Download or read book The Complete Idiot s Guide to Crowdsourcing written by Aliza Sherman and published by Penguin. This book was released on 2011-07-05 with total page 382 pages. Available in PDF, EPUB and Kindle. Book excerpt: Tap into the global talent pool Crowdsourcing leverages such social networking tools as Facebook and Twitter to tap into the power of many people to distribute one's work load or gain input. Aliza Sherman, crowdsourcing innovator, has helped her clients harness the incredible power of "crowd-think" and "crowd-do" to achieve goals as diverse as designing new products to test-marketing services to fundraising. In this guide, she explains the theory and practice of crowdsourcing and actually shows readers how to use it. • A practical, prescriptive guide for those who want to put the ideas in such books as The Wisdom of Crowds and Here Comes Everybody into action. • Step-by-step instructions. • Insightful anecdotes from the world of crowdsourcing.

Download or read book Crowdsourcing For Dummies written by David Alan Grier and published by John Wiley & Sons. This book was released on 2013-03-27 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Give your business the edge with crowd-power! Crowdsourcing is an innovative way of outsourcing tasks, problems or requests to a group or community online. There are lots of ways business can use crowdsourcing to their advantage: be it crowdsourcing product ideas and development, design tasks, market research, testing, capturing or analyzing data, and even raising funds. It offers access to a wide pool of talent and ideas, and is an exciting way to engage the public with your business. Crowdsourcing For Dummies is your plain-English guide to making crowdsourcing, crowdfunding and open innovation work for you. It gives step-by-step advice on how to plan, start and manage a crowdsourcing project, where to crowdsource, how to find the perfect audience, how best to motivate your crowd, and tips for troubleshooting.

Download or read book The Complete Idiot s Guide to Twitter Marketing written by Brett Petersel and published by Penguin. This book was released on 2012-05-01 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twitter has tens of millions of users and its active "tweeters" and followers look to it to answer to the question, "What's happening?" Businesses both large and small can quickly and easily send out highly targeted messages to key customers using Twitter. However, simply grasping only the mechanics of Twitter and flogging a message nobody cares about isn't enough to make a measurable difference. Worse, using Twitter the wrong way can damage a company's brand. The Complete Idiot's Guide® to Twitter Marketing blends an understanding of Twitter's powerful tools and reach with marketing savvy and the key to really engaging followers and converting them to customers. It also covers new features such as the increasing importance of search engine optimization.

Download or read book Non Professional Translating and Interpreting written by Sebnem Susam-Sarajeva and published by Routledge. This book was released on 2018-10-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: This special issue of The Translator explores the field with a view to learning from the individuals and networks who take on such 'non-professional' translation and interpreting activities. It showcases the work of researchers who look into the phenomenon within a wide variety of settings: from museums to churches, crowdsourcing and media sites to Wikipedia, and scientific journals to the Social Forum. Drawing on a wide range of disciplines and models, the contributions to this volume enhance the visibility of non-professionals engaged in translating and interpreting and challenge a range of widely-held assumptions within the discipline and the profession.

Download or read book Measuring the Networked Nonprofit written by Beth Kanter and published by John Wiley & Sons. This book was released on 2012-10-09 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: The tools nonprofits need to measure the impact of their social media Having a social media measurement plan and approach can no longer be an after-thought. It is a requirement of success. As nonprofits refine their social media practice, their boards are expecting reports showing results. As funders provide dollars to support programs that include social media, they too want to see results. This book offers the tools and strategies needed for nonprofits that need reliable and measurable data from their social media efforts. Using these tools will not only improve a nonprofit?s decision making process but will produce results-driven metrics for staff and stakeholders. A hands-on resource for nonprofit professionals who must be able to accurately measure the results of their social media ventures Written by popular nonprofit blogger Beth Kanter and measurement expert Katie Delahaye Paine Filled with tools, strategies, and illustrative examples that are highly accessible for nonprofit professionals This important resource will give savvy nonprofit professionals the information needed to produce measurable results for their social media.

Download or read book Introduction to Electronic Commerce and Social Commerce written by Efraim Turban and published by Springer. This book was released on 2017-04-23 with total page 446 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor’s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace. the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.="" p

Download or read book Crowdsourcing written by Daren C. Brabham and published by MIT Press. This book was released on 2013-05-10 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise introduction to crowdsourcing that goes beyond social media buzzwords to explain what crowdsourcing really is and how it works. Ever since the term “crowdsourcing” was coined in 2006 by Wired writer Jeff Howe, group activities ranging from the creation of the Oxford English Dictionary to the choosing of new colors for M&Ms have been labeled with this most buzz-generating of media buzzwords. In this accessible but authoritative account, grounded in the empirical literature, Daren Brabham explains what crowdsourcing is, what it is not, and how it works. Crowdsourcing, Brabham tells us, is an online, distributed problem solving and production model that leverages the collective intelligence of online communities for specific purposes set forth by a crowdsourcing organization—corporate, government, or volunteer. Uniquely, it combines a bottom-up, open, creative process with top-down organizational goals. Crowdsourcing is not open source production, which lacks the top-down component; it is not a market research survey that offers participants a short list of choices; and it is qualitatively different from predigital open innovation and collaborative production processes, which lacked the speed, reach, rich capability, and lowered barriers to entry enabled by the Internet. Brabham describes the intellectual roots of the idea of crowdsourcing in such concepts as collective intelligence, the wisdom of crowds, and distributed computing. He surveys the major issues in crowdsourcing, including crowd motivation, the misconception of the amateur participant, crowdfunding, and the danger of “crowdsploitation” of volunteer labor, citing real-world examples from Threadless, InnoCentive, and other organizations. And he considers the future of crowdsourcing in both theory and practice, describing its possible roles in journalism, governance, national security, and science and health.

Download or read book Crowdsourcing written by Jeff Howe and published by Random House. This book was released on 2009 with total page 322 pages. Available in PDF, EPUB and Kindle. Book excerpt: Journalist Jeff Howe shows how companies are using the internet to 'crowdsource' new ideas from people beyond their own staff.

Download or read book Free Innovation written by Eric Von Hippel and published by MIT Press. This book was released on 2016-11-18 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: A leading innovation scholar explains the growing phenomenon and impact of free innovation, in which innovations developed by consumers and given away “for free.” In this book, Eric von Hippel, author of the influential Democratizing Innovation, integrates new theory and research findings into the framework of a “free innovation paradigm.” Free innovation, as he defines it, involves innovations developed by consumers who are self-rewarded for their efforts, and who give their designs away “for free.” It is an inherently simple grassroots innovation process, unencumbered by compensated transactions and intellectual property rights. Free innovation is already widespread in national economies and is steadily increasing in both scale and scope. Today, tens of millions of consumers are collectively spending tens of billions of dollars annually on innovation development. However, because free innovations are developed during consumers' unpaid, discretionary time and are given away rather than sold, their collective impact and value have until very recently been hidden from view. This has caused researchers, governments, and firms to focus too much on the Schumpeterian idea of innovation as a producer-dominated activity. Free innovation has both advantages and drawbacks. Because free innovators are self-rewarded by such factors as personal utility, learning, and fun, they often pioneer new areas before producers see commercial potential. At the same time, because they give away their innovations, free innovators generally have very little incentive to invest in diffusing what they create, which reduces the social value of their efforts. The best solution, von Hippel and his colleagues argue, is a division of labor between free innovators and producers, enabling each to do what they do best. The result will be both increased producer profits and increased social welfare—a gain for all.

Download or read book Free to Make written by Dale Dougherty and published by North Atlantic Books. This book was released on 2016-09-27 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fascinating study of the global Maker Movement that explores how ‘making’ impacts our personal and social development—perfect for enthusiastic DIY-ers Dale Dougherty, creator of MAKE: magazine and the Maker Faire, provides a guided tour of the international phenomenon known as the Maker Movement, a social revolution that is changing what gets made, how it’s made, where it’s made, and who makes it. Free to Make is a call to join what Dougherty calls the “renaissance of making,” an invitation to see ourselves as creators and shapers of the world around us. As the internet thrives and world-changing technologies—like 3D printers and tiny microcontrollers—become increasingly affordable, people around the world are moving away from the passivity of one-size-fits-all consumption and command-and-control models of education and business. Free to Make explores how making revives abandoned and neglected urban areas, reinvigorates community spaces like libraries and museums, and even impacts our personal and social development—fostering a mindset that is engaged, playful, and resourceful. Free to Make asks us to imagine a world where making is an everyday occurrence in our schools, workplaces, and local communities, grounding us in the physical world and empowering us to solve the challenges we face.

Download or read book Cybergrrl written by Aliza Sherman and published by . This book was released on 1998 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Aliza Sherman (a.k.a. Cybergrrl!) shows web-wary women the difference between the Web and the Internet, easy ways to get online, how to find great career and business opportunities and valuable online resources, and much more, in this jargon-free guide to cyberspace. "(Sherman's) mission is to empower women and girls through technology".--"Wall Street Journal".

Download or read book Proof of Stake written by Vitalik Buterin and published by Seven Stories Press. This book was released on 2022-09-27 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: The new book from one of TIME's 2021 most influential people Author was in Forbes 30 Under 30 Hall of Fame "A crucial contribution to development of a new technology that will impact all of our lives.” –Laura Shin, host of the Unchained podcast and author of The Cryptopians: Idealism, Greed, Lies, and the Making of the First Big Cryptocurrency Craze “Vitalik Buterin is one of the most influential creators of our generation....Like most of his work, it is sure to become a must-read.”–Camila Russo, author of The Infinite Machine, founder of The Defiant The ideas behind Ethereum in the words of its founder, describing a radical vision for more than a digital currency—reinventing organizations, economics, and democracy itself in the age of the internet. When he was only nineteen years old, in late 2013, Vitalik Buterin published a visionary paper outlining the ideas behind what would become Ethereum. He proposed to take what Bitcoin did for currency—replace government and corporate power with power shared among users—and apply it to everyday apps, organizations, and society as a whole. Now, less than a decade later, Ethereum is the second-most-valuable cryptocurrency and serves as the foundation for the weird new world of NFT artworks, virtual real estate in the metaverse, and decentralized autonomous organizations. The essays in Proof of Stake have guided Ethereum’s community of radicals and builders. Here for the first time they are collected from across the internet for new readers. They reveal Buterin as a lively, creative thinker, relentlessly curious and adventuresome in exploring the consequences of his invention. His writing stands in contrast to the hype that so often accompanies crypto in the public imagination. He presents it instead as a fascinating set of social, economic, and political possibilities, opening a window into a conversation that far more of us could be having. Media scholar Nathan Schneider provides introductions and notes.

Download or read book Cannabis and CBD for Health and Wellness written by Aliza Sherman and published by National Geographic Books. This book was released on 2019-06-04 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A safe, comprehensive, and easy-to-use guide to using cannabis—including CBD and THC—to ease chronic and acute health issues such as pain, insomnia, inflammation, depression, anxiety, grief, stress, and more, from the founder of a global cannabis wellness network and an osteopathic physician. With legalization of recreational cannabis in 10 states and medical marijuana in 33 states, interest is growing in cannabis-related health products, especially those made with CBD—a cannabinoid that has healing properties without the psychoactive effects of THC. Cannabis and CBD for Health and Wellness demystifies cannabis and its history, and explains in simple and straightforward language how to use it to treat myriad health and lifestyle issues. With information on cannabis forms (tinctures, topicals, edibles, flowers, concentrates), methods of ingestion (smoking, vaping, capusles, patches, creams, and more), dosing and microdosing, safety and storage, caregiving, and effectivess for self-care, physical fitness, sexual arousal, aging, and more, this is the only book you need to start using cannabis—in a targeted and safe way—for better health.

Download or read book The Age of Persuasion written by Terry Edward O'Reilly and published by ReadHowYouWant.com. This book was released on 2009 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Stop to consider the culture of the 21st century: Each morning, you might hear a half-dozen ads on the radio before your feet touch the floor. Staggering out of bed, you'll pass brand logos on your clothing and in your bathroom. By the end of the day, hundreds - perhaps thousands - of marketing messages have targeted you. And yet so little is understood about how marketing affects our lives, our society, and our world.Enter Terry O'Reilly and Mike Tennant, the ad men behind The Age of Persuasion, the popular radio show broadcast on the Canadian Broadcasting Corporation and Sirius Radio. They have made it their mission to share the back-room story of modern marketing, entertaining asides and all:''think of advertisers as millions of ants in a colony, each working hard and each with its own objective. Except that in this colony, every single ant is competing against the others. That's the ad business. Almost every ad you see, hear, and otherwise experience is competing for a piece of your imagination. And like any cross-section of humanity, the vast, worldwide advertising community is diverse: composed of geniuses and idiots, saints and buffoons, and everything in between.''From the early players to the Mad Men of the 1960s and beyond, O'reilly and Tennant offer insights into a rapidly evolving industry. Smart and funny, The Age of Persuasion provides an entertaining - and eye-opening - look at a world driven by marketing.

Download or read book The Data Science Design Manual written by Steven S. Skiena and published by Springer. This book was released on 2017-07-01 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This engaging and clearly written textbook/reference provides a must-have introduction to the rapidly emerging interdisciplinary field of data science. It focuses on the principles fundamental to becoming a good data scientist and the key skills needed to build systems for collecting, analyzing, and interpreting data. The Data Science Design Manual is a source of practical insights that highlights what really matters in analyzing data, and provides an intuitive understanding of how these core concepts can be used. The book does not emphasize any particular programming language or suite of data-analysis tools, focusing instead on high-level discussion of important design principles. This easy-to-read text ideally serves the needs of undergraduate and early graduate students embarking on an “Introduction to Data Science” course. It reveals how this discipline sits at the intersection of statistics, computer science, and machine learning, with a distinct heft and character of its own. Practitioners in these and related fields will find this book perfect for self-study as well. Additional learning tools: Contains “War Stories,” offering perspectives on how data science applies in the real world Includes “Homework Problems,” providing a wide range of exercises and projects for self-study Provides a complete set of lecture slides and online video lectures at www.data-manual.com Provides “Take-Home Lessons,” emphasizing the big-picture concepts to learn from each chapter Recommends exciting “Kaggle Challenges” from the online platform Kaggle Highlights “False Starts,” revealing the subtle reasons why certain approaches fail Offers examples taken from the data science television show “The Quant Shop” (www.quant-shop.com)

Download or read book Engage Revised and Updated written by Brian Solis and published by John Wiley & Sons. This book was released on 2011-02-25 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ultimate guide to branding and building your business in the era of the Social Web—revised and updated with a Foreword by Ashton Kutcher Engage! thoroughly examines the social media landscape and how to effectively use social media to succeed in business—one network and one tool at a time. It leads you through the detailed and specific steps required for conceptualizing, implementing, managing, and measuring a social media program. The result is the ability to increase visibility, build communities of loyal brand enthusiasts, and increase profits. Covering everything you need to know about social media marketing and the rise of the new social consumer, Engage! shows you how to create effective strategies based on proven examples and earn buy-in from your marketing teams. Even better, you'll learn how to measure success and ROI. Introduces you to the psychology, behavior, and influence of the new social consumer Shows how to define and measure the success of your social media campaigns for the short and long term Features an inspiring Foreword by actor Ashton Kutcher, who has more than 5 million followers on Twitter Revised paperback edition brings the book completely up to date to stay ahead of the lightning fast world of social media Today, no business can afford to ignore the social media revolution. If you're not using social media to reach out to your customers and the people who influence them, who is?

Download or read book How You Learn Is How You Live written by Kay Peterson and published by Berrett-Koehler Publishers. This book was released on 2017-04-17 with total page 239 pages. Available in PDF, EPUB and Kindle. Book excerpt: What’s your learning style? “Practical action steps for improving your learning process through entertaining and relatable stories and examples.” —Susan Fowler, author of Why Motivating People Doesn’t Work . . . and What Does Being a lifelong learner is one of the secrets to happiness, success, and personal fulfillment. But there are multiple styles of learning, and when we identify and understand our own, we can find the easiest and most effective ways to keep absorbing more knowledge and developing better abilities. What’s your style? In this informative guide, Kay Peterson and David Kolb offer deep, research-based insights into the ideal process of learning and guide you in identifying your dominant style. You’ll discover how knowing your learning style can help you with all kinds of everyday challenges, from remembering someone’s name to adding a crucial professional skill to your repertoire—and awaken the power of learning that lies within you.