Download or read book The Cultural Influence and Consumer Attitude Toward the Usage of Sexual Appeal in Advertising written by Sukanlaya Sawang and published by . This book was released on 2001 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Sex in Advertising written by Tom Reichert and published by Routledge. This book was released on 2014-04-04 with total page 307 pages. Available in PDF, EPUB and Kindle. Book excerpt: A volume of scholarly research & viewpoints on how sexual appeals function in the current advertising environment. Offers answers as to why the use of sex is so prevalent. For scholars & students in advertising, media studies, mass comm, rhetoric.
Download or read book Comparison of attitudes toward sex appeal ads between Korean and American students written by In-Jin Kim and published by . This book was released on 1992 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Investigating the Use of Sex in Media Promotion and Advertising written by Tom Reichert and published by Routledge. This book was released on 2019-01-15 with total page 283 pages. Available in PDF, EPUB and Kindle. Book excerpt: The latest scholarship on one of today’s most pressing issues Today, it is obvious that sexual content is a prevalent aspect of the media and that the intensity of this content has increased in recent years. Less obvious, however, are the direct effects the strategic use of sexual content has on audiences. Investigating the Use of Sex in Media Promotion and Advertising presents the latest scholarship on the role of sex in the most common media outlets—television programming, radio “shock jocks,” music videos, magazines, and advertising. The eye-opening contributions from over a dozen recognized experts in the field provide useful empirical evidence on media-conveyed sexual stimuli and look toward moving the public dialogue on sex in the media further along. Often, opinions regarding sex in the media have little or no scientific grounding and even when scientific-grounded arguments are offered, they suffer from wide gaps in research-based knowledge. Investigating the Use of Sex in Media Promotion and Advertising is the important compilation that fills these knowledge gaps. In delving into this pressing issue, it not only offers timely findings that provide an indication of the nature, prevalence, and effects of sexual information when used as a promotional tool, but suggests new directions for the study of sex and media as well. This informative text is also extensively referenced and features numerous tables to clearly present research data. Chapters in Investigating the Use of Sex in Media Promotion and Advertising examine: the nature and extent of sexually appealing newscasters primarily on cable news programs commentary and camera angles of women’s sporting events in the 2004 Summer Olympic Games the efficacy of both sexual content and sexual self-schema on consumers’ attitudes toward promotional announcements, advertised programs, viewing intention, and self-reported arousal the history and content analysis of “shock jock” radio like the Howard Stern and the Bob & Tom shows the relationship among sexual content in music videos, viewer enjoyment, and actual product purchase intention Maxim magazine’s cover formula and the competitive response from other men’s lifestyle magazines the efficacy of men’s magazines’ sexual cover models on consumer outcome variables, including interest and purchase intention an international perspective of nudity in advertising in magazines versus on television a case study of the sexual appeals used in several billboard ads for the Hard Rock Hotel and Casino in Las Vegas and much more! Filled with insightful and groundbreaking information, Investigating the Use of Sex in Media Promotion and Advertising is a vital resource for advertising and media professionals as well as educators and upper-level and graduate students in media, communications, and advertising programs.
Download or read book Consumer Behavior written by Henry Assael and published by . This book was released on 2004 with total page 664 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tailored for upper-level undergraduate and MBA students, Assael's Consumer Behavior applies behavioral concepts to market strategy (domestic and international) with special emphasis on web-related issues and applications. Assael presents the content from a managerial perspective, focusing on decision making as the framework for understanding consumer behavior. The text also features a unique, three-chapter Marketing Action section, covering marketing communications, marketing segmentation and micromarketing, as well as consumer rights and social responsibility.
Download or read book Sexual Imagery Attitudes in Advertising written by Kevin Ann Kelsmark and published by VDM Publishing. This book was released on 2008 with total page 120 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising is one of the most powerful tools in which society can incorporate their culture and beliefs. What impact does advertising have on consumer attitudes, beliefs and behaviors? Researchers have found information presented in ads tends to be accepted as true facts without question; that it molds consumers' social reality and how manipulative the use of how 'sex sells' in our society is. There seems to be a gap in today's research in that there are limited studies on minorities' attitudes toward ads, particularly on how Hispanics feel about the sexual imagery in ads and it appears to be a supported area of future research interest. Cultures' attitudes can influence many buyer behavior decisions, as well as advertising and marketing strategies. These attitudes, which are influenced by advertisements, are important to marketing managers as they may predict consumer intentions and buying behavior. Research has shown that favorable attitudes best help consumers decide which product will satisfy their specific need. Information on attitude responses to ads is crucial for advertising companies to secure better access to the $700 billion buying power of the Hispanic market, which is projected to grow to $1 trillion, an increase of 8.2% per year by the year 2010. Census population projections predict Hispanics will become the largest consumer segment by the year 2012, accounting for almost one in five Americans. It is important for marketers to know how the Hispanic segment feels so they can better direct their marketing communications to this target market that is projected to be the largest consumer population in the next few years. Consequently, this book represents an investigation of a cross-cultural analysis of the differences between Hispanic and non-Hispanic attitudes' toward sexual images viewed in print ads.
Download or read book Generations Z in Europe written by Christian Scholz and published by Emerald Group Publishing. This book was released on 2019-09-30 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: Generations Z in Europe brings together differing geographic perspectives from a range of researchers to present a fascinating picture of the contemporary reality for 'Gen-Z' workers from nine European countries. The findings will help readers understand the diversity of issues and commonalities for this new part of the global workforce.
Download or read book Behavioral Effects of Sex Appeals in Advertising Advertising Bruno Banani To German and Indian Buyers written by Lars Schaefer and published by GRIN Verlag. This book was released on 2021-10-27 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2021 in the subject Social Studies (General), grade: 1,8, University of Applied Sciences Worms, language: English, abstract: The proposed study is to show how people in Germany and India receive the sexual appeal of Bruno Banani’s advertisements and what the effect on the viewer is. This leads to the main question of this research, which is how people respond to the sexual appeals in advertisements and how it affects their purchasing behavior. To answer this question, the author is going to analyze the market of Bruno Banani products and customer needs. Several studies already concluded that using sexual appeals seems to be most effective when sexuality is related to the product itself.
Download or read book The Cambridge Handbook of the International Psychology of Women written by Fanny M. Cheung and published by Cambridge University Press. This book was released on 2020-08-06 with total page 1524 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a growing knowledge base in understanding the differences and similarities between women and men, as well as the diversities among women and sexualities. Although genetic and biological characteristics define human beings conventionally as women and men, their experiences are contextualized in multiple dimensions in terms of gender, sexuality, class, age, ethnicity, and other social dimensions. Beyond the biological and genetic basis of gender differences, gender intersects with culture and other social locations which affect the socialization and development of women across their life span. This handbook provides a comprehensive and up-to-date resource to understand the intersectionality of gender differences, to dispel myths, and to examine gender-relevant as well as culturally relevant implications and appropriate interventions. Featuring a truly international mix of contributors, and incorporating cross-cultural research and comparative perspectives, this handbook will inform mainstream psychology of the international literature on the psychology of women and gender.
Download or read book The Advertised Mind written by Erik Du Plessis and published by Kogan Page Publishers. This book was released on 2005 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Du Plessis draws on information about the working of the human brain from psychologists, neurologists, and artificial intelligence specialists to suggest why "ad-liking" is such an important factor in advertisement and how it predisposes consumers to buy the brand that is being advertised.
Download or read book Gender Culture and Consumer Behavior written by Cele C. Otnes and published by Taylor & Francis. This book was released on 2012-04-27 with total page 484 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications for how consumers behave in the marketplace. This book offers innovative research in gender and consumer behavior with topics relevant to psychology, marketing, advertising, sociology, women’s studies and cultural studies. It offers 16 chapters of cutting-edge research on gender, international culture and consumption. Unique to this volume is its emphasis on consumption and masculinity and inclusion of topics on a rapidly changing world of issues related to culture and gender in advertising, communications, psychology and consumer behavior.
Download or read book The Handbook of International Advertising Research written by Hong Cheng and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 574 pages. Available in PDF, EPUB and Kindle. Book excerpt: This timely handbook brings academic excellence to international advertising research in the form of 28 contributions from over 40 leading scholars. The handbook’s comprehensive treatment highlights existing knowledge, reports major findings across the subject, and recommends directions and agendas for future research. Fills the existing gap between the rapid growth in scholarly research on international advertising and the pressing need for more high-quality research in the area Covers 28 major areas in international advertising research, with contributions from more than 40 international advertising scholars based in over 10 countries or territories Comprehensive treatment includes the history of international advertising, audiences and media, strategy and execution, content effects, regulation, ethics, and advertising education Highlights existing knowledge in international advertising, reports major findings on a broad range of topics, and offers expert recommendations on directions for future research Contributors represent the most highly respected academics among international advertising researchers
Download or read book Sexual Appeal in Advertising written by Adriana Angelova and published by LAP Lambert Academic Publishing. This book was released on 2013 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: The average Western consumer is exposed to some 5000 advertisements every day according to the latest research. But what is it that actually makes an ad successful? Many different strategies and techniques are used by the marketeers as an attempt to beat clutter, one of which is sexual appeal. The author provides an extensive overview of this approach pointing out its cognitive, affective and conative effects on the consumers. In addition, the various benefits and drawbacks of using the approach are discussed. What is also shed light on is how different key variables such as gender, age and culture play a role in the interpretation of the sexual stimuli.
Download or read book Current Research on Gender Issues in Advertising written by Yorgos Zotos and published by Routledge. This book was released on 2020-10-12 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gender stereotypes are general beliefs about sex-linked traits and roles, psychological characteristics, and behaviors, all of which contribute towards describing women and men. Gender role stereotyping in advertising has been a critical topic since the 1970s, and there is a long-lasting debate between advertisers and sociologists about the role and the social nature of advertising. Although changing role structures in the family and the labor force have brought significant variation in both male and female roles, it has been noted that there is a cultural lag in advertising, where men and women were, for a long period of time, depicted in more traditional roles. This book extends the research on gender stereotypes in advertising over the past 20 years, highlighting key themes such as attitude towards sex and nudity in advertising; women in decorative roles; the changing roles of women and men in advertising; and the viewpoints of those advertising professionals who design campaigns. This book was originally published as a special issue of the International Journal of Advertising.
Download or read book Consumer Behavior and Culture written by Marieke de Mooij and published by SAGE. This book was released on 2019-06-10 with total page 558 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Download or read book Chu Hsi and Neo Confucianism written by Wing-tsit Chan and published by University of Hawaii Press. This book was released on 2020-12-31 with total page 657 pages. Available in PDF, EPUB and Kindle. Book excerpt: The present anthology consists of papers presented at the International Conference of Chu Hsi held July 6–15 1982, in Honolulu. The symposium, convened as one of the continuing East-West Philosophers' Conferences and in conjunction with the seventy-fifth anniversary of the University of Hawaii, was the first on this Neo-Confucian thinker.
Download or read book Attitude Toward Nudity and Advertising in General Through the Mediation of Offensiveness and Moderation of Cultural Values written by Afia Khalid and published by . This book was released on 2023 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Considering the ever-increasing trend of utilizing nudity content in marketing, this study investigates whether consumers' nudity attitudes modify their attitudes toward advertising in general (AAG) and also tests the mediation of offensiveness in this path. In addition, the study also tests the boundary condition of two cultural values (conservation and openness to change) on the relationship between nudity attitude and offensiveness. A cross-sectional, online survey was used to collect primary data from consumers of Pakistan and the USA (n=311). The analysis through SPSS and PROCESS techniques confirm that offensiveness mediates the relationship between nudity attitudes and AAG. The moderating roles of conservation and openness are also supported. Cultural sensitivity towards nudity has a profound impact on advertising effectiveness and thereby successful advertisements based on nudity in one culture may fail to deliver in another because consumers develop negative AAG. The results suggest that no matter how global the brand may be, a standardized global advertising approach may not work. Therefore, advertisers should not use nudity appeals that may offend consumers in some regions and must consider cultural values when creating advertisements.
