Download or read book The Complete Guide to Developing and Marketing Your Own Seminar written by Allan Mulligan and published by Independence House Pub. This book was released on 1983 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book How to Develop and Promote Successful Seminars and Workshops written by Howard L. Shenson and published by Wiley. This book was released on 1990-09-18 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to succeeding in today's burgeoning seminar business--from developing a program and market testing, to pricing, promotion, advertising, and more! How to Develop & Promote Successful Seminars & Workshops The adult education business--seminars, workshops, classes, conferences--is one of the fastest growing industries in the country and, for many, extremely profitable. Now, Howard Shenson shares proven-effective, research-based strategies responsible for filling more than one million seminar seats, to allow anyone with marketable knowledge to succeed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminar for about $1,000 or less * How to develop a dynamic program and effective program materials * How to create a powerful, registration producing marketing strategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketing to increase sales * How to evaluate and choose where and when to conduct your seminar or workshop * How to select hotel and conference facilities * How to price your program to ensure maximum registrations/profitability * How to develop or obtain program materials and how to add to your profits through back-of-the-room sales of products and services * How to creatively select and rent mailing lists, and maximize your direct mail response while reducing marketing expense
Download or read book Start Your Own Seminar Production Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2006-10-01 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Did you ever think you might be able to make money leading seminars to teach others what you know? Or promoting a dynamic speaker who motivates the crowds? Many people pay top dollar to attend seminars that teach them how to do something faster, better, more easily or more profitably—which gives you a great opportunity for profit. This hands-on guide, completely updated with the latest trends and newest information, details how to plan seminars, webinars, and teleseminars for yourself or someone else from start to finish. Learn how to: • Negotiate for great deals on halls, hotels and conference rooms • Promote a business with almost no cash investment • Use ingenious PR tactics that will draw attendees—and profits—like a magnet • Test-market your subject matter before spending a dime • Develop and sell CDs, books and other profitable materials People who promote and produce seminars are making huge profits—and so can you! Get in on the action in this booming field today.
Download or read book How to Make it Big in the Seminar Business written by Paul Karasik and published by McGraw Hill Professional. This book was released on 2004-12-21 with total page 385 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Make It Big in the Seminar Business is considered must have reading among consultants, speakers, and seminar leaders. Fully updated and revised, this new edition is packed with insider tips on determining fees, marketing, scheduling, presentation technologies, and much more. It features new chapters on using the Web and other new technologies to deliver seminars; marketing on the Web; developing coaching services in conjunction with seminars; and E-mail newsletters. Readers get a fully updated and expanded directory--listing the names, addresses, and telephone numbers for hundreds of public seminar companies, corporate training companies, speakers bureaus, and seminar websites.
Download or read book The Complete Guide to Running Successful Workshops Seminars written by Kristie Lorette and published by Atlantic Publishing Company. This book was released on 2014-11-15 with total page 171 pages. Available in PDF, EPUB and Kindle. Book excerpt: A typical workshop doesn’t always sound intriguing — in fact, it’s something most people try to avoid attending. Still, seminars are held each year in many fields and industries, and usually none are alike. While thousands of executives, employees, and other professionals dread hours of lectures and preaching that the average conference involve, the one you’re planning doesn’t have to be the norm. The Complete Guide to Running Successful Workshops & Seminarsis your complete guide to putting together an effective conference that is sure to be a hitfrom start to finish, regardless of your field and audience. In this new book, you will learn the ins and outs of planning a workshop,from general decisions about how long the event will last to the minutedetails such as where each person will check in and sit. This completeguide will teach you how to effectively target and communicate withyour audience so you can give your attendees the information they weremissing. You will learn about the basics of leading a training program,such as what characteristics you should portray to show your authorityand credibility, as well as the general structural elements of a workshop,seminar, and conference. This comprehensive book will help you define thereason why you are holding a workshop, and will teach you to succinctlycreate an objective for your participants so that you are destined forsuccess. You will even learn how to evaluate and measure your successduring and after the event to prove your true effectiveness and determineyour program’s strengths and weaknesses. Filled with information abouthow to build a budget, planning, scheduling and get funding for yourworkshop, this book addresses the financial aspect of holding an hour, day,or weekend workshop so that you can adequately allocate your money.This comprehensive guide has it all — and will teach you everything youneed to know to plan, promote, and present a conference.
Download or read book How to Develop and Promote Successful Seminars and Workshops written by Howard L. Shenson and published by Wiley. This book was released on 1990 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to succeeding in today's burgeoning seminarbusiness--from developing a program and market testing, to pricing,promotion, advertising, and more! How to Develop & PromoteSuccessful Seminars & Workshops The adult educationbusiness--seminars, workshops, classes, conferences--is one of thefastest growing industries in the country and, for many, extremelyprofitable. Now, Howard Shenson shares proven-effective,research-based strategies responsible for filling more than onemillion seminar seats, to allow anyone with marketable knowledge tosucceed in the seminar business. You'll learn: * How to select a marketable subject and test market any seminarfor about $1,000 or less * How to develop a dynamic program and effective programmaterials * How to create a powerful, registration producing marketingstrategy and design winning promotional materials * How to assess promotional effectiveness and fine-tune marketingto increase sales * How to evaluate and choose where and when to conduct your seminaror workshop * How to select hotel and conference facilities * How to price your program to ensure maximumregistrations/profitability * How to develop or obtain program materials and how to add to yourprofits through back-of-the-room sales of products andservices * How to creatively select and rent mailing lists, and maximizeyour direct mail response while reducing marketing expense
Download or read book The Complete Idiot s Guide to Designing Your Own Home written by Oreste Drapaca and published by . This book was released on 2007 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Creating a new home-or rebuilding a purchased one-requires architectural expertise, not only for aesthetic design purposes but also to account for structural safety, feasibility of plan, compliance with local laws and codes, and above all, to make a new house feel like home-the home you've always wanted. However, architects can be very costly- but only if you use them. The Complete Idiot's Guide to Designing Your Own Hometeaches readers to do all or most of an architect's work themselves, step-by-step, with inspirational ideas; clear, concise information; practice exercises; and professional secrets-all explained in a warm, inviting, friendly voice. It explains everything readers need to know to design the home they've always wanted while making it practical, affordable, and secure.
Download or read book The Complete Guide to Personal Training written by Morc Coulson and published by Bloomsbury Publishing. This book was released on 2014-10-09 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete reference guide for anyone involved in prescribing exercise programmes for personal training clients. The Complete Guide to Personal Training also covers all of the Level 3 requirements detailed within the Health and Fitness National Occupational Standards and the Qualifications Framework pertaining to personal training, and provides the theoretical underpinning of how to programme appropriate exercise for your clients. Includes information on: - The foundations of personal training - Planning and delivering exercise programmes - Training methods and exercise techniques – this enhanced epub also contains nine videos of key exercises - Nutrition - Health and safety The book contains practical tips for designing a range of appropriate client exercise programmes but always with a focus on the best ways you can sustain a business in this area and how you can stand out from the crowd. It is deal for personal trainers in the health and fitness industry as well as those wishing to undertake qualifications in this area.
Download or read book The Complete Guide To Seminar Production Business written by Wilfred Bells Ph D and published by Independently Published. This book was released on 2021-09-30 with total page 92 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many people pay top dollar to attend seminars that teach them how to do something faster, better, more easily or more profitably-which gives you a great opportunity for profit. This hands-on guide, completely updated with the latest trends and newest information, details how to plan seminars, webinars, and teleseminars for yourself or someone else from start to finish. Learn how to: - Negotiate for great deals on halls, hotels and conference rooms - Promote a business with almost no cash investment - Use ingenious PR tactics that will draw attendees-and profits-like a magnet - Test-market your subject matter before spending a dime - Develop and sell CDs, books and other profitable materials People who promote and produce seminars are making huge profits-and so can you! Get in on the action in this booming field today.
Download or read book Forthcoming Books written by Rose Arny and published by . This book was released on 1984 with total page 1120 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book The Complete Guide to Personal Training 2nd Edition written by Morc Coulson and published by Bloomsbury Publishing. This book was released on 2018-09-06 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revised and updated second edition of the popular Complete Guide to Personal Training. Expertly written and suitable for anyone working as, or training to be a Personal Trainer. This is a complete reference guide for fitness professionals who prescribe exercise programmes to clients. This guide contains practical tips for designing a range of appropriate client exercise programmes. Importantly, it focuses on the best ways you can sustain a financially successful business in this area and how you can stand out from the crowd. It includes: - The foundations of personal training - Planning and delivering exercise programmes - Training methods and exercise techniques - Nutrition - Health and safety - Setting up - marketing and growing a successful business. The book also includes all Level 3 requirements detailed within the Health and Fitness National Occupational Standards and the Qualifications Framework relating to personal training and has been awarded 3 CPD points by the Register of Exercise professionals.
Download or read book The Complete Guide to B2B Marketing written by Kim Ann King and published by Pearson Education. This book was released on 2015-03-23 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologies and new techniques make excellence possible. Now, top B2B marketer Kim Ann King brings together all the best practices and tools you need to make excellence real. In The Complete Guide to B2B Marketing, King helps you succeed by focusing on the three pillars of cutting-edge B2B marketing: automation, personalization, and experimentation. Drawing on her pioneering experience at companies like Akamai and Open Market, King shows how to: Systematically assess your context and customer, via personas, profiles, and other powerful techniques Choose among today's panoply of marketing options, tools, and techniques Build a more agile B2B marketing organization, and link its goals more tightly to strategy More accurately estimate marketing spend and ROI Systematically optimize demand generation and many other key functions Leverage higher-value approaches to web/mobile, SEO, and customer community-building Gain more value from corporate standards and your creative services vendors Discover what worked and what didn't, and use this knowledge to improve more quickly You'll find comprehensive, actionable resources, including best-practices checklists for every tactic, vendor checklists for evaluating new marketing technologies, a complete corporate marketing plan outline, and a start-to-finish marketing communications case study. If you're a B2B marketer, you'll find The Complete Guide to B2B Marketing invaluable – whatever your company's size, product, service, or industry.
Download or read book The Complete Guide to Marketing Your Law Practice written by Hollis Hatfield Weishar and published by Section of Law Practice Management. This book was released on 1999 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A complete guide to marketing law firm or practice. Contains strategies and insights from the country's top legal marketers.
Download or read book Start Your Own Seminar Production Business written by Entrepreneur Press and published by Entrepreneur Press. This book was released on 2003-12-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows the reader how to plan seminars from start to finish, including: how to test-market seminar topics; negotiating techinques for great deals on halls, hotels, and conferencce rooms; how to promatoe a business dwith almost no cash investment; how to develop and sell tape cassettes of seminars; and igenious public relations tatics that will draw attendees- and profits like a magnet.
Download or read book Complete Guide to Internet Publicity written by Steve O'Keefe and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategies for grabbing-and holding-an audience's attention online The definitive resource for PR and marketing professionals, this sequel to Steve O'Keefe's best-selling classic Publicity on the Internet (0-471-16175-6) provides detailed, how-to instructions on planning, designing, implementing, troubleshooting, and measuring the results of online campaigns. Throughout the book, the author enlivens his coverage with inspiring and instructive vignettes and case studies of successful campaigns. Steve O'Keefe covers everything the reader will need to get up to speed on search engine optimization, newsletters, news rooms, e-mail marketing, e-mail merge software, syndication and affiliate programs, and building in-house publicity operations. Companion Web site features customizable Word and HTML templates, weekly live discussions groups, and valuable resource listings.
Download or read book The Complete Guide to Building and Growing a Talent Development Firm written by Stephen L. Cohen and published by Association for Talent Development. This book was released on 2017-03-16 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: Position your consultancy for longevity and growth. "How do I position a talent development business for lasting success?” is a question Stephen L. Cohen fields regularly. In his practice, he hears it posed countless times in countless ways by independent consultants, corporate executives, and training suppliers alike. Cohen fills The Complete Guide to Building and Growing a Talent Development Firm with answers. And it is why he has organized this guidebook by key milestones for establishing a successful consultancy --one specifically focused on content, delivery, and instruction. Whether you want to start your own firm or take the next steps to grow, Cohen has been in your shoes. In his 40-year career in talent development, a deep understanding of industry best practices --and their nuances --has guided his many efforts to found, expand, merge, and even sell thriving talent development firms. Delve into timeless lessons for getting your talent development firm off the ground and start moving your business forward. You'll find sage advice on overcoming barriers to success and tips for handling potential industry disruptions. Learn to: Execute your business vision and carry it out efficiently and effectively. Win over customers and build repeat business. Pave your way to growth in new and existing markets. Build a consultancy that survives and thrives the tests of time.
Download or read book The Complete Guide to Self Publishing written by Marilyn Ross and published by Penguin. This book was released on 2010-07-12 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take Control of Your Destiny! Bottom line: You want to get published. You want to control the future of your manuscript and your writing career. Best-selling author Marilyn Ross and publishing expert Sue Collier show you how to make your own success - whether you're a published author, entrepreneur, corporation, professional, or absolute newcomer to writing. In this expanded and completely revised 5th edition of the "bible" of self-publishing (over 100,000 copies sold), they empower you to publish your own work with minimal risk and maximum profits. You'll find: • Complete step-by-step guidance on publishing and marketing a book • Ways to leverage social media marketing to build your platform and make yourself stand out from the crowd • A thorough explanation of the difference between POD self-publishing, subsidy publishing, and true self-publishing - and how to decide which is the best option for you • Practical advice on making the decision between offset printing and print-on-demand • How to leverage the Internet to create "buzz" and promote your book with killer PR • The latest information on e-publishing • A detailed marketing plan and timetable to keep you on track • Proven marketing strategies to get free publicity, reach nontraditional buyers, and sell books • Information-packed appendices with marketing contacts, organizations, and vendors, complete with names, addresses, and websites • Valuable case studies and examples of how other publishers excel • An in-depth discussion of exclusive distributors, plus coverage of the most recent changes in bookstores and the book-selling industry • Thirty-one creative ideas for generating capital to launch your publishing company The Complete Guide to Self-Publishing is the one book you need to take control of your writing career. Read it. Believe it. Do it. Your future depends on it.
