Download or read book The Complete Idiot s Guide to Copywriter s Words And Phrases written by Kathy Kleidermacher and published by Penguin. This book was released on 2005-11-01 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market more successfully-with thousands of powerful, persuasive words. This reference is for anyone who needs to write effective marketing copy-for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you-and sparks ideas that stand out in a sea of hype. -Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.) -Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; ... and 10 words for purple -Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms -Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter
Download or read book The Complete Idiot s Guide to Writing Well written by Laurie Rozakis and published by Penguin. This book was released on 2000-01-01 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers all elements of effective and grammatically-correct writing, including electronic formats, for any type of situation from research papers to business memos.
Download or read book The Pocket Idiot s Guide to Beating Writer s Block written by Kathy Kleidermacher and published by Penguin. This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt: Too many books on writer's block address the subject in the same way they do any other deep-seated psychological issue. Do writers who find themselves stalled at the keyboard really want to read pages of explorations of their perfectionism and discover why they lack self-esteem? Well, no doubt some of them do - the ones who are fine with spending their writing time reading 300-page books. The rest of them just want to be writing - and this book will help them do it! The Pocket Idiot's Guide to Beating Writer's Blockis an eminently practical guide to getting unblocked and writing again. It includes dozens and dozens of tips, exercises, prompts, and more that will get the creative juices flowing. From something as simple as finding or creating a more comfortable place to work to giving over a week to strengthening your weak points as a writer rather than pushing yourself to forge ahead on the novel that just won't get written, this Pocket Idiot's Guide will get
Download or read book The Complete Idiot s Guide to Writing Well written by Laurie Rozakis and published by Penguin. This book was released on 2000-01-09 with total page 475 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're no idiot, of course. You know how to tap out an email to your boss, scrawl a note to your sweetheart, even throw in an extra flourish when you sign a greeting card. But when it comes to really writing that excruciating process of transferring your thoughts to paper without inventing some strange new language well, let's just say you think you lack the write stuff. The written word was a great achievement in human history; don't give up on it just yet! 'The Complete Idiot's Guide to Writing Well' is the writing book you've been waiting for everything you need to know to make writing of any kind as easy as thinking or speaking. In this 'Complete Idiot's' Guide, you'll get : -Expert advice on making your writing as clear, persuasive and painless as possible, whether it's a thank-you note, a school paper, or an executive briefing. Easy-to-follow guidelines on a structure, spelling, punctuation, vocabulary and style. No-nonsense advice on figuring out the three hardest parts of any writing: the beginning, middle and end.
Download or read book The Complete Idiot s Guide to Grammar and Style written by Laurie Rozakis and published by Penguin. This book was released on 2003 with total page 434 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides information on grammatical rules and how to use them, with advice on adding variety to writing, and examples of the right and wrong way to say things.
Download or read book Gabay s Copywriters Compendium written by J. Jonathan Gabay and published by Routledge. This book was released on 2007 with total page 711 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketers, creative writers, and individuals for whom copywriting forms part of their job are often required to produce innovative and engaging copy in a short space of time. Creativity is not always to hand, and therefore on some occasions additional help is required to find the right phrase, description or slogan. Gabay's Copywriting Compendium contains a wealth of inspiring tips, ideas and descriptions to aid the writing process, such as advice on spelling and grammar, examples of rhyming words, suggested euphemisms, and odd facts.
Download or read book Complete Idiot s Guide to Terrific Business Writing written by Marcia Layton and published by . This book was released on 1996 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers writing strategies, grammar guidelines, and tips on overcoming writers block, organizing business correspondence, and writing a polished readable proposal.
Download or read book The Complete Idiot s Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.
Download or read book The Complete Idiot s Guide to a Smart Vocabulary written by Paul McFedries and published by Penguin. This book was released on 2001 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt: Defines over 1,000 words in subject areas such as people, computers, business, law, culture, and government, as well as foreign terms and new words.
Download or read book The Complete Idiot s Guide to Starting a Web Based Business written by Steve Slaunwhite and published by Penguin. This book was released on 2009-09-01 with total page 443 pages. Available in PDF, EPUB and Kindle. Book excerpt: The web-based basics! Aspiring web entrepreneurs will find here everything they need to know about starting and running their own small-scale online business. Whether they intend to sell goods, services, subscriptions, or advertising, this book provides them with the specific nuts and bolts of planning, designing, building, hosting, marketing, and operating their online businesses. • The Complete Idiot's Guide® to Starting Your Own Business has over a quarter million copies sold in five editions • 1.6 million web-based businesses in the U.S., a $175 billion market in 2007 • Online businesses benefiting from increasing number of Internet users—with increased traffic for subscription, advertising, and affiliate program revenue
Download or read book The Complete Idiot s Guide to Publishing Magazine Articles written by Jennifer Basye Sander and published by Penguin. This book was released on 2000-06-14 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt: You're no idiot, of course. You have a reporter's eye, a poet's touch, and you absolutely love to write. Stories, journal entries, letters to the editor - you name it, you know you can write it. But when it comes to selling your ideas to magazines, newspapers and web sites, you feel like the less said, the better. Seeing your words and wisdom printed in black and white seems like a lot more trouble than it's worth. Don't write yourself off just yet! 'The Complete Idiot's Guide to Publishing Magazine Articles' will help you get where you belong: In Print. In this 'Complete Idiot's Guide', you get answers to all your questions. Who hires writers? What newspaper, magazine, and online editors want from freelancers and how much they might pay for it! How to write effective query and pitch letters. How the internet can help your writing career take off.
Download or read book The Complete Idiot s Guide to Writing Business Books written by Bert Holtje and published by Penguin. This book was released on 2009-09-01 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: The great idea is only the beginning. The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond. ?Covers the essentials of marketing and publicity ?Addresses self-publishing, for those business book writers who simply look to sell their books at conferences ?The Complete Idiot's Guides® dedicated to writing and publishing continue to do well
Download or read book The Complete Idiot s Guide to Creative Writing written by Laurie Rozakis and published by Penguin. This book was released on 2004 with total page 388 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fifty percent revision of a popular Complete Idiot's Guide that now, more than ever, offers readers a thorough, creative writing class in a book, with Dr. Laurie Rozakis as their teacher. The book is refocused to more of an academic approach. Readers can begin to unlock their creativity from the first page, with fabulous exercises that help them explore their talents and experiment with different genres and forms of writing, including: • •Short stories •Narrative nonfiction •Memoirs •Magazine articles •Poetry •Drama •Blogging and freewriting
Download or read book The Complete Idiot s Guide to Weird Word Origins written by Paul McFedries and published by Penguin. This book was released on 2008 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: What does it mean to 'chew the fat'? Why do we put things in 'apple-pie order'? And what on earth is a 'hat trick'? Readers will learn all this and more in this fun and engaging new addition to the Complete Idiot's Guide® series, The Complete Idiot's Guide to Weird Word Origins. This humorous book provides entertaining insight on the often metaphorical, always taken-for-granted phrases and expressions used every day. In it, language expert Paul McFedries takes readers through the sometimes surprising, always amusing world of weird words and expressions, and the fascinating stories that surround them. Presented in a fun, easy-to-read style, this book takes readers on a journey through the bizarre and eccentric origins that make up our everyday speech.
Download or read book Herding Words written by David Woodruff and published by Wheatmark, Inc.. This book was released on 2019-06-20 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn how to deliver on the brand promise and become a better copywriter through the art of authentic storytelling. Today's consumer tolerance for clutter -- baseless product pitches, poor or mistimed messaging, and fluff marketing speak -- has all but flatlined. Tired and frustrated with empty words, consumers have little time to waste on filtering marketing vapor to get to a brand's truth. And the fact is, if you won't tell them what they need to know about your brand upfront -- in a simple, honest, and informative way -- your competitors will be happy to step up. That's why every copywriter needs Herding Words: A Brand Copywriter's Guide by David R. Woodruff. Aimed at those responsible for crafting brand narrative, it elevates writers’ expertise as brand storytellers, inspiring them to go beyond features and benefits, get to the core truth about a brand's promise, then transform those insights into powerful brand narrative for print, digital, and web marketing communications.
Download or read book The Complete Idiot s Guide to Choosing a College Major written by Randall S. Hansen and published by Penguin. This book was released on 2007-10-02 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to figure out what you want out of college—and life. Choosing a college major is the biggest decision of one’s college experience, and there are many factors to consider. Here, you will discover which majors will give the best chances of finding employment, which majors are most likely to lead to the highest-paying jobs, what major best suits each personality, and what skills and background you need to realize your goals.
Download or read book The Complete Idiot s Guide to the Right Words for Any Occasion written by Marylou Ambrose and published by Dorling Kindersley Ltd. This book was released on 2008-02-05 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: What to say and how to say it. Birthdays, funerals, marriages, divorces-each of these occasions require a personal response, often in the form of a note. But finding the appropriate phrase or sentiment to convey is often difficult. With over 250 sample notes for nearly every occasion and dozens of tips, this is the perfect book to help readers express their feelings to friends, relatives, and loved ones. ? A must-have reference for any home ? Includes over 250 sample notes
