Download or read book Empire of Tea written by Markman Ellis and published by Reaktion Books. This book was released on 2015-06-15 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although tea had been known and consumed in China and Japan for centuries, it was only in the seventeenth century that Londoners first began drinking it. Over the next two hundred years, its stimulating properties seduced all of British society, as tea found its way into cottages and castles alike. One of the first truly global commodities and now the world’s most popular drink, tea has also, today, come to epitomize British culture and identity. This impressively detailed book offers a rich cultural history of tea, from its ancient origins in China to its spread around the world. The authors recount tea’s arrival in London and follow its increasing salability and import via the East India Company throughout the eighteenth century, inaugurating the first regular exchange—both commercial and cultural—between China and Britain. They look at European scientists’ struggles to understand tea’s history and medicinal properties, and they recount the ways its delicate flavor and exotic preparation have enchanted poets and artists. Exploring everything from its everyday use in social settings to the political and economic controversies it has stirred—such as the Boston Tea Party and the First Opium War—they offer a multilayered look at what was ultimately an imperial industry, a collusion—and often clash—between the world’s greatest powers over control of a simple beverage that has become an enduring pastime.
Download or read book Tea and Tourism written by Lee Jolliffe and published by Channel View Publications. This book was released on 2007-01-01 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Tea and Tourism' outlines the social, political and developmental contexts of using tea culture for tourism. Case studies of tea tourism destinations and products from around the world are included, from example from the United Kingdom, Sri Lanka, India, China, Taiwan, Kenya and Canada.
Download or read book Puer Tea written by Jinghong Zhang and published by University of Washington Press. This book was released on 2013-12-01 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Puer tea has been grown for centuries in the “Six Great Tea Mountains” of Yunnan Province, and in imperial China it was a prized commodity, traded to Tibet by horse or mule caravan via the so-called Tea Horse Road and presented as tribute to the emperor in Beijing. In the 1990s, as the tea’s noble lineage and unique process of aging and fermentation were rediscovered, it achieved cult status both in China and internationally. The tea became a favorite among urban connoisseurs who analyzed it in language comparable to that used in wine appreciation and paid skyrocketing prices. In 2007, however, local events and the international economic crisis caused the Puer market to collapse. Puer Tea traces the rise, climax, and crash of this phenomenon. With ethnographic attention to the spaces in which Puer tea is harvested, processed, traded, and consumed, anthropologist Jinghong Zhang constructs a vivid account of the transformation of a cottage handicraft into a major industry—with predictable risks and unexpected consequences. Watch the associated videos at https://archive.org/details/PUERTEADVD1.
Download or read book A Thirst for Empire written by Erika Rappaport and published by Princeton University Press. This book was released on 2019-03-05 with total page 568 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Tea has been one of the most popular commodities in the world. Over centuries, profits from its growth and sales funded wars and fueled colonization, and its cultivation brought about massive changes--in land use, labor systems, market practices, and social hierarchies--the effects of which are with us even today. A Thirst for Empire takes a vast and in-depth historical look at how men and women--through the tea industry in Europe, Asia, North America, and Africa--transformed global tastes and habits and in the process created our modern consumer society. As Erika Rappaport shows, between the seventeenth and twentieth centuries the boundaries of the tea industry and the British Empire overlapped but were never identical, and she highlights the economic, political, and cultural forces that enabled the British Empire to dominate--but never entirely control--the worldwide production, trade, and consumption of tea. Rappaport delves into how Europeans adopted, appropriated, and altered Chinese tea culture to build a widespread demand for tea in Britain and other global markets and a plantation-based economy in South Asia and Africa. Tea was among the earliest colonial industries in which merchants, planters, promoters, and retailers used imperial resources to pay for global advertising and political lobbying. The commercial model that tea inspired still exists and is vital for understanding how politics and publicity influence the international economy ..."--Jacket.
Download or read book Green Tea written by Nadine Taylor and published by Kensington Books. This book was released on 1998 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Including more than one dozen recipes for drinks and desserts, a guide to the healing properties of green tea describes how it acts as a stronger antioxidant than certain vitamins, inhibits blood clots better than aspirin, and more. Original.
Download or read book Caffeine written by Gene A. Spiller and published by CRC Press. This book was released on 2019-04-23 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Caffeine-found in tea, coffee, mate, cola beverages, cocoa, and chocolate products-is an integral part of the diet of many people. Caffeine answers questions for a broad range of readers interested in the effects beverages and foods containing this dietary methylxanthine have on human health, nutrition, and physiological functioning. The composition, processing, consumption, health effects, and epidemiological correlations of caffeine are examined in detail. It is often said that too much caffeine is "bad for you." How much is too much? Get the facts on consumption of caffeine-containing products with this authoritative text. Chapters 1 and 2 offer an introductory, concise overview of the chemistry and analysis of methylxanthines. In Chapters 3 through 8, each natural product-tea, coffee, mate, and cocoa and chocolate products-is described in terms of botany, cultivation, processing, composition, and consumption patterns. Consumption of caffeine is also examined in detail in Chapter 9. Chapter 10 provides an easy-to-read overview of the basic physiology and biochemistry of caffeine. The ergogenic, cognitive, and emotional effects of caffeine are discussed in Chapters 11 and 12. Chapters 13 through 16 deal with specific health effects-serum cholesterol, cancer and fibrocystic breast disease, calcium and bone health, and human reproduction. For physicians, nutritionists, other health professionals, food scientists, and everyone interested in the effects of caffeine on the human body, Caffeine is a convenient, single-source reference.
Download or read book The Cultural History of Plants written by Sir Ghillean Prance and published by Routledge. This book was released on 2012-10-12 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: This valuable reference will be useful for both scholars and general readers. It is both botanical and cultural, describing the role of plant in social life, regional customs, the arts, natural and covers all aspects of plant cultivation and migration and covers all aspects of plant cultivation and migration. The text includes an explanation of plant names and a list of general references on the history of useful plants.
Download or read book The Trouble with Tea written by Jane T. Merritt and published by JHU Press. This book was released on 2017-02-04 with total page 319 pages. Available in PDF, EPUB and Kindle. Book excerpt: How tea’s political meaning shaped the culture and economy of the Anglo-American world. Americans imagined tea as central to their revolution. After years of colonial boycotts against the commodity, the Sons of Liberty kindled the fire of independence when they dumped tea in the Boston harbor in 1773. To reject tea as a consumer item and symbol of “taxation without representation” was to reject Great Britain as master of the American economy and government. But tea played a longer and far more complicated role in American economic history than the events at Boston suggest. In The Trouble with Tea, historian Jane T. Merritt explores tea as a central component of eighteenth-century global trade and probes its connections to the politics of consumption. Arguing that tea caused trouble over the course of the eighteenth century in several different ways, Merritt traces the multifaceted impact of that luxury item on British imperial policy, colonial politics, and the financial structure of merchant companies. Merritt challenges the assumption among economic historians that consumer demand drove merchants to provide an ever-increasing supply of goods, thus sparking a consumer revolution in the early eighteenth century. The Trouble with Tea reveals a surprising truth: that concerns about the British political economy, coupled with the corporate machinations of the East India Company, brought an abundance of tea to Britain, causing the company to target North America as a potential market for surplus tea. American consumers only slowly habituated themselves to the beverage, aided by clever marketing and the availability of Caribbean sugar. Indeed, the “revolution” in consumer activity that followed came not from a proliferation of goods, but because the meaning of these goods changed. By the 1750s, British subjects at home and in America increasingly purchased and consumed tea on a daily basis; once thought a luxury, tea had become a necessity. This fascinating look at the unpredictable path of a single commodity will change the way readers look at both tea and the emergence of America. “By tackling a commodity we think we already know in its political, economic, and cultural dimensions, Jane T. Merritt demonstrates that the true story of tea is more complex and global than readers might expect. The Trouble with Tea is a surprising and detailed look at how the long-term moral debates over tea overlapped with and offered a vocabulary for the politicized debates of the Revolutionary War era.” —Ellen Hartigan-O’Connor, author of The Ties that Buy: Women and Commerce in Revolutionary America “Long before Bostonians dumped tea overboard, tea was trouble: as trading companies pushed it and consumers sipped it, tea sparked debates over free trade and dangerous luxuries. With her wide-ranging command of global commerce and domestic politics, Merritt tells a vital tale about how tea shaped our world.” —Benjamin L. Carp, author of Defiance of the Patriots: The Boston Tea Party and the Making of America
Download or read book The Tea Coffee Trade Journal written by and published by . This book was released on 1937 with total page 786 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Tea Environments and Plantation Culture written by Arnab Dey and published by Cambridge University Press. This book was released on 2018-12-13 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Arnab Dey examines the intersecting role of law, ecology, and agronomy in shaping the history of tea and its plantations in British east India. He suggests that looking afresh at the legal, environmental, and agro-economic aspects of tea production illuminate covert, expedient, and often illegal administrative and commercial dealings that had an immediate and long-term human and environmental impact on the region. Critiquing this imperial commodity's advertised mandate of agrarian modernization in colonial India, Dey points to numerous tea pests, disease ecologies, felled forests, harsh working conditions, wage manipulation, and political resistance as examples of tea's unseemly legacy in the subcontinent. Dey draws together the plant and the plantation in highlighting the ironies of the tea economy and its consequences for the agrarian history of eastern India.
Download or read book Creating Value written by Laura R. Oswald and published by OUP Oxford. This book was released on 2015-01-22 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt: In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and product category. Brand meaning is not just a value added to the financial value of goods, but has material impact on financial markets themselves. Strong brands leverage consumer investments in the cultural myths, social networks, and ineffable experiences they associate with marketing signs and rituals. Creating Value: The Theory and Practice of Marketing Semiotic Research is a guide to managing these investments by managing the cultural codes that define value in a market or consumer segment. The book extends the discussion beyond the basics of semiotics to post-structural debates related to ethnographic performance, multicultural consumer identity, the digitalized consumer, and heterotopic experiences of consumer space. The book invites readers to challenge the current thinking on topics ranging from cultural branding and brand rhetoric to digital media management and service site design. It also emphasizes the role of product category codes and cultural trends in the production of perceived value. Creating Value explains theory in language that is accessible to academics and students, as well as research practitioners and marketers. By applying semiotics to the everyday world of the marketplace, the book makes sense of the semiotics discipline, which is often mystified by technical jargon and hair-splitting debate in the academic literature. The book also provides practitioners and professors with a practical guide to the methods used in semiotic research across the marketing mix.
Download or read book Cross Cultural Marketing written by Vescovi, Tiziano and published by Edward Elgar Publishing. This book was released on 2022-01-20 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.
Download or read book Marketing written by Michael R. Solomon and published by Pearson UK. This book was released on 2019 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing: Real People, Real Decisions is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. Timely, relevant, and dynamic, this reader-friendly text shows students howmarketing concepts are implemented, and what they really mean in the marketplace. With this book, the authors show how marketing can come alive when practiced by real people who make real choices. The 3rd European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what's happening in the world of marketing today. This edition features a large number of new cases from prominent marketing academics and professionals from around Europe.
Download or read book Tea written by K.C. Willson and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 780 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tea is a unique crop and, incidentally, a very interesting and attractive one. The tea bush, its cultivation and harvesting do not fit into any typical cropping pattern. Moreover, its processing and marketing are specific to tea. Thus the Tea Industry stands apart and constitutes a self contained entity. This is reflected in the title given to this book, Tea: Cultivation to consumption, and its treatment of the subject. The book is logically planned - starting with the plant itself and finishing with the traditional'cuppa'. Every aspect of tea production is covered, inevitably some in greater detail than others. However, it gives an authentic and comprehensive picture of the tea industry. The text deals in detail with cultural practices and research, where desirable, on a regional basis. The technology of tea cultivation and processing has been developed within the industry, aided by applied research which was largely financed by the tea companies themselves. This contributed to a technically competent industry but tended to bypass the more academic and fundamental investigations which might bring future rewards. The sponsorship of research has now widened and the range and depth of tea research has increased accordingly. The editors and authors of this book have played their part in these recent developments which are well reported in the book.
Download or read book The Methylxanthine Beverages and Foods written by Gene A. Spiller and published by . This book was released on 1984 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: Abstract: An authorative, detailed text for physicians, food and nutrition scientists, and other health professionals covers a variety of aspects of the chemistry, composition, consumption, pharmacology, epidemiology, and processing of methylxanthine (caffeine, theobromine, and theophylline) in beverages and foods, in 16 technical papers by experts in their respective fields. Topics include health effects (cardiovascular, neural, renal, gastrointestinal, respiration); analytical methods; coffee, tea, cocoa, and chocolate products, their processing and composition; caffeine consumption and human health; and metabolic effects. (wz).
Download or read book Marketing Management written by Dr. Qaisar Abbas Fatimi and published by Notion Press. This book was released on 2024-05-06 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: In a world where the pace of business is unrelenting and competition is fierce, "Marketing Management" stands out as a guiding light for those determined to master the marketing domain. Authored by the distinguished Dr. Qaisar Abbas Fatimi, this book breaks free from the constraints of traditional textbooks to offer a powerful blueprint for marketing success. "Marketing Management" invites you on a deep dive into the art and science of marketing, delivering an unmatched understanding of consumer behavior, market segmentation, and brand positioning, all through Dr. Fatimi's seasoned lens. It goes beyond the basics, enriching readers with cutting-edge insights on using digital technologies to supercharge marketing efforts—from mastering social media to harnessing data analytics. Moreover, Dr. QAF ventures into the ethical and sustainable aspects of modern marketing, promoting strategies that benefit society and the planet. This book is more than a learning resource; it's a journey towards discovery, growth, and excellence in marketing, curated for students, educators, and professionals alike. Under Dr. Fatimi's mentorship, you're set to excel in the dynamic marketing landscape.
Download or read book Tea in Australia written by Peter D. Griggs and published by Cambridge Scholars Publishing. This book was released on 2020-03-26 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1950, Australians were the world’s highest consumers of tea per capita. This book tells the story of how tea emerged as the national beverage in the Australian colonies during the nineteenth century, and explores why Australians consumed so much of the beverage for so long. Special attention is devoted to analysing the evolution of the Australian tea distribution network, especially the marketing strategies used by the tea traders to promote their products. Other topics examined here include the development of tea rituals such as afternoon tea and high tea and their role in Australian society, the local manufacture of teawares, the establishment of tea rooms and the emergence of a tea growing industry in Australia after 1960. The first comprehensive account of the history of tea in Australia, this book will be of particular interest to individuals interested in Australian history, economic and social history, and food history.
