Download or read book Understanding the Culture of Markets written by Virgil Henry Storr and published by Routledge. This book was released on 2013 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contemporary Black American Cinema offers a fresh collection of essays on African American film, media, and visual culture in the era of global multiculturalism. Integrating theory, history, and criticism, the contributing authors deftly connect interdisciplinary perspectives from American studies, cinema studies, cultural studies, political science, media studies, and Queer theory. This multidisciplinary methodology expands the discursive and interpretive registers of film analysis. From Paul Robeson's and Sidney Poitier's star vehicles to Lee Daniels's directorial forays, these essays address the career legacies of film stars, examine various iterations of Blaxploitation and animation, question the comedic politics of "fat suit" films, and celebrate the innovation of avant-garde and experimental cinema.
Download or read book The Culture of the Market written by Thomas L. Haskell and published by Cambridge University Press. This book was released on 1996-06-13 with total page 564 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of thirteen essays examining how 'the market' has been perceived, represented and experienced differently in different epochs.
Download or read book The Rise of Market Culture written by William M. Reddy and published by Cambridge University Press. This book was released on 1987-09-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Professor Reddy traces the transition from pre-capitalist to capitalist culture in the French textile industry from 1750 to 1900. Using anthropology and social history, he shows how and why the conception of the social order based on the idea of the market began to emerge, and examines the attendant political and social conflict.
Download or read book The Customer Culture Imperative A Leader s Guide to Driving Superior Performance written by Linden Brown and published by McGraw-Hill Education. This book was released on 2014-01-07 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: BECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE Winner of Marketing Book of the Year 2015 by Marketing and Sales Books For the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector. And with the evidence-based methods in this book, you can replicate their success in your business! The Customer Culture Imperative reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success. It gives you the tools to: Inspire everyone in the company to embrace a customer-centric culture Unify efforts across units by creating a "common language" for change Collect and measure data from your efforts and benchmark your progress Make change long term so you leave a legacy of an enduring business Creating a customer-centric company takes more than making an investment in the customer service department and systems. It's about building a culture in which the customer is at the heart of all decisions made within every function and unit. What's best for the customer is what's best for business. Make that a part of the DNA of your organization, and you will lead your company to unprecedented success. Guaranteed. PRAISE FOR THE CUSTOMER CULTURE IMPERATIVE "Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step." -- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University "A customer-focused culture is a powerful competitive advantage. This book will show you how to diagnose the level of a customer culture and then make the leadership moves to raise this level." -- George Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management, Wharton, University of Pennsylvania "Creating unique customer engagements is an essential ingredient of the 'Starbucks Experience.' Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality customer experience. Linden and Chris provide a unique framework and road map to build this culture within large and small organizations." -- Arthur Rubinfeld, chief creative officer and president, Global Innovation and Evolution Fresh Retail, Starbucks "Smart phones, smart networks, and personalized apps are changing the way people live and work--giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown’s work will help you understand what is happening and what it means to your business.” -- David Thodey, Chief Executive Officer, Telstra "Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.” -- John Stanhope, Chairman, Australia Post "Some books (alas, very rare) summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.” -- Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management "Smart phones, smart networks, and personalized apps are changing the way people live and work,giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown’s work will help you understand what is happening and what it means to your business.”--David Thodey, Chief Executive Officer, Telstra "Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.”--John Stanhope, Chairman, Australia Post "Some books, alas very rare, summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.”--Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management "This easy to read book provides essential and unique guidance for driving the critical relationship between customer centricity and sustained organisational performance."-—Dr Ramzi Fayed, Executive Dean, Australian Graduate School of Leadership
Download or read book The Culture of the Market written by and published by . This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Faith in the Market written by John Michael Giggie and published by Rutgers University Press. This book was released on 2002 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Reveals the many ways in which religious groups actually embraced commercial culture to establish an urban presence. [back cover].
Download or read book When Culture Goes to Market written by Robert J. Shepherd and published by Peter Lang. This book was released on 2008 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author examines the Eastern Market of Washington and shows that this marketplace is an example of a social institution embedded in a particular time, place, and series of social relationships. Shepherd shows how urban public space is influenced by economic and social processes. Review in: Journal of cultural economics. 33(2009)1(.75-77).
Download or read book Culture and Consumption II written by Grant David McCracken and published by Indiana University Press. This book was released on 2005 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: * New insights into modern consumer culture by a master critic
Download or read book Marketing Management written by Lisa Peñaloza and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Culture pervades consumption and marketing in ways that many marketing managers fail to appreciate. This book provides a comprehensive introduction to marketing management through an interpretive cultural lens. In bringing culture to the fore, this edited textbook brings into consideration the historical, socio-cultural and political factors in analyzing local contexts and emphasizes the importance of culture in understanding the varying marketing phenomena. This book highlights the benefits managers can reap from applying interpretive cultural approaches to strategic marketing activities, including decisions about: market segmentation; product and brand positioning; research methods; globalization and consumer and organizational identity, amongst others. With contributions originating from the five continents and grounded in the authors' empirical work with companies such as General Motors, Camper, Prada, Mama Shelter, Kjaer Group, Hom, and the Twilight Community, this edited volume moves beyond the overly simplistic marketing models often uncritically presented in many texts. Marketing Management: A Cultural Perspective will speak with great authority to serious marketing students, lecturers and managers across the world"--
Download or read book Nobrow written by John Seabrook and published by Knopf. This book was released on 2000 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Nobrow" is one man's journey through the new culture of marketing, where the product can be crap but the marketing campaign can be art and where no one, including the people who created both, can tell the difference.
Download or read book Marketing Across Cultures written by Fons Trompenaars and published by John Wiley & Sons. This book was released on 2004-09-24 with total page 375 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Download or read book Markets from Culture written by Patricia H. Thornton and published by Stanford University Press. This book was released on 2004 with total page 220 pages. Available in PDF, EPUB and Kindle. Book excerpt: Institutional logics, the underlying governing principles of societal sectors, strongly influence organizational decision making. Any shift in institutional logics results in a similar shift in attention to alternative problems and solutions and in new determinants for executive decisions. Examining changes in institutional logics in higher-education publishing, this book links cultural analysis with organizational decision making to develop a theory of attention and explain how executives concentrate on certain market characteristics to the exclusion of others. Analyzing both qualitative and quantitative data from the 1950s to the 1990s, the author shows how higher education publishing moved from a culture of independent domestic publishers focused on creating markets for books based on personal, relational networks to a culture of international conglomerates that create markets from corporate hierarchies. This book offers broader lessons beyond publishing--its theory is applicable to explaining institutional changes in organizational leadership, strategy, and structure occurring in all professional services industries.
Download or read book Handbook of Cross Cultural Marketing written by Erdener Kaynak and published by Routledge. This book was released on 2014-04-08 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Going global can be risky business if you don't divest yourself of your ethnocentric thinking. You have to take into consideration your new market's language, work schedules, tastes, lifestyle choices, and cultural associations, and this is the book to help you do that! Handbook of Cross-Cultural Marketing shows you how to sensitize your marketing approaches to the cultural norms and taboos of other societies, as well as the importance of demonstrating an interest in and appreciation of different cultures. Designed to assist both American and foreign companies, Handbook of Cross-Cultural Marketing shows you how to increase your chance at success in international markets. It identifies and explains ten important aspects of culture that are essential to cross-cultural marketing to help you understand how underlying cultural beliefs govern the way marketing functions in different societies. It also gives you specific steps for developing cultural adaptation strategies in international marketing. To further your understanding of global marketing and fundamental marketing concepts, this comprehensive book discusses: real life examples of company successes and failures abroad attitudes toward middlemen in underdeveloped countries the advantages of foreign trade shows locating and using representatives, agents, and/or distributors in foreign countries the reception of different American products in different countries potential cultural pitfalls of primary data collecting techniques the role of time in various cultures setting standards for product performance A useful text for students and practitioners alike, Handbook of Cross-Cultural Marketing gives you hands-on strategies and advice for delving into different markets, using techniques that are respectful of individual cultures, and avoiding unnecessary mistakes that can occur if you don't take the initiative to get to know the culture of your new marketplace. Your outlook and beliefs are not the global norm, so read this book to find out how you can be successful with customers who are different from you in terms of motivation, values, beliefs, and outlook.
Download or read book The Culture Map INTL ED written by Erin Meyer and published by PublicAffairs. This book was released on 2016-01-05 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: An international business expert helps you understand and navigate cultural differences in this insightful and practical guide, perfect for both your work and personal life. Americans precede anything negative with three nice comments; French, Dutch, Israelis, and Germans get straight to the point; Latin Americans and Asians are steeped in hierarchy; Scandinavians think the best boss is just one of the crowd. It's no surprise that when they try and talk to each other, chaos breaks out. In The Culture Map, INSEAD professor Erin Meyer is your guide through this subtle, sometimes treacherous terrain in which people from starkly different backgrounds are expected to work harmoniously together. She provides a field-tested model for decoding how cultural differences impact international business, and combines a smart analytical framework with practical, actionable advice.
Download or read book Culture and the Labour Market written by Siobhan Austen and published by Edward Elgar Publishing. This book was released on 2003-01-01 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: Attempting to define the meaning of culture and the nature of its possible consequences on economic processes and outcomes, this book examines alternative theoretical and empirical approaches to the economic analysis of cultural effects in the labour market. Using extensive new data from 14 countries, this book presents tangible evidence of substantial cross-cultural differences in beliefs about wage inequality.
Download or read book The Time Bind written by Arlie Russell Hochschild and published by Macmillan. This book was released on 1997-05-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: Hochschild's groundbreaking study exposes our crunch-time world and reveals how, after the first shift at work and the second at home, comes the third, and hardest, shift of repairing the damage created by the first two.
Download or read book The Culture of the Market written by Thomas L. Haskell and published by . This book was released on 1993 with total page 524 pages. Available in PDF, EPUB and Kindle. Book excerpt: Scholars have only recently begun to appreciate the extent to which the norms and practices that foster market societies have been shifting. Not only has 'the market' been perceived and represented differently in different epochs; it has also been experienced differently, brought into being within dissimilar political and social settings, and has given rise to new and various forms of intellectual and imaginative activity. The thirteen essays collected in this volume belong to a new historical endeavour deriving from the recognition that the experiences and feelings engendered by the historical development of market societies have been, and still remain, open to a broad range of interpretations. They share, too, the characteristic accents of a new approach to cultural history, in which careful examination of actions, texts, and artifacts is accompanied by an open-mindedness about what their examination reveals.
