Download or read book The Complete Law Firm Guide to Digital Marketing written by Shawn Leamon and published by . This book was released on 2018-08-27 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: The online world is rapidly growing, and you need to understand how to build your business if you want a place in the market. Whether you're a solo practitioner in a particular city, have a boutique with several partners, or your firm has a national presence, you're leaving money on the table if you don't master your digital marketing. But where do you start when you don't understand all the marketing jargon, or you don't have time to learn all the new, ever-changing strategies? It can feel like every week someone new is telling you what you should be doing. Let Shawn Leamon, Chief Strategist at LaGrande Marketing, be your guide. LaGrande Marketing is a boutique digital marketing firm based in Dallas, Texas that provides sophisticated digital marketing solutions to top law firms across the United States and internationally. The content of this book is based on real-world case studies of law firms that have substantially increased their sales and practices by implementing digital marketing the right way. Whether you're just opening your law firm or you have an established practice, this 60-minute guide will help you see the potential you can create if you implement a marketing plan for business growth.
Download or read book The Law Firm Associate s Guide to Personal Marketing and Selling Skills written by Catherine Alman MacDonagh and published by American Bar Association. This book was released on 2007 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a trainer's manual designed to be used in conjunction with The Law Firm Associate's Guide to Personal Marketing and Selling Skills (sold separately). It will serve as a guide to the person who is charged with leading the training sessions and will explain how to best structure the sessions and use the book. Chapters will provide skill development outlines at each level for marketing and sales training; discussion guidelines for coaches working internally or externally with attorneys and teams; discussion guidelines for firm members working internally with individual attorneys; and discussion guidelines, checklists, and program ideas for the person responsible for professional development.
Download or read book The Lawyer s Guide to Marketing on the Internet written by Gregory H. Siskind and published by American Bar Association. This book was released on 2007 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this up-to-date third edition of The Lawyer's Guide to Marketing on the Internet, you'll learn how to make the latest technology work for your practice and increase your firm's visibility. This comprehensive resource provides proven online marketing strategies and guides you on how to effectively and efficiently market your law practice.
Download or read book Dominate Your Market written by Sanford M. Fisch and published by . This book was released on 2011-06-01 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: While there's plenty of Internet Marketing books to choose from, not much has been written for the solo practitioner and small law firm. And there's a good reason for that: Most marketers don't know what to do with attorneys. They don't sell products, they don't offer coupons... they don't even advertise like normal business owners. But just because your law firm isn't a typical web-based business, that doesn't mean you can't still benefit from all the tools the web has to offer. Enter Robert Armstrong and Sanford M. Fisch - two seasoned attorneys with plenty of marketing expertise to share - and this void has finally been filled. "Dominate Your Market! The Attorney's Complete Guide to Online Marketing and Social Media" covers everything from simple website setup to the more advanced topics of article marketing, search engine optimization and of course, social media networking. Learn how to choose the right keywords and increase your search engine rankings. Discover which social media platforms you should be targeting and get tips for building a strong presence. Find out how to use tools like videos and content-sharing sites to enhance your online profile and establish your firm as the expert! If you're ready to take your law firm out of the stone-age and join the digital revolution, "Dominate Your Market!" is the must-have book to get you from "here" to "there."
Download or read book Click Magnet written by Annette Choti and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Lawyer s Ultimate Guide to Online Leads written by Ken Matejka and published by . This book was released on 2015-02-24 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: 40,000 new law school graduates each year compete for fewer clients as more self-help legal solutions come online. To succeed in today's marketplace, lawyers must take a proactive approach to lead generation. With aggressive and calculated efforts to maximize your law firm's Internet presence and visibility, you can successfully compete with even the largest firms in your community. This book will give you, the solo practitioner or small law firm, an overview of the current state of the World Wide Web and practical information about what you can do to make your law practice more successful.
Download or read book Make It Your Own Law Firm written by Spencer Marc Aronfeld and published by AuthorHouse. This book was released on 2011-01-17 with total page 165 pages. Available in PDF, EPUB and Kindle. Book excerpt: In "Make It Your Own Law Firm: The Ultimate Law Student's Guide to Owning, Managing, and Marketing Your Own Successful Law Firm" Spencer Aronfeld writes a personal and revealing account on how to start your own law firm. Whether you are in law school, recently graduated or a practicing attorney thinking of establishing your own law firm, this book provides a step-by-step road map. Aronfeld started his own law practice upon graduation from law school. He provides practical advice that will enable anyone with a deep passion to practice law to become the lawyer that they always wanted to be. Here is what lawyers are saying: "Whether you have ever considered starting your own firm or simply want to improve your practice at your existing firm (whether big or small), I urge you to purchase the book Make It Your Own Law Firm by Spencer Aronfeld, a trial attorney in Miami, Florida. I recommend you buy it not so much for the helpful advice he gives on how to develop your practice (and theres plenty of that) but more for the writing. What Spencer does, which few non-fiction writers can do, is to move you emotionally. He tells stories and puts you in the middle of them with him and makes you feel what he did. It is a unique and valuable gift for a lawyer, because ultimately we are story-tellers and we are tasked not only to affect the jurors minds but also to touch their hearts. Spencers writing style demonstrates he is the consummate story-teller and his diction and cadence and style are worth emulating. So, buy the book. Yes, it has great practice tips. But buy it because you will see what great writing is about. Clear, direct, moving and effective. Keep writing Spencer." Frank Ramos, Esquire
Download or read book Courting Your Clients written by Margaret Grisdela and published by Lulu.com. This book was released on 2007 with total page 162 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Market Your Law Firm Online Internet Marketing Guide written by Montina Portis and published by . This book was released on 2015-04-25 with total page 86 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you're on the first page of Google search results for "things you want to be known for," you win. If you're on page 2, you might as well be on page 200; you lose. This is a brutal competition, and you're up against the same lawyers here as you are in your practice: same competition, different battlefield.In order to be found on the Web, you need to put information there that people will find. That information has to be relevant and useful to your clients, and it needs to be distinctive and representative about your practice. In this guide we will walk you step-by-step through the process of marketing your law firm online by optimizing your website from an SEO perspective and explain:* How the search engines work (PPC vs. map listings vs. organic) and what you need to do to handle each for maximum return.* How to build authority online & how to use an authority building strategy so that your law firm ranks above the competition.* Our search engine optimization strategy for law firms.* The importance of law firm keywords. This single insight is invaluable for you as a lawyer, and more!
Download or read book A Lawyer s Guide to Marketing written by Noah Carmichael and published by Createspace Independent Publishing Platform. This book was released on 2017-11 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although big law firm and small law firm marketing strategies have similarities to other small businesses, there is one thing you must keep in mind. You are NOT like other small or local businesses. The question then becomes, why are you utilizing the same marketing strategies as everyone else? Learn how to develop and improve your law firm marketing efforts to include data and analytics to get more clients and understand what attracts visitors to your law firm. In "A Lawyers Guide to Marketing," you will discover: -How having a client-centered website can significantly improve your (UX) user experience -How to define and develop your law firms content strategy -Why law firms should still use traditional marketing strategies to remain top of mind -How to improve your digital marketing efforts across all channels to lower costs and improve conversion -Why online reputation management matters to your law firms bottom line -How call tracking and conversation analytics can make your law firm more money Book Chapters: Chapter 1: The Client-Centered Website Design Chapter 2: Content Strategy and Development Chapter 3: Traditional Marketing and Building Offline Authority Chapter 4: A Look at Digital Marketing and Your Law Firm Chapter 5: Building Your Online Reputation Chapter 6: Call Tracking and Conversation Analytics Chapter 7: Creating Closed-Loop Analytics to Improve Conversions Also Included are 2 Checklists: - In-house Marketing Questionnaire - Agency Questionnaire
Download or read book How to Start a Law Firm written by Darren J. Sylvester and published by The Law Society. This book was released on 2020-10-31 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: This friendly and accessible guide is one that you'll want to have on hand at every stage of the journey when starting your own law firm. From initial planning and choosing the right structure, overcoming teething problems, to expansion and beyond, in this book you'll find the practical guidance you need to set up and manage a law firm. Written by experienced practitioners who manage their own firms, How to Start a Law Firm includes guidance and advice on regulations, client care, staffing and managing finances, and new technology including AI. It offers lessons in how to develop the mindset of a business owner and a detailed study of how law firms have responded to the coronavirus pandemic.
Download or read book Law Firm Marketing written by Ehsan Zarei and published by DMA4U. This book was released on with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking for a complete guide to law firm marketing? Your search ends here with this comprehensive book! This book offers 17 unique marketing strategies to help you succeed, providing an abundance of tips, tricks, ideas, and examples. Real-world ad copy examples are included for each marketing strategy, making it a powerful tool to re-imagine, think out of the box, see new possibilities, or even simply use the same ad copy samples to get started faster. You may have known a marketing strategy before, but when you have multiple ad copy examples about the same marketing strategy, it will open up your eyes to new ways that it can be done. This comprehensive guide offers a unique opportunity to generate fresh and innovative ideas, elevating your law firm marketing to the next level, with insights that only a marketing expert could provide. Whether you're a professional or just getting started, this book is the perfect resource to take your law firm marketing to the next level.
Download or read book The Complete Guide to Marketing Your Law Practice written by Hollis Hatfield Weishar and published by Section of Law Practice Management. This book was released on 1999 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Download or read book Attorney and Law Firm Guide to the Business of Law written by Edward Poll and published by American Bar Association. This book was released on 2002 with total page 656 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shows lawyers how to manage their practices in a more business-like manner. It explains how to determine both personal and law firm goals.
Download or read book Captive Audience written by Susan Crawford and published by Yale University Press. This book was released on 2013-01-08 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ten years ago, the United States stood at the forefront of the Internet revolution. With some of the fastest speeds and lowest prices in the world for high-speed Internet access, the nation was poised to be the global leader in the new knowledge-based economy. Today that global competitive advantage has all but vanished because of a series of government decisions and resulting monopolies that have allowed dozens of countries, including Japan and South Korea, to pass us in both speed and price of broadband. This steady slide backward not only deprives consumers of vital services needed in a competitive employment and business market—it also threatens the economic future of the nation. This important book by leading telecommunications policy expert Susan Crawford explores why Americans are now paying much more but getting much less when it comes to high-speed Internet access. Using the 2011 merger between Comcast and NBC Universal as a lens, Crawford examines how we have created the biggest monopoly since the breakup of Standard Oil a century ago. In the clearest terms, this book explores how telecommunications monopolies have affected the daily lives of consumers and America's global economic standing.
Download or read book The Essential Guide to the Best and Worst Legal Sites on the Web written by Robert J. Ambrogi and published by ALM Publishing. This book was released on 2004 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: This comprehensive resource helps lawyers and non-lawyers know which legal web sites are worth their time, which aren t, and why. Organized into more than 30 specific areas of legal expertise, it includes information about web sites on administrative law, bankruptcy, consumer protection, estate planning, immigration, intellectual property, Internet law, job listings, legal news, public records, and real estate. Each site is reviewed and assigned a rating of up to five stars, creating an invaluable research tool for lawyers, law librarians, paralegals, and anyone interested in legal resources on the web. This replaces 0970597037. "
Download or read book How to Turn Clicks Into Clients written by Ed Rush and published by . This book was released on 2011-08-15 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt:
