AT&T, UNISYS, Bell Canada, Data General und eine Reihe renommierter Unternehmen in aller Welt.
Download or read book Sales Enablement written by Dietmar Kilian and published by Springer Nature. This book was released on 2023-04-26 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the infrastructure that ensures efficient cooperation between all areas of the company. The book explains the alignment of all goals, motivations, thought patterns, actions and campaigns in relation to the needs of the customer. In addition, it shows the most promising methods and approaches and how the practical start of sales enablement can look like. The book is aimed at managers and all who deal with sales strategies.
Download or read book SPIN Selling written by Neil Rackham and published by Taylor & Francis. This book was released on 2020-04-28 with total page 253 pages. Available in PDF, EPUB and Kindle. Book excerpt: True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product or service to the customer; objection handling is an important skill; open questions are more effective than closed questions. All false, says this provocative book. Neil Rackham and his team studied more than 35,000 sales calls made by 10,000 sales people in 23 countries over 12 years. Their findings revealed that many of the methods developed for selling low-value goods just don‘t work for major sales. Rackham went on to introduce his SPIN-Selling method. SPIN describes the whole selling process: Situation questions Problem questions Implication questions Need-payoff questions SPIN-Selling provides you with a set of simple and practical techniques which have been tried in many of today‘s leading companies with dramatic improvements to their sales performance.
Download or read book The Sales Pocket Guide Digital Prospecting written by Josef Reisz and published by Independently Published. This book was released on 2021-09-05 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Sales Pocket Guide is a concise, easy-to-read book with actionable tips and insights that will help you get more business. As the social media landscape changes, social selling is becoming increasingly important as a tool for companies looking to grow their business. The problem with social selling is that it takes a different mindset, attitude and strategy. You need know-how about how social selling works before you can get results quickly or easily. This book gives a variety of insights on topics, such as: Digital Prospecting Strategies Identifying target accounts, decision makers & influencers Building your pipeline Account Entry Strategies & Campaigns Daily Digital & Social Prospecting Routines Social Selling-specific KPIs Measuring success Quantifiable Insights for Sales Leaders
Download or read book Selling 180 A Different Approach to New Business Development written by Thomas Batchelder and published by Dog Ear Publishing. This book was released on 2018-11-29 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book challenges your ideas about selling and provides a fresh approach to prospecting, qualifying and closing new business. You'll get practical tips on how to: > Create prospecting emails that can get a 50% response rate > Get a reply from an unresponsive prospect in 30 minutes or less > Create a more compelling value proposition (without buzzwords) to attract ideal clients > Use five key questions for prospects that ensure you waste less time > Shift the traditional buyer-selling dynamic—where YOU are in control > Build a team culture that can recruit, retain and develop top talent "Since being introduced to Tom's principles, my sales are up 35% and my funnel of qualified prospects has more than doubled. I now have a focused process to prospect, qualify and earn longtime clients. Tom's approach is more conversational, more open and honest, and definitely more effective. The resulting sales are larger, margins are higher, and the sales cycle is shorter." — Scott Whitney, Sales Representative "This approach gave my team a different way to think about sales, a new language that is much more human, and a systematic process that allows us to be in control with prospects and clients." — Roseanne Luth, CEO
Download or read book Be a Network Marketing Superstar written by Mary Christensen and published by AMACOM. This book was released on 2007-05-23 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: Be a Network Marketing Superstar provides a proven 26-step program designed to help business leaders quickly become stars in this fast-growing and profitable industry. As far as career opportunities go, network marketing is hard to beat. It costs almost nothing to start, allows for flexible hours, and paves the way for financial independence. Network marketing -- also known as direct selling and multi-level marketing -- has turned millions of people into successful business owners. To truly reach their earning potential, network marketers need the right tools. This powerful training manual shows you how to: master the six core skills of successful network marketing sharpen their salesmanship become more persuasive build relationships overcome roadblocks radiate positive energy find and attract quality people be powerful coaches and mentors With equal parts advice and inspiration, as well as helpful worksheets and exercises, Be a Network Marketing Superstar gives network marketers the know-how and confidence they need to join the ranks of the top moneymakers.
Download or read book Sales Prospecting For Dummies written by Tom Hopkins and published by For Dummies. This book was released on 1998-04-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prospecting – finding and qualifying prospective clients – is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Then there’s the fear of rejection that makes it so hard to approach strangers and talk to them persuasively about the product or service you represent. The good salesperson recognizes these challenges and finds ways to cope with them. The great salesperson, according to sales legend Tom Hopkins, turns them to her advantage and uses them to supercharge her selling and sell, sell, sell. Whether you’re a newcomer to sales or a seasoned pro, Sales Prospecting For Dummies is your survival guide for generating new leads. Tom Hopkins helps you gain a solid perspective on what prospecting is and shares simple, yet powerful ways to build a prosperous selling career by meeting and getting to know the right people. You’ll find out how t o: Build an appealing image Polish your phone skills Tap business contacts for leads Prospect your customer list Use the power of the Internet Get the biggest bang for your advertising buck Here’s a gold mine of tried-and-true techniques and strategies for finding and keeping clients from America’s number one sales trainer. You’ll discover how to set your goals, plan your time, and multiply your leads by: Obtaining valuable free information from newspapers, magazines and specialized journals, radio and television, the Internet, and more Developing a network of friends and associates; and mining it for all it’s worth Speaking so others will listen and maximizing every meeting with every person Techniques for getting satisfied customers to become an endless source of new referrals Building your image to the point where prospects seek you out Handling failure and rejection, keeping a positive attitude, and staying motivated A concise, yet comprehensive guide to getting and maintaining a salesperson’s most vital lifeline – new prospects – Sales Prospecting For Dummies is an indispensable tool of the trade for rookies and veteran salespeople alike.
Download or read book Sales Prospecting written by Claude Whitacre and published by CreateSpace. This book was released on 2014-02-03 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you are a salesperson who is looking for a proven method to multiply your sales prospecting results, you have just found the Motherload. Inside, you'll discover; Why prospecting the way you were taught is a colossal waste of time. How to cold call comfortably, without fearing rejection or suffering call reluctance. The one vital factor in getting referrals that nobody is taught, that will triple the number of referrals you get. The one secret to referral prospecting that will almost guarantee that referrals will buy from you. How to get people to want to ask you about your business, in a way that is completely natural and comfortable. A proven method, not taught anywhere else, to find the 6 % that will almost certainly buy from you...and the system to see an endless supply of these highly likely prospects. Written by a salesman who practices what he preaches. Every method is field tested and proven. Complete with every script, answers to every objection, and every resource you need to send your sales prospecting results through the roof. About The Author... Claude Whitacre has been selling for nearly 40 years. He has broken company sales records, been a speaker at industry conventions and trade shows, and still makes sales to test ideas and teach what works. He is regularly asked to speak for business owner groups on advertising and selling. Claude speaks to groups of business owners and salespeople... and nobody else.
Download or read book High Profit Selling written by Mark HUNTER and published by AMACOM Div American Mgmt Assn. This book was released on 2012-02-14 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating marginsùshort-term strategies that are destructive to the long-term sustainability of their business. High-Profit Selling helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher priceàand that success comes only to those focused on ôprofitable sales.ö This eye-opening book shows readers how to: Avoid negotiating ò Actively listen to customers ò Match the benefits of their product or service with the customer's needs and pains ò Confidently communicate value ò Successfully execute a price increase with existing customers ò Ensure prospects are serious and not shopping for price Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.
Download or read book Prospecting Your Way to Sales Success written by Bill Good and published by Scribner Book Company. This book was released on 1986 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: For over a decade, Bill Good's guide to increasing new business by finding prospective customers who are more likely to say yes has been a direct-sales bible. Now completely revised and updated to cover e-mail, fax communication, and the Internet, it is the most valuable tool a salesperson can own. Anyone who does any prospecting or selling by phone -- from securities, insurance, and real-estate brokers to fund-raisers, suppliers, and bankers -- knows the frustrations and rejections inherent in "cold calling". In this book, the president of Bill Good Marketing shares his expert techniques for creating successful prospecting campaigns. Dismissing as time-wasting and demoralizing "old school" methods with their don't-believe-a-customer-who-says-no philosophy, Good helps salespeople generate a plan of attack for finding good prospects ("cherries") while quickly screening out unqualified, uninterested customers ("pits"). He walks the reader through all of the variables of effective sales prospecting, including developing phone scripts and letters, searching the Internet for leads, and knowing how and when to close the deal. Complete with tips on motivation, time-management, and recordkeeping, and a special section on troubleshooting common problems, this new edition of Prospecting Your Way to Sales Success will remain the industry bible for years to come.
